corporate communications in the emerging digital environment - italy 2008-11-25
DESCRIPTION
Presentation held at H&H Webranking Italian Awards 2008, MilanTRANSCRIPT
Corporate websites in the emerging digital environmentStaffan LindgrenExecutive partner
Corporate communications are evolving
Nowhere is it clearer than on the corporate website
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The corporate website is dead
Long live the corporate website!
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4 fundamental changes
1. The corporate website is not the center of the corporate universe anymore
2. Communication is moving towards real time
3. Communication has moved outside the corporate website
4. Content will be in more media types and more channels than ever before
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The corporate website is no longer the center of universe
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1996
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2008
SearchSearch
PortalsPortals
Social networks
Social networks
VideoVideo
BlogsBlogs
Virtual worldsVirtual worlds
WikisWikis
Communication is moving towards real time
Higher demands on content and updates on the corporate website
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Your website is not where the action is
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56.72556.725 50.68450.684
During last 3 months:During last 3 months:
11 % decrease in visits11 % decrease in visitsto the corporate website to the corporate website
according to webanalyticsaccording to webanalytics
During last 3 months:During last 3 months:
11 % decrease in visits11 % decrease in visitsto the corporate website to the corporate website
according to webanalyticsaccording to webanalytics
During last 3 months:During last 3 months:
• Searches in Google more than doubledSearches in Google more than doubled
• Number of news articles doubledNumber of news articles doubled
During last 3 months:During last 3 months:
• Searches in Google more than doubledSearches in Google more than doubled
• Number of news articles doubledNumber of news articles doubled
Source: Google Trends
Communication has moved outside the corporate website
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Content will be in more media types and more channels than ever before
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Is the corporate website dead?
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Long live the corporate website!
It has grown to accomodate communication with all stakeholders
Customers Public Employers Shareholders Etc
THE primary source of corporate controlled content
Platform for ALL your activities online to support your brand
Meet the expectations of your target groups
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Staffan LindgrenExecutive partner
[email protected]+46 8 407 22 12
www.slideshare.net/staffan.lindgren
Financial communication and stakholder management