corporate communications workshop

Corporate Communications WorkshopConnecting leaders and employees with Microsoft 365

Corp. Comm. Workshop

Guest Wireless (Optional)

SSID: MSFTGUEST

Attendee Code: TBD

8:30 AM Check in, find a seat, mingle + Exercise 0

9:00 AM Leadership Engagement overview +

discussion

Collaborating in Teams + Exercise 0.5

Intelligent Intranet / News + Exercise 1

Communities + Exercise 2

12:00 PM Lunch (provided)

12:30 PM Feedback + Exercise 3

Townhalls / Video + Exercise 4

Bringing it all together + Exercise 5

Recap + discussion

4:00 PM End of event

https://aka.ms/CorpCommWorkshop


Set up Lab Notebook: Workshop Cohort

1. In Teams, navigate to the team: Cohort [X]

2. On the General channel, click on the Notebooktab

3. Navigate to the page Cohorts > Personas

4. Locate your persona, cohort number and assigned letter

5. Enter your name next to your persona

Exercise 0OneNote Lab Notebook and Workshop Cohorts

Leadership connection

The connections Grundfos

employees make—from top to

bottom and back—drive

collaboration, knowledge

sharing, and innovation across

the company

Mads Nipper,Chief Executive Officer, Grundfos

Leadership connectionAlign your employees around

your vision and goals

Build an ongoing, two-way connection

Spark innovation and ideas

Empower a responsive leadership team


Your leaders and fully engaged employees

Your organization has an abundance of valuable employees you need to engage:

• Share your vision for the org

• Create a sustainable two-way dialogue

• Spark innovation and ideas

And ultimately, create a culture that hinges on a responsive leadership team.

Executive priorities are top of mind

Employees bubble up topics

Conversation agenda

Ongoing conversation and actions

Archived broadcast

Live broadcast and conversation

Leadership Connection

Leadership connection community

Enable dynamic dialog across the organization

Share information from customer meetings and events

Host “ask me anything sessions” for live discussions

Share your vision to the organization


Create a two-way dialogue

Become a responsive leadership team

Live organizational events

Broadcast meetings for anyone in your organization, incorporating live questions from your leadership connection community.

Response coordination

Create a central command center for yourleadership team

Enable team alignment and collaboration across the organization and other external channels.

Content and community

Share your vision with rich dynamic content across the organization easily

Make two-way dialogue by integrating conversations with news, blogs, documents & video

Create sustainable, two-way communication across your organization

Scenario walkthrough

We’ll be using Microsoft Teams to work collaboratively on the various exercises today. Let’s take a brief look at what Teams is…

Microsoft Teamsis the hub for teamwork in Microsoft 365

Microsoft 365

Teams

Intelligent content services

Intelligent file experiences

Microsoft Teamsis the hub for teamwork in Microsoft 365

Chats

Meetings

Calls

Files

Apps and workflows

PROJECTS E XAMPLE :

LaunchEvent

Pull your team together

Share pertinent information

Assign tasks & deadlines

Schedule check in meetings

Collaborate on documents

Access always up to date notes

Pull your team together

Share pertinent information

Assign tasks & deadlines

Schedule check in meetings

Collaborate on documents

Access always up to date notes

Exercise 0.5Use Microsoft Teams to Collaborate on Exercises

20 minutes

Align your employees around your vision and goals







Consistently communicate the organization’s mission, values, and strategy

Create an intranet or communications site for

leaders to share organizational updates.

Create internal blogs for multiple leaders to share

organization updates, initiatives, and perspectives

Share short videos to convey personality of

leaders

Use live events to share your vision

Simple Accessible Secure Integrated Intelligent Extensible

of your organization

SharePoint newsInform and engage your team and

your organization

Stay in the know with important and personalized

relevant news across devices

Create compelling communications with multimedia

and dynamic content from Microsoft 365 and beyond

Scale the reach of your story with automatic news

distribution and promotion to your audience

Engage your audience with likes, comments,

and social re-sharing

Schedule, target, publish, distribute and measure

organizational news and communications

SharePoint sitesShare with your team & across

the organization

Share visionto guide and align your organization with

leadership engagement

Share knowledgein community sites that bring together

content, conversation & people

Share resources and serviceswith microsites

Share newsupdates and stories to inform your

organization with SharePoint news

SharePoint hub sitesOrganize your intranet

Associate related sitesCreate a hub with any site

Associate any site to a hub

Change associations at any time

Provide a hub for usersHub navigation is shared to associated sites

Hub rolls up news, activities and events

Search from hub across all associated sites

Create consistency across sitesAssociated sites inherit the theme of the hub

Hub drives consistency across associated sites

with site designs

Govern site creationAttach a workflow to site join

Create a site from hub

Easily create content and tell stories

across your organization

scheduling

page authoring

stock images

web parts

Multilingual

Additional Resources

For more ideas about how to lay out your SharePoint sites, take a look at the SharePoint Look Book: http://aka.ms/SharePointLookBook

News telemetry: http://aka.ms/SharePointNewsTelemetry

Curated News: http://aka.ms/Newsworthy

Create an org. assets library: https://docs.microsoft.com/en-us/sharepoint/organization-assets-library

Create an org. news site: https://docs.microsoft.com/en-us/sharepoint/organization-news-site

Audience targeting: https://support.office.com/en-us/article/overview-of-audience-targeting-in-modern-sharepoint-sites-68113d1b-be99-4d4c-a61c-73b087f48a81

Exercise 1Intelligent Intranet + News

45 minutes

http://aka.ms/SharePointLookBook

http://aka.ms/SharePointNewsTelemetry

http://aka.ms/Newsworthy

https://docs.microsoft.com/en-us/sharepoint/organization-assets-library

https://docs.microsoft.com/en-us/sharepoint/organization-news-site

https://support.office.com/en-us/article/overview-of-audience-targeting-in-modern-sharepoint-sites-68113d1b-be99-4d4c-a61c-73b087f48a81


Create a growing and rich community where

ideas are shared, improved, and expanded

Eliminate barriers between leadership and

the organization

Open the dialogue with every

employee, generating trust

Create sustainable communication with proven

approaches and processes

Connect and engage with open conversations

Yammer

Share knowledge, interests, and ideas across the organization with rich socialfeatures from any device

Modernize employee communicationsto reach and engage your audience with live events and a social intranet

Build communities and measureengagement with group insights

Connect with expertise, best practices,and resources powered by Office 365

Centrally manage enterprise-gradesecurity and compliance

Leadership Engagement Communities & Knowledge

Microsoft 365 Integrated

Corporate Communications

Trust

Yammer’s mission


Yammer Sentiment Analysis: http://aka.ms/YammerSentimentAnalysis

Exercise 2Community in Yammer

30 minutes

http://aka.ms/yammersentimentanalysis


Share information from customer visits and

events through connected communities

Create opportunity to give feedback

within a process or across communities

Go across organizational boundaries &

bring in external inspiration from social

media or stories

Encourage a culture of curiosity and

innovation within your organization

Office Experience Organization

Microsoft Forms

A simple app for creating

surveys, quizzes, and polls.

Office Experience Organization

Create and send forms in minutes

Employee Ideation Poll

for process improvement

Customer feedback

Survey on new productsHR training quiz for new

employees onboarding


Microsoft Stream (video portal): https://docs.microsoft.com/en-us/stream/overview

Embed a survey in the middle of a Stream video: https://docs.microsoft.com/en-us/stream/add-forms

Exercise 3Feedback Survey

20 minutes

https://docs.microsoft.com/en-us/stream/overview

https://docs.microsoft.com/en-us/stream/add-forms


Eliminate barriers between leadership and the organization

Host “ask me anything” sessions for live

discussions to break down barriers and get

unedited feedback

Establish a responsive leadership

connection community where people feel

comfortable sharing

Uncover new opportunities and approaches,

and benefit from truly engaged employees


• Live Events Assistance Program: https://techcommunity.microsoft.com/t5/microsoft-365-blog/microsoft-365-live-events-assistance-program-now-available/ba-p/1183345

• Microsoft Stream (video portal):

Exercise 4Townhalls / Live Events

60 minutes

https://techcommunity.microsoft.com/t5/microsoft-365-blog/microsoft-365-live-events-assistance-program-now-available/ba-p/1183345

Live events


App Templates: https://docs.microsoft.com/en-us/microsoftteams/platform/samples/app-templates

Company Communicator: https://docs.microsoft.com/en-us/microsoftteams/platform/samples/app-templates#company-communicatorExercise 5

Bringing it all together in Microsoft Teams

20 minutes

https://docs.microsoft.com/en-us/microsoftteams/platform/samples/app-templates

https://docs.microsoft.com/en-us/microsoftteams/platform/samples/app-templates#company-communicator

Leadership connectionAlign your employees around

your vision and goals





• Employee Engagement Tech Community Resource Center : https://aka.ms/employee-engagement

• Leadership Engagement: https://resources.techcommunity.microsoft.com/leadership-engagement/

• Scenario brief: https://resources.techcommunity.microsoft.com/wp-content/uploads/2018/07/Leadership-Connection-Scenario-Brief.pdf

• Resource Center Leadership Connection: https://resources.techcommunity.microsoft.com/wp-content/uploads/2018/07/Resource-Center-Leadership-Connection-Overview.pptx

• 4 steps to engage employees with new Live Events in M365: https://www.microsoft.com/en-us/microsoft-365/blog/2018/08/01/4-steps-to-engage-employees-with-new-live-events-in-microsoft-365/

• SharePoint Look Book: https://aka.ms/SharePointLookBook

• Realize the value of an intelligent intranet: https://techcommunity.microsoft.com/t5/microsoft-sharepoint-blog/realize-the-value-of-an-intelligent-intranet-in-your/ba-p/1136423#

• Microsoft 365 Usage Analytics: https://aka.ms/M365UsageAnalytics

This Workshop (deck and exercises): https://aka.ms/CorpCommWorkshop

Resources

https://aka.ms/employee-engagement

https://resources.techcommunity.microsoft.com/leadership-engagement/

https://resources.techcommunity.microsoft.com/wp-content/uploads/2018/07/Leadership-Connection-Scenario-Brief.pdf

https://resources.techcommunity.microsoft.com/wp-content/uploads/2018/07/Resource-Center-Leadership-Connection-Overview.pptx

https://www.microsoft.com/en-us/microsoft-365/blog/2018/08/01/4-steps-to-engage-employees-with-new-live-events-in-microsoft-365/

https://aka.ms/SharePointLookBook

https://techcommunity.microsoft.com/t5/microsoft-sharepoint-blog/realize-the-value-of-an-intelligent-intranet-in-your/ba-p/1136423

https://aka.ms/M365UsageAnalytics


Resources available

• Leadership Connection How-to

• Productivity library

• Yammer adoption materials

• Employee Engagement Summit


Next steps

• Use the Leadership Connection How To with your comms team

• Get buy-in from stakeholders across business and IT together

• Identify a leader to work with

https://aka.ms/yam-use-case-leadership-connection

https://www.microsoft.com/en-us/microsoft-365/success/?rtc=1

https://resources.techcommunity.microsoft.com/yammer-adoption-resources/

https://aka.ms/employee-engagement

corporate communications workshop

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