corporate information 2012

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CORPORATE INFORMATIONNot Just Illuminating

BEYOND LITEwww.BEYONDLITE.in



CONTENTS

PROJECTS

OTHER SERVICES

OUTDOOR LED LIGHTING

INDOOR LED LIGHTING

INTRODUCTION



INTRODUCTION – Vision & Mission

VISION

To become the preferred supplier in India’s Energy Efficiency Drive, across our various areas of involvement, through the development and offering of superior value, high quality products andengineering services.

MISSION

To become a key partner with all our stakeholders, by way of ensuring that:

Our product offering consists of the best product & engineering cost effective solutions for all of ourcustomers’ needs.

Our approach to dealing with customers is underpinned by a strong service orientation that is focusedon meeting their needs in a courteous, personalized and above all professional manner.

Our suppliers are our long term partners for whom we want to deliver more value by rediscoveringtheir processes across all applicable segments.

Our products are competitively priced & aggressively marketed whilst guaranteeing that the higheststandards of after sales & trouble shooting support are always maintained.

Our internal systems & procedures are streamlined towards delivering our promise of exceptionalservice.

Our maintenance of strict cost controls by means of ensuring budgeting and cost effective businessfinancing methods.



INTRODUCTION – Values

VALUES

We believe that we will achieve all of these desired business results through being true to our core “Values” which are synonymous to with our tagline “Not Just Illuminating” and they are:

Hardwork & Commitment.

Recognition, Performance & Rewards.

Dependability & Accountability.

Openness, Personal Honesty, Integrity & Loyalty.

Innovation & Creativity.

Personal Humility, Unity & Mutual Respect.



INTRODUCTION – Founders

Potluri Phani Ratna Kumar (IIT B.Tech, MBA USA) - CEO

He holds the prestigious Bachelor Degree in Mechanical Engineering from the Indian Institute of Technology, Chennai. He then pursued his management degree at the Babcock Graduate School of Management, Wake Forest University, North Carolina, USA.

He has over 14 years of extensive management and consulting experience in industries ranging fromretail to technology. He has held various management positions at Burlington Industries - USA, MafatlalBurlington Industries - India Arvind Mafatlal Group-India, Hayat Group – Middle East.

He then took over his father’s legacy business in petroleum sector inclusive of retailing and maintenanceof on shore drilling rigs. He grew this business into a Rupees 400 million business in the span of sixyears.

His diversified business experience in the electrical field exceeds 10 years

He brings together a powerful combination of entrepreneurial skills and business development expertiseto create an exciting era of growth for the company.

At BEYOND LITE, he provides valuable inputs for corporate strategy and business development and isentirely responsible for the LED business.



INTRODUCTION – About Beyond Lite

About Us

During the years 2007-2011, the founders travelled extensively in search of good energy efficient LEDlighting as they felt that it is the one of the technologies which will drive the future of lighting inIndia.

BEYOND LITE prioritized various partners based on practicality and technical supremacy. On 5 th of May 2011, Beyond Lite started its operations in Hyderabad, India with focus on both Indoor andOutdoor LED lighting. We continue the process till date on finding the OEMs, LED manufacturers, and,LED technology patent holders who will help us redefine the LED lighting landscape in India.

The founders combined total diversified business turnover exceeds USD 15 million as on 31 st March2011.

We had identified a technologically advanced design based on a Globally Patented “Screw & Lock” Design with 3D Thermal Management. This design is patented by BrightLite Systems, Singapore.

We also identified an advanced optics design, again globally patented by Zhihai Lighting, Germanywhich enhanced the pole spacing without compromising on average illumination for outdoor lighting.

At present we have a sales pipeline exceeding USD 2 million for the year 2011-12.



INTRODUCTION – Outline of Lighting Business

Manufacturing, Sales Products, & Markets



INDOOR LED LIGHTING – Our Key Partner

BrightLite Systems Pte Ltd, Singapore

BrightLite Systems Pte Ltd was established in 2006. BrightLite Systems is a locally-based LED lightingmanufacturer and technology owner. Focusing mainly on high power LED light source development and

to produce high quality and reliable LED lights to meet customer’s requirement. Providing full turn-key

energy saving LED lighting solution to customer which include design, supply, delivery & installation.

Design capability include Thermal & Optical simulation. First in South East Asia to install High Power LEDlamps for tennis court and basket ball court. (yo:HA @ jURONG)

The Ultra-BrightLite™ LED Light Source is an innovative designed which uses a combination of highpower LED technology, metal housing, secondary optics and a smart compact built-in power supply toprovide an all-in-one solution. With this light engine, it will give the lighting product designer a very lowcost, reliable & complete LED solutions where it helps to shorten the product development cycle and timeto market for a new lighting product design.



INDOOR LED LIGHTING - Advantages

REDUCTION IN

NUMBER OFCOMPONENTS




HENCE CANPROVIDE UPTO

50,000 HrsFREE

REPLACEMENTGUARANTEE

FOR LEDMODULE




GLOBAL PATENT

WO 2007/075143A1




PARALLELCONNECTION FOR

ALL LED LIGHTSOURCES



INDOOR LED LIGHTING – LED Modules

Weight ~ 30g

All modules are ofthe same size



INDOOR LED LIGHTING – LED Modules

ALLOWS TOCREATE 400-

600W LEDLIGHT, IF

REQUIREDWITH LESS

THAN 30 LEDS



INDOOR LED LIGHTING – Heat Sinks

HEAT SINKOPTIMISED FOR

LONGER LEDMODULE LIFE &

ENSURING

LOWER JUNCTIONTEMPERATURE



INDOOR LED LIGHTING – Thermal Simulation

JUNCTIONTEMPERATURE DOES

NOT EXCEED 75degrees C in an

ambient temperature

of 45 degrees C



INDOOR LED LIGHTING – Products

Due to thetechnology 90%of the existing

lighting fixturescan be retrofitted



OUTDOOR LED LIGHTING – Our Contract Manufacturer

We have a longterm contract

manufacturingrelationship

with the

manufacturer



OUTDOOR LED LIGHTING – Our Manufacturing Process

We have a strictquality controlsystem in placefor the contractmanufacturing

done by ourpartner



OUTDOOR LED LIGHTING – Our Technology

Our partner andus combined

having theleading optics

design for

maximum polespacing etc.



OUTDOOR LED LIGHTING – Our Manufacturing Cost Advantage

Our partner helpsus in reducing

themanufacturingcost so that the

price iscompetitive forthe technology



OUTDOOR LED LIGHTING – Thermal Simulation

Live ThermalManagementPhotographs

after continuous6 Hrs of running

@ 30 degreesambient



OUTDOOR LED LIGHTING – Thermal Simulation

Longer life, lessthan 10% Lumen

Depreciationseen @ 50,000

hrs with 1A

current



OUTDOOR LED LIGHTING – Technicals



OUTDOOR LED LIGHTING – Products

Same Design for alltypes of applications.

All products comewith standard 5 Yr

FREE

REPLACEMENTGUARANTEE



OTHER SERVICES – Adding Value

VALUE ADDITION

Often when asked the question “Why BEYOND LITE?” the obvious Added Value that is the key benefit(s)to the customer & is the main reason that the customers state. Added value such as …

Quality & Genuine Products

Our products comply to the highest of international standards and we ensure that the screening processat the time of product sourcing & selection is rigorous. We don't market products that we ourselveswould not be comfortable using let alone recommend to others. At BEYOND LITE we have your bestinterests at heart, which are safety, production uptime and reliability.

Single Window of Contact for Turnkey Electrification Projects

We provide the total solution of assembling and installation of panel boards, electrical contracting andindustrial solutions through our Associate Engineering Companies & associate partners. This is yet

another way in which we have diversified our business interests to become a total solution provider toour customers. Through this mode we are a “single window of contact” for our customers taking on thecomplete project management responsibility for our client.

M/s Surya International is our key partner. One important thing to note is that our CEO is also one of thepromoters of the above said company with over 15 Years business experience in TURNKEY electricalprojects inclusive of lighting.



BEYOND LITE & Key Partners – Projects

SOMA CustomerTestimonial - First




NSL SEZ Hyderabad

9W LED SelfBallasted Module




137W LED StreetLight vs. 250W HPSV

for HighwaysComparison

–

Tested and approvedby LnT InfrastructureDevelopment Limited




HighwaysTesting

Eavg=40Lux,

Emin/Eavg> 0.4




High BayLighting – Eavg = 200

Lux



www.BEYONDLITE.in

corporate information 2012

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