corporation of america page 1 grouper overview service summary multi-platform video network...

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page 1 Corporation of America Grouper Overview Service Summary Multi-platform Video Network dedicated to watching, sharing, and creating user generated video Enables video portability to multiple devices (iPod, PSP) Attracts users from other sites through one-click posting (MySpace, Friendster, Everyone’s Connected, WordPress, Blogger) Widely distributes easy-to-use video editing tools (Proprietary client, Instant upload from webcams and mobile phones) Ad-filtering tools target ads based on content tags Leverages P2P software client; increases video quality; decreases delivery costs Differentiators Demonstrated Traction #2 independent video community (Hitwise May report) Launched beta version of site and attracted 7MM global UU’s (3MM US) Reaches a young demographic that is 58% male Over 60,000 uploaded videos programmed across 18 channels

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page 1Corporation of America

Grouper Overview

Service Summary• Multi-platform Video Network dedicated to watching, sharing, and creating user

generated video

• Enables video portability to multiple devices (iPod, PSP)

• Attracts users from other sites through one-click posting (MySpace, Friendster, Everyone’s Connected, WordPress, Blogger)

• Widely distributes easy-to-use video editing tools (Proprietary client, Instant upload from webcams and mobile phones)

• Ad-filtering tools target ads based on content tags

• Leverages P2P software client; increases video quality; decreases delivery costs

Differentiators

Demonstrated Traction

• #2 independent video community (Hitwise May report)

• Launched beta version of site and attracted 7MM global UU’s (3MM US)

• Reaches a young demographic that is 58% male

• Over 60,000 uploaded videos programmed across 18 channels

page 2Corporation of America

Grouper Service Highlights

WatchWatch

• Home page with “video wall” of user generated content; 80% click-through

• Content can be discovered through:– Rotation in video wall– Search– Channels

• Ability to download content to multiple devices (iPod, PSP)

ShareShare CreateCreate

• Easy upload of user videos

• One click publishing to other sites

• Import address from MSN, Hotmail, and Yahoo to create email groups

• P2P client enables download of original, high quality files

• Add video comments

• Real-time recording and upload from web cams and mobile phones

• Proprietary client with easy-to-use editing tools

– Select video– Select photos and tracking /

panning effects– Select music

Differentiated from YouTube and Other CompetitorsDifferentiated from YouTube and Other CompetitorsCompetes with YouTubeCompetes with YouTube

page 3Corporation of America

Grouper Reaches a Younger Demographic (% of Total Unique Users)

13.611.8

18.5

23.0

15.6

2.9

11.012.5

15.0

19.120.0

10.59.8

11.9

15.6

19.320.4

11.2

12-17 18-24 25-34 35-44 45-54 55-64

Grouper Google Yahoo

13.611.8

18.5

23.0

15.6

2.9

8.96.8

20.0

30.2

23.1

9.4

12-17 18-24 25-34 35-44 45-54 55-64

Grouper SPE.com

Somewhat Younger than Users of High-Traffic SitesSomewhat Younger than Users of High-Traffic Sites Significantly Younger than SonyPictures.comSignificantly Younger than SonyPictures.com

(1) Heavy users include those that generate and post video content to the Grouper site

Roughly Comparable in Age to YouTube UsersRoughly Comparable in Age to YouTube Users Grouper’s Heavy Users (1) Younger than MySpaceGrouper’s Heavy Users (1) Younger than MySpace

13.611.8

18.5

23.0

15.6

2.9

11.5

14.2

17.4

19.420.3

8.2

12-17 18-24 25-34 35-44 45-54 55-64

Grouper YouTube

8.0

30.0 31.0

20.0

10.0

16.619.2

13.7

18.6 17.9

6.6

12-17 18-24 25-34 35-44 45-54 55-64

G- Uploaders MySpace

< 1.0

page 4Corporation of America

Grouper Performance Against Competitors

Ease of UseCommunity

ConnectionsFeaturesQuality of Content P2P Client

TechnologyTechnology ContentContentMonthlyUnique

Users (mm)

3.0

1.7

0.4

0.9

3.2

1.9

NA

0.1

0.1

0.7

0.4

0.5

20.1

Source: Grouper Management and SPE assessment

page 5Corporation of America

Grouper Features As Compared to Competitors

Grouper

2.2 Y ouTube

Addicting

Clips ifilm Metacafe Revver Veoh Videoegg Vidilife

Tech & ScalabilityP2P client Cost-efficient scalability for all downloads TV & HD-capable client for sharing Affiliate Network (enable turn key co-branding)

WatchVideo player size 500 x 375 450 x 340 430 x 320 405 x 330 500 x 310 480 x 390 540 x 405 variable 360 x 270Video wall (75% click thru) Download Video to Devices (iPod, PSP) Flash player, Embed Video Video Groups Client now, Web: July Subscriptions Favorites / Playlists July My Channel July Porn-Free n/a

ShareParallel (faster) web upload Batch upload (fastest) from client Cell phone email sharing (from phone) Aug Cell phone browser sharing Sep

CreateWebcam Real-time recording (no install req'd) Video creation tools - client & webcam Music video / lip-sync creation tool

Innovative FeaturesSmart address book (app) 1-click publishing Webcam Video Comments Subscription Push to desktop Aug Geographic Mashup Sep

page 6Corporation of America

Grouper Features As Compared to Competitors

Grouper

2.2 Vimeo vSocial Guba

Y ahoo

video

Google

video RooTV

MySpace

Video Blinkx

Tech & ScalabilityP2P client Cost-efficient scalability for all downloads TV & HD-capable client for sharing Affiliate Network (enable turn key co-branding)

WatchVideo player size 500 x 375 400 x 300 320 x 240 600 x 445 variable variable variable variable variableVideo wall (75% click thru) Download Video to Devices (iPod, PSP) Flash player, Embed Video Video Groups Client now, Web: July Subscriptions Favorites / Playlists July My Channel July Porn-Free

ShareParallel (faster) web upload Batch upload (fastest) from client Cell phone email sharing (from phone) Aug Cell phone browser sharing Sep

CreateWebcam Real-time recording (no install req'd) Video creation tools - client & webcam Music video / lip-sync creation tool

Innovative FeaturesSmart address book (app) 1-click publishing Webcam Video Comments Subscription Push to desktop Aug Geographic Mashup Sep