BEAUTY

WhoAre we?

Apple of Ethics

that enlightens us

on good and evil

Apple of Beauty

that the prince of

Troy had awarded

to Aphrodite

Apple of Science that

led to discovery of

law of gravity

Cosmax’s PhilosophyCompany that prides itself in creating beauty through goodness& strong R&D

Cosmax is pursuing…Strong R&D, Globalization and Total Beauty

Commitment to increase and

strengthen overseas operation

Extremely aggressive &

dedicated R&DProviding total solution from

skin care, make-up, hair

care to cosmetic packaging

components

Globalization

R&DTotal Beauty company

HistoryCosmax is rewriting the history of cosmetics OEMㆍODM with its distinguishing competitiveness

1992

Established as Cosmax

1998

Achieved CGMP

2000

First to be certified

ISO 9001 among the

cosmetic industry

2004

Established

Cosmax China Ltd.

2005

Certified ISO

14001

2006

First domestic cosmetics

company to acquire TGA (Therapeutic Goods Administration)

2007

First company to

obtain OHSAS

18001 among the

industry

2008

Obtained

EU Organic

Certification,

ECOCERT

Production Sites

3 factory units and 1 distribution center are in Korea and 2 factory unitsare in China

9,000 m2

Skin / Lip care

Cosmax KoreaFactory unit I

4,800 m2

Make-up

Factory unit II

4,300 m2

Distribution CenterFactory unit III

1,900 m2

Powder

27,000 m2

Skin / Make-up

Hair care

Cosmax ChinaGuangzhou

13,223 m2

Make-up

Cosmax ChinaShanghai unit II

Cosmax ChinaShanghai unit I

11,000 m2

Skin / Make-up

Hair care

WhyCOSMAX?

• Shampoo

• Hair Gel

• Hair Conditioner

• etc.

Hair-Care

• Lipstick

• Mascara

• Powder

• BB Cream

• Eye shadow

• Make-up

Foundation

Make-UpSkin-Care

• Lotion

• Toner

• Cream

• Eye Gel

• Essence

• etc.

High-Functional

Cosmetics

• Whitening

• Anti-Wrinkle

• UV Protection

Packaging

Component

One Stop SolutionWe provide total service-ranging from formula to finished goods including turn key solution

• Skin care

• Functional products

• Make-up base

• Point make-up

• Support & planning

• Safety / Efficacy

• Analysis evaluation

• Develop new raw ingredient

• Developnew product forms

• Develop new products

• China-based R&D

R&D ExpertiseCosmax has dedicated it’s R&D Center with systematic organization and a research staff from the highest level

R&D Center

Make-upAnalysis

& regulation

Oriental-Herbal cosmetics

Dpt.

New-product Development

TeamR&D in SH

27% of total employees 27% of total employees

Skin care

R&D ExpertiseCreating value : advanced formulas are being created by in-house R&D

Skin Care : 47,800

Make up : 35,300

Skin Care : 43,000

Make up : 31,800

• Total of 48 patent applications

• 1,773 functional cosmetics approved90%

90% of the products are

being manufactured with

our self-developed formula

• Developed many unregistered functional ingredients

* Unit : 1,000ea * Unit : 1,000ea

Quality Management SystemStrict processes and goals for production and quality control

Purchase of Raw Materials

Bulk Production

Aging

Filling, Forming, Compression

Packaging

Shipping

• Sampling

• Inspection

• Pass / Reject

• Sampling

• Inspection

• Pass / Reject

• Sampling

• Inspection

• Pass / Reject

• Sampling

• Inspection

• Pass / Reject

Purchase of Packaging

Components

Raw Material Inspection

Bulk Inspection

FGInspection

Packaging ComponentsInspection

Quality Management SystemProduction, Management, & QC certified by global standards,in addition to annual auditing by global companies

OHSAS 18001 (2007)

ISO9001 (2000)

ECOCERT (2008)

CGMP (1998)

TGA GMP (2006)

ISO14001 (2005)

• Since 2003

• Quality,

Environment,

and Health Safety

- Once a year

• Since 2005

• Quality

- Once a year

Production InfrastructureThe most flexible production facilities in Korea

• Dec. 31, 2009,

One day production capacity × annual average operation days

(25days per month, 10.5hours one shift)

Skin Care

Current

Production

58% of

Total

capacity

Available

42% of

Total

capacity

Pressed

Powder

Lipcare

Powder

Mascara

Area No.

of Lines

Annual

Quantity

Skin care 18 68,000

Lip 18 34,000

Mascara 2 6,000

Powder 14 36,000

Total 59 144,000

* Unit : 1,000ea* Unit : 1,000ea

Various batch sizes : for Skin-Care items ranging from 150kg to 3,000kg

Operating 59 flexible packaging line

Area No.

of Lines

Monthly

Quantity

Skin care 18 5,700

Lip 18 2,800

Mascara 2 500

Powder 14 3,000

Total 59 12,000

Capacity

(144,000 pcs) ‘09 Production Q’ty

(83,300 pcs)

144,000

100,000

80,000

60,000

40,000

20,000

0

120,000

What is our

Reference?

Cosmax’s Global ExperienceBusiness relationships with world-leading multinational cosmetic companies

28,000 35,000

32,000

24,000

48,00038,000

2007

Sales GrowthExcellent sales growth in domestic market & successful expansion in the international market

CAGR 34%

2007 2008 2009

Approx. 31% increase

Approx. 38% increase

65,000

85,000

126,000

No. of countries for export

39 49 52

Skin care

Color126,000

56,000

200866,000

200983,000

* Unit : 1,000ea * Unit : USD 1,000

Worldwide Reference

Japan (2004)

Europe (2010)

Japan (2010)

Europe (2010)US (2007)

Africa (2007)

Asia (2007)

Asia (2004~2007)

Korea

(2004~2007)

Asia (2004)

Australia (2004~2007)

US (2009~)

China (2005)

Latin America (2009~)

Latin America (2007)

China (2009)

Asia (2009)

Europe (2009~)

Cosmax advances throughout the world

Australia (2010)

Korea (2007)

China (2010)

Europe (2010)