course outline - tourism marketing 2012 - cape town

7/31/2019 COURSE OUTLINE - Tourism Marketing 2012 - Cape Town

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COURSE OBJECTIVES

Todays competitive terms in the modern

tourist market are a constant challenge

that has to be successfully dealt with.

Officers and managers have to be able to

deal with the questions such as: how to

apply the marketing concept to the tourist

market, how to improve the tourist

promotion quality, how to make a positive

and recognizable image, what goods and

services to offer, how to improve extra

hotel facilities, which pricing policy toadopt and, which strategies to use.

This programme is intended for present

and future managers to broaden their

knowledge, gain insights into the theory

and practice of tourism marketing, how to

master some basic skills in marketing like

solving complex marketing problems and to

achieve better results in their current jobs.


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CCOOUURRSSEE OOUUTTLLIINNEE


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WHO SHOULD ATTEND? Tourism Promoters

Tourism Development Officers

Tourism Ministry Officials

Hotel and Tourism Consultants

National Government Ministers with

Tourism in their Portfolio

Local Tourism Development Officers

Protocol officers

International Negotiators

International Conflict Managers

United Nations Officials

National Tourist Officers

National Economists

Lecturers of International Affairs

Lecturers of Tourism

Tourism Consultants

Conflict Resolution Consultants

Mediation Officers

Protocol officers, including those covering

public relations and/or travel

arrangements;

Those involved in international activities;

Those working in multi- or supra-national

organisations;

Anyone else with a need to understandtourism, travel and international relations


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Course Fees

Course fee is $1000 per delegate andcovers tuition and course materials.

Course Duration : 4 days

Method of Training

The method of training for each module is

highly participatory. And training sessions

will include:

Exciting practical group exercises, Role-plays

Case studies

Live instructions

Video presentations

Explicit practical examples

PowerPoint presentations

Course Fees

Course fee is $5500 per delegate and

covers tuition and course materials.

South Africa Office: Ground Floor, Milnerton

Building, Ixia Street, Opposite Point Business Park,

Milnerton, Cape Town 7441, South Africa.

Tel: +27832412212, +26876515877,

+27735892401 Tel/Fax: +27215520431

Swaziland Office: Embassy House, Allister Miller

Street, P O Box 4755, M b a b a n e ,

K i n g d o m o f S w a z i l a n d .

Email: [email protected]

[email protected]

UK Office: 4 Dalespark Drive, Swinton,

Manchester, M27 0FP, UK Web: www.dotrid.org

[email protected]

To apply online go to: www.dotrid.org/apply.html

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mailto:[email protected]://www.dotrid.org/http://www.dotrid.org/mailto:[email protected]

course outline - tourism marketing 2012 - cape town

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