courtney hancock – ironwoman
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Courtney Hancock - Australian IronwomanManagement - Peter Hickey - HSM Grouphttp://www.hsmgroup.com.auTRANSCRIPT
In 2009 it’s all about a future champion in Surf Lifesaving … we proudly present our Ocean Girl
COURTNEY HANCOCK – IRONWOMAN
Courtney Hancock, a young woman from country NSW with the ambition and natural ability to be the No. 1 Ironwoman in the World.
At just 20 years of age Courtney has what it takes - dedication, discipline, enthusiasm and a contagious smile and personality that belies a strength of character and will to win that make her very special.
Already regarded as one of the top Ironwoman in the Country she is also ranked the NO.1 surf swimmer in the World after winning the Australian and World Championships in 2009.
Courtney is a true shining light and future star in the sport of Surf Life Saving.
“There is no substitute for talent”
BORN: Courtney Emma Hancock3rd August 1988Perth Western Australia
FAMILY:
Second oldest of 4 sisters all of whom are actively involved in the surf life saving movement at a patrol and competition level. Younger sisters Bonnie and India currently compete with Courtney for the Northcliffe SLSC.
SURF LIFE SAVING Joined Nippers at age 5 with Sawtell SLSC in NSW and represented Sawtellin junior and age competition until May 2007 when Courtney moved to Northcliffe as an open competitor. Highlights of her junior and age competition results include: represented NSW on 5 occasions as an U/13,14,16,17 and 19 at Australian Interstate Championships
1st - U/16 and U/17 Ironwoman titles (2nd under 19at the Australian Championships 1st - U/19 Board Rescue title at the Australian Championships
COURTNEY HANCOCK – IRONWOMAN
COURTNEY HANCOCK – IRONWOMAN
Moving into Open Competition:
2008 – 2009 CURRENT ACHIEVEMENTS:
• World Titles 2008 – 1st Swim / Board Rescue / Taplin Relay
• Coolangatta Gold 2008 – 2nd
• ranked no.1 qualifier at the 2008 Kellogg's Nutri Grain Trials
• finished fourth overall in the 2008/2009 Kellogg's Nutri Grain Series
• 1ST Ironwoman title at the 2008/2009 Ocean Assault Series
• 1St Ironwoman and Board titles at the 2009 Queensland Championships
• 1st Australian Championships 2009 - Swim / 2nd Board Rescue / 2nd Swim Team
• Surf Life Saving Australia National High Performance Gold Squad
• Australian Team - 2009 International Surf Rescue Championships in South Africa
Criteria:
A proposed program will provide:
• An iconic Surf Life Saving Ironwoman Champion
• National personality / celebrity status of Courtney Hancock
• A powerful association with an active, Aussie lifestyle culture.
• A property (Surf Life Saving) with grassroots community focus.
• Branding that attracts personal credible endorsement
• A range of promotional opportunities
COURTNEY HANCOCK – IRONWOMAN
Objectives:
To provide our commercial partners with a strong national summer icon brand linked with National Ironwoman Champion – Courtney Hancock associated with a unique Aussie beach culture of Surf Life Saving which is recognised throughout the community for its surf safety in the hearts and minds of Australian families.
To provide a positive grass-roots brand exposure for property brands throughout Australia.
To provide a direct opportunity associated with surf sport activities with Australia’s high profile Ironwoman Courtney Hancock that will encourage consumer loyalty and focus on a greater awareness at both public and corporate level. To provide Courtney Hancock “Life Style” with endorsement and imagery opportunities associated with brand marketing.
COURTNEY HANCOCK – IRONWOMAN
For Discussion:
In short, Courtney Hancock is looking for the perfect commercial partner that will be seen to complement her sporting career – partnerships are all about quality branding.
Apart from attending major surf life saving carnivals around the country with her craft (Ski & Board) out in the competition arena, her image and profile will become available for direct commercial advertising campaigns.
A partnership with Courtney Hancock will carry over to all other surf lifesaving activities and events, which will include the high profile Kellogg’s Nutri Grain Ironwoman Series (5 x national televised events) and the Australian Championships on the Gold Coast in 2010, televised nationally.
Television activity also is a feature at the Queensland State Championships & Coolangatta Gold.
COURTNEY HANCOCK – IRONWOMAN
On Beach - With Courtney:
The following activities are designed to provide Courtney’ssponsorship partners with an integrated and logical marketingplatform to create and leverage an association with anIronwoman property .
The Program “On Beach – Race Day” Ironwoman competition scheduled each summer from October – March.
Features include logo on competition rescue board
Features include logo on Courtney’s leisure wear apparel.
Sponsor logo can be positioned on both ends of Courtney’s race ski.
COURTNEY HANCOCK – IRONWOMAN
Off Beach - With Courtney:
•Sponsor Program “Off Beach – Ironwoman Activity” celebrity appearances, lifestyle, public relations, training and community support.
•Courtney Hancock will make herself available for “National” advertising requirements during a full proposed 3 year term, includes television, posters, magazines, press and other advertorial requests.
•An agreed number of celebrity appearances at official client functions.
•Prime location activated - South East Queensland (Sunshine Coast / Brisbane / Gold Coast) during summer when Surf Life Saving is high profile.
•Public appearance, media conferences, surf carnivals, shopping centre promotions, training, Surf Life Saving promotions, sports dinners/lunches, autograph secessions, surf safety lessons and pictorial snaps for lifestyle magazines.
•Courtney’s off beach interests are in beauty therapy and will start a TAFE course soon. Her plans are to combine “Ironwoman & Beauty Therapy” with a synergy of opportunities – lifesavers are exposed to sun, sand and wind - potentially a huge number of candidates for her beauty therapy treatments.
COURTNEY HANCOCK – IRONWOMAN
COURTNEY HANCOCK – IRONWOMAN
