Country Update DACH

3 months marketing plans - D

• “Meet the Xperts” – Partnerday in June• 11 vendors• 5 external Xperts • Workshops (Live-Demo, Training, HowTo…)

• “Mobile Enterprise Eco-System” – Roadshow (4 cities)– Webcast series– Newsletter series

• BDOA CyberCrime Forum – 25th April in Munich– External Working Group– 3 Speakers– Networking

• Nordanex Partner Convention in April– 26th and 27th April in Bad Brückenau– System house group– Own booth and speaker slot

3 months marketing plans - D

• “Come2gether” in June– 6 vendor presentation slots– Driving technique training– Rallye driving with professional Rallye drivers– BBQ in the evening

• Management Event– With Fortinet & Gold-Partner– 30 Face-to-face meetings

• Application Visibility Survey– We put a PAN box into the customers network for 2 weeks and

create an application report afterwards

3 months marketing plans - AT

• Advanced Hardware Replacement program started– Same Business Day delivery of RMA devices– All over Austria– Started for FGT-20C/30B/30D/40C/50B/60C/60D/80C(/100D)– Includes 8x5 Hotline from local team– Call forwarding to UK for 24x7 support

• Fortinet Promotions– Sold FGT-60C at special price– Started with Fortinet Wireless promotion with the end of

March 2013– FWF for the price of FGT (incl. Services)– Follow-up with new GoAP promotion?

• Newsletter

• Housewarmingparty

3 months marketing plans - CH

Best idea

Biggest challenge

Arbor results

• 1st Mailshot – Postmailing (Survey & Webcast)– 19 Surveys– 27 registered Webcast, 15 participants (2 from AT)

Arbor: • Knowledge Centre - „Why IPS Devices and

Firewalls Fail to Stop DDoS Threats” at heise.de – 22 Leads in 2 days– 5 of them are useful according to the local Arbor contact

Arbor:

Belux Marketing 2013

• 3 months marketing plans– Recurring activities:• Monthly eDM towards endusers + Channel (25.000

contacts)• Monthly Partner Newsletter (7000 contacts)• Social Media (Twitter, Linkedin, FB)