countdown to rio 2016: final week · pdf filelate-night olympics coverage from rio de janeiro....

1 DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.

JULY28,2015

D E B O R A H W E I N S W I G

M a n a g i n g D i r e c t o r , F u n g G l o b a l R e t a i l & T e c h n o l o g y d e b o r a h w e i n s w i g @ f u n g 1 9 3 7 . c o m

U S : 6 4 6 . 8 3 9 . 7 0 1 7 H K : 8 5 2 . 6 1 1 9 . 1 7 7 9

C H N : 8 6 . 1 8 6 . 1 4 2 0 . 3 0 1 6

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• The official US Olympic Team ceremony uniforms aremade exclusively in the United States by Polo RalphLauren.

• In preparation for the Games, Nike designed a wholelineofathleisurewearforathletesandconsumers.

• H&M partnered with Olympic gold-medalist CaitlynJenner, the Swedish Olympic Team and otherprofessional athletes to create a collection of athleticwear including leggings, sports bras, running jacketsandshorts,andshirts.

• Ryan Seacrest debuted a 13-piece athleisure wearcollectioninspiredbytheGames.Thiscomesintandemwith his upcoming TV appearances as host for NBC’slate-nightOlympicscoveragefromRiodeJaneiro.

• AppledesignedaseriesofspecialeditionAppleWatchbandsinspiredbytheOlympicGamesinRiodeJaneiro

COUNTDOWN TO RIO 2016:

FINAL WEEK


JULY28,2015

COUNTDOWN TO RIO 2016: FINAL WEEK Fung Global Retail & Technology is countingdown the weeks until the 2016 SummerOlympicGames inRio de Janeiro, Brazil,whichbegin on August 5. The Olympic Games haveevolved into one of the best managed globalbrandmarketingoutlets intheworldduetotheirglobal reach, and theyareoneof the largest andmostprofitableofallmediaevents.Wewilltrackdevelopmentsandnewsrelatedtobusiness,theeconomy, politics, retail and technology in therun-uptotheGames.

Source:WilkinsonEyre

COUNTDOWN:FINALWEEK

ATHLEISURECASHESINONTHEOLYMPICGAMES

Fashionlabelsandbrandsarecashinginonthetimelinessoftheboomintheathleisuretrendintandemwiththisyear’sOlympicGames.Theriseofthehealth-andtech-consciousmillennialhascontributedtothepopularityof athleticwear including sneakers, and thismoment in sporting historyprovidesanopportunityforbrandstocapitalizeonthismovement.


JULY28,2015

Source:macys.com

Athleisureisoneofthemostpopulartrendsinfashionrightnow,thustheOlympicsareanidealplatformforbrandstoreleaseclothinginfluencedbysport.

Brands ranging fromApple toH&Mare releasingOlympic-inspiredactivewearfortheGames.

POLORALPHLAURENREDEEMSITSELFFROM2012MISHAP

Polo Ralph Lauren designed some of TeamUSA’s uniforms for the 2012LondonOlympics.ThecompanywasfamouslyshamedonlineforincludingFrench berets and preppy blazers in the opening ceremony ensembles.This year, the fashion house is again responsible for uniforms. For theclosing ceremony they chose to stick with the basics. According to acompany representative, the firm designed a “sporty and classic”collection. The official US Olympic and Paralympic Team ceremonyuniformsaremadeexclusivelyintheUnitedStates.

Source:ralphlauren.com

Thecompanyalsoreleasedacollectionspecifically inspiredbyTeamUSAfortheconsumer.ProceedsfrompurchaseswillgotohelpTeamUSAfundtrainingandparticipationintheGames.


JULY28,2015

NIKE RELEASES CONSUMER LINE INSPIRED BY THE CLASSICS ANDRIO’SBEAUTY

NikehasahistoryofbeinganOlympicfootwearoutfitterandhassuppliedshoes to Team USA basketball, track and field, and lounge and athleticwear tomostsports in theOlympics. Inpreparation for theGames,Nikedesigned a special line of athleisure wear for Olympic athletes andconsumers.

For theOlympic athlete on TeamUSA and Team Brazil, Nike has all thebases covered for the moments when the athlete is not competing,includingtheirtimetoshineonthemedalstand,atthepressconferenceorjusthangingoutintheOlympicvillage.Overthepastthreeyears,Nikeworked on designing a complete package for athletes fromall 41 sportsthatmixesfootwearandapparelrangingfromsizeXXS-4XL.

Source:nike.com

FortheconsumerandOlympicfan,Nikereleasedaseriesofrunningshoesandsneakersthatuseacolorwayinspiredbythe“tropicalrainforestsandthe fauna that thrives in the environment: birds, with their attention-grabbing, color-shifting feathers; beetles, with their futuristic shiningshell,”accordingtothecompany’swebsite.ShoedesignsincludetheNikeAirZoomPegasus33,NikeFreeRNMotionFlyknit,NikeLunarEpicFlyknit,Nike LunarEpic Low Flyknit, Nike Air ZoomAll Out Flyknit, Nike Free RNFlyknit,NikeFreeRNandtheNikeLunarGlide8.Allmodelswillbeforsaletothepublic.


JULY28,2015

Source:nike

Nike also released a series of revamped classics including the Air MoreUptempo “Olympic” made famous by Scottie Pippen who playedbasketballinthe1992and1996OlympicsforTeamUSA,andtheAirMaxBWs“USA”thatdebutedduringthe1996AtlantaOlympics.Thecompanyalso released a red,white, blue and gold version of the Air PrestoUltraFlyknit.

Source:Sivasdescalzo

H&MRELEASES“FOREVERYVICTORY”ACTIVEWEARCOLLECTION

H&M partneredwith Olympic goldmedalist Caitlyn Jenner, the SwedishOlympic team and other professional athletes to create a collection ofathletic wear including leggings, sports bras, running jackets and shorts,andshirts.Accordingtothecompany,theresultofthecollaborativeworkis a collection of “high fashion technical sports pieces for everyone towear.”ThecollectiondebutedinstoresandonlineonJuly21.


JULY28,2015

Source:H&M.Com

H&M also designed the uniforms for the Swedish Olympic athletes,includingoutfits for theopeningandclosingceremoniesand theathleticcompetitions in between. H&M’s Olympic uniforms are made fromsustainablematerialssuchasrecycledpolyester.

RYANSEACRESTLAUNCHESMENS’SPORTSWEARCOLLECTION“DISTINCTIONRIO”

Launched at the end of June, Ryan Seacrest’s newmenswear collectionalsotakesinspirationfromtheupcomingGames.The13-piececollectionisknown as “Distinction Rio” and is sold exclusively at Macy’s stores andmacys.com. The collection includes a $135 color-blocked bomber jacket,$50 V-neck T-shirt, $60 cotton shorts, $150 casual knit blazer, $60microfiberdrawstringswimtrunks,a$195graydufflebag,$60poloshirts,$58navyespadrillesanda$42strawfedora.

Source:latimes.com


JULY28,2015

ThedebutofSeacrest’scollectioncomesintandemwithhisupcomingTVappearances ashost forNBC’s late-nightOlympics coverage fromRiodeJaneiro.

APPLE’S SPECIAL EDITION APPLE WATCH BANDS AVAILABLE IN BRAZILONLY

Appledesignedaseriesofspecial-editionAppleWatchbands inspiredbytheGamesinRiodeJaneiro.Thecollectionof14bandsrepresentsthe14countries set to compete in August. The bands will only be sold at theAppleStoreatVillageMallinBarradaTijucainRio.Thebandswillbesoldin limited quantities for R$329, or $100 and will surely become acollector’sitem.

TeamUSASprinterTrayvonBromellgothishandsononeandsporteditonhisTwitterfeed.

Source:Twitter@TrayvonBromell

CONTEXT

BrazilisthefirstSouthAmericancountryevertohosttheOlympicsandhasfaced both challenges and triumphs as it undertook rapid and expansivedevelopmentinordertosucceedinitsroleasOlympichost.

TheSummerOlympicGameswilltakeplaceAugust5–21inRioandconstituteone of the most highly anticipated global sporting events. The Rio 2106Olympic Games are expected to generate record-breaking viewershipnumbers. According to Nielsen, the Beijing Olympics attracted 4.7 billionviewers over 17 days in 2008. In 2012, NBC’s London Summer Olympicsbroadcastswerethemost-watchedtelevisioneventinUSTVhistory.Thus,alleyes are on Brazil as it prepares to host more than 10,000 athletes andhundredsofthousandsoftourists.


JULY28,2015

MACROECONOMICCONDITIONSINBRAZIL

According to the Instituto Brasileiro de Geografía e Estatística, Brazilcurrentlyfaces:

• Unemploymentof11.2%

• Inflationof9.81%(June2016versusJune2015)• AnexchangerateofR$1=US$0.31• A9%declineinretailsalesvolumein2016

Figure1.BrazilianGDP:YoY%Change

Source:Bloomberg

Figure2.PriceoftheBrazilianRealinUSD:June2011–May2016

Source:Bloomberg

RIOOLYMPICSBUDGETFIGURES

AccordingtotheInternationalOlympicCommittee(IOC):

• The 2007 proposed balanced Olympic budget from the OrganisingCommitteesfortheOlympicGames(OCOG)was$2.82billion.

• The2007proposednon-OCOGcapital investmentbudgetwas$11.1billion.

• ThecurrentoperatingOlympicbudgetisR$7.4billion($1.85billion).

• Total private and public Olympic-associated expenditures havetotaled$10billion.

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JULY28,2015

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comRachaelDimitResearchAssociateHONGKONG:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406LONDON:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NEWYORK:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017FungGlobalRetailTech.com

countdown to rio 2016: final week · pdf filelate-night olympics coverage from rio de janeiro....

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