corporate communications in digital world
TRANSCRIPT
Yerevan, July 2016
Corporate Communications
in Digital Age
Overview 1. Digital Revolution
2. First Things First
3. Strategic Level: Planning and Tools
4. Tactical Level: Case Studies and Tips
5. Q&A
#SMMForum Facebook Competition
Digital Revolution Web1.0 Web2.0 Web 3.0
Web 1.0 vs Web 2.0
Think Real-Time
Corp. comm. vs Marketing comm.
Three principles to manage change
New Formula: Who + What = Where
Why do you need a plan?
•If you don’t have a plan, you’re going to get overwhelmed and feel like you’re lost in too much information
•If you don’t have a plan, you’re not going to know where you’re supposed to start and finish
•If you don’t have a plan, you’re not going to know what to measure your success against
B2B Content Distribution in UAE
3 types of strategies
Social Listening
Tools
Google alerts
Real-time social media search tool
Buzzsumo.com
https://hootsuite.com/plans/free
Planning strategy & tools
Planning Tools
Common mistakes in Armenia
1. Fake fans or followers
2- No strategy, no goals
Connect offline with online
• posting the same type of content again and again• constant promotion of products• non professionals/ hire young professionals
Other mistakes
Tactical Tips• 80/20 rule 80% of the budget for scaling and 20% for testing 80% of the content for engagement and 20% for selling• Gamification – engagement with clients as with players (competitions, awards, etc. )• Create relationship not selling (and then they will
remember you when they want to purchase)• Connect OFFline events with Online: e.g. flashmobs, photo frames, etc.
• Landing pages • Make your web-site mobile friendly • http://www.launchingnext.com• www.Wearesocial.com • www.socialmediaexaminer.com
“Turn On” Notifications – Banner
Best & worst time on Social Media