cosmetics final

8/2/2019 Cosmetics Final

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AUDYOGIK SHIKSHAN MANDALS

INSTITUTE OF MANAGEMENT &

COMPUTER STUDIES

(IMCOST)

MMS - II (Finance)

Div- A

Sub: Entrepreneur Management


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INTRODUCTION

The word cosmetics derives from the Greek word,

meaning "technique of dress and ornament.

Cosmetics: are substances used to enhance or cosmetics:

protect the appearance or odor of the human body. A

subset of cosmetics is called "make--up", which refers

primarily to colored products intended to alter the users

appearance.


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COSMETIC PREPARATIONS

Cosmetics were made for personal useand religious ceremonies. Historical records showthat many different materials were used for bodyadornment.

Makeup

Ingredients:

Plant Life

Bark

Leaves

Food ItemsNuts

Herbs

Berries

Other Items

Minerals

Insects


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INDIAN MARKET FOR

PERSONAL CARE PRODUCTS

31%

16%

6%1%

46%

Hair Care

Skin Care

Colour Cosmetics

Fragrance

Bath & Shower

Products


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REASONS FOR GROWTH IN THE

SKIN CARE INDUSTRY IN INDIA Concerns about hygiene and personal grooming

drive sales.

Discounts boost growth in the face of economic

uncertainty.

Domestic players expand their presence.

Chained retailers create opportunities for point of--

sale marketing.

Rising affluence and sophistication to drive future

growth.


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ABOUT THE COSMETIC INDUSTRY

The cosmetic industry is a profitable business for

most of the manufacturers of cosmetic products.

cosmetic industry worldwide seems to be

continuously developing, now more than ever withthe advent of the internet companies.

Many famous companies sell their cosmetic

products online also in countries in which they do

not have representatives.


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Given the technological development and the

improvement of the manufacturing process of

cosmetics and not least due to the constantly

increasing demand of such products, thisindustry constantly increasing demand of such

products, this industry reported an important

growth in terms of profit.


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INDUSTRIAL TRENDS

MONOPOLY IN THE MARKET.

TO DEVELOP THE COSMETICS BRANDS

FOCUS ON RURAL AREA

MGMT OF SERVICES

EMPHASIS ON INDUSTRIAL TRENDS IN

PRODUCTS.


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MARKETING MIX

PRODUCTS- COSMETICS

PRODUCT LINE AND RANGE

QUALITY OF COSMETICS

COLOUR, SIZE, SHAPE , DESIGN

OTHER ATTRACTIVE FEATURES.


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PRICE

CRTITICAL COMPONANTS

FOCUS ON RURAL & RURAL AREA

REASONBLE S PRICES

TERMS OF PAYMENTS


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PLACE

TARGET AREAS:-Urban & Semi-urban areas of

the country

Medical stores

Retail outlets likePantaloons

Lifestyle

West Side

Health & Glow

Beauty Centre

Beauty Parlors


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POSITIONING

We are positioning our brand on the bio-fresh

factor.

Components of positioning:-

1. Product class/category: Products fallingunder our brand name fall into cosmetics &

personal care category.

2. Consumer Segmentation (females of 16 yrs of

age & above)

3. Consumer Perceptions(perceptual mapping)


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BRAND POSITIONING

Papaya

Why?

To become

beautiful

naturally

For whom?

16 yrs of age &

above

When?

Regular/

occasionally

Against

whom?

Lakme,revlon

,avon,oriflam

e,etc.


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DEVELOPMENT OF SECTORS

DEVELOPMENT AT NATIOANAL &

INTERNATIONAL LEVEL

RISING OF DEMAND

ECONOMICAL POLICY

GOVT PHILOSOPHY

CHANNELS TO EXPAND THE UNIT


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GOVT POLICY

TO INITIATE WITH THE BRANDS

ETHICAL POLICY

EVALUATION OF CURRENT TRENDS

COME UP WITH NEW INNOVATIONS

GOVERNMENT ACTION FOR COSMETICS

TRENDS


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FUTURE SECTOR PROSPECTS

HIGHLY DEMAND IN MARKET

FULFILLMENT OF CUSTOMER DEMANDS

GROWTH IN BUSINESS

MANAGEMENT OF ECONOMICAL TRENDS

VARIATION IN BRANDS

POSITIVE IMPACT OF NATURAL BRANDS


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INDIAN COSMETIC SECTOR

ANALYSIS (2009-2012)

Indian cosmetics industry has witnessed strong growth during the past

few years and has emerged as one of the industries holding immense

future growth potential. The cosmetics industry registered impressive sales worth Rs422.3

Billion (US$ 9.3 Billion) in 2010. The sector has mainly been driven by

improving purchasing power and rising fashion consciousness of the

Indian population.

Moreover, the industry players are readily spending on the promotional

activities to increase consumer awareness.


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New research report incorporates an extensive research and ration a

analysis of the cosmetics industry in India.

It provides segment level analysis of the industry along with the

emerging trends that may shape up with the betterment of economic

conditions.

The research will help consultants, industry analysts, and vendors to

get in -depth knowledge of the current, past, and future performance

of the industry.

The report also provides information regarding consumer behavior,

particularly men and rural population, with regard to cosmetic

products.


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According to our new research report Indian Cosmetic

SectorAnalysis (2009--2012), Indian cosmetics sector

is expected to witness noteworthy growth rate in near future,

owing to the rising beauty concerns beauty concerns of both

men and women.

The industry holds promising growth prospects for both

existing and new players.

To support this evidence, we have done an extensive analysis

of various segments of the cosmetics industry, keeping in view

both the services and products sector.


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we have also added the competitive landscape section that

incorporate valuable information about the leading cosmetic

players, their marketing strategies, and swot analysis.


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STRENGTH

During the three decades, from 1970 to 1990, the cosmetics

industry gained momentum in its extensive development

through per capita consumption.

Even some segments may vary; the cosmetic industry is near

maturity. The current annual retail sales of the industry totaled

up to $14.5 billion.

The first quarter of this current year has seen a demand

beginning to revive and trend is expected to continue well into

the following year.

SWOT ANALYSIS


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WEAKNESSES Accounting to the past developments, the cosmetics industry has never been always

in such a case. The industry is no longer recession -proof and is now bound

for depressions and declinations.

Actually, the sales in the past t year are slow moving because of downed consumer

spending.

Consumers that time then tend to settle for the less expensive lines.

Another setback of the industry is the demand -price ratio. Within the past five

years, the prices were invariable and steady but promotion budgets past were

growing and getting greater than ever


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OPPORTUNITIES In keeping away from a potential head-on competition, a strategy of focusing on

special niches proved to be effective especially in the struggle with the

industry leaders.

This has been a great line of attack adopted by smaller companies in their contest

with the market leaders.

They survive and exist through specializing in, niches, differentiating the product

lines, and focusing on market segment.

Apotential huge market has been spotted on men as they account for50%of adult

population that consume onefifth of cosmetic sales.

The failure of the market leaders in such opportunity provides hint to smaller

companies as to what would be the proper and better approach to the market.


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THREATS

Notwithstanding the apparent growth of the cosmetic

industry during the past four decades, there are currently

more than 700 growing cosmetic companies competing in

market.

Additionally, there are also market leaders that dominate

cosmetic industry.

Consequently, it creates stiff and intensifying competition

especially to those intensifying competition especially to

those smaller companies as market leaders are putting

pressure on these smaller cosmetic companies.


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cosmetics final

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