corporate profile - phoolwool
TRANSCRIPT
Corporate Overview
Phoolwool Agri E-Trade Private Limited
Online Retail Business in India – An Overview
• Exponentially growing Internet based Retailers • Key Facts – Online retail revenues surging from around INR 1,500
Crore in 2007-08 to an estimated INR 13,900 Crore in 2012-13 – a compounded annual growth rate of 56 per cent: to become INR 50,000 Crore industry by 2016
– CRISIL
– Online retailing — both direct and through marketplaces — is estimated to grow at a whopping 50-55 per cent annually for the next three years
– Research house
– The already habitual and compelling social networking sites like Facebook, Twitter, and LinkedIn have clinched on to the increasing share of an individual surfers Internet time.
– Travel business dominates with about two-thirds share, however the equation is changing fast enough to pose a threat to brick-and-mortar retailers — not just of books, music and electronics, but also apparel and grocery
• Flowers are the most beautiful creation of God and they come in all vibrant beautiful colors – they have been an integral part of expression for all human beings. Be it love, happiness, joy, respect, faith, grief, condolences and mourning all these expressions have been very well conveyed humanly and beautifully through flowers. Our aim is to tap this potential market through a structured approach.
• Based out of Baroda, Gujarat; we are Phoolwool Agri E-Trade P Limited, a diverse team with variety of experience and exposure in to IT & Financial Services domain
About --- Phoolwool Agri E-Trade Private Limited
• Phoolwool.com is an online portal for potential subscribers and Internet surfers to send personal expressions to their friends, relatives and loved ones; sitting conveniently in front of a computer OR laptop OR smart phone OR tablet OR a phablet
• Deliver by taking Online / Offline Orders for flowers and other assorted gifts and items as the requirement may be in the best possible optimum delivery schedule
• Our USP and Priority Focus:
– Corporate Client Network across all major cities
– Specialty Products like Printed Natural Flowers, Printed Cakes, Printed Cookies
– Excellent Vendor Network for assured quality delivery of our service.
About Us - Phoolwool Agri e-Trade Private Limited
About -- Phoolwool Agri E-Trade Private Limited
– We take offline orders for delivery of flowers and other items on various event dates as per the client requirement. Pre Scheduled delivery of flowers to patrons, clients, distributors, customers, can also be managed for the clients.
– We provide user id and password for clients to track the complete MIS about delivery of flowers, addition, deletion, editing of their requirements.
– Clients will be receiving SMS and Email intimation and confirmations for pre and post delivery of flowers.
– Additional gifting ideas can be availed on specific request. We assure prompt and timely delivery thru our partner and florist network across locations.
– Complete floral arrangements for events and occasions. Event based delivery of flowers for corporate events / functions.
Mission
To bring delight to each and every Customer and Deliver their
feelings, expression by way of flowers
Vision
To be the Number One online website company seeking Online Orders for
delivery of Flowers, Cakes, Chocolates and other assorted gift items across
India and other international markets.
Business Philosophy
• Creating a Value Proposition to a segment of the Agriculturist who are farming and growing flowers, this is not well organized. These flowers reach the Agriculture Produce Market and then to the final florist who prepares, cuts, arranges beautifully, packs it, wraps and retail it / sell it to a customer for that specific occasion / event /expression / feeling conveyed further.
• By reaching out to people at the bottom of the pyramid / last leg of these flower vendors at the road side or in small shop we intent to facilitate a sustainable livelihood by way of constant flow of orders and purchases as an aggregator in the market.
• To become an integral part of the Customer Delight initiatives of the ever growing corporate requirements to satisfy their customers, clients, business associates, dealer distributor network etc.
• Also become an integral part of the Talent Engagement / Talent Retention / Talent Development initiatives in companies / corporate/ MNCs etc.
Outlook of Floriculture Business
• A growing market as a result of improvement in the general level of well being in the country and increased affluence, particularly among the middle class, has led to transformation of the activity of flower growing into a burgeoning industry. Availability of diverse agro-climatic conditions facilitates the production of all major flowers throughout the year in some or the other part of the country.
• The increased growing of contemporary cut flowers like rose, gladiolus, tuberose, carnation etc has led to their use for bouquets and arrangements for gifts as well as decoration of both home and workplace. Floriculture is estimated to cover an area of 1.14 lakh ha with a production of 6, 70,000 MT of loose flowers and 13009.3 million cut flowers
• Growing at a compounded annual growth rate of about 30%, India's floriculture industry is likely to cross Rs 8,000 Crore mark by 2015, apex industry body ASSOCHAM said.
• Currently, the floriculture industry in India is poised at about Rs 3,700 Crore with a share of a meagre 0.61% in the global floriculture industry which is likely to reach 0.89% by 2015, according to a study titled, 'Indian Floriculture Industry: The Way Ahead' released by The Associated Chamber of Commerce and Industry of India (ASSOCHAM).
• Besides, the global floriculture industry is likely to cross Rs 9 lakh Crore mark by 2015 from the current level of about Rs 6 lakh Crore and is growing at a compound annual growth rate of 15%, said a statement issued by the chamber
• With a share of about 65%, market share of rose alone in the flower industry in India accounts for over Rs 2,400 Crore of the overall floriculture industry and 75% of the global floriculture industry, said the study.
• Rising demand from tier II and III cities apart from urban centres is likely to spur demand for roses this Valentine's Day as price of export quality cut rose is likely to quadruple from its current average ruling price of about Rs 15 to Rs 20 per stem.
The Demand & Growth
• Demand for Roses has spiralled upwards by over 25% in domestic and by about 30% in international markets with the increase in V-Day celebrations. Fall in the value of rupee against major currencies is the prime reason behind this upsurge in demand for roses in international markets of Australia, Germany, Greece, Italy, New Zealand, the Netherlands, the United States, the United Kingdom and other countries of Europe and the Middle East. Besides this, majority of flower growers are hoping for about 30% rise in terms of revenue during February alone with a turnover of about Rs 10 Crore.
• About 40 Crore cut roses are grown across India every year and Karnataka alone accounts for about 75% followed by Maharashtra, Tamil Nadu, Bihar, West Bengal, Uttar Pradesh, Haryana, Punjab, Jammu and Kashmir, Andhra Pradesh and Madhya Pradesh, said ASSOCHAM
Our Products and Services
Fresh Flower Bouquets delivered across locations in India
Printed Flowers – express it differently in an unique manner
Cakes, Chocolates and other Gift items
Floral Arrangement & Decor
Flower Decorations for Events and Occasions
Soon to be launched : Phoolwool Daily – Daily delivery of flowers to
homes and commercial establishments likes shops, offices, factories
etc.
Our Range of offerings
Beautiful Flowers
Printed Natural fresh flowers
Printed Flowers
Festivals and Celebrations
Printed Flowers for
Wedding and Special Events
Printed Flowers
Who we are…
Viral has been nurturing this idea since last 2 years and its his vision that this venture is taking shape. He has done his MBA (Marketing) from B K School of Management, Ahmedabad. Has experience of 12 years in managing Business Development encompassing Sales, Marketing, Client Relationship Management and Team Management. He has worked with Reliance Capital, Kotak Mahindra Bank and IDBI Bank.
Responsibility: Look after overall delivery of business operations across all functions of Marketing, Business Development, Network Tie Ups, IT Setup, Customer Care and Client Acquisitions.
Viral Chaudhary – Founder & Chief Executive Officer
Innovative Professional with hands on exposure & experience in Sales & Marketing, Business Development, Recruitment & Manpower across sectors. Has more than 10+ years of corporate experience in Sales, Marketing, Business Development, Channel Management, Relationship Acquisition, Relationship Management, Strategic Tie Ups, and Team Management across majors like TATA AIG, Kotak Life, Reliance Life and Emirates Bank.
Responsibility: Overall Business strategy, Marketing, Network Tie Ups, Client Acquisition & Business Development
Ravindran Nambiar – Co-Founder & Chief Marketing Officer
Post Graduate in e-Commerce from SEMCOM, Anand 8+ years of hands on exposure & experience in Sales & Marketing and Business Development. In the past has been associated with Aviva Life Insurance, Kotak Life Insurance, Bajaj Life Insurance.
Responsibility: Day to day operations and Internet Support.
Veenit Bannatwala – Co – Founder & Chief Operating Officer
Our IT Team
Bhargav Thakkar IT Business Partner Is responsible for the development of the website and has been associated since the conceptual phase. Diploma in Information Technology from Parul Institute., B Tech from Pacific University, Udaipur, Founder at Tornado Infosys. Hands on experience in Website Design with all available platforms like Content Management System, Core PHP, MySql, HTML, Java Script, AJAX, WordPress, Magento, OpenCart
Chintan Gandhi IT Partner Is part of the team for the development of the website and has been associated since the conceptual phase. Master of Computer Applications from Gujarat Technical University. Hands on experience in Programming, Networking, Operating System, Database Managements and other Office Applications.
Some of our Clients
• Reliance Asset Management Ltd.
• IDBI Bank Ltd.
• Axis Mutual Fund
• Sundaram Mutual Fund
• Birla Sunlife Distribution
• ICICI Bank
• ICICI Premier
• ICICI Mutual Fund
• Axis Bank
• Indusind Bank
• Kotak Bank
• DSP BlackRock Mutual Fund
• IOT Anwesha Engineering Ltd.
• Megha Infra Engineering Ltd.
• Best Technocrat Engineering Pvt. Ltd.
• MG Electromech
• Bank of Baroda
• Reliance Asset Management Ltd.
• Audi Vadodara
• Kotak Mutual Fund
Where we are and where we want to be…
Current Network
Mumbai
Bangalore Chennai
Pune
Delhi & NCR
Kolkata Baroda
Gurgaon
Hyderabad
Cochin
Jaipur
Planned Network (3 Years)
India
Australia
UAE UK&E
USA
Entire Gujarat
Head Office
Individual Orders
Customer intimated for the occasion 24 hours prior to the event
Server / Customer Database
Customer queried if he / she would want to send flowers /
gifts / cake
Customer logs in and places order
Delivery at the required address and time
Customer sent confirmation on delivery receipt
Database updated
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Corporate Orders
Business HR intimated for the occasion 24 hours prior to the event
Server / Customer Database
Delivered to employee at the office address before office
business hours
HR logs in and updates database
Business HR sent confirmation on delivery receipt
Database updated
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