cota slides
TRANSCRIPT
Customer Segmentation & Decision-Making Process● Target Millennials in U.S. (born 1980s - mid
1990s)
● Tech-savvy and most likely to have a profile
on social media
Positioning Strategy & Value Proposition“For males and females between the ages of 18 and 24 years, Formula One of all racing
companies delivers a one-of-a-kind experience because Formula One offers the
prestige and multiple forms of entertainment all at one event.”
Financing
● Branding offert to target younger demographic
● In 2016 about 270,000 people in the stands
● Formula one generates about $2.8 billion dollars in revenue for Austin