cosplay joey
Post on 21-Oct-2014
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COSPLAY
Presented By:Joey
KokilanVencent
What is Cosplay ?• Cosplay (kosupure in Japanese ) Costume
Play”• Origin Japan • It is a type of performance art that the participants dress up with costumes and accessories to represent a specific character. • Cosplay is one of the subculture
Characteristic• Cosplayers imitate their favorite
characters. • Cosplay also include crossplay which participants imitate the characters of opposite sex.• The styles of cosplay are highly depending on the geographical factor. • In Japan Anime or Video • Western Countries Sci-Fi Characters or Renaissance Characters
InfluenceWhat influence Cosplay?• Video game, comic book, anime, fantasy movie, manga, graphic novel and etc.• Cosplay Community
What Cosplay influences the society? •Cosplay could influence next generation fashion trends around the world.•Cosplay may influence the interest of the society in the coming future.
Cosplayer • Happiness and Joyful• Satisfied and Excited. • Sadness• Cool
Emotio
n Audience • Happiness and Enjoy• Annoyed and Uncomfortable• Embarrassment
• Cosplayers make real expressions for their personalities.• They experiencing the character that they admire such as the personalities. • They are expressing the passion onward cosplay.
expression
Social issues• In Malaysia, there are so control compare to other
countries like Japan and United States. • Cosplayers are also not allowed to wear sexy
costume due to the culture of Islamic. • Crossplaying is not usual to be seen in Malaysia
because Malaysian may not accept the cosplayers imitating the characters of opposite sex.
Target audiencesDemographic• Age: 14-24 years old• Generation: Generation Y and Z• Gender: Both• Income: Normally from parents/ some
part time jobs• Occupation: Students
Target audiencesPsychographic
Attitude• They wanted to bring the character of
animate to reality.• They want to improve their imitation skills
through their experiences.• They wanted to get indulge in fantasy
world.• They believe that the characters from the
comic books, anime, games, and movies have spirit and they just follow the spirit and play roles of the characters.
Target audiencesLifestyle
• They see anime and video game as their lifestyle centre.
• The lifestyle of cosplayers is actually quite similar to the peoples who didn’t involve in cosplay.
Interest• They like to play video game, watch animate and
fantasy movie for more understanding about the characters.
• They will also like to research on the characters that they wish to imitate in order to reach the level of professional.
communication message• Cosplayers are delivering non-verbal
communication process through their costume. • Cosplayers communicate the specific message of
the characters they represented by imitate the characters and acting the characters through attitude, mannerism and body language.
• They wanted to communicate the messages of how they love and respect the characters.
• They are actually promoting the cosplay culture.
Promotional materials• Cosplay Community• Website• Social Network
•Costumes•Accessories
merchandises
Public’s reactionFollowers and People who Like Cosplay
• They enjoy watching other people cosplay.• They may like to take photo with the
cosplayers.• They will observe the cosplayers’ costumes,
accessories, attitude, body language and etc and discuss with their friends.
• They start guessing what the characters that the cosplayers representing.
Public’s reactionPeople who Hate Cosplay
• They will feel embarrassing when seeing people cosplay.
• They will point at the cosplayers and laugh at them. • They start criticize the cosplayers with bad words. • They start asking questions like “What’s is their
costumes for?”, “What happening in this place?” or “Why are they wasting money and time on this?”.
• Cosplay is horrible and they feel like killing the cosplayers.
THANK YOU
• http://www.youtube.com/watch?v=AONFkBhWiv4