Policy on the Use of Facebook to Promote an Individual Consultant’s Initial Outfitters Business.

Initial Outfitters is a registered trademark of Initial Outfitters, Incorporated of Auburn, AL. Only authorizedemployees or independent Initial Outfitters consultants may use this trademark and only in accordance withcorporate standards and goals. Standards for new and existing Facebook users (effective September 17, 2010)are outlined below and may be updated in the future at the company’s discretion. If you advertise throughother electronic or social media we ask that you abide by these same standards where applicableand in all cases following the same intent.

Standards for Facebook Pages Promoting Initial Outfitters

1. Page Name.If the corporate name is to be used within the title, the name of your page should follow one of these two approved formats:*

1. Include your first or first and last name in the page title. e.g. Kayla’s Initial Outfitters or Kayla Brown’s Initial Outfitters

2. Include your first or first and last name and city in the page title. e.g. Kayla’s Initial Outfitters of Auburn, AL

An example of what not to do would be to call your page Initial Outfitters or Initial Outfitters: Cleveland, OH. We feel this may confuse the reader into believing that this Facebook page is the corporate page or a division of the parent company.

* For Facebook pages up and running prior to September 17, 2010, we understand it might be difficult to change the name of your page. Please remake your page or call us to discuss what changes can be done to reduce confusion.

Corporate Facebook

P O L I C Y

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2. Profile PictureYour profile picture may not feature the company name or logo. We suggest a picture of you or possibly one of our products. A catalog cover with our logo would be an allowable exception. You may not use the same cover photo or profile picture as that of the corporate Facebook page. These images are important for branding the site as the official Initial Outfitters corporate Facebook page.

3. Profile DescriptionYour full name and affiliation with Initial Outfitters should be included in the Description. For example, Initial Outfitters is a home party company specializing in personalized jewelry, embroidered gifts, and much more…I am Margaret Brown and I am an independent Initial Outfitters consultant.

4. Info TabUnder the Info tab, the website must tie to your personal IO page. If you include a Company Overview it must mention once again your name and that you are an independent consultant of Initial Outfitters.

5. Wall PostsAll wall posts should be factually correct and not intentionally misleading. At no time should profanity be used. Your Initial Outfitter’s page should not be linked to any material which some might find offensive or in bad taste. It should also not be used to simply attract and direct customers to another business. Please keep in mind that we represent a ministry in Charlie’s Lunch which calls for us to maintain a high level of integrity.

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What to do if your Facebook page is already up and you are not in compliance.

To help us manage compliance, we suggest you make any necessary changes to your Facebook page immediately. We will periodically review Facebook pages for compliance and issue penalties of up to$500 per offense.

For Facebook pages up and running prior to September 17, 2010, we understand it might be difficult to change the name of your page. Please remake your page or call us to discuss what changes can be done to reduce confusion.

If you no longer sell Initial Outfitters please delete your Facebook page.

Initial Outfitters Corporate Facebook PageConsultants are prohibited from approaching contacts or replying to any messages which are posted on the Initial Outfitters corporate Facebook page. Any postings/inquiries on the IO corporate Facebook page would be considered a Home Office lead and would be addressed as such through our internal lead distribution system.