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Table of Contents
Koç Group
Arçelik A.Ş.
• At a Glance
• Financial Results
• Brands, Global Network, Market Position
• Technology and Innovation
• Awards and Achievements
• Corporate Social Responsibility
2
Founded in 1926 Koç Group TURKEY’S LEADING INVESTMENT HOLDING COMPANY
o The only Turkish company in Fortune’s Top 500 Global Company List ranked 341th
o 2014 consolidated revenues: USD 31,3 billion ( 68,6 billion TL)
o 2015 1Q consolidated revenues: USD 5,6 billion (13,8 billion TL)
o Total combined revenues that make up about 8% of Turkey’s GDP (As of 2013 year-end)
o Exports that make up 10 % of Turkey’s total exports (As of 2013 year-end)
o Total share in BIST Market Capitalization is 17% (As of 2014 year end)
o The Group consists of over 100 companies in 33 countries
o Over 80.000 employees worldwide
o Over 11.000 dealers and after-sales services, 978 bank branches in Turkey
o 10% of private sector R&D investments
o According to Turkish Patent Institute’s 2013 Turkey’s Patent Applications ranking 4 of the top ten
companies are Koç Group companies
o The Top Turkish company in EU Industrial R&D Investment Scoreboard ranked 614th place. 4
Leading positions with strong competitive advantages in several business segments
Koç Group
Consumer Durables
Arçelik A.Ş.
Arçelik LG
International Alliance:
LG Electronics
Energy
Tüpraş, Opet, Aygaz,
Entek, Aygaz Doğal Gaz,
Akpa, Demir Export
Other Sectors Food, DIY Retailing,
Tourism, Marinas, IT,
Ship & Yacht
Construction
Finance
Yapı Kredi Bank and
subsidiaries
Koç Finans
International Alliance:
Unicredit
Automotive Tofaş, Ford Otosan, Türk
Traktör, Otokar, Otokoç
Otomotiv
International Alliances:
Ford Motor Co, Fiat Auto
S.p.A, Case New Holland 5
Production, marketing and after-sales services of
consumer durable goods,
consumer electronics and components
25,000 employees
Consolidated net sales
2015 1Q: 2,867 million TL
(1,035 million EUR / 1,166 million USD)
2014 : 4,307 million EUR / 12,514 million TL
10 brands
A sales and marketing organization operating in 26 countries
15 production plants in 6 countries*
(China, Romania, Russia, South Africa and Turkey)
Products and services in more than 130 countries
* Company broke ground its Tailand Refrigerator Factory in Jan 2015.
Since 1955, more than half a century of experience
Arçelik A.Ş.
7
Milestones
1955 The Company was established in Sütlüce, İstanbul.
1959 The first washing machine is produced in Turkey.
1960 The first refrigerator is produced in Turkey.
1975 Refrigerator Plant started production.
1977 Compressor Plant started production.
1991 Establishment of R&D Centre and Consumer
Information Service.
1993 Arçelik Dishwasher Plant started production.
1999 Cooking Appliances Plant started production.
2000 Arçelik A.Ş. won the EFQM Prize for Quality Success.
Arçelik-LG Air Conditioning Industry and Trade Inc. started production.
2001 Marketing and sales operations of Beko branded products started to run
by Arçelik Company.
9
Milestones 2002 Blomberg, a German household appliances company was acquired,
followed by the acquisition of Elektra Bregenz, an Austrian household appliances
company, and its brand Elektra Bregenz.
Leisure and Flavel, was acquired as white goods brands of the UK.
Arctic, a refrigeration company in Romania was acquired.
Beko became the leading brand in UK’s refrigerator market.
Launch of the new Arçelik logo, reflecting the
innovative and dynamic structure.
2005 Arçelik Company celebrated its 50th anniversary.
Foundations were laid for the production plant in
Moscow, Russia.
The Chest Freezer production line became operational in Arctic Plant, Romania.
Tumble dryer production started in Çayırova Washing Machine Plant
and to increase the production capacity additional investment decision
was made to built a new dryer plant.
10
Milestones
2006 Beko LLC Washing Machine and Refrigerator
plant started to operate.
Company became the biggest shareholder
of Beko Elektronik A.Ş., the consumer
electronics company.
Exported Beko branded dishwashers
and washing machines to China.
Beko brand became the sponsor of
the Turkish Basketball League.
2007 SBS (Side by side) Refrigerator with
Active Fresh Blue technology was launched.
Beko Elektronik A.Ş. became the owner of the
Grundig Multimedia Company and Grundig brand.
One Touch Dishwasher was launched.
Beko Electrical Appliances Washing Machine
Production Plant in China started operation. 11
Milestones
2008 Turkey’s first Tumble Dryer Plant started to operate in Istanbul.
Divide and Cool (DAC): Divisible cooling technology was
introduced.
Beko Elektronik A.Ş. changed its trade name to Grundig
Elektronik A.Ş.
The business partnership with Sony to manufacture of
Sony LCD TV at Grundig Elektronik A.Ş.
2009 Arçelik A.Ş. merged with Grundig Elektronik A.Ş.,
a subsidiary in which the Company holds the
majority of shares.
Eco panel LCD TV consumes 45% less electricity
was produced.
The first 4 door refrigerator produced in Turkey.
With its A-30% energy performance, the world’s least energy
consuming washing machine was produced.
12
Milestones
2009 The world’s most quiet, the fastest and least water
consuming dishwasher was launched.
Launch of the new vision
2010 Arçelik launches its new washing machine, 8124 HST
Economist, which consumes 50% less power than A
energy class.
Arctic celebrates its 40th anniversary.
The first 3D LED TV is produced in Turkey.
“World’s most economical dishwasher” A-30%
62107 HIT Economist is introduced to consumers.
Arçelik opens its first “Concept” store in Turkey.
World’s first A+++ No Frost refrigerator consuming
the least electrical energy in its own class is produced. 13
2011 Arçelik Group acquired Defy Appliances
(Proprietary) Limited (“Defy”), the leading
home appliances manufacturer in Southern Africa
Milestones
2012 Arçelik Group expanded its global network
establishing new sales and marketing
offices and companies:
- Eygpt, Beko LLC Eygpt
- Ukraine, Beko Ukraine
- Australia, Beko A and NZ Pty Ltd.
- Taiwan, Ardutch B.V.
2013 Arctic, the leading white goods brand of Arçelik A.Ş.
opened a new refrigerator production line at Gaesti
Plant.
14
2014 Beko introduced its products to Thailand market.
Beko launched its new logo.
Beko and FC Barcelona entered into a four-year
partnership. The new logo of Beko is affixed on
the new team jersey.
Defy, opened a new side by side refrigerator
line in East London Plant.
Arçelik A.Ş. became one of the 15 companies
listed under Borsa Istanbul -BIST Sustainability
Index.
2015 Arçelik A.Ş. broke ground of its
Tailand Refrigerator Plant.
Arçelik Company celebrates its 60th. anniversary.
Milestones
The leading brand in Turkish household appliances industry.
One of the leader brands in Turkey and a global brand preferred in
more than 100 countries.
A brand of household appliances, combining aesthetic design
and technological with environment friendly features.
A strong, prestigious brand of household appliances in Austria.
The leading brand in the Romanian household appliances market.
The traditional brand for solo cooking appliances in the UK.
One of the strongest household appliances brand in the UK and Ireland.
The household appliance and television brand of price conscious
consumers.
A well known brand in Turkish and Western European market with
wide range of product portfolio of consumer electronics and personal care appliances.
Brands
The leading home appliances brand in Southern Africa.
17
Product Range
Built-in &
Freestanding Appliances
Refrigerators
Freezers
Washing Machines
Dryers
Dishwashers
Ovens
Hobs
Hoods
Warming Drawers
Microwave Oven
Water Dispensers &
Water Filtration
Small Household
Appliances
Vacuum Cleaners
Kitchen Appliances
Personal Care
Garment Care
Fans
Steam Cleaners
Consumer Electronics
TVs
Home theatre systems
Hi-Fi Systems
Portable audiosystems
Dect phones
Mobile Phones
Notebooks & Desktop PCs
POS Cash Register
Heating-Ventilation- AC
Air Conditioners
Combi Boilers
Water Heaters
Room Heaters
Components
Hermetic Compressors
Industrial Motors
Appliances Motor-pumps
+ Ready-made Kitchen 18
Global Network Headquarters
Turkey/İstanbul
Production Plants-Turkey
Refrigerator Plant Eskişehir
Washing Machine Plant İstanbul, Tuzla
Electronics Plant İstanbul, Beylikdüzü
Cooking Appliances Plant Bolu
Dishwasher Plant Ankara
Electric Motors Plant Tekirdağ, Çerkezköy
Compressor Plant Eskişehir
Tumble Dryer Plant Tekirdağ, Çerkezköy
Production Plants-International
Refrigerator Plant Romania , Gaeşti
Refrigerator and Washing Machine Plant Russia,Kirzhach
Washing Machine Plant China , Changzhou
Cooking Appliances and Tumble Dryer Plant South Africa, Jacobs
Cooling Appliances Plant South Africa,
Ezakheni, Ladysmith
Refrigerator Plant South Africa,
East London
International Sales and Marketing
Ardutch B.V. Taiwan Taiwan
Beko A and NZ Pty Ltd. Australia, New Zealand
Beko Deutschland GmbH Germany
Beko Egypt Trading LLC Egypt
Beko Electronics España S.L. Spain
Beko France S.A.S. France
Beko Italy SRL Italy
Beko LLC. Russia
Beko Plc. UK, Rebublic of Ireland
Beko Slovakia S.R.O. Slovakia
Beko S.A. Poland, Czech Republic
Beko Shanghai Trading
Company Ltd. China
Beko Ukraine LLC. Ukraine
Changzhou Beko Electrical
Appliances Co. Ltd. China
Defy Appliances Ltd. Republic of South Africa
Defy (Botswana)(Proprietary )Ltd. Botswana
Defy (Namibia)(Proprietary) Ltd. Namibia
Elektra Bregenz AG Austria
Grundig Multimedia A.G. Switzerland
Grundig Intermedia GmbH Germany, Croatia
Grundig Nordic No AS Norway
Grundig Nordic AB. Sweden
SC Arctic SA Romania
Beko Hong Kong Ltd. Hong Kong, China
20 Beko Thai Co., Ltd. (Rayong Tayland) founded as a production, sales and marketing company in December
2014 and planned to start production by the end of 2015.
Arçelik A.Ş. is the third largest company in white goods industry in Europe.
Arçelik A.Ş. is the undisputed leader of home appliances sector in Turkey,
in Romania with Arctic brand and in South Africa with Defy brand.
Consolidated Sales Revenue: EUR 4,3 billion
61% of turnover from international sales
Strong Growth in Global Marketplace
Arçelik is the market leader
in Turkey Beko, the market
leader in UK
Beko is one of the top 3 brands in France
Romania: Market leader
via Arctic brand
• The 2nd largest home appliances brand in
Europe,
• The leader brand in white goods market in UK,
• The leader brand in total freestanding home
appliances market in Poland and France,
• The leader brand refrigerator and deep freezer
product segments in Belgium,
• The leader brand in deep freezer in Spain and
Israil,
• The 2nd brand in refrigerator, deep freezer and
dryer product segments in France,
• Increased its marketshare more than twice and
became the market’s fastest growing brand in
Germany,
Beko; International Home Appliances Brand
R&D - Innovative Technology
The only Turkish company among the
top 1.000 allocating resources to R&D,
according to a European Commission.
Preserving the technologies and
products with patents.
Continuous cooperation with national
and international firms.
Globally recognized and awarded
designs and products
Ease of Use (intelligent, silent,
easy to use)
Environment friendly
Innovative & Efficient
Comply with future
standards
Technology & Products With Energy Efficient
Efficient Resource Usage
Target :
Blomberg CT 1300 A awarded with EU Commissions' u Energy + Award and REC Turkey EU Award for Environment
The patent leader in Turkey,
developing its own technology without using licences.
24
PCT: Patent Corporation Treaty WIPO: World Intellectual Property Organization
Intellectual Property Management Arçelik A.Ş.,
• Turkey’s Patent Champion
• The only Turkish company listed in the “Top 500 Companies” issued
by World Intellectual Property Organization(WIPO) for 5 years, as
being the only Turkish company listed in top 200 of this list
• Has one third of the international patent applications to WIPO
• According to 2011 and 2012 of European Patent Office (EPO) Annual
Reports, half of the Turkish patent applications registered by EPO
belong to Arçelik A.Ş.
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Innovative Products
IonFresh Technology
A+++
Dishwasher
Side by Side
Refrigerator
A++ Washing Machine
Invertor Motor
Technology
Dryer 54 wide, A++
Eco-Friendly Products Tumble Dryer
A+++ - 10%
28
A+++ -50%
Washing Machine
Built-in oven
• A- 45%
• noise level of 41 dBA
A+ 3D Smart TV
No-Frost Combi Refrigerator
A+++ - 30%
“Our priority is the production of goods in a manner that respects
both human life and the environment.”
29
Environment
• Arçelik A.Ş. adopts “Sustainable Development” and principle of environmental protection as a requirement of the Total Quality Management approach.
• Within the context of this approach, Arçelik A.Ş. applies environment-friendly processes and manufactures environment-friendly products.
• Arçelik A.Ş. evaluates and monitors its compliance with environment and health & safety oriented national and international legal requirements.
• In this context, Arçelik A.Ş. closely monitors the developments in the industry and complies to the directives and regulations in Europe;
– WEEE - Waste of Electrical and Electronic Equipment,
– RoHS - Restriction of the Use of Certain Hazardous Substances,
– EuP - Eco Design Requirements for Energy Using Products Directives,
– REACH Regulation- Registration, Evaluation and Authorization of Chemicals.
• In an effort to increase the awareness and sensitivity for environmental issues, trainings are organized for employees.
30
• Arçelik A.Ş. is the first and only company to receive Gold certificate in the
global white goods sector with its 8 production facilities in Turkey in 2010.
• Refrigerator, Washing Machine, Cooking Appliances and Compressor Plants in
Turkey reached “Platinum Award” in 2011. In 2012,The Washing Mashine Plant in
China and in 2013, Dishwasher, Tumble Dryer, Electric Motors Plants in Turkey and
Arctic Cooling Appliances Plant in Romania, also reached Platinum Level.
Energy Efficiency in Production
31
Energy Management
Arçelik A.Ş. and its employees comply with all applicable
national and international energy-related laws and
regulations, continue its activities in line with energy
management system based on continuous improvement
by procuring essential sources.
Our approach;
• use energy and natural resources efficiently for the products and the activities
• prefer energy efficient technologies and applications for the production and the activities
• be a model to industry as ‘the most efficient products’ manufacturer
• prefer products and services that were generated in energy efficiency manner for the
production and the activities
• raise awareness of our employees and the society about energy efficiency and use of
natural sources accompanying the Quality, Environmental, Health and Safety Management
Systems and we strive to set a model in durable goods sector with regard to environmental
efforts.
32
33
Business Excellence • Arçelik A.Ş. pursues excellence in all processes leading to the final
product, implementing an efficient Total Quality Management.
• Total Quality Management activities in Arçelik began in the early
1980s with the implementation of Quality Circles and these
activities have been developed with the following applications:
-EFQM Excellence Model
-ISO 9001 Quality Management System
-ISO 14001 Environmental Management System
-ISO 50001 Energy Management System
-ISO 14064-1 Greenhouse Gas Reporting System
-ISO 10002 Customer Satisfaction Management System
-ISO 27001 Information Security Management System
-OHSAS 18001 Occupational Health and Safety Management Sys.
-ISO 17025 Laboratory Management System
-Six Sigma (Process Improvement)
-Total Productive Maintenance (TPM)
-BSCI and Sedex Social Accountability Systems
-AEO Authorized Economic Operator Status
• Compliance with Management System Standards is being
assessed and developed through periodical internal and external
audits.
34
Business Excellence
• Arçelik A.Ş. uses the Six Sigma Methodology in order to reach excellence by increasing productivity across all of its business processes to stay competitive in international markets.
• By implementing the Six Sigma Methodology, Arçelik A.Ş. aims to :
-improve processes,
-make the processes transparent manageable,
-create decision making mechanism based on data,
-develop a platform to continuous growth in profitability,
-harmonize its organizational targets and process objectives,
-maintain customer focus
-create a common language and improve creativity.
Occupational Health and Safety
Arçelik A.Ş. performs its Occupational Health and Safety activities by;
• Removing the hazards arising by the activities or minimizing the Occupational Health and Safety related risks to the minimum level at source by using a proactive approach,
• Using the appropriate, safe and healthy technologies,
• Developing the awareness in Occupational Health and Safety issues among the employees and helping them to adopt the appropriate behaviours in order to prevent work accidents and work related diseases within the frame work of Arçelik A.Ş. Occupational Health and Safety Management System.
35
2014 • Arçelik A.Ş. received a total of seven awards including three first place awards and four
second place awards in "IMMIB Stars of Export 2013" awards.
• Arctic Romania Refrigerator Plant received the “TPM Special Award”.
• Solidarity Cooking Marathon Project carried out by Beko in Spain received three awards
in “Global Mercury Excellence Awards”, one of the most famous corporate communications
awards of the world.
• Seven different products of Arçelik A.Ş. were given awards within the scope of “IF
Design”, one of the most prestigious design awards of the world.
• Arçelik A.Ş. entitled to "Authorized Economic Operator Certificate" by The Ministry of
Customs and Trade.
• Arçelik A.Ş. is entitled to “CIPS Corporate Certification”, which is a global accreditation
issued to around 130 companies globally in order to ensure excellence in purchase
management.
• Arçelik A.Ş. became one of the 15 companies listed under "BIST Sustainability Index", which
is based on environmental, social and corporate governance performances of companies.
• Arçelik is selected as "The Most Popular Brand" in both white goods and consumer
electronics fields and a category-independent survey, which is conducted for the first time,
within the scope of "Turkey's Lovemarks" research.
• 13 products of Arçelik A.Ş. are entitled to awards within the scope of "Good Design Awards"
presented by Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts
Press Ltd. Museum.
• Arçelik A.Ş. is given “R&D Leadership” and “Leadership in Technology Development” awards
within the scope of the Third Turkey Innovation Week organized by Turkish Exporters'
Association.
• Arçelik A.Ş. became the winner in “Innovation Strategy” category of InovaLIG Innovation
Leaders Awards within the scope of Turkey Innovation Week.
• 2013 Sustainability Report of Arçelik A.Ş. is issued in accordance with the new G4 reporting
guidelines of GRI - Global Reporting Initiative.
2014
Corporate Social Responsibility
At Arçelik Company, we perceive Corporate Social Responsibility as integral part of our business.
Our “Corporate Social Responsibility” approach comprises ‘conforming to legal, moral standards and human rights, being diligent to environment and to the needs of the community everywhere we operate, our commitment to sustainable development, along with providing the most qualified and innovative products and services to our customers’.
Our greatest strength is our employees and partners, which see themselves as being Corporate Citizens, and are committed to dedicate their effort, energy and time voluntarily to contribute to the community.
40
• Arçelik A.Ş. conducts fact finding surveys and prepares reports to meet the requirements of the Global Compact principles and SA 8000 (Social Accountability) Standards.
• Arçelik A.Ş. was among the first signatories of the Code of Conduct issued by CECED.
– This treatise ensures that the companies demonstrate a sustainable performance in meeting the requirements of international conventions on working conditions and those regarding the environmental laws and regulations.
• Arçelik A.Ş. published the 6th Sustainability Report covering the Company’s operations in the light of economic, social and environmental performance. Report’s “B+” application level has been checked and approved by the GRI Secretariat.
Corporate Social Responsibility
41
White Fish Playrooms
Standing United for Education social responsibility program
reached 300 schools in 60 cities, 200.000 students .
Donating Blood
for My Country
Vocational Education Laboratory of Arçelik A.Ş. World Environment Day Event
Corporate Social Responsibility
42
No Barriers for My Country Project
Seminars on the Right Approach Towards the Disabled
Arçelik A.Ş. Employees Read Books to the Visually Disabled
Support for International Mandela Day - Turkey
Corporate Social Responsibility
43
We Give More Life to Your Clothes - Spain Ethelbert Children's Home –
Defy - South Africa
Support from the CHOC
home- Defy – South Africa
Beko REFRESH -
Slovenia
10 Years, 10 Cities, 10 Schools Project
- Bosnia
Association for Needy Children,
Projuventüte - Austria
Ecology from A to Z with Arctic - Romania
Beko Planting Trees Campaign - China
Support for the Krymsk Flooding in Krasnodar - Russia
Orphaned Children Attend the Tabaluga Theater, Munich, Germany
Corporate Social Responsibility
44
Raising Public Awareness on Environment
Environment Friendly Projects :
• TEMA - “Oak Campaign”
• TEMA - “Don’t waste your water” campaign
• En-Ver “Energy Efficiency ” Project
• En-Ver “Motor Movement ” Project
“For My Country Project” of Koç Group,
voluntary team comprising Arçelik A.Ş. employees, authorized
dealers and services organized environmental trainings for
the children in 80 Turkish cities.
In addition to developing environment-friendly products,
Arçelik A.Ş. believes its social responsibility to support
activities raising the public awareness about
environmental issues.
45
Raising Public Awareness on Environment • Arçelik takes a leading role to
increase public awareness regarding
sustainability and climate change.
• To be a spokesman for Turkey
Climate Change Leaders Group
• Signed the 2 Degree Challange
Comminuque.
• Attended the World Climate Summit
held in Durban, Africa.
• Attended the UN Conference on
Sustainable Development in Rio,
South America.
• Attended the World Climate Summit
held in Doha, Qatar.
46
Sports Beko-Basketball Event Sponsorships
*the biggest sponsor of the tournament
(*)Presenting Sponsor of
2014 FIBA World Basketball Cup in Spain
2013 Euro Basket European
Basketball Championship in Slovenia
2011 Euro Basket European
Basketball Championship in Lithuania
2010 FIBA World Basketball Cup in Turkey
Main Sponsor of
2009 EuroBasket in Poland)
2009 FIBA Asian Championship Sponsor in China
47
Sports
German Basketball League
Lithuanian Basketball League
Italian Basketball League
Beko-Basketball League Sponsorships
Sports
Grundig - Official Technology
Sponsor of German Football
League
Beko has become the sponsor of
FA Cup in UK in 2012
50
Beko - Beşiktaş Football Team
Beko has been the sponsor of
Classic Golf Cup
Sponsorships