course contents for subjects with code:...

BS (4 Years) for Affiliated Colleges

Center for Undergraduate Studies, University of the Punjab 1

Course Contents for Subjects with Code: BSCS

This document only contains details of courses having code BSCS.



Code Subject Title Cr. Hrs Semester

BSCS‐111 II

BSCS‐211 Mass Communication 3

III

Year Discipline 1 Applied Psychology, English, Social Work 2 Sociology & Sociocultural Studies

Communication Definitions, types and significance of Communication Process of Communication: source; message; channel, noise; destination;

encoding; decoding; and feedback Essentials of effective communication Role of Mass media in agenda setting Nature and functions of mass communication (Information, Education, Opinion

Formation, Entertainment and Development.) Media of Mass Communication Print Media: newspapers, magazines, periodicals, books, pamphlets, etc. Broadcast media: radio, TV, film. Comparative study of mass media, their components, functions and effects.

Recommended Readings: 1. Dominick, J. R. (2006). Dynamics of Mass Communication (8th ed.). New York;

McGraw-Hill. 2. Straubhaar, LaRose.(2002). Media Now: Communication Media in the Information

Age (3rd ed.). USA; Wadsworth. 3. Understanding Mass Communication, Defleur Dennis, Houghton Mufflin Co.

Bostan. 2000 4. Introduction to Mass Communication, Edward J. Whetmore, Wadsworth

Publishing Co. California 1995. 5. Journalism for All, Mehdi Hassan and Abdus Salam Khurshid, Aziz Book Depot,

Lahore. 6th ed.; 1997. 6. Iblagh Kay Nazriyat, Muqaddara Shamsuddin, M. (Nation Language Authority,

Islamabad 1990. 7. Dynamics of Mass Communication Roger Dominic 6th ed, McGraw Hill New

York, London 1999. 8. Ta’araf-e-iblagh-e-Amma, Matin-ur-Rehman Murtaza, Department of

Communication, University of Karachi 2000. 9. Introducing Mass Communication Michael W. Gambol, McGraw Hill, 1996. 10. Media of Mass Communication, John Vivian 5th ED. Allyn and Bacon, London,

2000.




BSCS‐101 Introduction to Mass Communication 3 I

Year Discipline

1 Mass Communication Communication • Definitions, types and significance of communications • Process of Communication: source; message; channel; noise; destination; encoding; and

feedback • Barriers in communication • Essentials of effective communication • Role of mass media in agenda setting • Nature and functions of mass communication (Information, Education, Opinion

Formation, Entertainment and Development) Media of Mass Communication • Print Media: newspapers, magazines periodicals, books, pamphlets, etc. • Broadcast media: radio, TV, film. • New Media: (Internet) On-line journalism. Traditional/Folk-Media • Comparative study of mass media, their components, functions and effects. Recommended Books: 1. Dominick, J.R (2006). Dynamics of Mass Communication (8th ed.). New York;

McGraw-Hill. 2. Straubhaar, LaRose.(2002). Media Now: Communication Media in the Information Age

(3rd ed.). USA; Wadsworth. 3. Understanding Mass Communication, Defleur Dennis, Houghton Mufflin Co. Bostan.

2000 4. Introduction to Mass Communication, Edward J. Whetmore, Wadsworth Publishing Co.

California 1995. 5. Journalism for All, Mehdi Hassan and Abdus Salam Khurshid, Aziz Book Depot,

Lahore. 6th ed., 1997 6. Iblagh Kay Nazriyat, Muqaddara Shamsuddin, M.(Nation Language Authority,

Islamabad 1990. 7. Dynamics of Mass Communication Roger Dominic 6th ed, McGraw Hill New York,

London 1999. 8. Ta,araf-e-Iblagh-e-Amma, Matin-ur-Rehman Murtaza, Department of Communication,

University of Karachi 2000. 9. Introducing Mass Communication Michael W. Gambol, McGraw Hill, 1996. 10. Media of Mass Communication, John Vivian 5th Ed. Allyn and Bacon, London, 2000.




BSCS‐102 Contemporary World Media 3 II

Year Discipline

1 Mass Communication Profile of News Channels • CNN • BBC • Fox News • Bloomberg • Al-Jazeera • Star News • VOA Profile of World Elite Press • The New York Times • The Washington Post • The Los Angles Times • The London Times • The Guardian • Times • News Week • Economist News Agencies • AP • Reuter • AFP • DPA • APP Media Conglomeration Big Media Giants: • AOL • Times Warner • Walt Disney • News Corporation • General Electric • Viacom




BSCS‐201 National and International Affairs 3 III

Year Discipline

2 Mass Communication National Affairs: • An overview of post independence History of Pakistan. • Constitutional Development in Pakistan • Basis of Pakistan’s Foreign Policy and Pakistan’s relations with other countries India,

Afghanistan, Iran, China and US, SAARC, ASEAN, • Contemporary issues political instability, Governance Issues, Health, Education, Water,

Population, Gender, Human rights, Poverty etc. International Affairs: • Shift in balance of power: end of bipolar system and its implications. • The United Nations and its current role in conflict resolution. • Muslim World, Issue and problems, Role of OIC • Issue and problems faced by contemporary World:

Geo Political Status of Pakistan; Regional Arrangements three case studies European Union, ASEAN, and SAARC. Palestine Israel conflict Kashmir Dispute Nuclear Problem War against terrorism and its different dimensions WTO and its implication and impact.

Recommended Books: 1. Safdar Mahmood (2006-2007). International Affairs. 2nd Edition. Jahangir printers,

Lahore, Pakistan. 2. Ken Booth & Time Dunne. (2002). Worlds in Collision Terror and the Future of

Global Order. Palgrave Macmillan. 3. Noam Chomsky (1997). World Orders Old and New. Pluto Press. USA. 4. Aeron Davis. (2007). The Mediation of Power. Routledge Taylor and Francis Group. 5. Saiyyad Muhammad, Saleem Moini. (1995). International Law. Pakistan Writer’s Co-

operation Society Karachi, Lahore. 6. Mehmood, Safdar. (2000). International Affairs. Jang Publishers. Lahore. 7. Inayatullah, (1947). State and Democracy in Pakistan, Vanguard Books Pvt. Ltd.

Lahore 8. Rizvi, Hasan-Askari (2000). Military State and Society in Pakistan, Macmillan Press

Ltd. 9. Saeed, Khawaja Amjad (2007). The Economy of Pakistan, Oxford University Press. 10. Jain, Rashmi (2007), The United States and Pakistan 1947-2006, Radiant Publishers.




BSCS‐202 Mass Media in Pakistan 3 IV

Year Discipline

2 Mass Communication Historical Background • Growth of the Muslim Press in the sub continent • Role of Sir Syed Ahmed Khan, Moulana Hasrat Mohani, Mulana Muhammad Ali Johar,

Molana Abul Kalam Azad, and Zafar Ali Khan • Press and the Pakistan Movement History and Development • Press since independence. • Major Development of Press in Pakistan • Major Problems and prospects of press in Pakistan Government and Press • Government Press relations • The Print Media since 1947 to-date Electronic Media in Pakistan • Growth & Expansion of Radio, Television, and Film in Pakistan. • Growth of Cable television and its Cultural and ethical dimensions. • Establishment of Pakistan Electronic Media Regulatory Authority (PEMRA). • Salient features of PEMRA ordinance 2002. • Electronic Media in Private Sector. FM Radio and Satellite Television. • Online Journalism: Development and Future prospectus News Agencies • Development of News Agencies. • Expansion, Working, Organizational, Structure and Future perspective in Pakistan Recommended Books: 1. Khurshid Abdus Salam, Journalism in Pakistan, United Publishers, Lahore. 2. Lent J. A., Newspapers in Asia. 3. Majeed Nizami, Press in Pakistan, Department of Political Science, University of the

Punjab, Lahore. 4. Hasan Mehdi, Mass Media In Pakistan. 5. French David and Richard Micheal (2000), Television in Contemporary, Asia, SAGE

Publication International, UK. 6. Aziz Yousaf (2003), Cable Television A vision for Future Pakistan. 7. Aziz Yousaf (2003), Prospect & Promotion of Electronic Media in Pakistan. 8. Sh. Mugheesuddin (1981) ABC of Radio Journalism., 9. Niazi, Zamir, Press in Chains 10. Hassan, Mehdi (2001) , Mass Media in Pakistan. Aziz publisher. Lahore. 11. Hassan, Jawad & Hadi, Syed Ali (2004), Media and Mass Communicational Laws of

Pakistan. Haji Hanif Printers. Lahore



12. Ahmad, Shehzad (2005), Journalism and Press. Anmol Publication Pvt. Ltd. New Dehli.

13. Ahmad, Shehzad (2005), Journalism News Coverage. Anmol Publications Pvt. Ltd. New Dehli.

14. Syed, M.H. (2006), Mass Media in new world order. Anmol Publication. 15. Ahmad, Shehzad (2005), Art of Modern Journalism . Anmol Publication. 16. Hijazi, Miskeen Ali (2004), Mass Communication Theory and Practice. A-One

Publishers. Lahore.




BSCS‐301 News Reporting & Writing 3 V

Year Discipline

3 Mass Communication News Definition and Elements of News News Determinants and News Values Sources of News

News Writing Techniques The Lead/Intro, its components and types, Inverted Pyramid form and hunting for leads and other formats, Block paragraphs and special treatment to news.

The Reporter Importance of a reporter Duties of a Reporter Qualities of a Reporter

Essentials of Reporting Observation, Looking for stories, Background information Track down relevant sources of information for stories

Reporting Beats Crime Court Political Parliamentary Affairs Culture, Sports, Education, Economic and Commerce; and others

News Agencies International National Local

Recommended Readings: 1. Anderson David “Investigative Reporting”, Englewood Cliffs, Prentice, Hall, 1964 2. Charnely Mitchell’s “Reporting”, New York Hoet, Rinhart & Winston 1964 3. Hohenberg “The Professional Journalist” 4. Mac Dougall, Curts D. “Interpretative Reporting”, New York, Macnillian 1972 5. Porter and Luxon “The Reporter and the News” 6. William L. Rivers “Finding Facts”, Englewood Cliffs, N.J; Prentice Hall, 1975. 7. Alden Todd, “Finding Facts Fast”, Barclay, Ten Speed Pren, 1979 8. Ken Metzler, “Creative Interviewing”, Englewood Cliffs, N.J; Pren, 1977 9. Hijazi, Miskeen Ali, “Fun-e-Idarat” 10. Khursheed, Abdul Salam Dr., “Fun-e-Sahafat” 11. Hashmi, Farkhanda, “Fun-e-Khabar Naweesi”



12. Writing and Reporting the News by Gerald Lanson, Mitchell Stephens 13. Reporting & Writing: Basics for the 21st Century by Christopher Scanlan 14. News in a New Century: Reporting in an Age of Converging Media by Jerry Lanson,

Barbara Croll Fought Pine Forge Press A Sage Publication Company.




BSCS‐302 Broadcast Journalism 3 V

Year Discipline

3 Mass Communication Introduction to Radio, TV, Film and Internet; Working of Radio and TV stations; Production of Radio and TV news and programs; Script writing for radio and TV. Production of Radio and TV programs. Radio TV Talk Shows, Discussions, plays and documentaries; Qualification and duties of a radio and TV News producers. Various dimensions of electronic media. (FM Radio, Satellite, Terrestrial and cable TV

etc.) Recommended Readings: 1. Understand the Media, Andrew Hart, Rontledge, New York. 1991. 2. Inside the Media, Conrad fink, Longman, New York. 1990. 3. Television Culture, John Fiske, Mcthuen, London. 1987 4. Modern Mass Media, John C. Merill, John Lee, Edward Jay 5. Friedlander, Harper & Row, New York. 1990. 6. Power of TV, Conrad Lodziak, Frances Prilie, London. 1986. 7. Mass media: An introduction to Modern Communication, Ray Eldon Hiebert, 8. Donald F. Ungurait. Thomas W. Bohn, Longman, New York. 1982. 9. Media Studies, Stwart Price, Pitman Publishing, London. 1993 10. Media Impact, Shirley Biagi, Wadworth, Belmont, 2nd Edition. 1992. 11. Telecommunication an Introduction to Electronic media, lynne Gross6th ed. Brown and

Benchmark, London. 1997 12. Electronic Media, Christopher H. Sterling, Preager London. 1994 13. Pakistan Cinema, Mushtaq Gazdar, Oxford University Press, Karachi. 1997.




BSCS‐303 Online Journalism 3 V

Year Discipline

3 Mass Communication Scope and importance of online journalism Socio-economic, legal, cultural and political issues related to the access of information

through internet. Scanning and Surfing Techniques of cyber costing, publishing and marketing Online

editions of newspapers/magazines Prospects and challenges of Online journalism Writing for Website Blogs, Virtual Community Reporting Online

Recommended Readings: 1. Journalism in the Digital Age, John Herbert, Focal Press Oxford, 2000. 2. Introduction to Mass Communication, Agee, Ault, 12th ed., Longman, 1997. 3. Understanding Mass Communication, Defleur, Dennis, Houghton Muffin, N.Y,

1998. 4. Media Impact, Shirley Biagi, Wadsworth, 1999. 5. Media of Mass Communication, John Vivian, 1999. 6. Dynamics of Mass Communication, Dominic 6th ed.




BSCS‐304 Media Seminar 3 V

Year Discipline

3 Mass Communication The purpose of this seminar course is to provide students with opportunity to interact with the experts regarding different communication issues. In the seminar, students will present their papers prepared in consultation with their teachers. Presentation of paper is mandatory. The papers will be followed by the discussions. Seminars will be presided by an expert of the area or the teacher concerned. Teacher can also suggest source material to the students and they can also present a summary/abstract or critique on the book/article in the seminar. Nevertheless, focus will be on important communication issues. Each student will give at least two presentations in the seminars on two different issues.




BSCS‐305 Theories of Communication‐I 3 V

Year Discipline

3 Mass Communication Mass communication theory – Evolution and Development Normative theories Gate-keeping Two-step flow of communication Selective exposure, perception and retention Cognitive Dissonance theory Social Learning theory

Recommended Readings: 1. Chaffee, Steven H. 2000. Mass Communication Uses and Effects, 3rd ed. MacGraw

Hill, New York. 2. Joseph R. Mominick. 2004. The Dynamics of Mass Communication, 5th Ed. Mac Graw

Hill, New York. 3. Werner J. Severin & James W. Tankard, Jr. 2003. Communication Theories:

Origins, and Uses in the Mass Media, 3rd . ed. Longman Group Ltd. London. 4. James Curran, Michael Gurevitch. 2000. Mass Media and Society, 3rd ed. St. Martin

Press. New York. 5. Mac Quill. 2003. Theories of Communication, 2nd ed. Longman Group Ltd. London. 6. Philip Rayner. 2003. Mass Media Studies: An Essential Introduction Rutledge, New York. 7. Defleur Melvin L. 1999. Theories of Mass Communication, 3rd ed. David

McKay Co. NewYork. 8. Joseph, Dominic. 2004. Mass Media Research 4th ed. Wadswort Publishing Company,

Belmont, California. 9. Dennis Everett, Marshall John. 2003. Media Debates. 2nd ed. Longman Publisher, New York.




BSCS‐306 Sub Editing & Page Designing (Theory & Practice)

3 VI

Year Discipline

3 Mass Communication Introduction Nature and scope of Sub-Editing

Sub Editor Qualities of a Sub-Editor Responsibilities/Duties of a Sub-Editor

Mechanics of News Editing Reading creed material Symbols and their uses Translation Structuring and re-writing of news story

Make Up Make up techniques Basic principles of page make up Different kinds of make up

Headlines Definition Purpose of Headlines Qualities of Headlines Kinds of Headlines Principles of Headlines making.

Use of Computer Use of computers in the newspapers Composing Computerized Page making techniques

Recommended Readings: 1. The Art of Editing by BrooksEtal 2. News Editing by Matzler Ken, Englewood, Cliffs, Prentice Hall 1979 3. The Art of Editing News, Mc Giffert Renert 4. Design and Make of Newspaper, Sultan A.A 5. Journalism, Trowin Ion’s, London,: David and Cherl, 1975 6. Editing in the Electronic Era, Gibson M. L. published by Gowa State University Press

1979 7. Fun-e-Khabar Naveesi by A. R. Khalid 8. Fun-e-Idarat by Hijazi, Miskeen Ali 9. Sahafat by Hassan Mehdi




BSCS‐307 Feature, Column & Editorial Writing (Theory & Practice)

3 VI

Year Discipline

3 Mass Communication The Editorial Definition of Editorial Its purpose, importance and forms Functions of Editorial The Techniques of Editorial writing The contents of editorial page The editorial page in Pakistan and its standard.

Feature Writing Definition, Concept and Scope of Feature Types of Feature Sources for the material Feature Writing Technique The importance of Pictorial Display in features.

Column Writing Definition and Concept Functions of a Column Types of Column Role of Columnist in society. Practical Column Writing

Reviews What is review Difference between review and criticism. The purpose of Review writing The techniques of review writing Practice of reviewing books, Film, Drama, Theatre, Radio and Television Programs etc.

Recommended Readings: 1. Brenneck Clark. Magazine Article Writing New York. 2. Drewry J. E. 1951. Book Reviewing. Bostan Macmillin Co. 3. Hohenberg. J. The Professional Journalist. 4. Reddick. D.C. 1949. Modern Feature Writing. New York. 5. Waldrap. 1955. Editor and Editorial Writing. A.G. Rinhart and Co. 6. Shafiq Jalandari. Feature Nigari. 7. Shafiq Jalandari. Kalam Naweesi 8. Miskeen Ali Hijazi. Idaria Naweesi. 9. Harry W. Stonecipher. 1979. Editorial & Persuasive Writing: Opinion Functions of the

News Media: Humanistic Studies in the Communication Arts. Hastings House Publishing. 10. William L. Rivers. 1988. Writing Opinion. Reviews. Iowa State Pr; 1st ed. 11. Bruce Garrison. 2004. Professional Feature Writing: Lea’ Communication series. Lawrence

Erlbaum Associates; 4th ed. 12. Campbell, B. Titchener. 1988. Reviewing the Arts: Communication Textbook Series.



Lawrence Erlbaum Assoc. Inc. 13. Charlotte Digregorio. 1993. You can be a columnist: Writing and Selling your way to

prestige. Civetta Press.




BSCS‐308 Research Methods‐I 3 VI

Year Discipline

3 Mass Communication Defining Research Concepts of Research in Mass Communication Steps in Research Elements of Research

o Concepts o Constructs o Variables o Research question o Hypothesis

Measurement Levels and scale Kinds of scientific research

o Qualitative and Quantitative o Basic and Applied o Historical Research o Observational o Descriptive Research o Correlation Research o Experimental Research

Sampling and its Techniques Literature Review and its Techniques Ethics in Research

Recommended Readings: 1. Rabin Kemchand, “Journalism and Human Development”, first Edition 2000, A. S. Saini

for Dominant Publisher and Distinctions, Orient Offset Dehli, 110053. 2. N. C. Pant, “Modern Journalism – Principles and Practices”, first Edition 2002, Kanishka

Publisher, 4697/5-21A, Ansari Road, Darya Ganj, New Dehli-110002. 3. Shearon A. Lowery, Melvinl. De Fleur, “Milestones in Mass Communication Research”,

Second Edition 1988, Longman Inc 95, Chrch Street, White Plains, NY 10601. 4. Joseph, Dominic. 2004. Mass Media Research 4th ed. Wadsworth Publishing Company,

Belmont, California. 5. Dennis Everett, Marshall John. 2003. Media Debates. 2nd ed. Longman Publisher, New

York.




BSCS‐309 Theories of Communication‐II 3 VI

Year Discipline

3 Mass Communication Media Effects Theories Levels and kinds of effects Diffusion of innovations model. Knowledge gap hypothesis Social realities versus mediated realities Attitude and persuasion Opinion formation, spiral of silence Cultivation effects hypothesis Agenda setting, framing, priming

Recommended Readings: 1. Chaffee, Steven H. 2000. Mass Communication Uses and Effects, 3ud ed. MacGrow Hill,

New York. 2. Joseph R. Mominick. 2004. The Dynamics of Mass Communication, 5th Ed. Mac Graw

Hill, Inc. New York. 3. Werner J. Severin & James W. Tankard, Jr. 2003. Communication Theories: Origins, and

Uses in the Mass Media, 3rd ed. Longman Group Ltd. London. 4. James Curran, Michael Gurevitch. 2000. Mass Media and Society, 3rd . ed. St. Martin

Press Inc. New York. 5. Mac Quill. 2003. Theories of Communication, 2nd ed. Longman Group Ltd. London. 6. Philip Rayner. 2003. Mass Media Studies: An Essential Introduction Rutledge, New York. 7. Defleur Melvin L. 1999. Theories of Mass Communication, 3rd ed. David McKay Co.

New York. 8. Joseph, Dominic. 2004. Mass Media Research 4th ed. Wadsworth Publishing Company,

Belmont, California. 9. Dennis Everett, Marshall John. 2003. Media Debates. 2nd ed. Longman Publisher, New

York.




BSCS‐310 Introduction to Advertising & Public Relations

3 VI

Year Discipline

3 Mass Communication Advertising Definition, Purpose and scope Evolution and Development Socio – economic role of Advertising Types of Advertising (Advertising for Electronic and Print Media, Online Advertising) Advertising Agency; its organizational structure with special reference to Pakistan Media of advertising – Techniques and Tactics g. Copy writing and message construction

PUBLIC RELATIONS Definition, Purpose and Scope Process of Public Relations Duties of Public Relations Officer Tools of Public Relations Comparative Study of Advertising, Propaganda and Publicity Public Opinion Formation PR Organizations: Business, Trade & Finance, International and

Diplomatic Public Relations Practical Preparation of backgrounders Curtain Raisers Writing of Press Notes, Handouts and Press releases.

Recommended Readings: 1. “Effective Public Relations” by Centre, H. Allen, Cutlip. M. Scott, New Jersey” Prentice

Hall Inc. 1978 2. “Essentials of Advertising”, by Chandan, S. J. et al. New Delhi, Bombay, Oxford & IBH

Publishing Co. Pvt. Ltd. 1990 3. “Public Relations for Marketing Management”, by Jefkins, Frank. Long Acre, London:

Pitman Publishing 1991. 4. “Advertising: Made Simple”, by Jefkins, Frank, Calcutta; Rupa Co. 1982 5. “Advertising” by Mandell, Maurice I., Englewood Cliffs, N. J: Prentice- Hall, Inc. USA

1974 6. “The Design of Advertising”, by Nelson, Paul Roy, low: WCB, Wm.C, Brown

Publishers Dubugue, USA, 1985 7. “Taloqaat-e-Aama”, by S. A. Siraj, Allama Iqbal Open University, 1990 8. “Public Relations: Strategies and Tactics”, by Wilcox, Dennis L., Ault, Phillip H. and

Agee, Warren K., New York, Harper Collins Publishers, 1989 9. “Advertising”, by Wright S., John et al., USA, MC-Graw-Hill Series in Marketing, 1982

Code BSCS - 4

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Recommended Books

• AIOU. 2002. Reader on Development Support Communication, Department of Mass Communication. AIOU, Islamabad.

• Anjaneyulu, Shri K.et.al.1999. Local Radio. making an impact. Agricultural Information Development Bulletin.

• Ascroft ,Joseph.1991. The Profess of Development Support Communication. A.Symposium paper, Ohio. The Ohio State University

• Chen, Peter. 2002 .Visual Communication Materials for Rural Audiences. Re-orienting artists and copywriters. Development Communication Report.

• Hedebro, Goran. 1999.New perspectives on Development: how Communication contribute. Communication and Social Change in Developing Nations: a critical view, Iowa: The Iowa State University Press.

• Jan Servaes, Jacobson, White. 2000. Participatory Communication for Social change, Sage Publication, New Delhi.

• Diffusion of Innovation, E.M. Rogers, Free Press, New York 3rd Ed.1983. • Perspectives an Development Communication, K. Saudanaudan Nair, Sage Publication,

London, 1993 • Communication and the Third World, Geoffrey Reeves, Routledge, London, 1993 • Global Communication in Transition, Hamid Mowlana, Sage publication, London, 1996 • Social Change, Michael Kunczick FES Germany.

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Recommended Books

• Dr. Ahsan Akhtar Naz, Sahafti Zimadariyan, Muqatdra Qaumi Zaban, (National Language 1998, Islamabad.

• Javed Jabbar Qazi Faiz Isa, Mass Media Laws and Regulation in Pakistan • Dr. Ahsan Akhtar Nar, Sohafti Qawaneen. A.H. Publishers, Urdu Bazar, Lahore • Dr. Naz, Sahafti Ikhlaqiat, Azeem Academi Urdu Bazar, Lahore.

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. 1996. atchcart, Larr96. arth, 3rd. 19

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olleges

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. Oxford: O990). Khabrormick, Timadio Journaadcast Techn

94).Electroniio Handbook

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atures or prg

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lism. Oxford, Local RadiJournalism. Ls of Media D

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Islamabad:T.V. Journon 4th ed.Ox(2001). SateOxford Univrain Sunye.m. (1996). Salism in Paknology: A Ric Media. Nek. London: R

tion

budgeting. and discuss, announcemdcasting.

n Pakistan.

gorammes of

o Product

d Focal Pressio JournalisLondon: RouDevelopmen

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Muqtadira Qalism. Newxford: Focalellites Over versity Press Karachi:W

Sound Recokistan. Laho

Review. Newew York: PraRoutledge.

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sions, featurements.

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s. sm. Oxford:Futledge. nt. New Yor

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1990). Visuas 3rd ed. Nen Handbook.ournalism.

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of the Editin

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dia. Boston: anning of V

Video. New

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Maurice I., Eng”, by Nelso

, John et al.,

bject Title ertising - II

tising and mfective TVdio advertisinesearch.

sements in su

els, Sage LonL. Bovee an

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, Frank, Calcnglewood C

on, Paul Roy

USA, MC-G

marketing miV commerc

ng. Product

upervision o

ndon, 1996.nd William

ication Inc. Pet al. New

cutta; Rupa liffs, N. J: Py, low: WCB

Graw-Hill S

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ix. Consumecials. Variotion of Ra

of the teacher

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aging ChangSkills of Managing, John Rning in Interctive WritingYork, 1988.nizational

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communicand informa

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cGraw Hill,

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