corporateblogging
TRANSCRIPT
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Corporate BloggingCorporate Blogging
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What Makes a Blog Successful?Among 20 “successful” corporate bloggers (see the “blogging success study” in your packet)
Culture
Transparency
Time
Dialogue
Entertaining Writing Style & Personality
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Culture
highlight unique culture
overcome negative perceptions
Microsoft Blogs
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Transparency
Establishes credibility
Cite other sources of knowledge and expertise
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Dialogue
The ability and willingness to create dialogue in the greater community
Stonyfield Farms
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Writing Style
Style
Blogger’s lifestyle, experience and opinions
Humor bridges the gap between writer and reader
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Active Monitoring
Technorati
Google Blogs
Google News
YouTube Channels
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Outreach
Read & Comment
build dialogue with others in your community
making the conversation visible
Reciprocal Relationship
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Engage
Who will write?
Code of Ethics
Your topic
Negative Buzz
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Ogilvy has come up with a great list of 25 types
Types of Blogs
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The Blog
Choose: Public Relations, Advertising or MarketingSet up a FREE account via:
BloggerPRBlogs.orgWordpressBlog.com
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The RequirementsPost A: You’ll need to respond to a “prompt” from me.
Post B: Respond or post about a topic of your choice.
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The Requirements, Cont’d
2 posts per week.
Min: One link
Encouraged: Video, audio, multimedia
Min: One comment on another blog
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