TATA ACETATA ACE

TATA Motors Ltd (TML)TATA Motors Ltd (TML)• India’s largest automobile company

• Revenue 147300 Crore BDT (2009-10)

• Market leader in Commercial Vehicles & among top 3 in Passenger Vehicles in India

• 2nd largest bus manufacturer & 4th largest truck manufacturer in the world

• Over 4 million vehicles on Indian Roads

International BusinessInternational Business

• Across Europe, Africa , Middle East, South East Asia, South Asia, South America

• Focus on select geographies – Bangladesh, Sri Lanka, Nepal, South Africa, Italy, Spain, Turkey etc

• Franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal

TATA Motors in BangladeshTATA Motors in Bangladesh• Bangladesh has been traditionally a TATA Motors (TML) bastion. Present since 1971-

72 – First export of 100 Tata Buses – Gifted by the G.O.I to Bangladesh Road Transport Corporation

• Vehicles are supplied to retail as well as Institutional market. Key institutional customers include- BRTC ( Largest fleet of Single-Decker Tata Buses ) and other Government Depts like LGED & Police. Vehicles sold to Govt. Depts are through Pragoti Industries ( Public sector CKD vehicle Assembly Unit)

• TML is the market leader in Brand New category of M&HCV, ICV, Trucks / Bus, Omnibus category enjoying more than 65% market share & around 40% in the LCV & Pick Up categories, where there is a larger presence of cheaper reconditioned Japanese vehicles

• Till date TATA Motors has sold around 60,000 thousand commercial vehicles in Bangladesh

Nitol Motors LimitedNitol Motors Limited• TML is represented in Bangladesh by its distributors- M/s Nitol Motors Ltd.

(NML) of Nitol Group

• NML had way back in 1990-91 pioneered the sale of vehicles to individual, small and medium operators under its unique Hire-purchase scheme backed by its own corporate financing.

• NITA Co. Ltd- a joint venture CKD assembly plant between TML & NML was established in 1991-92 and since then has assembled and sold more than 14,000 units.

• NML has its own network of 16 sales and 18 service outlets across the country. In addition they also have a network of 15 dealers, the largest network coverage in Bangladesh for Commercial vehicles. In addition to its own service network, NML has also appointed over 50 franchisees for the distribution & retail of TATA Genuine Spare-parts across the country

Ace ProfileAce Profile

• Already sold around 5 Lakhs vehicles in India, Bangladesh, Sri Lanka, Nepal & Africa

• Time tested product since last 7 years

• Already sold more than 12000 vehicles in Bangladesh since 2009

• Ace Diesel gives average mileage of 19-20 kms per liter

• Ace meets all safety norms, including frontal crash, roof crush and rear wall strength

• Used in various load applications

TATA AceTATA Ace

ACE HT (Diesel)

ACE CNG

Full forward control chassis with cab & Load body, 2100 WB

Load Body Dimensions

4.8Ft

7.2Ft 1Ft

Ace SpecificationsAce Specifications

Particulars TATA - ACE

Category Mini Truck

Power (hp @ rpm) 16 @ 3200

Torque (kgm @ rpm) 3.8@2000

Body (L*W*H) in feet 7.21 * 4.81 * 1

Rear axle Truck Like

Max. Speed (Km/hour) 64

Suspension Leaf Springs

Tyre size 12” Radial

Ground clearance (mm) 160

ACE Features

Firm footing at high speedsFirm footing at high speeds

• Longer wheel base and wider track

Safe Night DrivingSafe Night Driving

• Large and Powerful lamps

• Prominent Indicators

• Large tail lamps with reflex indicators

• Spacious cabin• Adjustable deluxe

seat• Low cabin noise

(SMC cover and overhead camshaft)

• Large door opening angle

• Lower ingress and egress height

• Ventilation at face level

• 16 HP, 2 cylinder

• 4+1 speed heavy duty gear box

• Inverted hat section heavy duty chassis

• 30 liters diesel tank

Long Distance ReliabilityLong Distance Reliability

Efficient BrakesEfficient Brakes

• Front:

Disk Brakes• Rear:

Drum Brakes

• Leaf spring suspension in the front

• Leaf spring suspension in the rear

• Truck like rear axle

• Large and Heavy duty clutch

All Terrain RuggednessAll Terrain Ruggedness

= NML Workshop

= ASC

North Bengal - B

North Bengal - A

South Bengal - B

South Bengal - A

Sylhet

M’Bazar

Chittagong

Comilla

Mymensingh

Dhaka

NML Workshop 12ASC & NSW 30

SPD 300 by March’11

NML WorkshopTongiModonpurChittagongBograFeniRangpurSylhetJessoreRajshahiCox’s Bazar

Service NetworkService Network

• 18 months and 64000 Kms warranty, whichever is earlier

• Mobile servicing Van available for 24 hours in all the service points.

• 6 free services (Including Labor and Material charges)

• 42 service outlets across the country (At 34 Sales Points)

ACE Applications

Delivery Van - ContainerDelivery Van - Container

Mineral Water Bottle CarrierMineral Water Bottle Carrier

Elevated PlatformElevated Platform

Body under development

Dumper PlacerDumper Placer

Body under development

Red ACE HT

White ACE HT

Yellow ACE HT

Colour OptionsColour Options

White ACE CNG

Why only Ace for your company?Why only Ace for your company?

• Best mileage in its segment• Best Service and Network Coverage all across Bangladesh• 18 months or 64000 Kms warranty• Easy availability of spare parts in all parts of the country• Special AMC (Annual Maintenance Contract) service for Corporate clients• Least Operating Cost in its class of vehicles• Only pick-up in Bangladesh with cost-effective diesel engine• Extremely successful product in all terrains across different geographies;

5 lakhs vehicles sold in India, Bangladesh, Nepal, Sri Lanka and Africa• Achieved immense success in Bangladesh; 12000 vehicles sold in last 2 yrs.• Trusted brand of TATA; A company with a history of 40 successful years in

Bangladesh

Our Corporate CustomersOur Corporate CustomersCustomer’s name Application

ACI Group FMCGPran Group of Industries Food & BeverageRahiafrooz Group Food & BeverageNasir Group FMCGAkij Group Food & BeverageL.N. Food Food & BeverageGivency Group GarmentsAnlima Yarn Dyeing Limited GarmentsQuasem Dry Cell BatteryNeptune Advertising Limited General GoodsShaheen Food Food & BeverageSun Pharmaceutical (Bangladesh) PharmaceuticalsHotapara Garments Limited GarmentsS.B.Laboratories PharmaceuticalsMars Corporation PharmaceuticalsEdruc Pharma PharmaceuticalsAzim & Son Pvt Limited GarmentsNuruzzaman Industries Limited Match CarrierDelta pharma PharmaceuticalsAkiz food a beverage FMCGVidyut BF Ltd. General GoodsEmerging energy solution ElectronicsUnited leasing A/C Punna Group Battery

Our Corporate CustomersOur Corporate CustomersNirjor nit wear GarmentsAman Group FMCGS.Suli industrial park Industrial goodsD A Pretty Fashion Ltd. GarmentsHarvest Rich Agro industrial AgroP.M. Kittex Pvt. Ltd. GarmentsGlass point GlassIncepta Pharma PharmaceuticalsRuhari enterprise FMCGQuaseem drycell BatterySogib Corporation FMCGA.K. Packaging General GoodsBaten doze General GoodsG.Mart General GoodsEpyllion FMCGUnion FMCGThe Acme Agrovate AgroHudson pharma PharmaceuticalsMaa General store General GoodsUnion distribution General GoodsCoca cola FMCGUnilever Distributor FMCG

THANK YOU