It can be this simple.

CONTENTS

Design Tellers 6

Simplexity 8

Methodology 10

Design Stories 12

Since 2000 50

Team 52

Clients 54

Do Good 56

4

Design is the path to meaningful business.

5

DESIGN TELLERS

6

Your organization is like a living

being: it grows and flourishes

through meaningful interaction and

communication. We craft customer-

centered meaning through art and

science, business and technology,

content and design. We deliver

efficient systems, compelling stories,

and ideas to change the world.

7

SIMPLEXITY

8

Above all the clutter and chatter

stands the golden mean, merging

utility with beauty. A fresh breeze lifts

your heart as random thoughts align

into a coherent, meaningful story.

Strategy, creativity, and technology

combine in Anderstanding.

Complexity gives way to simplexity.

You and your idea become one.

9

ANDERSTANDING

Listening before speaking, understanding before doing.

PLANNING

From complexity to clarity, from possibility to choice.

CONTENT

Connecting the dots, revealing meaning.

METHODOLOGY

10

DESIGN

The golden mean between utility and beauty.

CONNECTING

Interaction sparks new perceptions.

EVALUATION

Examining results renews the cycle of perfectibility.

11

Holding the winning cards.

Money makes the world go round. Not any

more: what drives the world now is cashless

payment. Almost every transaction, large or

small, relies on secure processing systems

and efficiency. This is Cornrcards story:

secure, easy, convenient, and personalized

payment options.

CORNRCARD

DESIGN STORIES

12

We designed web presence for customer-

specific card programs and created

banners for more than fifty products,

each produced in three languages.

As Cornrcard continues to develop its

business, we keep its message current.

14

We supported the Cornrcard promotional

campaign with dedicated video in three

languages, offering participants the chance

to plan their dream trip. From storyboarding

to location and model scouting, shooting,

editing, and sound we supply the complete

package.

bitly.com/cornercardetravel

17

EUROPEAN SOCIETY FOR MEDICAL ONCOLOGY

Cancer doesnt stand still. Nor does the fight against it.

The European Society for Medical Oncology

(ESMO) is a non-profit organization that

advances specialist oncology medicine and

promotes multidisciplinary approaches to

cancer care and treatment. It takes an active

role in representing the profession, creating

and distributing training and information,

encouraging research, assisting young

practitioners, and informing governments

about new issues and developments.

YOU WANT TO GIVE THE BEST CARE

DESIGN STORIES

20

ONCOLOGY ISNT JUST ABOUT CANCER

ITS ABOUT OUR PROFESSION

ONCOLOGY DOESNT STAND STILL

NEITHER DO WEYOU WANT TO GIVE THE BEST CARE

WERE RIGHT WITH YOU

21

We have been working and growing with

ESMO since 2010, when we created their new

house style. This visualization of dialog the

essence of all their activities appears in

every public face of the organization.

23

ES M O

We then restructured ESMOs public

presence and streamlined its information

flow, allowing busy professionals to gather

and share data quickly and seamlessly.

24

Having managed previous ESMO

congresses, we were called in to design and

produce the creative assets for the 2014

Congress in Madrid: an intense, absorbing

event bringing together 18,000 of the

worlds best cancer specialists.

Madrid Congress

DESIGN STORIES

NESTL SUISSE

Ander Group has worked for

Nestl since 2007 and has

been one of its Preferred

Suppliers since 2012.

28

30

Nestl PURINA believes that pets and

people are better together.

Nestl PURINA is the worldwide expert in pet nutrition:

an umbrella brand represented in Europe by such well-

known names as Purina ONE, Gourmet, Friskies, Felix,

and Beneful. As Nestl PURINAs Lead Digital Agency in

Switzerland since 2007, we have helped shape its Web

presence.

NESTL PURINA

31

PURINA Matzinger stands for giving dogs

the best nutrition, means knowing dogs

and their owners from the inside out.

We have been providing PURINA Matzinger with

strategic consultancy, visual design, offline and online

campaigns since 2008. Our shared goal is to provide

a seamless experience delivered through online and

offline channels, underlining how everyone can show

love to their pet: by giving it the best care.

PURINA MATZINGER32

33

34

Nestl Health Science is pioneering a new

field where nutrition becomes therapy.

Some diseases and conditions can be treated with

nutritional solutions. We are helping this innovative

health-science company to bring its solutions to the

market through tailored online projects.

NESTL HEALTH SCIENCE 35

DESIGN STORIES

SIPLUS

See More, Clearly.

Siplus (that is, see more) is the brainchild

of brothers Paolo and Angelo Bernasconi,

one an ophthalmologist and the other an

engineer. They began by creating a complete

suite of software for ophthalmology practices,

EyeSoft, that automates and controls every

step from first visit to final billing.

36

Our response was a logo and related color

themes that link each product clearly to

Siplus while giving it an autonomous look.

Potential complexity becomes flexibility,

where even future products fit easily into

the branding scheme.

38

DESIGN STORIES

GUERRA IMMOBILIARE

Your house is your larger body

These words of Kahlil Gibran have deep

meaning for entrepreneur Gioele Guerra,

founder of Immobiliare Guerra. Matching each

buyer to the right home is an art, demanding

close personal service and constant attention

to detail. There is no constant formula: at

Guerra, all business is personal.

40

CLINIC AIVLA

The Eye of the Eagle.

Dr. Paolo Bernasconi came to Ander Group

to create media in celebration of ten years of

Clinic Aivla and fifteen of his ophthalmology

practice. Looking at the beautiful sculpted

eagle at his clinics entrance, we understood

immediately what this business was about

and how to encapsulate those values in a

strong brand identity.

DESIGN STORIES

44

45

46

47

BEYOND DIFFERENCE

48

Every brand has unique meaning:

not just a different look, but a complete

character with a rich history. So we

dont do trendy makeovers we look,

listen, understand respecting the

past and its lessons, but knowing that

a great past always contains the seeds

of change. Transform meaningfully.

Go beyond difference.

49

SINCE 2000

50

Florian Anderhub and Manuel

Gamper started working together

in 2000, merging their different

approaches into a balanced yet

dynamic business formula.

Today Ander Group is a design

consultancy, part of the bsw

leading swiss agencies, serving

internationally based clients from

offices in Lugano, Lausanne,

and Geneva.

51

FOUNDERS: Florian Anderhub, Manuel Gamper

STRATEGY: Giorgio Parisi, Alan Conti, Simone Galati

CREATIVITY: Marta Bissichini, Luciano Marx,

Silvia Cau, Enrico Nocente, Simona Tami

DESIGN: Sergio Jimenez, Debora Torriani, Ennes

Bentaba, Giulio Waller, Justine Larisch, Giulia Piazzi

DIGITAL: Dimitar Chukaliev, Claudio Cappelletti,

Christian Ratti

ADMINISTRATION: Laura Nessi

TEAM

52

CLIENTS

54

Aduno Gruppe, Arner Bank, Cooperativa Migros Ticino, Darwin Airline, Ginsana, Human Tecar, Swiss Education Group, Swiss National Supercomputing Center, Trasfor (ABB), Turbomach (Caterpillar), Viseca Card Services, Zambon Switzerland

WE ALSO WORKED FOR

55

1700.-

2011 2012 2013 2014

2500.-

11000.-

22000.-

5306.-

12022.-

50576.-

Donations (CHF)

Team support (CHF)

greenhope.ch

DO GOOD

Meaningful interaction makes the world

a better place. We put our skills at the

service of good causes and offer other

organizations a path to effective corporate

social responsibility.

56

1700.-

2011 2012 2013 2014

2500.-

11000.-

22000.-

5306.-

12022.-

50576.-

Donations (CHF)

Team support (CHF)

1700.-

2011 2012 2013 2014

2500.-

11000.-

22000.-

5306.-

12022.-

50576.-

Donations (CHF)

Team support (CHF)

Nothing is more fertile than emptiness.Alan Watts

LUGANO LAUSANNE GENEVA ander-group.com