courtney cheevers, maddie ibrahim, brooke olson, elise ... · courtney cheevers, maddie ibrahim,...
TRANSCRIPT
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Courtney Cheevers, Maddie Ibrahim, Brooke Olson, Elise Vidaurri
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Frame the Challenge
How might we reimagine the charitable
giving experience for young professionals
in a world where free time is valuable and
discovering opportunities is cumbersome
and inconvenient?
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Inquiry ❖ “I am less involved in things outside of work.
TCU offers so many options for volunteering.
I still need to find something to get connected
to.”
❖ “Convenience and accessibility are the main
drive when choosing where to donate.”
❖ “I’d like to think that my motivation is to help
someone.”
❖ ”I only donate to organizations I am familiar
with.”
❖ ”I am more compelled to give something
when I can see the difference I make”
❖ “If you do not have the money to donate than
you have the ability to do other things.”
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Empathy Map
What people say
What people feelWhat people think
What people do
● “Time and money aren’t different for
charitable giving”
● They want to “give back”
● They enjoy “making connections”
● “I am more likely to give when I can see
the difference I make”
● Volunteer with incentive from greek
organization, school, work, or family
● Do volunteer through church network or church
association
● I volunteer with my work when they put on
events
● They want to see a difference made
● Volunteering is better and requires more
effort than just giving money
● Media exposure makes a difference in the
success of a charity
● Doing something is better than nothing
● Don’t mind doing volunteer work, but may not
necessarily seek it out on their own
● Time is too precious to give away
● They’re actions are just a drop in the bucket
● Incentives are effective for participation
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Journey Map
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Persona
Working Whitney
Causes She Supports
● Breast cancer awareness
● Cooks Children’s hospital
● Local Dog Shelters
● Habitat for Humanity
Background Information
● 22 years old
● Graduated from TCU
● Relocated to New York
for her first job as a
Digital Media analyst
Pains
Gains
● Finding volunteer
activities in a new area
● Finding people to
volunteer with
● Fitting in time to give to
causes she cares about
● Making connections with
new people
● Serving others
● Seeing the impact of her
charitable work
● Building her resume
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Ideation
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Prototype
Platform that connects users with local
volunteer opportunities while
incorporating their social networks and
implementing a rewards system.
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Prototype - App
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Prototype - App
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Other Features
Badges
Leaderboard
Interest Assessment
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Feedback
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Iteration
Based on the feedback we received:● Eliminate Leaderboard and Interest
Assessment
Core competency:● Scheduling capabilities and centralized
information platform
Differentiator:● Badges
Add or Improve:● Event Reviews from Past Attendees● Send to a Friend● Connect with people going to events
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Appendix
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Partners and Stakeholders
Stakeholders:
Non-Profit Organizations, Volunteers
Partners:
Non-Profit Organizations, Companies, Schools, Academic Organizations
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Foreseeable Constraints/Limitations
❖ Participation of stakeholders (volunteers, nonprofits, companies)
❖ Legalities with background checks
❖ Appeal to people not seeking volunteer opportunities
➢ Creating awareness
❖ Linking with other social media platforms
❖ Financial constraints typical of non-profit
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Rationale ❖ Badges
➢ Creates “social currency” for people to talk about experiences
➢ Public - while people may not want to admit they want to share these experiences, the badges allow
young professionals to add to their linkedin or resumes for credibility
❖ Scheduling ➢ Time management was a concern that we heard often throughout our preliminary
❖ Mobile Application ➢ For on the go convenience