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Corporate Social Responsibility Health & Safety at Work Day April 27, 2006 - Valencia, Spain Maureen C. Shaw, IAPA 1 Corporate Social Responsibility Corporate Social Responsibility A New Paradigm A New Paradigm Responsabilidad Social Responsabilidad Social Corporativa Corporativa Un nuevo Paradigma Un nuevo Paradigma Health and Safety at Work Day April 27 & 28, 2006, Valencia, Spain Dia de la Seguridad y la Salud en el Trabajo 27 y 28 de abril del 2006 Valencia, España Thursday, April 27, 2006 Maureen C. Shaw President and CEO Industrial Accident Prevention Association 5110 Creekbank Road, Suite 300 Mississauga, ON L4W 0A1 Canada www.iapa.ca

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Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 1

Corporate Social ResponsibilityCorporate Social ResponsibilityA New ParadigmA New Paradigm

Responsabilidad Social CorporativaResponsabilidad Social CorporativaUn nuevo ParadigmaUn nuevo Paradigma

Health and Safety at Work Day April 27 & 28, 2006,

Valencia, Spain

Health and Safety at Work Day April 27 & 28, 2006,

Valencia, Spain

Dia de la Seguridad y la Salud en el Trabajo27 y 28 de abril del 2006Valencia, España

Dia de la Seguridad y la Salud en el Trabajo27 y 28 de abril del 2006Valencia, España

Thursday, April 27, 2006

Maureen C. ShawPresident and CEOIndustrial Accident Prevention Association5110 Creekbank Road, Suite 300Mississauga, ON L4W 0A1Canada www.iapa.ca

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 2

Industrial Accident Prevention Association Industrial Accident Prevention Association

A World where risks are controlled because everyone believes suffering and loss are morally, socially and economically unacceptable

Un mundo donde los riesgos son controlados, debido a que todos creemos que el sufrimiento y la pérdida, son moralmente, socialmente y económicamente inaceptables

Our location in Canada/North AmericaOur location in Canada/North AmericaOur location in Canada/North AmericaOur location in Canada/North America

SpainEspaña

Canada

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 3

Jurisdiction 10% of Canadian workers work under

federal legislation including federal employees

covers post offices, banks, grain elevators and telecommunications

covers all inter-provincial transportation and inter-provincial projects

Jurisdiction 90 % of Canadian workers including

provincial and territorial employees covers all manufacturing sectors, mining,

forestry, transportation and electrical covers municipalities, health care,

education, and service industry

Legislation Canada Labour Code Canadian Environmental

Protection Act

Legislation Occupational Health & Safety Act Environment Protection Act

FEDERAL GOVERNMENTFEDERAL GOVERNMENT PROVINCIAL & TERRITORIAL GOVERNMENTSPROVINCIAL & TERRITORIAL GOVERNMENTS

Canadian Legislative Jurisdictions for Health, Safety & EnvironmentCanadian Legislative Jurisdictions for Health, Safety & Environment

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 4

89 years of health & safety 230 committed, skilled

employees 100 consultants /

specialists 650 Volunteers

“Alone we can do so little; together we can do so much.” — Helen Keller

Our OperationOur Operation

Industrial Accident Prevention Association Industrial Accident Prevention Association

89 años en salud y seguridad

230 empleados comprometidos y calificados

100 consultores / especialistas

650 Voluntarios

Nuestras operacionesNuestras operaciones

ILO-CIS Collaborating CentreWHO Collaborating Centre

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 5

“Divide each difficulty into as many pieces as is feasible and necessary to solve it.”

— Rene Descartes

Solutions-based Consulting & Technical Services

Training and education Integrated Management

System Over 100 products and

services

Industrial Accident Prevention Association Industrial Accident Prevention Association

Soluciones basadas en Servicios de consultoría y técnicos

Entrenamiento y educación

Sistema Integrado de Dirección

Más de 100 productos y servicios

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 6

World Day for Safety and Health at WorkApril 28, 2006World Day for Safety and Health at WorkApril 28, 2006

The World Day for Safety and Health at Work is intended to focus international attention on promoting and creating decent, safe work. The ILO aims to reduce the number of work-related deaths each year, including those resulting from HIV/AIDS, and to make work decent by eliminating workplace stigma and discrimination related to HIV/AIDS

The commemoration of this day originated 22 years ago in Canada. The Canadian Labour Congress declared April 28 as the annual day of remembrance for workers who have been killed and injured on the job

www.ilo.org/public/english/protection/safework/worldday/index.htm

2006: Decent Work – Safe Work – HIV/AIDS2006: Decent Work – Safe Work – HIV/AIDS

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 7

                     

Why do we need a special day?Why do we need a special day?

Global Workforce: 2.8 billion people

Work-Related Fatal Accidents and Diseases: 2.2 million

Occupational Accidents: 270 million

Work-Related Diseases: 160 million

Global GDP (income): Lost (Gross Domestic Product) 30,000 billion USD

Caused by Accidents / Diseases: 4% (1,200 billion USD)

Asbestos Fatalities: 100,000 annually

Hazardous Substances Fatalities: 438,500 annually

Global Workforce: 2.8 billion people

Work-Related Fatal Accidents and Diseases: 2.2 million

Occupational Accidents: 270 million

Work-Related Diseases: 160 million

Global GDP (income): Lost (Gross Domestic Product) 30,000 billion USD

Caused by Accidents / Diseases: 4% (1,200 billion USD)

Asbestos Fatalities: 100,000 annually

Hazardous Substances Fatalities: 438,500 annually

Work kills more people than wars !!!Work kills more people than wars !!!

Global EstimatesGlobal Estimates

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 8

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 9

We need to create a culture at work and in the communities where injuries,

disease and death are morally, socially and economically unacceptable

What is Culture?What is Culture?

“A way of life, the sum total of one’s

philosophy, beliefs, norms, values, morals,

habits, customs, arts and literature…”

“A way of life, the sum total of one’s

philosophy, beliefs, norms, values, morals,

habits, customs, arts and literature…”

Thomas, Vulpe Director: Centre for

Intercultural Learning

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 11

Health and Safety CultureHealth and Safety Culture

Health & Safety culture is not merely a company’s safety program, policies and procedures – it is the incorporation of health & safety into the informal and formal parts of the company – health & safety must be integrated into every aspect of a company’s “way of doing business”

Health & Safety requires strong commitment from a company’s leadership. Leadership must continuously show that working in a safe & healthy manner and maintaining a healthy workplace are core values

Leadership needs to ensure that the necessary support and training are available – employ effective communication, provide recognition, actively gather input and involve employees in decision-making, regularly tour the plant, attend safety meetings

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 12

NASA’s Cultural FlawsNASA’s Cultural Flaws

How is the space agency ensuring the safety & health of future missions and their crews?How is the space agency ensuring the safety & health of future missions and their crews?

If NASA has the scientific and operational processes right, are the astronauts safe?

In the two weeks between launch and re-entry, NASA experienced a massive internal communication collapse – emails that went unanswered and senior people on vacation

In both the Challenger and Columbia cases, individuals recognized potential problems and reported them

However, in neither instance, and in spite of NASA’s stated culture of safety first, could they induce management to act. A clear case of institutional failure

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 13

NASA’s Cultural Flaws cont’d…NASA’s Cultural Flaws cont’d…

NASA has all the silent killers of collaboration: silos, a hierarchy of fear, values that lacked clarity, and little vertical communication

NASA reveals its naivety and the ugly truth that it remains an engineering organization that doesn’t understand much about humanity

Reforming culture in NASA is a massive assignment, requiring substantial doses of creativity and patience, the art of leadership

Jim Fisher is an associate dean, and professor of strategic management at the University of Toronto’s Rothman School of Management – The Toronto Star, July 13, 2006

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 14

“Work is an indispensable basis of society, and furthermore the process of work should be optimized by

guaranteeing decent working conditions for all.”

“Work is an indispensable basis of society, and furthermore the process of work should be optimized by

guaranteeing decent working conditions for all.”

“The goal of the global community should be to guarantee a universal minimum level in working conditions and in occupational safety and health for all working people with the help of global strategies. The goal should be especially to protect the most vulnerable groups, such as children, migrant workers, disabled people, aging workers, women and illiterate workers”

Dr. Professor Jorma Rantanen, President of the International Commission on Occupational Health

Corporate International ImperativeCorporate International Imperative

“Unless commitment is made, there are only promises and hopes … but no plans.”

Peter Drucker

“Unless commitment is made, there are only promises and hopes … but no plans.”

Peter Drucker

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 16

What is Corporate Social Responsibility?¿Que es Responsabilidad Social Corporativa?What is Corporate Social Responsibility?¿Que es Responsabilidad Social Corporativa?

Corporate Social Responsibility does not replace good occupational health and safety in the workplace, it enhances and supports it

Corporate Social Responsibility does not replace good occupational health and safety in the workplace, it enhances and supports it

Responsabilidad Social Corporativa no reemplaza la buena salud y seguridad ocupacional en los lugares de trabajo; la aumenta y la apoya

Responsabilidad Social Corporativa no reemplaza la buena salud y seguridad ocupacional en los lugares de trabajo; la aumenta y la apoya

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 17

What is Corporate Social Responsibility?¿Que es Responsabilidad Social Corporativa?What is Corporate Social Responsibility?¿Que es Responsabilidad Social Corporativa?

it’s about ethical and moral leadership;

it’s about taking responsibility and being accountable locally, nationally and globally;

it’s about relationships with employees, customers, communities and partners;

it’s about being part of the ecology with no boundaries;

it’s about lifelong commitments to people.

es acerca de la ética y moral del liderazgo;

es acerca de tomar la responsabilidad y ser confiable localmente, nacionalmente y globalmente;

es acerca de las relaciones con los empleados, cliente, comunidades y socios;

es acerca de ser parte de la ecología sin fronteras;

es acerca de los compromisos de por vida con la gente.

Corporate Social Responsibility:Corporate Social Responsibility: Responsabilidad Social Corporativa:Responsabilidad Social Corporativa:

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 18

LEADERSHIP INTEGRITY RESPECT RELATIONSHIPS

IT’S ABOUT RESPONSIBLE CITIZENSHIP

Corporate Social Responsibility in a globalized industrial world is about making the business investment and the community promise sustainable for the company and for the communities we operate in, its people and environment. It demands responsible governance based principles of:

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 19

Public perception of what social responsibility means is shifting from the vaguely defined good corporate citizenship to visible leadership in specific issues such as workplace health and wellness, sustainable development, human security and human rights

Ultimately, a corporation’s first responsibility has to be to itself. The challenge is for the corporation to understand its place, and the responsibilities that go with it, in the broader scheme of things

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 20

The legally defined mandate of today’s corporation is to pursue relentlessly and without exception, its own self interest, regardless of the often harmful consequences it might cause to others

Currently, the most widely-used model in business is the stockholder model, championed by Milton Friedman who said “the business of business is business”… Basically, profits are everything

Traditional ApproachTraditional Approach

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 21

In “the good old days”, corporate social responsibility meant a gently paternalistic attitude toward employees, discreet donations towards worthy causes and the company name on little league hockey (or football) sweaters. Those were the days, assuming they ever really existed, when growth was good. The Conference Board of Canada asserts that corporate social responsibility has now become “a vital part of a long-term, comprehensive approach to business success”

Traditional ApproachTraditional Approach

“The profit paradox: Companies that exist only to produce a profit don’t last long. And companies that don’t pay attention to profits can’t exist to fulfill their long term purpose. Pursuing profits without a higher purpose or pursuing a purpose without profit are equally fatal strategies….”

“The profit paradox: Companies that exist only to produce a profit don’t last long. And companies that don’t pay attention to profits can’t exist to fulfill their long term purpose. Pursuing profits without a higher purpose or pursuing a purpose without profit are equally fatal strategies….”

Jim Clemmer “Profits are a Reward, Not a Purpose”

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 23

In our globalized economy…..”The obstacle to making any significant, broad-based progress in improving health and safety conditions, not to mention wages, hours, harassment and discrimination in the global

economy, is not a lack of guidelines or management CSR command-and-control systems, or certification

schemes. The real obstacles are…

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 24

Lack of political will by corporations to refrain from taking advantage of vulnerable countries and desperate workers

Lack of political will and perhaps lack of genuine options, on the part of governments in the developing world to enforce regulations and establish new ones

Lack of resources (financial, informational and political) of sweatshop workers – to know what their rights are, to know how to protect themselves on the job, and to be able to “operationalize” such knowledge” Garrett Brown, Industrial Safety Hygiene News, September 2005

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 25

The Alliance is built on the understanding that CSR can contribute to sustainable development, while enhancing Europe’s innovative potential and competitiveness

We commend the European Commission and its members for this significant leadership in putting CSR on the global agenda

European Alliance for Corporate Social ResponsibilityEuropean Alliance for Corporate Social Responsibility

European Commission Press Release, March 22, 2006

On March 22, 2006, the European Commission announced the launch of the “European Alliance for Corporate Social Responsibility.”On March 22, 2006, the European Commission announced the launch of the “European Alliance for Corporate Social Responsibility.”

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 26

Ten Drivers of CSRTen Drivers of CSR

In 2002, the Conference Board of Canada examined the rationale behind social responsibility initiatives among Canadian companies. The National Corporate Social Responsibility Report: Managing Risks, Leveraging Opportunities identifies nine common drivers that are the motivators. These are:

In 2002, the Conference Board of Canada examined the rationale behind social responsibility initiatives among Canadian companies. The National Corporate Social Responsibility Report: Managing Risks, Leveraging Opportunities identifies nine common drivers that are the motivators. These are:

Reputation and brand management – CSR performance accounts for 25% of the image and reputation – a driver for customer satisfaction

Business risk management – expanding the scope of decision-making to include non-financial areas of corporate performance

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 27

Ten Drivers of CSRTen Drivers of CSR

Employee recruitment, motivation and retention – 71% of employees want to work for companies that commit to social and community concerns

Access to capital – retail and institutional investors are factoring values and CSR expectations into portfolio management

Learning and innovation – stakeholders can be catalysts for corporate innovation. Knowledge networks created through engagement can be fertile ground for the generation, development and implementation of new and innovative ideas

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 28

Ten Drivers of CSRTen Drivers of CSR

Cost savings and operational efficiency – managing health, safety and the environment supports improved productivity and efficiency

Competitiveness and market positioning – ethical and green consumerism is creating opportunities for corporations that seek marketplace differentiation

Social licence to operate – establishing trust through positive relationships with local communities

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 29

Ten Drivers of CSRTen Drivers of CSR

Improved relations with regulators – meaningful stakeholder engagement helps companies to navigate and expedite regulatory approval processes

Organizational transformation and continued improvement – commitment to transparency and public information disclosure

Conference Board of Canada, The National Corporate Social Responsibility Report: Managing Risks, Leveraging Opportunities, 2002

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 30

ISO 26000 – ISO’s “Social Responsibility” GuidelinesISO 26000 – ISO’s “Social Responsibility” Guidelines

In June 2004, the International Standards Organization (ISO) started the multi-year process of establishing consensus guidelines on “social responsibility” for corporations and other organizations.

The purpose is “to provide practical guidance related to operationalizing social responsibility, identifying and engaging with stakeholders, and enhancing credibility of reports and claims made about social responsibility.”

ISO has signed a Memorandum of Understanding with the International Labour Organization (ILO) to incorporate the ILO’s conventions and declarations into the ISO Social Responsibility Guidelines

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 31

ISO 26000 – ISO’s “Social Responsibility” GuidelinesISO 26000 – ISO’s “Social Responsibility” Guidelines

The guidelines should encourage the development of sustainability reports that are made available to stakeholders

There should be a feasible, effective means for workers in enterprises, or their representatives in non-government organizations, to contest errors or misrepresentation in the CSR reports

If the ISO guidelines are to have any relevancy at all, two elements are essential: transparency and worker participationIf the ISO guidelines are to have any relevancy at all, two elements are essential: transparency and worker participation

When coal dust and methane gas exploded in the southwest section of the underground Westray coal mine in Plymouth, Nova Scotia, the immediate effect was a devastating fire, a blast that ripped the roof off the mine entrance and the death of 26 miners. But the May 9, 1992 explosion reverberated long after that date

When coal dust and methane gas exploded in the southwest section of the underground Westray coal mine in Plymouth, Nova Scotia, the immediate effect was a devastating fire, a blast that ripped the roof off the mine entrance and the death of 26 miners. But the May 9, 1992 explosion reverberated long after that date

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 32

Westray Mine Public InquiryWestray Mine Public InquiryWestray Mine Public InquiryWestray Mine Public Inquiry

The report identified the following shortcomings: Failure of company officials to run a safe mine Failure of government departments to ensure that mine plans

were followed and regulations enforced Inspectors, mine development staff and government officials

were negligent Politicians were at fault

Final report of the inquiry entitled “The Westray Story – A Predictable Path to Disaster” was released December 1997 with 74 recommendations

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 33

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 34

Bill C-45Bill C-45Bill C-45Bill C-45

Broadens the definition of “Organization” to include a public body, corporate body, society, company, firm, partnership, trade union, municipality or an association

Broadens the definition of “representative” to include director, partner, employee, member, agent or contractor

Broadens the definition of “senior officer” to include any representative who plays an important role in the establishment of an organization’s policies or management activities

The Canadian Government enacted Bill C-45 on March 31, 2004 that amends the Criminal Code of Canada.The Canadian Government enacted Bill C-45 on March 31, 2004 that amends the Criminal Code of Canada.

Key features of Bill C-45:Key features of Bill C-45:

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 35

Bill C-45Bill C-45Bill C-45Bill C-45

Holding corporate decision makers responsible for health and safety

Requiring them to take reasonable measures to ensure safety

Establishing a higher standard of care for employees and the public

Extending the responsibility to individuals who direct work Providing specific powers to the courts including

probationary powers

Health & Safety elements of Bill C-45 include:Health & Safety elements of Bill C-45 include:

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 36

Purpose

The charter is intended to support the continuous improvement of healthy and safe workplaces. It is founded on the principle that effectively managing health, safety and wellness is essential to the operation of a successful business

Participation in this charter is a visible commitment from business leaders to actively participate within a learning community that provides and receives best practices for the enhancement of employee physical, social, and mental well-being. The benefits will be realized as this learning is integrated into organizational business strategies, systems, and processes

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 37

Growing SupportGrowing Support

New corporate models: Virtue Matrix corporate model

New International Standards: ISO 26000 social responsibility guidelines

New Legislation: Canadian Bill C-45

New corporate Initiatives: Canadian CEO Health and Safety Leadership Charter

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 38

Leverage Corporate CSR OpportunitiesLeverage Corporate CSR Opportunities

Governance and management practices Human resources management Environment, health and safety Community investment and involvement, and Human rights

Understand the footprint your organization leaves in the world around you . Assess your level of commitment using the following framework:

Understand the footprint your organization leaves in the world around you . Assess your level of commitment using the following framework:

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 39

Understand your optionsFigure out what you can do better. Conduct a cost / benefit analysis of doing things better versus just staying the course and build a strategic plan

State your intentionsCreate a social responsibility policy or adapt existing vision, mission and value statements to reflect your organizational commitment. Involve your best people in the process and demonstrate top-level commitment

Leverage Corporate CSR OpportunitiesLeverage Corporate CSR Opportunities

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 40

Leverage Corporate CSR OpportunitiesLeverage Corporate CSR Opportunities

Set ExpectationsShift organizational efforts from achieving to exceeding the minimum standards set by regulatory agencies. Identify, establish and work towards more ambitious corporate standards of performance

Create your own marketsStimulate commerce and development at the bottom of the World’s economic pyramid – the position of most workers in developing countries

100

2,000

4,000

Population in millionsPopulation in millions

$20,000 plus$20,000 plus

$2,000-20,000$2,000-20,000

Less than $2,000Less than $2,000

The World PyramidThe World Pyramid

Purchasing power in US dollars

Purchasing power in US dollars

Most companies target consumers of the upper tiers of the economic pyramid completely overlooking the business potential at its base – the people at the bottom of the pyramid make up a colossal market

Most companies target consumers of the upper tiers of the economic pyramid completely overlooking the business potential at its base – the people at the bottom of the pyramid make up a colossal market

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 41

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 42

Leverage Corporate CSR OpportunitiesLeverage Corporate CSR Opportunities

Create smart partnerships

Work with industry groups and/or other organizations to create and promote voluntary standards. Share your own successes with others. Seek out organizations that can help you achieve your social responsibility goals

Encourage greater accountability at all levels of society

Workplaces have to show responsibility, but so do individuals, communities, institutions and governments

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 43

Leverage Corporate CSR OpportunitiesLeverage Corporate CSR Opportunities

More transparency and accountability

Just being socially responsible is no longer enough. Corporations have to make the process visible and accountable. Voluntary reporting is a core component of CSR

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 44

Corporate Social ResponsibilityHealth & Safety at Work DayApril 27, 2006 - Valencia, SpainMaureen C. Shaw, IAPA 45

Innovative Strategies for Safer and Healthier WorkplacesInnovative Strategies for Safer and Healthier Workplaces

Los invitamos a participar de la Conferencia 2007 IALI

que será realizada durante el18, 19 y 20 de abril del 2007, en Toronto, Ontario, CANADA.

Por favor, sírvanse folletos acá durante esta conferencia o visiten la página de Internet de

IAPA www.iapa.ca

We invite you to attend the

2007 IALI ConferenceApril 18, 19 & 20, 2007

Toronto, Ontario, CANADA

Please pick up the brochure here at the

conference or visit the IAPA web sitewww.iapa.ca

“In organizations, real power and energy is generated through relationships.

The patterns of relationships and the capacities to form them are more important than tasks, functions, roles, and position”

“In organizations, real power and energy is generated through relationships.

The patterns of relationships and the capacities to form them are more important than tasks, functions, roles, and position”

Photo: www.town.fort-smith.nt.ca.

Margaret Wheatly Leadership and the New Science

“En las organizations, el real poder y energía son generados a través de las relaciones.

Las pautas y la capacidad de formar las relaciones son más importantes que las tareas, funciones, roles y posición”

MUCHAS GRACIAS !!MUCHAS GRACIAS !!

Maureen C. ShawPresident and CEOIndustrial Accident Prevention Association5110 Creekbank Road, Suite 300Mississauga, Ontario L4W 0A1Canada Phone: 905-614-4272www.iapa.ca