cos’È il social design€¦ · business, research and customers in harnessing creativity and...

COS’È IL SOCIAL DESIGN ?

SOCIAL DESIGN

“Il designer ristabilisce oggi il contatto, da tempo perduto, tra arte e pubblico, tra arte intesa in senso vivo e pubblico vivo. Non più il quadro per il salotto ma l’elettrodomestico per la cucina. Non ci deve essere un’arte staccata dalla vita: cose belle da guardare e cose brutte da usare. Se quello che usiamo ogni giorno è fatto con arte (non a caso o a capriccio) non avremo niente da nascondere”

Munari (1966), Arte come mestiere.

“..to devise courses of action aimed at changing existing situations into preferred ones”

Simon (1969), The Sciences of the Artificial

“Good design is intelligence made visible”

Le Corbusier

“All men are designers. All that we do, almost all the time, is design, for design is basic to all human activity. The planning and patterning of any act towards a desired, foreseeable end constitutes the design process. Any attempt to separate design, to make it a thing-by-itself, works counter to the inherent value, of design as the primary underlying matrix of life. Design is composing an epic poem, executing a mural, painting a masterpiece, writing a concerto. But design is also cleaning and reorganizing a desk drawer, pulling an impacted tooth, baking an apple pie, choosing sides for a back-lot baseball game, and educating a child. Design is the conscious effort to impose meaningful order”

Papanek (1971), Design for the Real World: Human Ecology and Social Change

“Design is a creative activity whose aim is to establish the multi-faceted qualities of objects, processes, services and their systems in whole life-cycles””

ICSID (International Council of Societies of Industrial Design), 2005

“Design is a strategic problem-solving process applicable to products, systems, services and experiences which results in innovation, business success and a better quality of life. It is a trans-disciplinary profession that links innovation, technology, business, research and customers in harnessing creativity and visualization to resolve problems and create solutions, reframing problems as opportunities with the intent of making a better product, system, service, experience or business, and providing new value and competitive advantage. Design is aware of economic, social, environmental and ethical aspects of its outcome aimed at creating a better world.”

ICSID (International Council of Societies of Industrial Design), 2015

From%the%different%defini.ons%we%can%see%that%the%issue%of%using%crea.vity%to%solve%our%everyday%life%problems,%or%to%answer%a%need%is%transparent.%Designers%make%crea.ve%choices%in%order%to%influence%life%around%us.%To%bring%new%order,%beauty,%pleasure,%func.on,%to%everyone.%

SOCIAL DESIGN

SOCIAL umanitario

“...The majority of the world’s designers focus all their efforts on developing products and services exclusively for the richest 10% of the world’s customers. Nothing less than a revolution in design is needed to reach the other 90%...”

Paul Polak, International Development Enterprises

iDE,%formerly%Interna.onal%Development%Enterprises,%is%an%interna.onal%nonprofit%organiza.on%which%creates%income%and%livelihood%opportuni.es%for%poor%rural%households.%iDE%was%founded%in%1982%by%Paul%Polak,%is%devoted%to%the%manufacture,%marke.ng,%and%distribu.on%of%affordable,%scalable%microIirriga.on%and%lowIcost%water%recovery%systems%throughout%the%developing%world.%iDE%facilitates%local%manufacture%and%distribu.on%of%these%products%through%local%supply%chains%that%sell%to%farmers%at%an%affordable%price%which%they%can%repay%in%one%growing%season.%This%strategy%allows%farmers%to%grow%higher%value%and%surplus%crops,%and%in%turn%links%them%to%highIvalue%crop%markets%where%they%can%realize%profits%from%their%higher%yields.%

�%�%

http://www.designother90.org

ABOUT)DESIGN)WITH)THE)OTHER)90%:)CITIES)%For%the%first%.me%in%history,%the%majority%of%the%earth’s%approximately%seven%billion%inhabitants%live%in%ci.es.%Close%to%one%billion%people%live%in%informal%seOlements,%commonly%known%as%slums%or%squaOer%seOlements,%and%that%number%is%projected%to%swell%to%two%billion%by%2030,%pushing%beyond%the%capacity%of%many%local%ins.tu.ons%to%cope.%Lured%to%the%city%in%search%of%work%and%greater%social%mobility%or%fleeing%conflicts%and%natural%disasters,%many%urban%migrants%suffer%from%insecure%land%tenure,%limited%access%to%basic%services%such%as%sanita.on%and%clean%water,%and%crowded%living%condi.ons.%At%the%same%.me,%these%informal%ci.es,%full%of%culture%and%life,%increase%opportuni.es%to%create%solu.ons%to%the%problems%they%face.%Design'with'the'Other'90%:'CITIES%features%sixty%projects,%proposals,%and%solu.ons%that%address%the%complex%issues%arising%from%the%unprecedented%rise%of%informal%seOlements%in%emerging%and%developing%economies.%Divided%into%six%themes—Exchange,%Reveal,%Adapt,%Include,%Prosper%and%Access—to%help%orient%the%visitor,%the%exhibi.on%shines%the%spotlight%on%communi.es,%designers,%architects,%and%private,%civic,%and%public%organiza.ons%that%are%working%together%to%formulate%innova.ve%approaches%to%urban%planning,%affordable%housing,%entrepreneurship,%nonformal%educa.on,%public%health,%and%more.%The%United%Na.ons%offers%an%ideal%seYng%to%examine%these%complex%issues%and%connect%with%stakeholders%who%can%impart%real%change.%This%exhibi.on%is%presented%at%the%United%Na.ons%in%the%context%of%the%United%Na.ons%Academic%Impact%ini.a.ve%and%UNIHABITAT.%THE)DESIGN)FOR)THE)OTHER)90%)SERIES)Design'with'the'Other'90%:'CITIES%is%the%second%in%a%series%of%themed%exhibi.ons%that%demonstrate%how%design%can%be%a%dynamic%force%in%transforming%and,%in%many%cases,%saving%lives.%The%first%exhibi.on,%in%2007,%Design'for'the'Other'90%,%focused%on%design%solu.ons%that%addressed%the%most%basic%needs%of%the%90%%of%the%world’s%popula.on%not%tradi.onally%served%by%professional%designers.%

One)Laptop)Per)Child)(OLPC)%is%MIT%media%guru%Nicholas%Negroponte’s%simple%idea%of%developing%a%laptop%computer%that%is%inexpensive%enough—just%$100—to%ensure%that%every%child%on%earth%has%access%to%the%informa.on%technologies%driving%our%planet’s%future.%The%model%pictured%was%designed%by%Yves%Behar/fuseproject%and%Mar.n%Schnitzer%and%manufactured%by%Quanta%Computer%Inc.%and%OLPC.%Details:'One'Laptop'Per'Child,'www.laptop.org.'%%

One Laptop Per Child https://www.youtube.com/watch?v=c-M77C2ejTw https://www.youtube.com/watch?v=qMeX2D4AOjM

http://one.laptop.org

Philips%Design,%Low%Smoke%Chulha.%Promosso%da%Philips%Design%in%streOa%collaborazione%con%organizzazione%non%governa.ve,%il%progeOo%di%cucina%low%tech%riduce%considerevolmente%il%consumo%di%legna%da%ardere%oltre%a%contenere%le%emissioni%nocive%%hOp://www.design.philips.com/shared/assets/design_assets/downloads/poriolio/Chulha.pdf%hOp://lowsmokechulha.com%%For%many%women%in%rural%India%spending%several%hours%a%day%cooking%over%an%indoor%open%stove%is%the%norm.%What%these%women%fail%to%realize%is%that%there%is%a%invisible%killer%in%their%kitchen:%burning%biomass%fuels%causes%almost%500,000%deaths%every%year%in%India%alone.%(Source:%WHO%2009)%In%the%case%of%the%Chulha,%Philips%donates%Intellectual%Property%and%design%to%local%stakeholders%as%a%philanthropic%contribu.on%to%sustainable%development.%The%design%brief%challenged%the%Philips%Design%team%to%come%up%with%a%lowIsmoke%solu.on%for%healthy%and%safe%cooking%able%to%fit%the%local%socioIcultural%and%infrastructural%condi.ons%of%rural%and%semiIurban%contexts%of%India.%More%specifically,%objec.ves%were%to%design,%develop%and%test%a%solu.on:%%I%%Able%to%reduce%indoor%pollu.on%and%therefore%healthIrelated%diseases%%I%%Able%to%respect%local%culinary%habits%and%cooking%behaviors%%I%%Easy%to%access%(locally%produced%and%distributed),%use%%and%maintain%%I  %At%low%cost,%to%facilitate%its%diffusion%and%scalability%The%research%consisted%of%an%ini.al%3Iday%visit%and%introductory%mee.ngs%with%people%from%the%villages,%followed%by%one%week%of%observa.ons%and%inIdepth%interviews%targe.ng%four%rural%and%two%semiIurban%families.%The%interviews,%conducted%in%the%local%language%(Marathi),%were%kept%quite%informal.%%A%needs%analysis%of%stakeholders%already%ac.ve%in%the%business%%of%smokeless%and%nonIsmokeless%stoves%was%performed%by%organizing%various%focus%groups%involving%local%entrepreneurs%and%selfIhelp%groups,%in%order%to%understand%the%major%issues%they%face%with%regard%to%current%solu.ons%and%the%replica.on%and%scalability%of%their%ac.vi.es.%%%I  %%%%%%%

Low Smoke Chulha http://www.design.philips.com/shared/assets/design_assets/downloads/portfolio/Chulha.pdf

http://lowsmokechulha.com

In field research

Stakeholder%workshops%%User%insights,%and%the%findings%rela.ng%to%stakeholders’%needs%were%used%in%a%local%workshop%involving%the%various%players%engaged%in%the%design%process%(ARTI,%SEDT,%SHGs,%two%local%entrepreneurs%and%two%users).%The%workshop,%intended%to%define%the%key%product%features%desired,%involved%16%par.cipants%who%were%invited%to%share%their%viewpoints%and%concerns%in%informal%dialogues.%The%dialogues%were%then%followed%by%%a%session%to%conceptualize%ideal%stoves%and%their%expected%performance%within%the%contexts%under%inves.ga.on.%During%this%phase,%several%pages%of%insights%(contextIofIlife%cards)%offering%a%stakeholder’s%needs%analysis%–%including%endIusers’%needs%–%were%circulated%among%‘experts’%in%the%produc.on,%distribu.on%and%use%of%woodIburning%stoves,%for%their%feedback%and%refinement.%%%

Local workshop

Tes.ng%and%user%feedback%Prototyping%at%the%ARTI%training%centre%in%Phaltan,%and%tes.ng%in%rural%and%semiIurban%homes,%involved%SHG%representa.ves%and%stove%users.%Feedback%regarding%improvements%suggested%a%few%modifica.ons%to%the%ini.al%versions%of%the%stove.%Design%interven.ons%included%technical%changes%related%to%the%manufacturing%process%to%op.mize%gas%flow%within%the%stoves%and%improve%their%thermal%efficiency,%an%easier%way%of%assembling%components%such%as%self%locking%pieces%for%doIityourself%assembly,%the%introduc.on%of%a%soot%collector,%and%a%solu.on%for%fixing%chimneys%to%the%wall.%Modified%versions%were%then%installed%in%12%homes%for%further%trial%and%to%evaluate%their%technical%performance.%Technical%tes.ng:%College%Pune%and%Approvecho%During%the%product%development%and%tes.ng%phase,%a%technical%assessment%of%the%Chulha%has%been%conducted%in%laboratory%to%define%its%ecoIefficiency%and%emissions.%

Testing and user feedback

Solu.on:%An%add%on%Pot%holder%helps%in%gripping%the%pot%while%s.rring,%cater%to%carious%pot%sizes%and%does%not%leaks%smoke.%

Scaling – contextual adaptation

http://www.lowsmokechulha.com/images/7/77/Chulha_stories.pdf

Hippo Roller https://www.youtube.com/watch?v=DQmINP0y3hA http://hipporoller.org

The%Hippo%Water%Roller%was%created%in%1991%by%two%South%Africans,%Mr.%PeYe%Petzer%and%Johan%Jonker.%They%both%grew%up%on%farms%and%had%seen%the%effect%of%the%water%crisis%on%rural%communi.es%where%access%to%water%is%a%daily%struggle%for%millions%of%people.%The%Hippo%Water%Roller%Project%was%established%in%1994%and%first%piloted%in%South%Africa.%The%Hippo%Water%Roller%Project%is%managed%by%Imvubu%Projects%cc%as%a%social%enterprise%and%is%an%ideal%social%investment%opportunity%for%corporate%companies,%NGO’s,%Governments%and%individuals.%

Project%H%Design,%Hippo%Roller%Redesign.%L’incarico%di%ridisegnare%l’originale%Hippo%Roller%per%ridurre%i%cos.%di%spedizione%è%stato%commissionato%dall’Hippo%Water%Roller%Project.%Questo%sistema%per%il%trasporto%dell’acqua%è%stato%distribuito%in%oltre%38.000%unità%in%diciasseOe%Paesi.%%Project%H,%il%protagonista%dell'ar.colo%di%Bruce%Nussbaum,%ha%debuOato%a%livello%globale%per%poi%concentrarsi%sul%piano%locale,%un%tragiOo%nel%quale%ha%guadagnato%forza%e%impaOo.%Project%H—dove%H%sta%per%Humanity,%Habitats,%Health%e%Happiness%(umanità,%habitat,%salute%e%felicità)%è%stata%fondata%nel%2008%da%Emily%Pilloton%e%MaOhew%Miller.%L'esordio%è%avvenuto%con%un%intervento%a%distanza%e%si%è%focalizzato%sul%redesign%e%la%revisione%delle%funzioni%dell'Hippo%Roller,%un%innova.vo%progeOo%del%1991%firmato%dagli%ingegneri%sudafricani%PeYe%Petzer%e%Jonah%Jonker.%ProdoOo%usando%un%materiale%stabile%ed%economico%come%il%pet%stampato%in%rotazionale,%questo%serbatoio%rotante%da%90%litri%permeOe%anche%a%donne%e%bambini%di%trasportare%acqua%ai%loro%villaggi%da%fiumi%e%torren.%lontani,%anche%su%un%terreno%accidentato.%Project%H%si%è%impegnata%a%consegnare%seOantacinque%serbatoi%a%Kgautswane,%una%sperduta%comunità%rurale%nelle%province%seOentrionali%del%Sudafrica,%diventata%in%un%certo%senso%oggeOo%di%studio%per%mol.%e%diversi%esperimen.%di%design%e%tecnologia%sociale.%Pilloton%e%Miller%hanno%affrontato%questo%compito%con%lo%slancio%di%uno%studio%di%design%industriale,%individuando%e%risolvendo%lacune%progeOuali%che%portavano%a%perdite%di%efficienza%nella%produzione%e%nella%spedizione.%

Project H redesign

Katrina Furniture Project http://www.katrinafurnitureproject.org

The%Katrina%Furniture%Project,%formed%in%response%to%Hurricane%Katrina,%creates%neighborhood%furnitureImaking%workshop%facili.es%using%the%debris%lew%by%storm%and%helps%build%the%economic%and%social%capacity%of%neighborhoods%in%New%Orleans%that%faced%experienced%severe%economic%and%social%challenges%even%before%Katrina.%The%workshops%train%community%members%in%making%furniture%and%the%fundamentals%of%business,%and%func.on%as%a%neighborhoodIbased%place%of%work%and%resource%center%while%residents%rebuild%their%homes.%Workshops%will%make%and%sell%church%pews―to%replace%those%lost%to%the%more%than%ninety%churches%ruined%by%the%storm―as%well%as%tables%and%stools,%all%from%recycled%wood.%DESIGNER/MANUFACTURER:%University%of%Texas%and%Art%Center%College%of%Design%students%and%faculty%United%States,%2006%Wood%recycled%from%Hurricane%Katrina%debris%DIMENSIONS:%32”%h%x%72”%w%(pew),%18”%h%x%12”%w%x%18”%d%(step%stool),%29”%h%x%34”%w%x%72”%d%(table)%IN)USE)IN:%United%States%

Safe agua water system https://www.youtube.com/watch?v=CKTHrif04BA

For%residents%of%Chile’s%campamentos%(informal%communi.es),%running%water%is%a%luxury%few%can%afford.%Instead,%families,%and%par.cularly%women,%expend%tremendous%energy,%effort,%and%.me%carrying%large%containers%of%water%to%complete%daily%tasks—washing%dishes%and%laundry,%cooking,%and%cleaning.%To%resolve%this,%a%team%of%faculty%and%students%from%the%DesignmaOers%program%at%Art%Center%College%of%Design%collaborated%with%the%Chilean%NGO%Un%Techo%para%Mi%País%and%local%community%members%to%develop%a%gravityIfed%water%system%called%Gota%a%Gota%(“drop%by%drop”).%Water%collected%in%an%elevated%storage%tank%flows%down%a%hose%to%indoor%and%outdoor%faucets%that%have%flexible%nozzles%and%on/off%handles.%But%to%get%water%up%to%the%elevated%storage%tank,%the%team%included%a%foot%pump,%easy%enough%for%women,%children,%and%the%elderly%to%operate,%that%moves%water%from%a%groundIlevel%tank.%To%conserve%water%and%provide%a%dedicated%kitchen%worksta.on,%another%team%developed%the%Relava%sink%for%use%at%the%indoor%faucet,%allowing%women%to%wash%dishes%with%more%efficiency%and%dignity.%It%repurposes%two%affordable%16Iliter%plas.c%tubs%as%wash%and%rinse%basins,%held%by%a%collapsible%wire%frame%that%hangs%from%the%wall.%For%those%in%the%campamentos,%these%solu.ons%help%relieve%the%burden%of%living%without%running%water%and%improve%their%quality%of%life.%

Studio H www.kiva.org http://youtu.be/lSN2WdqXwfc

SOCIAL per noi e per le

persone attorno a noi

DrinkSavvy http://drinksavvy.com

Each%year,%it%is%es.mated%that%millions%of%men%and%women%will%unwiYngly%consume%an%odorless,%colorless,%and%tasteless%so%called%"date%rape%drug"%unknowingly%slipped%into%their%drink,%thereby%leaving%them%vulnerable%to%robbery,%kidnapping,%or%drugIfacilitated%sexual%assault%(DFSA),%A.K.A.%date%rape.%Your%safety%should%be%standard.%Meet%the%new%standard.%We%at%DrinkSavvy%hold%the%crazy%belief%that%your%evenings%should%be%spent%having%fun.%That's%why%we%are%developing%trendy%new%DrinkSavvy%cups,%glasses,%and%straws/s.rrers%that%look%and%func.on%normally,%except%they%will%immediately%change%color%to%warn%you%when%someone%slips%a%date%rape%drug%into%your%drink.%Transla.on?%You%get%100%)effortless)and)conInuous)monitoring)of)your)drink%throughout%the%night,%because%the%same%DrinkSavvy%drinkware%that%you%are%already%drinking%with%is%also%the%color%changing%material%that%makes%invisible%drugs%visible.%While%we%know%this%solu.on%to%end%DFSA%is%long%overdue,%we%are%s.ll%developing%our%product%for%commercial%release%and%will%have%them%available%ASAP!%

Studio H www.projecthdesign.org

Project%H,%il%protagonista%dell'ar.colo%di%Bruce%Nussbaum,%ha%debuOato%a%livello%globale%per%poi%concentrarsi%sul%piano%locale,%un%tragiOo%nel%quale%ha%guadagnato%forza%e%impaOo.%Project%H—dove%H%sta%per%Humanity,%Habitats,%Health%e%Happiness%(umanità,%habitat,%salute%e%felicità)%è%stata%fondata%nel%2008%da%Emily%Pilloton%e%MaOhew%Miller.%L'esordio%è%avvenuto%con%un%intervento%a%distanza%e%si%è%focalizzato%sul%redesign%e%la%revisione%delle%funzioni%dell'Hippo%Roller,%Dopo%altri%esperimen.%degni%di%nota,%recentemente%Project%H%ha%completato%con%successo%un%progeOo%locale%a%Windsor,%nel%mezzo%della%zona%agricola%del%Nord%Carolina,%dove%gli%studen.%delle%locali%scuole%superiori%sono%sta.%guida.%nella%costruzione%di%una%serie%di%pollai%e%di%un%nuovo%mercato%coperto%per%la%loro%comunità.%

About%Project%H%Founded%by%Emily%Pilloton,%Project%H%uses%the%power%of%crea.vity,%design,%and%handsIon%building%to%amplify%the%raw%brilliance%of%youth,%transform%communi.es,%and%improve%K–12%public%educa.on%from%within.%The%programs%teach%rigorous%design%itera.on,%.nkering,%applied%arts%and%sciences,%and%voca.onal%building%skills%to%give%young%people%the%crea.ve,%technical,%and%leadership%tools%necessary%to%make%posi.ve,%longIlas.ng%change%in%their%lives%and%their%communi.es.%Project%H’s%youthIled%public%design%projects%are%rooted%in%science,%technology,%engineering,%arts,%and%math%(STEAM)%content%to%connect%inIschool%learning%to%outIofIschool%possibility.%Project%H%believes%that%design%is%a%powerful%medium%that%is%an%ac.ve%response%to%a%context,%a%personal%expression,%a%physical%challenge,%and%a%social%act%that%builds%ci.zenship%in%the%next%genera.on.%Exploring%the%intersec.on%of%physical%sciences,%engineering,%architecture,%design,%social%jus.ce,%and%community%development,%projects%built%by%their%students%include%an%awardIwinning%2,000IsquareIfoot%farmers%market%structure,%iconic%downtown%landmarks,%farmstands,%playgrounds,%school%gardens,%an%obstacle%course,%public%chicken%coops,%and%their%own%learning%facili.es.%Project%H%is%a%tax%exempt%501c3%nonprofit%corpora.on.%(In%case%you’re%wondering,%the%“H”%stands%for%the%core%values%that%guide%their%work:%Humanity,%Habitats,%Health,%Happiness,%Heart,%Hands,%and%more).%About%Studio%H%Studio%H%is%an%inIschool%design/build%class%for%8th–11th%grade%students.%First%launched%in%Ber.e%County,%NC%and%now%based%at%Realm%Charter%School%in%Berkeley,%CA,%Studio%H%students%apply%their%core%subject%learning%to%design%and%build%audacious%and%socially%transforma.ve%projects.%Students%of%Studio%H%have%previously%dreamed%up,%designed,%and%constructed%a%2000IsquareIfoot%farmers%market%pavilion,%a%popIup%park,%laserIetched%skateboards,%sculptural%concrete%public%furniture,%roadside%farmstands,%and%more.%Through%experimenta.on,%nonIstop%produc.on,%.nkering,%and%a%lot%of%dirt%under%their%fingernails,%students%develop%the%crea.ve%capital,%cri.cal%thinking,%and%ci.zenship%necessary%for%their%own%success%and%for%the%future%of%their%communi.es.%I%See%more%at:%hOp://www.ifyoubuilditmovie.com/projectIh/#sthash.FtL7pDWt.dpuf%

www.ifyoubuilditmovie.com

In%2010,%Superintendent%of%Public%Schools%for%Ber.e%County,%Chip%Zullinger%(1951I2014)%had%been%hired%to%address%the%school%district's%serious%shortcomings.[2]%Awer%comple.ng%four%large%architectural%projects%with%designer%Emily%Pilloton%(author%of%the%2009%book%Design'RevoluCon)%and%

architect%MaO%Miller,[2]%Zullinger%invited%the%two%to%create%a%high%school%curriculum.%Pilloton%and%Miller%described%the%curriculum,%ul.mately%named%Studio'H,%as%

shop%class%for%the%21st%century,%where%the%design%process%could%address%the%community's%problems%and%its%own%sense%of%possibility.%Named%awer%its%focus%on%"humanity,%habitats,%health%and%happiness,”[5]%the%curriculum%"empowered%young%people%to%become%crea.ve%problem%solvers%and%at%the%same%.me%encourage%them%to%become%more%ac.ve%ci.zens."[6]%Variety%quoted%Pilloton,%saying%the%project's%purpose%was%to%"plant%small%seeds%in%

our%students%that%years%from%now%could%result%in%a%new%kind%of%resource."[5]%Pilloton%and%partner%Miller,%worked%with%10%(ini.ally%13)[3]%high%school%students%at%Ber.e%Early%College%High%School%through%the%yearIlong,%fullIscale%design/build%curriculum%—%following%six%design%rules:%there%is%no%design%without%cri.cal%ac.on;%we%work%'with'’%not%'for;'%we%start%locally%and%scale%globally;%create%systems,%not%stuff;%document,%share%and%measure;%and%finally%build.%The%students%began%the%school%year[7][8][9]%with%construc.ng%

water%purifiers%from%clay%and%cow%pies.[7]%Awer%designing,%construc.ng%and%selling%corn%hole%boards,%the%students%follow%with%fullIscale%chicken%coops%of%their%own%design%and%culminate%the%year%with%the%design%and%construc.on%of%an%openIair%farmer's%market,[10]%which%subsequently%became%known%as%the%Windsor'Super'

Market%(depicted%on%the%movie%poster%above,%right).%See:%Geoloca.on%of%the%Windsor%Super%Market:%35°59Ü31.7646áN%76°56Ü43.1334áW%

The%project%team%and%the%community%had%iden.fied%a%new%farmer's%market%as%a%viable%and%desirable%community%project,%and%under%the%leadership%of%Pilloton%and%Miller%the%students%focused%on%developing%design%and%construc.on%skills:%cri.cal%thinking,%research%(e.g.,%analyzing%Buckminster%

Fuller's%Dymaxion%House),%sketching,%and%drawing,%along%with%welding%and%realIworld%construc.on%trades.%Pilloton%and%Miller%in%turn%completed%

construc.on%documents%and%specifica.ons,%worked%with%a%structural%engineer%and%filed%for%construc.on%permits%—%while%also%preparing%and%conduc.ng%three%hours%of%daily%classroom%instruc.on.[11]%

The%film%backtracks%to%tell%the%story%of%MaO%Miller%and%his%thesis%project%from%the%Cranbrook%Academy,%where%he%designed%and%constructed%along%with%classmate%Thomas%Gardner%a%900%sf,%twoIstory%infill%house.[12]%The%house%was%ul.mately%abandoned,[13]%leading%Miller%to%conclude%the%project%

failed%because%the%endIuser%was%insufficiently%engaged%and%invested%in%process.%%%

Together%the%Project%H%team%iden.fied%student%Stevie%Mizelle's%preliminary%concept%model%to%develop%further,%subsequently%comple.ng%construc.on%of%the%farmer's%market%to%approximately%75%%before%the%school%year%ended.%The%design%features%a%large%wood%plaiorm%for%vendor%

booths%with%ver.cal%wood%trusses%suppor.ng%a%rec.linear%roofed%canopy%with%wood%slats%designed%to%filter%and%control%solar%glare;%a%main%floor%at%the%same%height%above%grade%as%a%pickup%truck%bed,%allowing%vendors%to%back%up%to%the%"loading%dock"%at%each%vendor%stall%and%walk%their%goods%directly%off%their%truck%into%their%booth;%and%a%long%ramp%at%the%front%to%allow%pedestrian%accessibility%and%to%provide%a%symbolic%front%porch%for%

visitors.[14]%Early%in%the%school%year,%Pilloton%and%Miller%chose%to%con.nue%with%the%project%awer%Zullinger,%their%prime%backer,%was%dismissed%by%the%school%

board,%and%the%board%became%unwilling%to%underwrite%the%curriculum%and%withdrew%their%offered%salaries.[2]%Pilloton%and%Miller%con.nued%to%work%with%the%students%and%subsequently%completed%construc.on%of%the%farmer's%market%awer%the%school%year%ended.%The%Windsor%Super%Market%

opened%in%October%2011.%Students%featured%in%Studio'H%were%Erick%Bowen,%Rodecoe%Dunlow,%Kerron%Hayes,%Anthony%Johnson,%Stevie%Mizelle,%Cameron%Perry,%Cj%Robertson,%

Jamesha%Thompson,%Colin%White%and%Alexia%Williams.%The%film%also%features%County%Commissioner%Ron%Wesson%as%well%as%volunteer%Eric%Wandmacher%(friend%of%Pilloton%and%Miller)%and%Superintendent%of%Public%Schools,%Chip%Zullinger.[15]%

Studio H _ Windsor Super Market


Studio H _ Chicken Coops https://vimeo.com/27370414


Studio H _ Contanier Classroom

Design for change http://youtu.be/Et35L0pvyrw http://youtu.be/IS1qnVcHpkA

Design%for%Change%(DFC)%is%a%global%movement%that%cul.vates%the%‘I%Can’%mindset%in%every%child.%This%‘I%Can’%spirit%empowers%children%and%gives%them%an%opportunity%to%express%their%own%ideas%for%a%beOer%world%and%put%them%into%ac.on.%Design%for%Change%was%born%out%of%the%convic.on%that%children%are%not%helpless,%the%op.mism%that%change%is%possible%and%belief%that%they%can%drive%it.hrough%a%simple%design%process%of%FeelIImagineIDoIShare,%we%asked%children%to%iden.fy%and%transform%anything%that%bothered%them%in%their%community%–%shiwing%their%mindset%from%‘Can%I?’%to%‘I%Can!’%%In%the%field%of%educa.on,%this%approach%works%towards%developing%the%much%required%21st%century%skills%in%every%child.%The%framework%equips%children%with%the%tools%to%be%more%aware%and%informed%of%the%world%around%them,%believe%and%realise%the%importance%of%their%role%in%shaping%that%world,%and%take%ac.on%towards%building%a%more%desirable%present%thus%leading%to%a%more%sustainable%future.%Through%the%Design%For%Change%Challenge,%both%children%and%adults%are%introduced%to%the%concept%of%design%thinking%which%enables%them%at%an%individual%level%to%realize%the%power%of%the%words%“I%Can”.%The%year%long%immersive%Design%For%Change%Curriculum%develops%and%nurtures%the%required%behaviour%and%skills%both%in%students%and%in%teachers%as%facilitators%at%a%classroom%level.%This%further%empowers%educators%to%create%solu.ons%that%lead%to%larger%school/%community%level%transforma.ons.%Thus%building%a%culture%where%teachers,%as%agents%of%change%establish%and%design%processes%that%lead%to%an%environment%that%enables%children%to%learn,%engage%and%create;%impac.ng%not%just%the%world%of%educa.on%but%the%world%in%general.%%In%over%30%different%countries,%we%have%seen%children%stepping%up%and%learning%that%the%power%to%create%change%lies%in%them%as%much%as%with%the%adults%who%educate%and%influence%their%lives.%We%con.nue%to%witness%the%incredible,%rapidly%growing%.de%of%change%being%led%by%a%new%genera.on%of%Superheroes.%

www.dfcworld.com

Project for Public Spaces

Project%for%Public%Spaces%(PPS)%is%a%nonprofit%planning,%design%and%educa.onal%organiza.on%dedicated%to%helping%people%create%and%sustain%public%spaces%that%build%stronger%communi.es.%Our%pioneering%Placemaking%approach%helps%ci.zens%transform%their%public%spaces%into%vital%places%that%highlight%local%assets,%spur%rejuvena.on%and%serve%common%needs.%PPS%was%founded%in%1975%to%expand%on%the%work%of%William%(Holly)%Whyte,%author%of%The%Social%Life%of%Small%Urban%Spaces.%We%have%since%completed%projects%in%more%than%3000%communi.es%in%43%countries%and%all%50%U.S.%states%and%are%the%premier%center%for%best%prac.ces,%informa.on%and%resources%on%placemaking.%More%than%900%people%worldwide%are%members%of%our%Placemaking%Leadership%Council.%%%%RETHINKING%PUBLIC%SPACE%OR%WHEN%DOES%A%SPACE%BECOME%A%PLACE?%%“Everyone'has'the'right'to'live'in'a'great'place.'More'importantly,'everyone'has'the'right'to'contribute'to'making'the'place'where'they'already'live'great.”'However,%not%all%public%spaces%are%effec.ve%places.%Dangerous%or%impassable%roads,%abandoned%lots,%or%poorly%maintained%transport%sta.ons%or%parks%that%are%unsafe%for%women%and%girls%are%indeed%“public%spaces,”%but%they%surely%do%not%contribute%to%the%“wellIbeing,”%“collec.vity,”%or%“cultural%richness”%of%ci.es%or%communi.es.%Quite%the%contrary,%in%fact.%Poorly%managed%or%inaccessible%public%spaces%can%actually%create%barriers%between%people%and%places—they%can%be%unsafe,%exclusive,%or%otherwise%threatening%on%a%variety%of%scales.%%%)

www.pps.org

Via Morosini - Il giardino delle culture

Il%progeOo%di%recupero%dell’area%degradata%di%via%Morosini%è%una%“necessità”%per%%la%qualità%urbana%del%quar.ere%aOorno%alla%piazza%Santa%Maria%del%Suffragio.%%%L’area%pubblica%viene%messa%a%disposizione%della%zona%in%modo%che%questo%brano%di%ciOà%venga%rigenerato,%trasformandolo%immediatamente%in%risorsa%colleYva.%Questa%è%la%ciOà%intesa%come%“bene%comune”.%%Il%progeOo%dell’area%è%stato%promosso%da%tre%Associazioni%della%zona:%Comitato%XXII%marzo,%E’IVento%e%Laboratorio%Teatro%Mangiafuoco%e%svolgendo%un%ruolo%di%volano,%prevedono%di%accogliere%una%molteplicità%di%aYvità%culturali%e%diventare%così%un%giardino%in%cui%si%col.vano%le%culture.%%Arte,%musica,%teatro,%cinema%e%aYvità%temporanee,%possono%cos.tuire%nello%spazio%un%laboratorio%con.nuo,%un%luogo%per%stare%bene.%%Bimbi%gigan.%s.lizza.,%in%bianco%e%nero,%e%due%cuori%rossi%popolano%un%intricato%agglomerato%urbano.%L’autore%dei%murales%che%coprono%intere%facciate%di%palazzi,%nome%d’arte%Millo,%è%sceso%dall’impalcatura%dopo%sei%giorni%di%lavoro%intenso%e%ora,%piegato%in%due,%armato%di%un%grande%compasso,%disegna%dischi%blu%di%diverse%dimensioni%e%un%sen.ero%giallo%ocra.%Si%respira%un%clima%di%festa%in%via%Morosini.%Giorno%dopo%giorno%i%disegni%sono%cresciu.,%hanno%tappezzato%i%muri%di%due%palazzi%popolari.%S’inaugura%domenica%il%«Giardino%delle%culture»,%progeOo%pilota%di%area%condivisa,%realizzata%da%Comune%e%Zona%4%che%hanno%raccolto%la%richiesta%di%tre%associazioni%di%quar.ere,%Comitato%XXII%Marzo,%ÈIVento%e%Teatro%Laboratorio%Mangiafuoco.%Quel%luogo%è%stato%per%decenni%così%degradato%che%«non%avevamo%il%coraggio%di%guardare%fuori%dalla%finestra»,%raccontano%alcuni%anziani%del%quar.ere.%C’erano%capannoni%ar.gianali,%negli%anni%OOanta%«furono%dismessi%e%poi%occupa.%e%riIoccupa.%da%senza%teOo%e%sbanda.».%Trent’anni%di%abbandono,%intervalla.%dalla%demolizione%dei%capannoni%e%da%un%piano%parcheggi.%Pochi%aYmi%di%respiro.%L’area%fu%consegnata%nel%2002%ad%un%concessionario,%ma%sei%anni%più%tardi%il%can.ere%non%era%neppure%par.to%e%la%concessione%fu%revocata.%E%di%nuovo,%quel%luogo%precipitò%nel%degrado%e%nell’abbandono.%I%1.200%metri%quadra.%tra%le%vie%Morosini%e%Bezzecca%sono%sta.%pavimenta.,%recinta.,%dipin.%con%giochi%per%bambini,%e%a%fare%da%cornice%ci%sono%i%due%grandi%murales%di%Millo%che%regalano%alla%ciOà%un%nuovo%punto%di%vista%

www.facebook.com/Giardino-delle-Culture-348891331978892/

Studio Rodighero ass.

COS’È%IL%DESIGN%FOR%ALL%Design%for%All%è%il%design%per%la%diversità%umana,%l’inclusione%sociale%e%l’uguaglianza.%La%pra.ca%del%Design%for%All%fa%uso%cosciente%dell’analisi%dei%bisogni%e%delle%aspirazioni%umane%ed%esige%il%coinvolgimento%degli%uten.%finali%in%ogni%fase%del%processo%progeOuale.%%AOraverso%l’Europa,%l’ampiezza%delle%diversità%umane%anagrafiche,%culturali%e%di%abilità%è%senza%preceden..%Si%sopravvive%a%malaYe%e%infortuni%e%si%convive%con%disabilità%come%mai%prima.%Questo%approccio%olis.co%ed%innova.vo%cos.tuisce%una%sfida%crea.va%ed%e.ca%ad%ogni%designer,%progeYsta,%imprenditore,%amministratore%pubblico%e%leader%poli.co.%Si%occupa%primariamente%di%processi%e%metodi%con%l’%approccio%a%tre%gambe:%progeOo%ecoIcompa.bile,%economicamente%accessibile%ed%usabile.%Si%pone%come%missione%di%favorire%l’inclusione%sociale%delle%persone%disabili%aOraverso%il%progeOo%e%migliorare%la%qualità%della%vita.%Universal%Design,%più%sviluppato%negli%Sta.%Uni.,%invece%tende%a%mirare%al%prodoOo%finale,%u.lizzando%regole%di%facile%applicazione.%Può%avere%vantaggi%a%breve%termine,%ma%fallisce%nel%creare%la%coscienza%dell’inclusione%sociale%nei%decisori%e%nei%progeYs..%Il%sospeOo%è%che%con%le%metodologie%proposte%da%Universal%Design%non%sia%facile%evidenziare%il%rispeOo%della%dignità%umana,%perché%non%misurabile%con%parametri%puramente%oggeYvi.%Diversamente,%il%Design%for%All%introduce%il%conceOo%del%rispeOo%della%dignità%umana.%Più%diffuso%nel%Regno%Unito%è%il%principio%del%Inclusive%design,%il%quale%si%trova%molto%vicino%alla%concezione%del%Design%for%All.%Recita%che%tuY%i%progeY%di%ambiente,%di%ingegneria%ed%architeOura,%i%prodoY%e%i%processi,%devono%rispondere%il%più%possibile%alla%diversità%dei%bisogni%umani.%Top%SERVIZI%DI%PROGETTAZIONE%E%CONSULENZA%%DESIGN%FOR%ALL%–%DESIGN%&%ARCHITETTURA%%%%Lo%Studio%offre%servizi%di%consulenza%e%progeOazione%di%interven.%architeOonici,%di%prodoY%per%le%piccole%e%grandi%imprese.%I%servizi%e%i%progeY%sono%caraOerizza.%da%una%dinamica%progeOuale%che%segue%il%processo%Design%for%All;%in%questo%senso%c’è%una%par.colare%sensibilità%e%aOenzione%alla%dignità%degli%invididui%dàndo%una%contributo%crea.vo%e%non%discriminante%nel%rispeOo%delle%norme%per%la%sicurezza%e%la%disabilità.%Non%solo%abbaYmento%delle%barriere%architeOoniche,%ma%proponiamo%principalmente%soluzioni%aOente%alla%prossemica%degli%spazi%(nuovi%o%preesisten.)%o%servizi.%Un%processo%di%progeOazione%che%studia%i%ges.%(anche%laten.)%e%il%comportamento%degli%individui%evitando%accuratamente%le%varie%forme%di%codici%gheYzzan..%%

% %La%progeOazione%industriale%si%rivolge%ad%un%ipote.co%utente%standard%penalizzando%il%90%%della%popolazione%europa;%con%il%Design%for%All%si%contribuisce%a%ridurre%la%percentuale%% %Un%design%centrato%sull’u.lizzatore%finale%oYene%soluzioni%innova.ve%orientate%al%largo%consumo%% %Aumentare%le%possibilità%di%u.lizzo%di%uno%spazio%o%prodoOo%significa%aumentare%il%numero%di%uten.%o%consumatori%% %ProdoY%Design%for%All%sono%l’occasione%vincente%per%differenziarsi%dalla%concorrenza,%e%per%mostrarsi%socialmente%aYvi%e%contemporanei%% %Il%Design%for%All%limita%dras.camente%il%margine%di%rischio%d’insoddisfazione%dell’utente%finale%http://sra.it

Studio Rodighero ass. _ Design for all

Redesign of a MRI machine into a Pirate Ship

This%is%the%story%of%how%Doug%Dietz%transformed%a%MRI%machine%into%a%Pirate%Ship.%Doug%is%an%expert%in%designing%advanced%medical%equipments%like%the%MRI.%When%he%was%at%a%hospital,%he%was%pained%to%observe%how%a%small%child%was%so%terrified%to%enter%the%machine%for%a%scan.%Thats%when%he%felt%the%needs%for%understanding%his%customers%I%the%kids%in%thsi%case%I%and%design%his%product%in%such%a%way%that%make%his%customers%feel%comfortable.%He%transformed%teh%huge%MRI%equipment%into%a%pirate%ship%so%that%the%kids%are%mesmerized%by%the%experience%of%entering%a%pirate%ship%when%they%are%geYng%scanned.%%As%principal%designer%for%GE%Healthcare,%Doug%had%been%designing%diagnos.c%imaging%equipment%for%more%than%20%years%when%he%realized%that%young%pa.ents’%actual%experience%of%this%cuYngIedge%technology%was,%well,%awful.%Children%were%owen%so%terrified%by%the%prospect%of%lying%alone%inside%the%huge,%noisy%machine%that%they%owen%had%to%be%sedated%just%to%get%through%the%experience.%%Doug%put%together%a%team%of%experts%to%solve%this%problem,%including%staff%from%a%local%children’s%museum,%kids,%and%hospital%staff.%The%result%was%an%innova.ve,%designIdriven%solu.on%that%uOerly%transformed%the%experience%for%children.%%Now%instead%of%80%%needing%to%be%sedated,%that%number%dropped%to%10%.%Heck.%I%want%to%go%through%that%pirate%ship.%I%also%want%to%be%like%Doug%and%find%crea.ve%ways%to%solve%problems%and%make%life%beOer%for%people.%

https://youtu.be/jajduxPD6H4

Libertina https://www.facebook.com/Libertina-libreria-itinerante-per-ragazzi-1515455402066616/

Una%caseOaIlibreria%per%un%"librario%nomade",%un%piccolo%mondo%magico%dove%a%regnare%sono%gli%oltre%600%volumi%illustra.%dedica.%a%bambini%con%problemi%alla%vista%o%di%apprendimento.%Il%sogno%del%messinese%Giovanni%Lauritano%inizia%circa%un%anno%fa,%quando%il%47enne%compra%una%rouloOe%Adria%usata%degli%anni%'90%e%ne%fa%una%libreria%i.nerante.%Dopo%una%laurea%in%Scienze%Biologiche%e%anni%trascorsi%a%fare%i%lavori%più%dispara.%Idal%mimo%al%boOegaio,%dal%musicista%al%libraioI,%Giovanni%dà%così%il%via%a%un%progeOo%che%gli%permeOe%di%riscaOare%il%bambino%.mido%di%un%tempo,%il%ragazzino%innamorato%di%miniature%e%illustrazioni%e%dei%raccon.%di%Gianni%Rodari%che%si%vergognava%ad%ammeOere%di%avere%problemi%alla%vista.%%"Ero%stanco%di%stare%chiuso%in%libreria,"%racconta%Giovanni,%che%tra%il%2009%e%il%2014%ha%lavorato%per%Mondadori%e%Feltrinelli.%"Volevo%muovermi%e%stare%a%contaOo%con%i%bambini."%Incoraggiato%dalla%compagna%Daniela%Cannistraci,%il%siciliano%si%meOe%alla%ricerca%del%mezzo%adaOo,%fino%a%che%non%riesce%a%trovare%il%caravan%presto%ribaOezzato%'Liber.na'.%"Il%nome%mi%è%venuto%subito,%con%quel%suo%alludere%alla%libertà%e%all'an.conformismo,"%afferma%Lauritano.%9%metri%quadra.%in%cui%il%47enne%dà%vita%alla%sua%nuova%aYvità:%armadi%e%scaffali%vengono%trasforma.%in%librerie,%le%cassapanche%in%saloYni,%nella%zona%cucina%viene%posizionata%la%cassa.%Sul%teOo%ci%sono%addiriOura%dei%pannelli%solari%che%rendono%il%mezzo%ecoIfriendly.%Giovanni,%licenza%da%ambulante%in%mano,%comincia%così%a%girare%per%la%Sicilia.%Si%sposta%tra%Messina,%Siracusa%e%Catania,%partecipa%a%fiere,%frequenta%piazze%e%scuole.%'Liber.na'%riscuote%subito%successo.%"Basta%fare%uno%scalino%per%entrare%nel%mio%universo,"%dice%il%librario%entusiasta.%"I%bambini%usano%la%rouloOe%come%teatro,%mentre%le%mamme%si%rilassano%o%leggono%storie%ai%loro%figli.%'Liber.na'%ha%un'energia%incredibile."%All'occorrenza%la%rouloOe%assolve%anche%alla%sua%funzione%originaria%di%casa%mobile,%dotata%addiriOura%di%una%piccola%stufa.%%Grazie%al%passaparola%le%vendite%aumentano%progressivamente.%"Al%sud%il%lavoro%dell'ambulante%è%considerato%di%serie%B,"%commenta%Giovanni.%"Piano%piano%sto%crescendo,%le%potenzialità%sono%enormi.%'Liber.na'%ha%una%grande%funzione%sociale,%ma%rimango%comunque%con%i%piedi%per%terra%perché%le%tasse%da%pagare%sono%molte."%Sono%12%le%case%editrici%che%seguono%il%libraio%nel%suo%viaggio,%tuOe%dedicate%a%bambini%con%problemi%di%vista%o%di%apprendimento.%"I%volumi%sono%libri%taYli%o%in%braille,%che%servono%a%insegnare%un%linguaggio%capace%di%raggiungere%tuY%i%bambini,"%spiega%il%messinese,%che%fin%da%bambino%ha%problemi%alla%vista.%"Da%giovane%cercavo%di%nascondere%le%mie%difficoltà.%Questo%progeOo%rappresenta%per%me%una%crescita%personale."%Il%Giovanni%adulto%ha%saputo%reinventarsi%e%trasformare%ciò%che%prima%rappresentava%per%lui%una%debolezza%in%un%punto%di%forza.%Come%ha%imparato,%la%vita%non%è%sempre%rose%e%fiori.%"Non%a%caso,%il%mio%libro%per%ragazzi%preferito,%'Fortunatamente'%di%Remy%Charlip,%parla%delle%avventure%di%un%bambino%che%scopre%i%la.%posi.vi%e%quelli%nega.vi%della%vita."%

Germinator jacket http://www.gravitytank.com/case_study/transfer_2 https://vimeo.com/106870121

FIGHTING%THE%PERILS%OF%COMMUTING%DURING%COLD%AND%FLU%SEASON%It’s%no%secret%that%trains%and%buses%are%full%of%germs.%Project%Transfer%was%a%gravitytank%effort%to%beOer%understand%the%spread%of%sickness%and%prototype%solu.ons%for%disease%preven.on%in%an%urban%context.%The%project%represents%a%glimpse%into%the%way%we%integrate%research,%strategy,%and%design%to%deliver%compelling%consumer%offerings.%What%started%as%a%mere%idea%has%since%become%a%real%product,%the%Germinator%jacket,%sold%online%through%Betabrand.%Helping%Transit%Riders%Stay%Healthy%Ten%and%a%half%billion%trips%are%made%on%public%transit%in%the%US%each%year1%and%this%number%is%growing%at%a%record%rate.%With%more%people%filling%a%small%enclosed%space,%passengers%commonly%find%themselves%on%crowded%trains%and%buses%with%someone%who%has%a%cold%or%flu.%gravitytank%set%out%to%understand%the%science%behind%the%spread%of%disease,%as%well%as%the%behaviors%and%mo.va.ons%of%healthIconscious%transit%riders%through%interviews,%observa.ons,%shadowing,%and%hashtagging.%.smallI12%largeI8%columns%.smallI12%largeI4%columns%CLIENT%gravitytank%INDUSTRY%Fashion%%%FEATURED%OUTCOMES%Research%insights%about%public%health%on%public%transit%Personal%apparel%and%transit%infrastructure%concepts%A%crowdfunded%product,%the%Germinator%Jacket%Our%research%showed%that%educa.on%is%not%the%problem.%Transit%riders%know%they%are%at%risk%of%geYng%sick%on%crowded%trains%and%buses,%and%they%know%the%e.queOe%around%sneezing%or%coughing%in%public.%However,%even%the%most%conscien.ous%individuals%can%find%it%difficult%to%contain%their%germs.%We%hear%so%much%about%healthy%hygiene%habits,%but%in%one%of%the%situa.ons%where%it%maOers%most—a%crowded%rush%hour%train—there’s%very%liOle%we%can%actually%do%to%protect%ourselves%or%others.es%or%others.%Armed%with%an%understanding%of%how%germs%spread%and%the%tac.cs%that%commuters%employ%to%avoid%them,%we%prototyped%and%ul.mately%developed%two%separate%solu.ons%around%the%key%levers%of%people%and%infrastructure.%The%first%solu.on%was%a%consumer%product%line,%Straphanger,%that%subtly%incorporated%hacks%we%saw%riders%implemen.ng%like%using%a%scarf%as%a%facemask%and%grabbing%poles%with%one’s%jacket%cuff.%The%second%was%a%set%of%considera.ons%for%the%future%of%transit%system%design%based%on%the%principle%of%reducing%contact%with%the%environment.%Straphanger%was%a%line%of%transit%apparel%and%accessories%concepts%designed%for%the%urban%commuter.%These%concepts%included%a%backpack%that%flipped%around%to%an%individual's%front%side%to%take%up%less%space%in%crowded%trains,%a%scarf%that%protected%people%against%germs%through%a%stylish%form,%and%a%jacket%with%a%builtIin%transit%pass%holder%and%an.microbial%elbow%patches%for%sneezing.%Straphanger%built%on%momentum%around%lifestyle%brands%and%increasing%public%transit%use%to%introduce%a%completely%new%product%category%to%the%apparel%market:%transit%gear.%Delivering%Product%To%Market%To%our%delight,%Straphanger%resonated%with%the%public%so%well%that%we%were%met%with%a%wave%of%news%ar.cles.%We%received%coverage%from%Fast%Company,%the%Atlan.c,%Gizmodo,%New%York%Observer,%Brooklyn%Magazine,%PSFK,%and%The%Bold%Italic.%Awer%a%few%months,%Betabrand%contacted%us%to%voice%interest%in%making%Straphanger%a%real%jacket.%Our%team%was%ecsta.c%and%worked%with%Betabrand%to%develop%produc.on%prototypes%and%market%the%jacket.%We%renamed%our%concept%the%Germinator,%but%retained%many%of%the%original%key%features,%such%as%the%an.microbial,%washable%sleeve%cuffs,%as%well%as%a%hidden%forearm%pocket%for%riders%to%put%their%transporta.on%pass%in.%To%get%Germinator%off%the%ground,%Betabrand%launched%it%as%a%trial%item%on%its%website.%Awer%successfully%selling%enough%jackets%within%the%trial's%first%month,%Germinator%became%a%regular%item%that%can%be%bought%online%today.%

https://twitter.com/aetna/status/535471384336793601

Brightwok Kitchen: Eat Right, Live Bright www.gravitytank.com/blog/brightwok_opening https://vimeo.com/124953575

Brightwok%Kitchen%

SOCIAL collaborativo

The SHARING Economy

AIR%BnB%

Airbnb www.airbnb.it https://vimeo.com/79350577

hOp://firstround.com/review/HowIdesignIthinkingItransformedIAirbnbIfromIfailingIstartupItoIbillionIdollarIbusiness/%%“We%had%this%Silicon%Valley%mentality%that%you%had%to%solve%problems%in%a%scalable%way%because%that's%the%beauty%of%code.%Right?%You%can%write%one%line%of%code%that%can%solve%a%problem%for%one%customer,%10,000%or%10%million.%For%the%first%year%of%the%business,%we%sat%behind%our%computer%screens%trying%to%code%our%way%through%problems.%%The%desire%to%always%be%the%pa.ent%is%immediately%felt%by%all%new%team%members.%“Everybody%takes%a%trip%in%their%first%or%second%week%in%the%company%and%then%they%document%it.%We%have%some%structured%ques.ons%that%they%answer%and%then%they%actually%share%back%to%the%en.re%company.%It's%incredibly%important%that%everyone%in%the%company%knows%that%we%believe%in%this%so%much,%we're%going%to%pay%for%you%to%go%take%a%trip%on%your%first%week.”%

AIR%BnB%

Airbnb www.airbnb.it https://vimeo.com/79350577

AIR%BnB%

Airbnb _ situazioni di emergenza

1400%host%Airbnb%di%New%York%aprirono%le%porte%e%prepararono%del%cibo%per%le%persone%rimaste%senza%una%casa%a%causa%dell'Uragano%Sandy.%Ascoltando%le%loro%storie,%restammo%stupefaY%e%ispira.%e%ci%demmo%subito%da%fare%per%sviluppare%ques.%ges.%così%generosi%in%tuOa%la%nostra%community%e%in%tuOo%il%mondo.%Nel%2013%abbiamo%quindi%lanciato%il%nostro%programma%di%risposta%ai%disastri%che%ha%semplificato%le%procedure%per%gli%host%Airbnb%per%meOere%a%disposizione%il%proprio%alloggio%alle%persone%colpite%dalle%catastrofi.%Da%allora%gli%host%hanno%aperto%le%proprie%porte%agli%sfolla.%in%risposta%alle%emergenze%in%tuOo%il%mondo,%tra%cui:%A%San%Diego%in%seguito%a%vas.%incendi%In%Serbia,%Bosnia%e%Croazia%per%le%persone%colpite%dall'alluvione%dei%Balcani%A%Londra,%in%Sardegna%e%in%Colorado%in%seguito%alle%inondazioni%che%hanno%colpito%queste%regioni%A%Cefalonia%dopo%che%il%terremoto%ha%colpito%l'isola%A%Toronto%e%Atlanta%in%seguito%alle%tempeste%di%ghiaccio%Nelle%Filippine%dopo%il%Tifone%Haiyan%

AIR%BnB%

Airbrb https://www.airbnb.it/april-fools/airbrb https://vimeo.com/airbnb/airbrb

AIR%BnB%

Locloc http://www.locloc.it http://youtu.be/-KWY-0yBrQk

AIR%BnB%

Activmob http://activmob.org

The%project%started%with%a%pilot%involving%Kent%County%Council,%the%Design%Council%and%social%housing%residents%in%Maidstone.%Through%consulta.on%and%workshops,%residents%reported%barriers%that%stopped%them%geYng%ac.ve%in%tradi.onal%seYngs.%They%said%that%new%services%should%be%integrated%into%their%everyday%lives.%Ac.vmob%is%the%response.%The%ini.a.ve%is%designed%to%support%people%with%shared%interests.%It%helps%link%people%up%and%gets%them%to%help%each%other%in%being%ac.ve.%Case)DescripIon:))%Ac.vmob%is%a%scheme%for%everyone,%which%is%being%established%by%Kent%County%Council%and%The%Design%Council%and%contributes%to%KCC’s%targets%to%engaging%the%public%in%more%physical%ac.vity.%The%scheme%helps%people%to%exercise%within%their%everyday%lives.%Anyone%can%get%together%a%group%of%friends,%family%or%colleagues%and%start%and%‘ac.vmob’%providing%the%ac.vity%improves%wellbeing.%You%may%want%to%start%a%running%mob,%a%walking%mob,%a%getIoffItheIbusItwoIstopsIearlyImob,%a%lunch%.me%yoga%club%or%a%pram%pushing%mob;%ac.vmobs%don’t%have%to%do%things%that%would%tradi.onally%be%called%’sport’.%

AIR%BnB%

Banca del Tempo www.associazionenazionalebdt.it www.timebanking.org

https://www.youtube.com/watch?v=tYcKso9BHnE&feature=share%00

service design

www.par.ciple.net%Le%unità%di%progeOo%di%Par.ciple%sono%composte%da%etnografi,%psicologi,%esper.%di%scienze%sociali,%economis.%e%altri%specialis.%scel.%in%base%ad%ogni%singolo%obieYvo.%I%partner%sono%amministrazioni%ciOadine,%is.tuzioni%governa.ve%e%imprese%private,%e%i%tra%i%'clien.'%finali%sono%mala.%di%diabete,%carcera.,%famiglie%disfunzionali,%giovani%a%rischio,%anziani,%e%obesi.%Il%modo%di%operare%di%Par.ciple,%in%termini%di%design%sociale,%è%equiparabile%a%un%massaggio%profondo%piuOosto%che%a%un'agopuntura;%non%si%fonda%tanto%sulla%produzione%di%oggeY%quanto%sul%progeOare%modi%per%far%sì%che%accadano%even.%posi.vi—una%definizione%trasparente%e%chiarissima%di%design%dei%servizi,%uno%degli%ingredien.%fondamentali%del%design%sociale.%Il%metodo%di%CoOam%è%molto%semplice:%"Il%lavoro%che%porto%avan.%è%di%.po%collabora.vo,%caraOerizzato%cioè%da%un%approccio%crea.vo%alla%soluzione%dei%problemi%e%alla%ricerca%di%nuove%risposte;%piacevole,%perché%spero%sempre%che%le%soluzioni%siano%soddisfacen.%e%che%il%lavoro%sia%divertente;%dai%cos.%contenu.,%nel%senso%che%ci%impegniamo%a%rimanere%nei%limi.%del%budget%disponibile%o%anche%a%risparmiare%qualcosa;%e,%la%cosa%più%importante,%è%pra.co,%ossia%capace%di%fornire%soluzioni%semplici%che%funzionino%veramente%di%giorno%in%giorno",%ci%dice.%I%progeY%esordiscono%u.lizzando%soluzioniIpilota%(la%fase%di%proto.pazione%che%contraddis.ngue%l'approccio%del%design)%e%se%queste%dimostrano%di%funzionare%e%vengono%apprezzate%

dai%partner%e%dalle%is.tuzioni,%si%procede%con%la%realizzazione%dei%prodoY%effeYvi.%Al%centro%del%processo%di%design%c'è%il%sistema%di%relazioni,%che%ne%cos.tuisce%anche%lo%strumento%più%potente.%Gli%anziani%sono%incoraggia.%a%unirsi%alle%conferenze%telefoniche%incentrate%su%interessi%condivisi%(in%un%progeOo%chiamato%MeetUp);%individui%affeY%da%diabete%e%obesità%vengono%guida.%verso%uno%s.le%di%vita%più%salutare%da%gruppi%di%persone%già%affeOe%dalle%stesse%patologie%chiama.%Ac.vmobs;%i%comportamen.%nelle%re.%di%relazioni%tra%giovanissimi%vengono%reindirizza.%per%permeOere%loro%di%prendere%parte%alle%aYvità%locali%all'interno%di%un%progeOo%per%adolescen.%ribaOezzato%Loops.%

SOCAL and very LOCAL

Nuovi prodotti-servizi per un campus

SOSTENIBILE e COLLABORATIVO

Ricerca di casi studio di campus / aziende che hanno

realizzato progetti volti alla sostenibilità ambientale attraverso la collaborazione

tra gli utenti

Riduzione di scarti/consumi

Riuso

Condivisione di spazi/attrezzature/servizi

Autoproduzione

…

Cambiare il mondo, sia a livello globale sia a livello locale, è l’aspirazione comune a

tutte le forme di design sociale

http://www.domusweb.it/it/design/2012/02/22/states-of-design-10-design-sociale.html

cos’È il social design€¦ · business, research and customers in harnessing creativity and...

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