counselor workshop presentation
Post on 21-Oct-2014
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Educating Educatorsthrough
Enlightening Experiences
STEMtech Conference Oct. 31, 2010 – Nov. 3, 2010
Presented by: Jennifer Thomas, M.S. & Gayle Davis, M.S.
Critical Issue
• Change the community IMAGE of Santa Fe College & Increase Enrollment
In-District Student Opinions
• “Santa Fe College is just like high school, it’s 13th grade.”
• “It’s just my back up plan.”
• “I didn’t get into UF so I guess I’m going to Santa Fe.”
Research Findings•Word of Mouth Advertising:
“My favorite example is a review of a book I found on Amazon: ‘I haven’t read this book, but judging from the
online reviews below, I don’t think it’s a very good book.”Emanuel Rosen, Brandweek, April12, 2010
•Social Networking (Facebook and Twitter):“The impact on enrollment will come from what people can learn on social media sites from other students about the actual experience of attending a particular institution”Bob Johnson, Recruitment & Retention in Higher Education July, 2010
Solution• Get others in the community that have an
interest in students to know us better…
Dr. Jackson Sasser, President of Santa Fe College personally invited all Middle and High School Guidance
Counselors in our districts to visit our campus for a 3 day training
Cost
• Attendance = $6480.00 $270 paid to each Counselor in attendance for all 3 days
• Promotional Items = $• Food = $2253.54 Supplied breakfast, lunch & waters for all 3 days
• Total = $
Implementation• College-wide BUY-IN (requested by VP’s)
– Continued personal and electronic contact• Develop Schedule/Agenda
– Engaging Activities and Presentations– Entertainment– Eating
Outcome…Student Opinions change to:• “I didn’t apply anywhere else, I knew
Santa Fe was the right choice for me!”• “I heard this is a great Institution!”• “Professors are engaging and there are a
ton of great opportunities at SF!”• “It’s a great place to start your academic
career!”
25+ New Recruiters…
The proof is in the data…
2/22/0
94/2
/09
5/11/0
9
6/19/0
9
7/28/0
99/5
/09
10/14
/09
11/22
/09
12/31
/092/8
/10
3/19/1
0
4/27/1
06/5
/10
7/14/1
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Total LikesPage Views
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The proof is in the data…
April
MayJu
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Octobe
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02000400060008000
1000012000140001600018000
20092010
Student Enrollment