corporation of america page 1 grouper overview service summary multi-platform video network...
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page 1Corporation of America
Grouper Overview
Service Summary• Multi-platform Video Network dedicated to watching, sharing, and creating user
generated video
• Enables video portability to multiple devices (iPod, PSP)
• Attracts users from other sites through one-click posting (MySpace, Friendster, Everyone’s Connected, WordPress, Blogger)
• Widely distributes easy-to-use video editing tools (Proprietary client, Instant upload from webcams and mobile phones)
• Ad-filtering tools target ads based on content tags
• Leverages P2P software client; increases video quality; decreases delivery costs
Differentiators
Demonstrated Traction
• #2 independent video community (Hitwise May report)
• Launched beta version of site and attracted 7MM global UU’s (3MM US)
• Reaches a young demographic that is 58% male
• Over 60,000 uploaded videos programmed across 18 channels
page 2Corporation of America
Grouper Service Highlights
WatchWatch
• Home page with “video wall” of user generated content; 80% click-through
• Content can be discovered through:– Rotation in video wall– Search– Channels
• Ability to download content to multiple devices (iPod, PSP)
ShareShare CreateCreate
• Easy upload of user videos
• One click publishing to other sites
• Import address from MSN, Hotmail, and Yahoo to create email groups
• P2P client enables download of original, high quality files
• Add video comments
• Real-time recording and upload from web cams and mobile phones
• Proprietary client with easy-to-use editing tools
– Select video– Select photos and tracking /
panning effects– Select music
Differentiated from YouTube and Other CompetitorsDifferentiated from YouTube and Other CompetitorsCompetes with YouTubeCompetes with YouTube
page 3Corporation of America
Grouper Reaches a Younger Demographic (% of Total Unique Users)
13.611.8
18.5
23.0
15.6
2.9
11.012.5
15.0
19.120.0
10.59.8
11.9
15.6
19.320.4
11.2
12-17 18-24 25-34 35-44 45-54 55-64
Grouper Google Yahoo
13.611.8
18.5
23.0
15.6
2.9
8.96.8
20.0
30.2
23.1
9.4
12-17 18-24 25-34 35-44 45-54 55-64
Grouper SPE.com
Somewhat Younger than Users of High-Traffic SitesSomewhat Younger than Users of High-Traffic Sites Significantly Younger than SonyPictures.comSignificantly Younger than SonyPictures.com
(1) Heavy users include those that generate and post video content to the Grouper site
Roughly Comparable in Age to YouTube UsersRoughly Comparable in Age to YouTube Users Grouper’s Heavy Users (1) Younger than MySpaceGrouper’s Heavy Users (1) Younger than MySpace
13.611.8
18.5
23.0
15.6
2.9
11.5
14.2
17.4
19.420.3
8.2
12-17 18-24 25-34 35-44 45-54 55-64
Grouper YouTube
8.0
30.0 31.0
20.0
10.0
16.619.2
13.7
18.6 17.9
6.6
12-17 18-24 25-34 35-44 45-54 55-64
G- Uploaders MySpace
< 1.0
page 4Corporation of America
Grouper Performance Against Competitors
Ease of UseCommunity
ConnectionsFeaturesQuality of Content P2P Client
TechnologyTechnology ContentContentMonthlyUnique
Users (mm)
3.0
1.7
0.4
0.9
3.2
1.9
NA
0.1
0.1
0.7
0.4
0.5
20.1
Source: Grouper Management and SPE assessment
page 5Corporation of America
Grouper Features As Compared to Competitors
Grouper
2.2 Y ouTube
Addicting
Clips ifilm Metacafe Revver Veoh Videoegg Vidilife
Tech & ScalabilityP2P client Cost-efficient scalability for all downloads TV & HD-capable client for sharing Affiliate Network (enable turn key co-branding)
WatchVideo player size 500 x 375 450 x 340 430 x 320 405 x 330 500 x 310 480 x 390 540 x 405 variable 360 x 270Video wall (75% click thru) Download Video to Devices (iPod, PSP) Flash player, Embed Video Video Groups Client now, Web: July Subscriptions Favorites / Playlists July My Channel July Porn-Free n/a
ShareParallel (faster) web upload Batch upload (fastest) from client Cell phone email sharing (from phone) Aug Cell phone browser sharing Sep
CreateWebcam Real-time recording (no install req'd) Video creation tools - client & webcam Music video / lip-sync creation tool
Innovative FeaturesSmart address book (app) 1-click publishing Webcam Video Comments Subscription Push to desktop Aug Geographic Mashup Sep
page 6Corporation of America
Grouper Features As Compared to Competitors
Grouper
2.2 Vimeo vSocial Guba
Y ahoo
video
video RooTV
MySpace
Video Blinkx
Tech & ScalabilityP2P client Cost-efficient scalability for all downloads TV & HD-capable client for sharing Affiliate Network (enable turn key co-branding)
WatchVideo player size 500 x 375 400 x 300 320 x 240 600 x 445 variable variable variable variable variableVideo wall (75% click thru) Download Video to Devices (iPod, PSP) Flash player, Embed Video Video Groups Client now, Web: July Subscriptions Favorites / Playlists July My Channel July Porn-Free
ShareParallel (faster) web upload Batch upload (fastest) from client Cell phone email sharing (from phone) Aug Cell phone browser sharing Sep
CreateWebcam Real-time recording (no install req'd) Video creation tools - client & webcam Music video / lip-sync creation tool
Innovative FeaturesSmart address book (app) 1-click publishing Webcam Video Comments Subscription Push to desktop Aug Geographic Mashup Sep