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Cotton Fashion Trends

Created for Cotton, Inc.by

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Lesson Objective

• Identify examples of trends cotton brings to fashion.

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Go Green with Cotton

This lesson introduces you to trends in the fashion industry.

A major trend today focuses on “Going Green.”

Consumers, designers, and stylist are going green by using cotton in their fashion selections and designs.

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Trend

General direction for clothing design.

During the initial stages of a trend, leading designers and fashion leaders only adapt the trend.

Later the trend’s life it gains mass acceptance to the general public.

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Trends in Fashion

• Cultural Integration• Tunnel Vision• Street Fashion• Going Green

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Cultural Integration

• We see the blending of western and eastern cultures with color selections and patterns heavily inspired by traditional Indian, Asian and African textiles.

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Tunnel Vision

• Fashions are inspired by our fast paced lifestyle of “blocking out the things that we don’t want to see through the use of technologies like computers, iPods and cell phones.”

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Street Fashion

• Inspired by small toy figurines, comic strips and humor, child inspired fashions mix color choices, patterns, and prints.

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Going Green

• A social movement of environmental responsibility is supported by consumers and large organization.

• This trend is seen in the fashion industry in manufacturing practices, design, and consumer patterns.

The “going green” trend can be found in artwork. This picture is symbolic of the going green trend.

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Going Green

What is Going Green? Practices that reduce the environmental impact on the earth.

Why is this a growing trend?Awareness and social responsibility is accepted by the general public and organizations.Many large and small publications have sections of their papers and sites dedicated to the green movement. Check out what they have to say!

CLICK!

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How Can I Go Green?

Determine your environmental footprint.Visit Ecological Footprint’s Website to learn about how you effect the environment. How many earth’s do we need if everyone lived like you?

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How Can I Go Green?

Reduce your footprintRecyclingCarpoolingDonating clothes, don’t throw them away.Increase your energy efficient.Reduce your water use.Fixing what may be broken instead of buying something new.Using renewable, recyclable and sustainable products.

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Go Green with Cotton

• Cotton is a renewable, recyclable, and sustainable natural resource.

Cotton products reduce the “environmental footprint”.

This means it helps us meet our present needs for textiles without compromising the ability to meet any future requirements.

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Go Green with Cotton

Cotton is…a natural resource that can be regrown or replaced in a short time

a resource that can pass through a series of changes or treatments that give it “a new use”.

a crop that uses harvesting methods that do not deplete or permanently damaged the livelihood of the plant.

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The Impact of “Green” Cotton

The cotton trend has caught on in all aspects of the fashion industry, beyond a fashion trend.

Not only do designers use cotton in their collections, but the industry as a whole constantly searches for new ways to improve cotton manufacturing and production practices, increasing the sustainability of cotton.

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Going Green with Cotton

DesignersCelebritiesConsumers

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Award wining designs of China’s Next Generation of Designers Xiao Fangqi’s and Wang Fei’s show the versatility and stylishness of cotton.

This evening dress is 100% cotton.

Designers Going Green with Cotton

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Designers Going Green with Cotton

• Deryck Walker designer enjoys the soft and versatility properties of cotton.

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Designers Going Green with Cotton

• Desinger Anju Modi colorful, and elegant looks proves that, “Cotton is no more a day thing. It has become glamorous and colorful.”

• As a designer he feels cotton is “A designers paradise because it looks good on everybody.”

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Designers Go Green with Cotton

• Designer Linda Loudermilk goes green with natural fiber choices in her Spring 2008 collection.

• Read out more about Linda Loudermilk designs.

CLICK

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Designers Go Green with Cotton

Nanette Lepore 'Ribbon Reef' Dress

Nanette Lepore 'Martini' Pants

Juicy Couture Pintuck Blouse

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Designers Go Green with Cotton

L.A.M.BRich and Skinny

Super SkinnyStretch Jeans

Juicy Couture Polka Dot Pintuck

Blouse

Stem Double Breasted Knit

Jacket

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Designers Go Green with Cotton

Ed Hardy 'Platinum Flocked' Double Sleeve T-Shirt

Juicy Couture Short Sleeve Screenprinted

T-Shirt

True Religion Brand Jeans 'Billy Super T' Bootcut Flap Pocket

Jeans

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Designers Go Green with Cotton

Project LENY are tee shirts, totes and track suits created by celebrities, fashion icons and designers create to raises awareness and money for environmental causes.

Click here to learn more.

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Designers Go Green with Cotton

• Overseas celebrities are following the Go Green cotton trend.

• Actress Maki Horikita, Johnny’s idol Taichi Kokubun, and actress Eiko Koike, were awarded celebrities who “look good” in cotton by the International Cotton Council.

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Designers Go Green with Cotton

•Younger audiences look toward the stars for fashion trend.

• A report by Cotton Inc. found that 47% of 16 to 24 old consumers follow trend set by celebrities.

• The Cotton Trend is not exception!

The consumers to the right follow the cotton tote trend set by celebrities like Keira Knightley and Lily Cole.

The consumers to the right follow the cotton tote trend set by celebrities like Keira Knightley and Lily Cole.

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Consumers Go Green with Cotton

• Consumers discover the Nancy Drew trend.

• This driven trend incorporates a variety of cotton driven looks it is called the “new sincerity.”

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Consumers Go Green with Cotton

Cotton sweaters will keep you looking fashionable and warm during chilly fall nights.

Diesel “Klyn” StripeSweater Coat

JJ Basics Boyfriend

Cardigan

Ed Hardy 'Potassium' Hoody