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Strong Reliable Machines • Strong Reliable Support • CORPORATE BROCHURE • Bell Equipment Company

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S t r o n g R e l i a b l e M a c h i n e s • S t r o n g R e l i a b l e S u p p o r t

• CORPORATE BROCHURE •

Bell Equipment Company

Bell Equipment Company | 1

Our Commitment

• At Bell we have learnt that by valuing the contribution of every one of ourpeople, we have all been able to grow; that everyone in the team can and doesmakeadifference.

• Ourcustomerswillreceivequalityineverythingwedo.ThiscommitmenttoourcustomersdistinguishesBellexcellence.Itisacontinuousprocessofachieving improvements which results in an equitable attainment of customers,suppliers,shareholdersandemployeeexpectations.

• Allouractivitiesareconductedinaspiritoffairness,honestyandintegrity.Bellproductsfulfillhaulageandmaterialhandlingneedsacrossmanyindustries.Wedesignandmanufactureproductstofulfiltheneedsofourcustomersnotmarkets.

• Throughlisteningweareabletoproduceinnovativeequipmentthatmatchesourcustomers’needs.Wewillcontinuetoexpandourinternationaldistribution.We are proud of our heritage and will provide opportunities for all our people inasafeandhealthyenvironmentworldwide.

2 | Bell Equipment Company

Irvine Bell invents the revolutionary

Tri-Wheeler loading machine.

Applying the Hauler’s strong, simple design philosophy,

Bell enters the Wheel Loader market.

From the new production facility in Richards Bay, South

Africa, the first Articulated Truck enters service.

Bell targets heavy duty mining applications with

the launch of the B40 Articulated Dump Truck.

Truck assembly operations

commence in Europe.

1954 1964 1977 1982 1984 1989 2002 2003

Bell Equipment, founded in 1954 as a family-run engineering and machinery repair shop, has grown into a world leader in the off-highwaytruckandhaulerbusinessandishometosomeofSouthAfrica’sproudestproducts.

InAfricaBellisthebrandofchoiceforawiderangeofmining,construction,roadbuilding,materialhandling,forestryandagriculturalequipment.

Designing, manufacturing and distributing heavy earthmoving machinery for over 60 years, Bell builds machinery to endure in harshconditionswhileprovidinganexceptionalreturnintermsofbothproductivityandoperatingcost.

Built on a strong family heritage

Founder Irvine Bell establishes the company. A self-loading sugarcane trailer is among his early

inventions.

Bell introduces the world’s first heavy-duty Africa haulage tractor.

Bell unveils the world’s largest

Articulated Dump Truck, the B50D.

Bell Equipment Company | 3

Bell releases the small E-series Truck range to

market.

Bell re-enters American market.

Bell is granted distributorship rights for the Terex Finlay range of mobile crushing, screening

and recycling equipment.

2008 2009 2013 2016 20172015

Bell Equipment becomes Bomag’s southern African

distributor.

B60D set to revolutionise

bulk earthworks.

Series IV Haulage Tractors

introduced.

Kobelco Excavators join our southern African product

offering.

Importantly,whereverintheworldyoumaybe,customerscanrelyontotalsupport,fromfinanceandservicetosparepartsandlogistics,providedbyourcomprehensiveanddedicatednetworkofcustomerservicecentresandindependentdealers.

Ourteamofmorethan3000peopleworldwidecontinuestobeinspiredbythecoursesetbyourfounder,IrvineBell-toputintegrityfirstinallwedo,toembraceinnovationinseekingbettercustomersolutionsaswellastoliveacultureofcareforothers,especiallyourcustomers.

Large E-series Articulated Dump Trucks released to the market.

Matriarchenters the

market

A Global Logistics Centre is commissioned

in Jet Park, Johannesburg.

2014

Bell enters thetipper market with

Dakar Rally winning KAMAZ trucks.

4 | Bell Equipment Company

Built in Africa for the WorldBellEquipment’sprinciplemanufacturingplant,locatedinRichardsBayontheeasterncoastofSouthAfrica,suppliesAfrica,SouthAmericaandAsiawithafullrangeofTrucks,Haulers,TractorsandCustomEquipment.

With a capacity of 5 000 machines a year at this facility, Bell Equipment is well positioned to meet Africa’s heavy equipment needsandplayitsroleinbuildingthecontinent.

Bell Equipment Company | 5

Real broad based economic empowerment that’s helping uplift AfricaDesigning and manufacturing a large part of our range in Africa supports a chain of activity that adds massive value to the SouthAfricaneconomy.Thisstartsfromthesteelthatweuse,minedandrefinedlocally,andcontinueswiththethousandsofjobscreatedinourfactoryandCustomerServiceCentresacrossAfricaaswellasthoseinoursuppliers’factories.

AroundSouthAfricatherearesome900companiesthatsupportusandbenefitfromtheproductsandserviceswe provide-fromourbankersandinsurancecompaniestoourmaterialsuppliers.ThegreaterBellfamilygoeswaybeyondthepeopledirectlyemployedbyBell.

6 | Bell Equipment Company

ProudlyAfrica’sownfirstchoiceLikeourlocalcustomers,BellEquipmentisproudtocallAfricahomeandhasleveragedourAfricanheritageforthebenefitofourcustomershereandabroad.

Understanding the heavy demands of local conditions and appreciating our customers’ needs and priorities, we deliver machinerythatisbuilttogothedistanceinhostileenvironments.Machinerythatisproductiveandeconomicaltorunandbackedbyastrongreliablesupportnetwork.

Global Logistics Centre and Africa HubWell positioned in Johannesburg’s industrial area, on the doorstep of Africa’s largest airport, Bell Equipment’s Gauteng hub provides an ideal springboard into the African region while the company’s neighbouring Global Logistics Centre delivers worldwide parts support and houses a machine and component remanfacility.

Central America & [email protected]

North [email protected]

[email protected]

South [email protected]

Bell Equipment Company | 7

ThebenefitofbeinglocalLocalisation is a key Bell strategy geared at enhancing the Bell ownership experience and developing relationships with our customersacrosstheglobe.

MadeinGermanyEstablished in 2003, Bell Equipment’s German assembly plant in Kindel enables the company to provide the markets of Europe and North America with a fast reaction time to customised trucksolutions.

European Logistics Centre (ELC)Bell Equipment’s state-of-the-art European Logistics Centre is thecentralEuropeanpartshubofferingworldclasscustomerserviceandsupport.

Wherever Bell machines go to work, there is a Bell support team closeathand.FromournetworkofBelloutletsacrossAfrica, toourteamofArticulatedTruckexpertsstrategicallylocatedthroughout Europe and North America, supported by our assembly plant in Germany, you can count on dealing with local Bellpeoplewhereverworktakesyou.

[email protected]

Refer to www.bellequipment.com for more information regarding our Dealers and Branches

[email protected]

Middle [email protected]

Southern [email protected] South East Asia and Oceania

[email protected]

United Kingdom [email protected]

8 | Bell Equipment Company

CountonourpeopletomakethedifferenceCaringforourcustomersisawayoflifeforBellpeople.Applyingbasicfamilyvaluestoourbusiness,likevaluingeveryone’scontribution,createsastrongteamspirit-aspiritthat’sfocusedonsatisfyingthecustomer.Everyteammemberappreciatesthatwhiletheyindividuallymaynotservecustomersdirectly,ittakeseveryone’sbestefforttowinthebusiness.It’sacorevaluefromourmissionstatementthatcustomersreceivequalityandexcellenceineverythingwedo.Bottomline-youcancountonBellpeopletogotheextramileforyourbusiness.

Bell Equipment Company | 9

StrivingtoalwaysbettermeetyourneedsListening to customer feedback, understanding the needs and issues and then innovating meaningful solutions forms a constantcycleofimprovementatBellEquipment.Sowhileinnovationisakeyingredientinmostsolutions,inspirationcancomefromdiversesources.Forinstance,ourengineerskeepacloseeyeondevelopmentsinallalliedindustries.ByselectingandapplyingleadingtechnologyBellhaskeptourequipmentperformanceonthecuttingedge.Likewiseservicedeliveryimprovementideasoftencomefromlookingbeyondthemachinerybusiness.Out-of-the-boxthinkinghelpsusfindbetterwaystoserveourcustomers.

10 | Bell Equipment Company

Toughhauls?Puttheoff-highwayhaulerspecialiststoworkBellEquipmenthasbeenmanufacturingArticulatedDumpTrucksfortheglobalmarketsincethemid-1980sandisrecognisedasaworldleaderandinnovatorforthegroundbreakingtechnologicaladvancementsithaspioneeredoverthepastthreedecades.

InnovationsaredesignedtoimprovesafetyandproductivityonjobsitesandincludeHillHold,BinTipPrevention,TurboSpinProtection,OnBoardWeighingandanAutoParkBrakeApplication,allofwhicharestandardfeatures.Linkedtoproductivity,theBellsatellitefleetmanagementsystem,Fleetm@tic®,providesproductivity,utilisationandmachineconditiondata.

Withthelargestrangeonthemarket,thelatestE-seriesgenerationcomprisesthesmallerB18E,B20E,B25EandB30EADTscomplemented by the larger B35E, B40E, B45E, B50E and the 4x4 crossover concept, the B60E, which is ideally targeted at operationsthatexperiencepoorunderfootconditionsthatrigiddumptruckscannotcopewith.

Ideallysuitedtoconstruction,miningandquarryingapplications,BellADTsmarrythebestinengineanddrivetraintechnologyand have proven themselves on some of the world’s most challenging jobsites, delivering lowest cost per tonne productivity, best-in-classfuelconsumptionandsuperioroperatorcomfort.

B50EB45EB40EB35EB30EB25EB20EB18E B60E

Bell Equipment Company | 11

KAMAZ-toughtipperswithaDakarwinningpedigreeWithovertwomilliontrucksrunninginmorethan80countriesworldwide,15-timeDakarRallywinnerKAMAZ,morethanmeetsourBellmottoof‘strongreliablemachines’.

OurpartnershipwithKAMAZenablesBelltoprovidecustomerswitharobustrangeoftippertrucksthatcomplementourexistingconstruction,miningandagriculturalproductline.Thesetrucks,havingprovenperformanceintheharshestenvironments,arepurpose-builtforhardwork,andareavailablein6x4,6x6and8x4variationstosuitallapplications.

651156x4

65206x4

652226x6

652018x4

12 | Bell Equipment Company

Wheel Loaders - production machines in every classAfullrangeofsevenmodelsofWheelLoadersfromthe11-tontoa26-tonmodelprovidetherightmatchforeveryjob.Featuringsoliddesignandqualityassembly,thesemachinesareconstructedwithheavy-dutychassisandloadarmswellsuitedtohighproductioncycles.

Unmatched stability, the smoothest ride on the jobsite and impressive performance; the Bell E-series Loaders deliver everythingyouwantinproduction-classmachines.Highproductivityanduptime-boostingadvantagesincludingsmoothsmart-shifting-transmissions,high-torqueturbochargeddieselenginesandstate-of-the-artmulti-functionmonitors.

FurthersupportinghighproductioncyclesistheuniqueQuadCool™coolingpackage,afirstintheheavyequipmentindustry.QuadCool™packagestheradiatorsinaboxformat,completelysealedfromtheengine,formoreeffective,all-roundcooling.Thissystemalsoallowsforeasycleaningandmaintenanceoftheradiators.Aquickattachmentrangeincludesafullrangeofbuckets,grabsandmaterialhandlingbooms.

L2706E L3306EL2606EL2106EL1806EL1706EL1506EL1204E

Bell Equipment Company | 13

Premium Excavators - Japanese innovation and durabilityBell Equipment distributes and supports a premium range of Japanese excavators in the southern African region through an exclusiveagreementwithglobalexcavatorspecialist,KobelcoConstructionMachineryCo.Ltd,adivisionofKobeSteel.

As a leader in excavator innovation, the Kobelco value proposition philosophy is pursuing the enhancement of performance capacityandimprovedcostefficiencywithduecarefortheenvironment.Withthisinmind,allKobelcoexcavatorshavetwodiggingmodes-HmodeforheavydutyandhigherperformanceandSmodefornormaloperationswithlowerfuelconsumption.

FittedwithpremiumhydrauliccomponentsandToyotaHinoengines,theKobelcoexcavatorrangehasasimpleandmaintenancefriendlydesignwhileprovidingbest-in-classoperatorcomfort.

SK210LC SK260LC SK350LC SK380HDLC SK500HDLC SK850LC

SK55LC SK75SRLC SK135SR

14 | Bell Equipment Company

TractorLoaderBackhoesbuiltespeciallytoughforAfricaGenerationaftergenerationBellTractorLoaderBackhoeshaveproventhemselvesasversatileworkhorses,offeringhighlevelsofperformance,durabilityandoperator-friendlyfeatures.

Highbucketbreakoutforces,powerfulhydraulicsandareliablepowerplantwithdeepluggingabilitygivetheBellTLBtheedgeacrossjustabouteveryjobsiteandpossibleapplication.

ThenewL-serieshasafive-speedtransmissionanddeliversatopspeedof40km/hwhentravellingtothejobsite.Themachine’scontrolsarecentrallylocatedinanexclusiveSealedSwitchModule(SSM),whichiscompletelysealedandprotected from any dust, debris or moisture and comes standard with a keyless start and security mode to provide protection againstunauthoriseduseortheft.

Loader Tug Tractor WorkPro BackhoeStandard Backhoe

Bell Equipment Company | 15

Crawler Dozers - responsive control, uncompromising resultsOtherdozerscan’tmeasureuptotheflexibilityandoperatingeaseyougetwithaBellCrawlerDozer.Wellsuitedtoallmining,construction and general contracting needs, our Crawler Dozers feature dual-path hydrostatic drivetrains to provide full-powerturns,counterrotationandinfinitelyvariabletrackspeeds.

TotalMachineControlletstheoperatorcustomisethemachineoperatingcharacteristicsandresponse.WithoptionalIntegratedGradeControlyourCrawlerDozerarrivesfromthefactoryplug-and-playreadytoaddthegrade-controlsystemthat’sbestforyou.

850J 950J 1050J

16 | Bell Equipment Company

770G672G 772G 870G

MotorGraders-superiorgradingmadeeasyVeterangraderoperatorseverywherearegivingourG-seriesMotorGraderstopmarksfortheirexceptionalcontrol,visibilityandoperatingease.ThecontrolsofourBellGradersprovideasmooth,predictableresponseandplentyofpowerwhethertheapplicationcallsforheavybladingorfinegrading.

Packed with numerous best-in-class productivity and uptime-boosting advantages, they are also available with traction enhancing6x6configurationsforsuperiorproductivity.

670G 872G

Bell Equipment Company | 17

Compaction and road building solutions from the leaderBomag is the world leader in road building and compaction machinery and through our partnership with this global brand weareproudtodeliverthebestinGermanengineeringtotheAfricancontinent.OurBomagrangeincludessoilandasphaltcompaction, recycling, paving and refuse compaction machines to provide Bell customers across all industries with high quality,fulllinesolutions.

Tamper Plate Pedestrian Roller

TandemDrum Roller

TandemDrum Roller

PneumaticTyred Roller

SingleDrum Roller

RefuseCompactor

Stabilizer/Recycler

Paver Bomag Cold Milling

18 | Bell Equipment Company

Finlay-crushing,screeningandrecyclingexpertsTheFinlayrangeofmobilecrushing,screeningandrecyclingequipmentprovidesBellwithaqualityrangeofmobilematerialprocessingequipment.Thecrusherrangeisinternationallyrenownedforitsversatilityandflexibilityinthereductionandsizingofaggregatesforconstructionmaterials,miningandalsorecyclingconstructionwaste.Themobilescreenerproductlinecomprisesof3-waysplitheavydutyforwardfacing,3-wayand4-waysplitinclinedand4-waysplithorizontalscreeningunits.Thiscomprehensiverange,whichalsoincludesDualPowervariants,isprovenonaglobalscaleinapplicationsrangingfromheavydutyscalingtohighprecisionscreening.

Horizontal ScreenerHeavy Duty ScreenerIncline ScreenerImpact CrusherCone CrusherJaw Crusher

Bell Equipment Company | 19

ArticulatedHaulers-theworld’sabsoluteultimate4x4sForlightagriculturalworkthereareplentyoffarmtractors,butforreallyheavydutyjobsyouneedaBell4x4ArticHauler.Thesepurpose-builtinvestmentsaredesignedtopulltheheaviestloadsandtacklethetoughestagriculturalandconstructionjobs, from pulling large scraper pans, deep rippers and heavy-duty disc ploughs to hauling massive land-trains and bottom dumpcarriers.

Simplyput,thesemachinesareinaclassoftheirown.SharingthesameattributesthatmakeBellArticulatedDumpTrucksmarketleaders,theyareanenduringsolution.

2806E2304E

20 | Bell Equipment Company

AfricatoughHaulageTractors-aBelloriginaltothisdayOver30yearsofexperienceindesigningandmanufacturingpurpose-builtHaulageTractorshasenabledustoevolvethisproducttodeliverthebestfeaturestoourcustomers.Thelatestmodelscontinuetofeatureheavydutyconstruction,withafull-lengthsteelchassisandmodularbuiltforhaulingcomponents.

OurHaulageTractorsarebuiltfromthegrounduptomatchtheextremehaulstheyareexpectedtodealwith.Thefactthatmost of them are still at work, some with in excess of a hundred thousand hours on the clock, means we probably over-designedthem;toughforus,bonusfortheowners.Evolutionarydesigniterationsmeanthetractorimprovesastimemoveson.TheSeriesIVoffersagreaterpowerrangeandimprovedconsumption.

1214A & 1214AF 1464A & 1464AF 1734A & 1734AF 2134A

Bell Equipment Company | 21

125ACane Loader

125ALogger

225ALogger

225FLogger

220FTelelogger

Tri-Wheelersolutions-simplicityatitsbestTheTri-WheelerhandlingmachinewasBellEquipment’sfoundinginventionandtodayremainsthelowestcostsolutioninmanyrough-terrainhandlingapplications.ThesimpledesigneffectivelyprovidesunrivalledmanoeuvrabilityandeconomicaloperationandhelpedtofirstassociatetheBellbrandwithstrong,reliable,qualityproductsthatcontinuestoday.

Whether it’s the sugarcane or timber handling machines, the forklift models for industrial and agricultural applications or the all-roundVersalifthandlerwithquickchangingimplements,thisversatileworkhorseisabletooffertheperfectsolutionforawiderangeofwork.

220AVersalift

120A 2,75TForklift

220ATyre Handler

220A 3,5TForklift

220F 3,5TForklift

220ARockscaler

Note:AllA-seriesproductionwillstopinMarch.

22 | Bell Equipment Company

MatriarchEquipmentMatriarchEquipmentwasestablishedin2009bythegrandsonsofBellfounder,IrvineBell.ItisclearthattheoriginalspiritofBell Equipment has been preserved over the generations to produce highly innovative, relevant products for the sugar and timberindustries.FromtheUltECO5andUltECO6forsugarthroughtothelatestFASTFellandSkoggerfortimber,everyproductisobviouslytheresultofcustomerinput,wiseguidanceandyouthfulenergy.

Bellisproudtoaddtherangeofproductstoourstableandbelievethisinclusionwillenableustobetterserveourcustomers.

FASTFellHarvester Skogger

UltECO5Slew Loader

UltECO6Slew Loader

Bell Equipment Company | 23

John Deere EquipmentBellsharesasimilarheritagewithJohnDeereinthatourrootsareinAgricultureandForestry.In1837JohnDeere’srevolutionary plough gave rise to a company that has grown through innovation, partnering and acquisition of premier forestry suppliers,suchasWaratah.Theyhavebecometheclearworldwideleaderinfulltreeandcut-to-lengthforestryequipment.

BellEquipmentisproudtobepartnersanddistributorsofthisequipmentinsouthernAfrica.

Cable Skidder (8WD)Forwarder

Grapple Skidder TrackedFeller Buncher

TrackedHarvester

WheeledHarvester

24 | Bell Equipment Company

FillinganichewithCustomEquipmentNot everyone’s needs are identical and it is the work of the Bell Application Equipment Division to design and manufacture specialisedattachmentsandcustomisestandardproductstomeetacustomer’sspecificrequirements.

Our custom equipment possibilities are seemingly endless, from Artic truck versions of water and fuel tankers, waste compactors,timbertrucksandconcretemixersamongmanyothers,toTri-Wheelertoolcarriersandlowprofilemodelsofjustaboutanyofourproductrange.OurCustomEquipmentDivisionisreadytoassistyouwithatailor-madesolutionforyourapplication.

Water TankerTimber Truck

Bottom Dumper Trailer

Ejector Bin 2304E 5thWheel Conversion

Hooklift Low Profile Bin

Concrete Mixer Gooseneck Tip Trailer Short Dumper Low Profile Dump Truck Fire Truck

Coal Bin

TheBellteamisheretoserveyouOurlegacyisbuiltonsolidrelationshipswithallstakeholders,butparticularlywithourcustomers.Weworkhard to earn a reputation for high quality products, reliable support and integrity in everything we do and this is howwemakeadifference.TheseidealsarereflectedinourclaimtoprovideStrongReliableMachines-StrongReliableSupport,indicatingthatwefocusonfulfillingallaspectsofourcustomers’equipmentneedsoverthelongtermwithexceptionalserviceandsupport.Weintendtocontinuetoearnthatreputationandprotectthevalue of the Bell brand through our commitment to provide quality products, services and superior value to our familyofcustomers.

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Alldimensionsareshowninmillimetres,unlessotherwisestatedbetweenbrackets.Under our policy of continuous improvement, we reserve the right to change

specificationsanddesignwithoutpriornotice.Photographsfeaturedinthisbrochuremayincludeoptionalequipment.

BELL INTERNATIONAL: Tel: +27 (0) 35-907 9431E-mail: [email protected] Web: www.bellequipment.com

Tel:+61(0)8-9356-1033 Tel:+33(0)5-55-89-23-56 Tel:+49(0)6631/91-13-0 Tel:+7-495-287-80-02 Tel:+27(0)11-928-9700 Tel:+1-855-494-2355 Tel:+44(0)1283-712862