corporate design manual v 1 - jikapresskit.jika.eu/files/file/manualy/laufen_manual.pdf ·...
TRANSCRIPT
2
LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
Logo
laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos
black Laufen red:Pantone 485 CCMYK 0 / 100 / 100 / 0RGB: 226 / 0 / 26
Laufen grey:Pantone Cool Gray 6 C
Logo Small
Logo Colours
length of logo smaller than 3cm
3laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos
LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
Logo
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos
Logo exception - Brochure title
logo with smaller red cross - on brochure cover ONLY!
5laufen-bathrooms.info > marketing tools > LAUFEN templates > Logos
LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
15 cm
IMAGE
4 cm 9,5 cm
25 cm
30 cm
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > set logos
Designline / Set logo
Series name / Laufen text Set logo Pess text
ILBAGNOALESSI Il Bagno Alessi
ILBAGNOALESSI One Il Bagno Alessi One
ILBAGNOALESSI dOt Il Bagno Alessi dOt
PALOMBA COLLECTION Palomba Collection
living Living
living square Living Square
living city Living City
living style Living Style
Lb3 Lb3
moderna moderna
moderna plus moderna Plus
form Form
mimo Mimo
palace Palace
LAUFEN pro Laufen Pro
LAUFEN pro-n Laufen Pro-N
LAUFEN solutions Laufen Solutions
pro liberty / LAUFEN pro liberty Laufen Pro Liberty
florakids Florakids
case Case
case for living style Case for Living Style
case for palace Case for Palace
case plus Case Plus
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LAUFEN Corporate Design Manual V1.2
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laufen-bathrooms.info > marketing tools > LAUFEN templates > set logos
Designline / Set logo
Series name / Laufen text Set logo Pess text
cityprime Cityprime
cityprime lumitouch Cityprime Lumitouch
citypro Citypro
curveprime Curveprime
curvepro Curvepro
mimo Mimo
quadriga Quadriga
twinprime Twinprime
twinprime pin Twinprime Pin
twinpro Twinpro
simibox Simibox
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
TypographyCorporate typography for printing
Lead - Helvetica Neue LT Std, 45 Light, 20
Pt/29.7 Pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ÄÖÜÅØÆOE1234567890
abcdefghijklmnopqrstuvwxyzäöüàéèç
%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~
Running text - Helvetica Neue LT Std, 45 Light, 9 Pt/11,5 Pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ÄÖÜÅØÆOE1234567890
abcdefghijklmnopqrstuvwxyzäöüàéèç
%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~
Running text bold - Helvetica Neue LT Std, 75 Bold, 9 Pt/11,5 PtABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~
Running text italic - Helvetica Neue LT Std, 46 Light Italic, 9 Pt/11,5 PtABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆ~
Catalogue Content - Helvetica Neue LT Std, 45 Light, 9 Pt/14 Pt
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ÄÖÜÅØÆOE1234567890
abcdefghijklmnopqrstuvwxyzäöüàéèç
%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~
Captions - Helvetica Neue LT Std, 45 Light, 8 Pt/9 PtABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
TypographyCorporate typography for PC
Titles - Arial boldABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~
Running text - ArialABCDEFGHIJKLMNOPQRSTUVWXYZÄÖÜÅØÆOE1234567890abcdefghijklmnopqrstuvwxyzäöüàéèç%&?!/+§£$+()[]*-–—=•.:,;„“”«»`’ˆˇ~
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > templates
Letter
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > templates
Laufen Bathrooms AG
Postfach 432, CH - 4242 Laufen
Switzerland
Envelopes
enveloppe DL C5/6 110 x 220 mm
Laufen Bathrooms AG
Postfach 432, CH - 4242 Laufen
Switzerland
10
12
45Helvetica Neue LT Std. 45 light
9Pt / line spacing 12Pt
10
20
45
15
enveloppe C4 229 x 324 mm
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > templates
Business card
Use this line only for
Senior Managing Director
270g business card paper
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > EmailSignature
Email signature
Mit freundlichem Gruss / Best regards, André Michel
André Michel Marketing Manager ___________________
___________________
Laufen Bathrooms AG Wahlenstrasse 46 4242 Laufen
Tel.: +41 61 765 76 33 Fax: +41 61 761 36 60 Mobile: +41 79 691 72 36 [email protected]
Best regards, Daryl Ryan
Daryl Ryan Sales Office Manager___________________
___________________
___________________
___________________
Roca Ltd. Registered in England Reg. No. 2767941 Registered Office; Samson Road, Hermitage Industrial Estate Coalville, LE67 3FP
Tel: +44 (0) 1530 510 007 Fax: +44 (0) 1530 838 949 Mobile: +44 (0) 7714 137 412 [email protected] www.laufen.com www.roca.com www.jika.cz
Email signature LAUFEN brand
Email signature multi-brand
Please download word docu-
ment with sample signature,
customize it with your perso-
nal contact information and
copy/paste signature to the
signature section of your email
program.
LAUFEN logo width 3cm
logo width 3cm
Please download word docu-
ment with sample signature,
customize it with your personal
contact information and your
logos (width 3cm) and copy/
paste signature to the signa-
ture section of your email pro-
gram.
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > technical catalogue
Technical Catalogue
855
445555
555550000
170
50
5533000
600
85088880000-11120000
mmmmmaaaxxxx...1111222200Technischer Katalog V 9.0
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > technical catalogue
Technical Catalogue
855
445555
555550000
170
50
5533000
600
85088880000--11120000
mmmmmaaaxxxx...1111222200Keramik Laufen AGWahlenstrasse 46CH-4242 LaufenTel. +41 61 765 71 11Fax. +41 61 761 13 [email protected]
U.0
180.
0.4/
dru
cker
ei_m
uste
rhau
sen/
2011
/000
000
Technischer Katalog V 9.0Tech
nis
cher
Kat
alo
g V
9.0
CH/d
Tech
nis
cher
Kat
alo
g V
9.0
CH/d
U.0
180.
0.4/
dru
cker
ei_m
uste
rhau
sen/
2011
/000
000
855
445555
555550000
170
50
5533000
600
85088880000-11120000
mmmmmaaaxxxx...1111222200Keramik Laufen AGWahlenstrasse 46CH-4242 LaufenTel. +41 61 765 71 11Fax. +41 61 761 13 [email protected]
((Das OriginalFeindatenBild muss elektronisch verlängert werden inkl. Beschnitt))
((Hier gibt es dann noch eine CH-Variante mit dem arwa-Logo))
U.0
180.
0.4/
dru
cker
ei_m
uste
rhau
sen/
2011
/000
000
Technischer Katalog V 9.0Tech
nis
cher
Kat
alo
g V
9.0
CH/d
Tech
nis
cher
Kat
alo
g V
9.0
CH/d
Bilddngeert
U.0
180.
0.4/
dru
cker
ei_m
uste
rhau
sen/
2011
/000
000
Bn
16
LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > price list
Pricelist
2013CH
PRICE LISTRecommended retail price in Euro, effective January 1st 2013
SANITARKERAMIK | BADMÖBEL
WELLNESS | ARMATUREN | ACCESSOIRES
2013SANITARY WARE | FURNITURE
WELLNESS | FAUCETS | ACCESSORIES
PRICE LISTRecommended retail price in Euro, effective January 1st 2013
PREISLISTEUnverbindliche Richtpreise in Euro, gültig ab 1. Januar 2013
CH
SANITARKERAMIK | BADMÖBEL
WELLNESS | ARMATUREN | ACCESSOIRES
Pricelist one language Pricelist backcover
Pricelist two languages
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > LAUFEN templates > price list
PricelistChapter divider Pricelist backcover
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > advertising campaign
Advertisements
Artwork to be ordered at Laufen Bathrooms
19
LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > online banners
Internet Banner
Artwork to be ordered at
Laufen Bathrooms
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
Artwork to be ordered at Laufen Bathrooms
laufen-bathrooms.info > marketing tools > Posters and Banners
Banners
LAUFEN palace, design by platinumdesign
HEART MADE.HAND F INISHED.
LAUFEN palace, design by platinumdesign
HEART MADE.HAND F INISHED.
LAUFEN palace, design by platinumdesign
HEART MADE.HAND F INISHED.
LAUFEN Palomba Collection 2012, design by L+R Palomba
HEART MADE.HAND F INISHED.
LAUFEN living square, design by platinumdesign
HEART MADE.HAND F INISHED.
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
laufen-bathrooms.info > marketing tools > Posters and Banners
Posters
Artwork to be ordered at Laufen Bathrooms
Artwork to be ordered at Laufen Bathrooms
HEART MADE.HAND F INISHED.
HEART MADE.HAND F INISHED.
HEART MADE.HAND F INISHED.
HEART MADE.HAND F INISHED.
LAUFEN PALOMBA COLLECTION 2012 | PHOTO: CARLO CIRAUDO + MAX MAJOLA | LOCATION: LAUFEN FORUM, SWITZERLANDLAUFEN PALOMBA COLLECTION 2012 | PHOTO: CARLO CIRAUDO + MAX MAJOLA | LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 | PHOTO: CARLO CIRAUDO + MAX MAJOLA | LOCATION: LAUFEN FORUM, SWITZERLAND LAUFEN PALOMBA COLLECTION 2012 | PHOTO: CARLO CIRAUDO + MAX MAJOLA | LOCATION: LAUFEN FORUM, SWITZERLAND
Format A1
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
FRAGILE
HEAVY
CONSIDER:
TWO PERSON LIFT OR MECHANICAL AID
17-35kg
UP
FRAGILE
HEAVY
CONSIDER:
TWO PERSON LIFT OR MECHANICAL AID
17-35k
g
FRAGILE
HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
UP
FRAGILE HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
Product Packaging
FRAGIL
E
HEAVY
CONSID
ER:
TWO P
ERSON L
IFT O
R MECHANIC
AL AID
17-3
5kg
FRAGILE
HEAVY
CONSIDER:
TWO PERSON LIFT OR MECHANICAL AID
17-35kg
UP
FRAGILE
HEAVY
CONSIDER:
TWO PERSON LIFT OR MECHANICAL AID
17-35kg
UP
FRAGILE HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
18
10
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
Product Packaging
FRAGILE
HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
FRAGILE
HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
FRA
GILE
HEA
VY
CO
NSID
ER:
TWO
PERSO
N LIFT O
R M
ECH
AN
ICA
L AID
17-35kg
UP
LAUFEN Logo: On 4 sides, font size = 84.5% of total box width
(Please note: all at same height if possible)
Packaging symbols: On upper side of box and on sides
Label corners: On 1 side: 2 small corner markings, internal size 165 mm
Cardboard box: Rectangle
Side SideFront/Back side
Upper side
~80
~100
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
LAUFEN Logo: On 4 sides, font size = 84.5% of total box width
(Please note: all at same height if possible)
Packaging symbols: On upper side of box and back/front
Label corners: 2 small corner markings on back/front, internal size 110 mm
Product Packaging
FRA
GILE
HEA
VY
CO
NSID
ER:
TWO
PERSO
N LIFT O
R M
ECH
AN
ICA
L AID
17-35kg
UP
FRAGILE HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kgFRAGILE HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
Cardboard box: Urinal
Upper side
Back side Front side2 sides
~80
~100
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
Product Packaging
FRAGILE
HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
FRAGILE HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
FRAGILE
HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
UP
LAUFEN Logo: On 4 sides, font size = 84.5% of total box width
(Please note: all at same height if possible)
Packaging symbols: On upper side of box and on small/braod side of box
Label corners: 2 small corner markings on small/broad side, internal size 110 mm
Cardboard box: Vertical Trapeze
~80
~100
Broader side 2 sidesSmall sides
Upper side
27
LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
LAUFEN Logo: On 4 sides, font size = 84.5% of total box width
(Please note: all at same height if possible)
Packaging symbols: On upper side of box and on sides
Label corners: 2 small corner markings on sides, internal size 110 mm
Product PackagingCardboard box: Horizontal Trapeze
FRA
GIL
E
HEA
VY
CO
NSI
DER
:TW
O P
ERSO
N L
IFT
OR
MEC
HA
NIC
AL
AID
17-3
5kg
FRA
GILE
HEA
VY
CO
NSID
ER:
TWO
PERSO
N LIFT O
R M
ECH
AN
ICA
L AID
17-35kg
FRA
GILE
HEA
VY
CO
NSID
ER:
TWO
PERSO
N LIFT O
R M
ECH
AN
ICA
L AID
17-35kg
UP
Back
Upper side
FrontSide Side
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LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
Product PackagingPackaging symbols: Icons side
choose respectively to
weight of package
please add RESY
logo and number if
possible
please add RESY
logo and number if
possible
choose respectively to
weight of package
Packaging symbols: Icons top
laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons
29
LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
Product PackagingPackaging symbols: Icons alignment
HEAVY
FRAGILE
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
100%
100%
15%
15%
FRAGILE HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
100% 15%
laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons
30
LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
Product PackagingPackaging symbols: Icons alignment
FRAGILE
HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
100%
15%
FRAGILE
HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
100%
15%
laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons
31
LAUFEN Corporate Design Manual V1.2
2012 / 11 /28
Product PackagingPackaging symbols: Icons size
max 60mm
min25 mm
40 mm
HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kgHEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
HEAVY
CONSIDER:TWO PERSON LIFT OR MECHANICAL AID
17-35kg
laufen-bathrooms.info > marketing tools > LAUFEN templates > packaging icons