corporate communications partners in transformation

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Corporate Communications Partners in Transformation

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Corporate Communications Partners in Transformation. FY 2007 Accomplishments www.solectron.com. Home page updates. Services section Lean section update D&E update. FY 2007 Accomplishments www.solectron.com. Markets section Aerospace & Defense Self-Service Automation. - PowerPoint PPT Presentation

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Page 1: Corporate Communications Partners in Transformation

Corporate CommunicationsPartners in Transformation

Page 2: Corporate Communications Partners in Transformation

2

FY 2007 Accomplishmentswww.solectron.com

• Home page updates

Page 3: Corporate Communications Partners in Transformation

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FY 2007 Accomplishmentswww.solectron.com

• Markets section– Aerospace & Defense

– Self-Service Automation

• Services section– Lean section update

– D&E update

Page 4: Corporate Communications Partners in Transformation

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FY 2007 AccomplishmentsSales Support: White Papers & Articles

• Presentations– Medical, Industrial, SSA,

Communications and Networking

– FinePitch Technologies

– Sales Training

• White Papers– RoHS Medical

– Product Stewardship

• Articles – from ARC Speech

– Marty Neese – Lean Six Sigma

Page 5: Corporate Communications Partners in Transformation

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FY 2007 AccomplishmentsCreative

• Ads

• Posters

• Banners

• Corporate and Photo Guidelines

• Giveaways

Page 6: Corporate Communications Partners in Transformation

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• Web – Registration

– Tracking URLs

– SEO

• Webinar

• Tradeshows

• Literature consumption

The Impact: Metrics

Page 7: Corporate Communications Partners in Transformation

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The Impact: Web Metrics

Web SEO Period: May 2007 Onwards

Keyword Listings

reduce total landed cost 12

medical device outsourcing 11

product life extension 8

configure to order 7

product launch 6

Search Engine Listings

MSN 16

Yahoo Web Results 9

Netscape 9

Google 9

AOL Web Sites 9

Page 8: Corporate Communications Partners in Transformation

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Website collateral downloads since July 2006

Collateral Accessed

AMS Overview 224

SPS Overview 182

D&E Overview 166

AMS Retail Technical Services 161

Supply Chain Overview 150

Automotive 101

Medical Overview 89

Consumer 87

Computing 83

Networking and Telecom 82

SPS Shop floor 80

AMS Asset Recovery 80

Industrial - Kiosk 74

SPS Suppliers 68

AMS Same Unit 68

Collateral Accessed

SPS Quality 67

Industrial 66

Customer Case Study - Ericsson 65

AMS Service Parts 65

White Paper - Medical 64

AMS Like Unit 61

AMS Fulfillment 61

SCS Delivery Chain 60

Medical Eng 60

AMS Channel Returns 60

AMS Exchange 57

Medical Supply Base 54

SCS Demand Chain 51

Greening - White Paper 50

Page 9: Corporate Communications Partners in Transformation

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OEMs – 75%Targets : 43%Other OEMs: 32%

The Impact: Medical Webinar 2007

• Targeted primarily US attendees in this event (~ 90%)

• Total requests: 353

• Accepted: 234

• Attended: 133

• Primary “Tall Tree” accounts:– 108 of registered (31%)

– 57 of actual attendees (43%)

• Some registrants indicated that there were dozens of people in a conference room – behind a single webinar registration

OEMs – 75%Targets: 43%Other OEMs: 32%

Page 10: Corporate Communications Partners in Transformation

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Messaging

• Support for key messages– BTO/CTO

– RoHS

– Lean/Green Initiative

Page 11: Corporate Communications Partners in Transformation

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MexicoMexicoIndiaIndia

Regional Reports

• Purpose: Establish regional and industry background for a strong regional Solectron narrative.

• Mexico

• India

• China

• Eastern Europe ChinaChinaEastern EuropeEastern Europe

Page 12: Corporate Communications Partners in Transformation

Thank You