cost gendering audiences final
DESCRIPTION
Carla GanitoTRANSCRIPT
Carla Ganito
Catholic University of Portugal | CIMJ
Aims
Scope The Digital inclusion and participation project
To understand the conditions and tendencies for access and use/appropriation by users of digital media;
To promote comparative research and advanced education in the digital media;
To provide the digital industries, policy decision-‐makers, and social agents (e.g. teachers) with insights on practices and understandings of users (and non-‐users) of digital media;
To disseminate recommendations and contribute to the public debate about digital inclusion.
Scope Research Topics
Media Use; Gender differences; How immigrants use
digital media; Digital inclusion and
social inclusion; Importance and use of
public access and training.
Qualitative Data
Interview Process
Data – Gender Analysis
Method
Marc-‐Henry Soulet Method
Marc-‐Henry Soulet Method
Preliminary Results Life trajectories that are
very marked by gender constraints Education options; Access to technology; Time; Spaces
Preliminary Results Women tend to be the
individuals with the lowest level of formal education and technical expertise but nevertheless show interest in digital uses and foster those uses in the younger generation;
Preliminary Results Mobile Phones are
particularly important for older women: Lower access barriers; Lower skills requirements; Immediate perception of
added value – talk to family and friends – feel safe -‐ empowerment
Preliminary Results Public access spaces to the
Internet are also very important for older women: Time; Support;
