corporate brochure 2016 - frauenthal · 1 corporate brochure 2016. 2 4 frauenthal group at a glance...
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Corporate Brochure2016
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Frauenthal group at a glance4
5-year-summary810 A history of success
2226 Air Tanks
27 U-bolts
28 Gnotec
Frauenthal Automotive
3031
Our structure
Our sites
1216 SHT
18 ÖAG
20 Kontinentale
21 Frauenthal Service
Frauenthal Trade
Content
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Reliability
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Company Group
74 % Frauenthal Trade
Austria’s leading plumbing andheating supplies wholesaler
26 % Frauenthal Automotive
supplier for theEuropean commercial vehicles
and car industry
Gnotec Airtanks
U-Bolts
2 CONTINENTS
Europe and Asia
7 countries 29 sites
2 divisions
3.121 employees
SHARE OF SALES IN %
4 FRAUENTHAL GROUP AT A GLANCE
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EUROPEAN LEADER
for chassis component production
AUSTRIAN MARKET LEADER
for wholesale plumbing supplies
Frauenthal Trade
Frauenthal Automotive
Frauenthal Trade comprises Austrian plumbing sup-
plies wholesalers SHT and ÖAG, pipeline and civil
engineering specialist Kontinentale and service spe-
cialist Frauenthal Service. All four operate as inde-
pendent brands.
�SHT is the market and service leader in the whole-
sale plumbing supplies sector, and stands out for
its innovative logistics and customer service solu-
tions. The company also adopts a highly creative
approach to advisory services at its bathroom
showrooms.
�ÖAG is a long-standing Austrian company with a
history dating back some 140 years. Now with a
clear focus on its energy-related expertise, the
wholesaler operates an excellent sales and distri-
bution network and is the second-largest player
on the Austrian plumbing supplies market
�Civil engineering specialist Kontinentale is the
Austrian market leader, with a wide range of
products for municipal infrastructure (such as gas,
water and sewerage systems) and large industrial
plants.
Frauenthal Automotive supplies high-quality, pre-
dominantly steel components to the majority of
Europe’s commercial vehicle manufacturers – with
a focus on heavy and medium trucks – as well as
selected passenger vehicle producers and industrial
clients in the non-automotive sector. The Division has
three product groups.
�The Gnotec Group operates four sites in Sweden
and one each in Slovakia and China. It uses state-
of-the-art equipment for sheet metal punching,
pressing, cutting and welding.
�The airtanks business has one plant each in Ger-
many and the Czech Republic, and is the Euro-
pean leader in the market for steel airtanks used
in braking systems for heavy trucks.
�The Polish facility operated by the U-Bolts busi-
ness is the leading European manufacturer of this
specialist product. As safety components, these
are required to meet strict technical standards.
New components such as wheel studs offer po-
tential for growth.
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6 FRAUENTHAL GROUP AT A GLANCE
Frauenthal Holding
Based in Vienna, Frauenthal Holding has a streamlined
organisational structure and is responsible for busi-
ness development at Group and organisational level,
as well as managing the strategic alignment of the
divisions. The head office also performs reporting and
investor relations functions.
Executive Board
Martin Sailer, responsible for the Frauenthal Automo-
tive Division and business development, member of
the Executive Board since 2008.
Wolfgang Knezek was appointed member of the Exe-
cutive Board on 24 September 2015, with responsibi-
lity for the Frauenthal Trade Division.
The role of the holding company
The holding company is responsible for structuring
and managing Group financing, defining the strategic
focus of each division, as well as implementing strate-
gic projects – especially in relation to corporate trans-
actions – and HR policies for senior management. All
operational decisions are taken locally.
Capital Markets
Frauenthal shares have been traded on the Vienna
Stock Exchange since 10 June 1991. The stock was
included in the prime market on 23 July 2007. Ow-
ing to changes in the calculation method for free-float
factors in the Vienna Stock Exchange’s Austrian indi-
ces, Frauenthal shares will be listed on the standard
auction market from 1 May 2015.
Business Development
Both divisions are looking to grow through add-on
acquisitions that will drive forward implementation of
the strategy by adding new customers, expanding the
product portfolio or extending the Group’s geographi-
cal footprint. In the Automotive Division we aim to ac-
quire an additional product platform which will allow
us to utilise our expertise in production and customer
access. The Group will also continue its search for a
new third division. Thanks to the strong operational
performance of existing lines of business, coupled
with restructured financing and our M&A experience,
we remain optimistic that we will achieve this goal.
Human Resources – more significant than ever
The availability of qualified managers is essential,
both for the successful integration of SHT and ÖAG
and for the step-by-step worldwide expansion of our
automotive operations. With this in mind, human
resource management has been a strategic function
at the Frauenthal Group for many years, and senior
executives are responsible for achieving HR-related
objectives. Our leading priorities are identifying and
supporting high potentials, as well as succession plan-
ning and establishing the Group as a top-quality em-
ployer. We also aim to fill key vacancies internally. The
holding company has the task of ensuring the decen-
tralised implementation of personnel policies at oper-
ational level.
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Speed and flexibility
The structural changes implemented at the Group
since 2012 (disposal of the Industrial Honeycombs Di-
vision and the steel springs business, and acquisitions
of the Gnotec Group and ÖAG AG) demonstrate our
flexibility and ability to handle fundamental changes.
These measures started to bear fruit in 2015. It could
be said that the Group is in better strategic and op-
erational shape than at any other point in its history,
and the basis for additional profitable growth, both
organic and through acquisitions, is in place.
Growth potential in both divisions
In our Trade Division, the goal is to build an Austrian
wholesaler with the potential to record substantial in-
creases in profit by leveraging synergies and increasing
market share through the independent positioning of
the SHT and ÖAG brands. Significant steps were taken
towards achieving synergies and accelerating the pace
of integration during the financial year. The focus at
Frauenthal Automotive is on the gradual expansion of
a supplier that must hold its own in the face of strong
pressure to cut costs in an increasingly globalised in-
dustry. Efficient production, product and process inno-
vation, and extending the Division’s global footprint
are the keys to success. The organisational principle
of establishing largely independent business units
that are close to customers is paying off, laying strong
foundations for additional add-on acquisitions.
FRAUENTHALTRADE FRAUENTHAL
AUTOMOTIVE
FRAUENTHALGROUP
SHT ÖAG
GNOTEC
PRODUCT GROUP
AIR TANKS PRODUCT GROUP
U-BOLTS PRODUCT GROUP
KONTINENTALEFRAUENTHAL
SERVICE
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IFRS 2015 IFRS 2014** IFRS 2013** IFRS 2012* IFRS 2011*
Summary income statement (in EUR m)
Revenue 790.7 637.4 467.0 509.9 514.2
EBITDA 31.8 35.1 18.6 18.3 24.7
EBITDA adjusted 1) 31.8 26.9 20.9 18.3 24.7
ROS (EBITDA / revenue) 4.0% 5.5% 4.0% 3.6% 4.8%
ROS (EBITDA / revenue) adjusted 1) 4.0% 4.2% 4.5% 3.6% 4.8%
Earnings before interest and tax (EBIT) 17.4 22.0 1.6 7.9 14.5
Earnings before interest and tax (EBIT) adjusted 1) 2) 17.4 15.1 11.2 7.9 14.5
Earnings before taxes (EBT) 11.6 18.0 -2.5 3.2 8.6
Earnings before taxes (EBT) adjusted 1) 2) 11.6 11.0 7.1 3.2 8.6
Profit/loss after tax adjusted 1) 2) 8.8 8.1 4.1
Earnings after tax from continuing business operations 8.8 15.1 -5.4 1.3 6.1
Earnings after tax from discontinued business operations 0.0 -16.9 -25.5 37.7 7.6
Profit/loss after tax 8.8 -1.8 -30.9 39.0 13.7
Operating profit before working capital changes 24.2 10.6 16.9 11.0 31.1
Summary balance sheet (in EUR m)
Non-current assets*** 150.5 168.9 160.9 159.0 142.8
Current assets *** 249.6 204.1 196.3 181.5 221.8
Total assets 400.2 373.0 357.2 340.5 364.6
Debt 304.8 287.4 265.6 213.0 265.8
Equity 95.3 85.6 91.6 127.5 98.9
Equity ratio (%) 23.8% 22.9% 25.7% 37.4% 27.1%
Equity of continuing business operations - 102.4 - - -
investment 3) 31.5 17.0 13.1 15.2 13.7
as % of revenue 4.0% 2.7% 2.8% 3.0% 2.7%
Average head count 4) 3.121 2.666 2.231 2.613 2.368
Per employee ratios (in TEUR)
Revenue 253.3 239.1 209.3 195.1 217.1
Earnings before interest and tax (EBIT) 5.6 8.3 0.7 3.0 6.1
Operating profit before working capital changes 7.7 4.0 7.6 4.2 13.1
Shares in issue 9,434,990 9,434,990 9,434,990 9,434,990 9,434,990
Treasury shares -923,499 -943,499 -943,499 -943,499 -272,456
Shares in circulation 8,511,491 8,491,491 8,491,491 8,491,491 9,162,534
1) 2014: Adjustment of EUR 9.5 m for reversing negative differences concerning ÖAG and Gnotec Motala as well as extraordinary depreciation of inventories of EUR 1.3 m 2013: Adjustment of EUR 2.3 m for deconsolidation of Frauenthal Automotive Ahlen GmbH and Frauenthal Automotive Westphalia GmbH due to the disposal of the companies 2) 2014: Adjustment for non-scheduled depreciation of fixed assets 2013: Adjustment for EUR 7.3 m for depreciation of assets (including properties) 3) 2014 and 2013: Investments do not include any additions from the sold stabilizers and leaf springs business4) 2014: Average head count includes 346 employees from ÖAG due to its acquisition on 30 June 2014 2013: Average head count has been adjusted for the sold stabilizers and leaf springs business* The disposal of the Industrial Honeycombs division was completed on 1 June 2012. The gains on disposal and the profit up to the time of the disposal are included in the profit from discontinued operations in accordance with IFRS 5. The figures of 2011 and 2012 have been adjusted accordingly. ** The disposal of the stabilizers and leaf springs business was completed on 23 December 2014. The gains on disposal and the profit up to the time of the disposal are inclu-ded in the profit from discontinued operations in accordance with IFRS 5. The previous year‘s figures have been adjusted accordingly. *** Adjusted balance sheet figures according to IAS 8.42
5-YEAR-SUMMARY
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EARNINGS (IN EUR M)
REVENUE (IN EUR M)
AVERAGE HEAD COUNT
SHARE OF SALES 2015 (IN EUR M)
2011 2012 2013 2014 2015
514,2
Disposal of the stabilizers and leaf
springs business
509,9
790,7
467,0
Acquisition ofof ÖAG AG
Acquisition ofof ÖAG AG
637,4
2014
26,9
15,1
2013
20,9
11,2
2012
18,3
7,9
2011
24,7
14,5
Acquisitionsof the Gnotec Group
Acquisition ofof ÖAG AG
Acquisition ofof ÖAG AG
2015
31,8
17,4
EBIT adjusted
EBITDA adjusted
2011 2012 2013 2014 2015
2.368
Disposal of the stabilizers and leaf
springs business
2.6662.613
2.231
Acquisition ofof ÖAG AG
Acquisition ofof ÖAG AG
3.121
26 % (203,5)Frauenthal Automotive
74% (587,2)Frauenthal Trade
790,7Frauenthal group
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2015 Comprehensive restructuring measures im-
plemented at the Frauenthal Group during the course
of the previous year are bearing fruit and their effects
are reflected in the results for 2015. Additional positive
effects will be felt in the years to come. On 24 Septem-
ber Wolfgang Knezek is appointed to the Frauenthal
Holding Executive Board. Mr Knezek, a member of the
Executive Board Member of SHT Haustechnik AG since
2002, takes up the role previously held by Hans-Peter
Moser and assumes responsibility for the Frauenthal
Trade Division. 2015 Frauenthal Service GmbH is
founded as the service provider for the independent
SHT, ÖAG and Kontinentale brands. Its service portfolio
includes logistics, IT, continuous improvement and per-
sonnel management, as well as product management.
2014 The acquisition of Austrian plumbing supplies
wholesaler ÖAG from Wolseley on 30 June 2014 sees
the Frauenthal Trade Division overtake the Automotive
Division to become the largest in the Group. In October
the Gnotec Group acquires Termoregulator, a Swedish
manufacturer of metal formed parts and assemblies. On
23 December Frauenthal Automotive sells its heavy steel
springs and stabilisers business to TBC Netherlands.
2013 The Frauenthal Group acquires Swedish
pressed, stamped and welded metal components pro-
ducer Gnotec AB, which has plants in Slovakia, Sweden
and China. The loss-making airtanks factory in Ahlen,
Germany, is disposed of in April. SHT Group merges its
two Slovakian wholesale plumbing suppliers to form
SHT Slovensko.
2012 The Industrial Honeycombs Division is sold to
Japanese technology group IBIDEN on 1 June, 2012.
The Frauenthal Group continues to pursue its growth
strategy, adding Worthington Cylinders a.s. to the
Frauenthal Automotive Division, while Technopoint
Sanitrends s.r.o. and GAMA Myjava s.r.o. become part
of SHT.
2011 Successful placement of a EUR 100m bond.
Thanks to the continued recovery of the commercial
vehicles segment and solid performance of SHT, the
Frauenthal Group starts posting excellent results once
again.
2010 Following extensive restructuring during the
crisis in 2009, the Automotive Components Division
returns to the black. Wholesale Plumbing Supplies and
Industrial Honeycombs report record results.
2009 Automotive Components feels the full force
of the economic crisis. Disposal of Styria Federn GmbH,
Düsseldorf, along with its Serbian subsidiary Styria Gib-
njara Kraljevo. Closure of the plant in Ravne, Slovenia
(Styria Vzmeti) and the Styria Elesfrance airtank and
stabiliser factory in St. Avold, France.
2008 SHT opens three ISC locations and a Bäder-
paradies bathroom showroom, and launches the Y-LOG
order-picking system. Martin Sailer and Hans-Peter
Moser replace Winfried Braumann and Michael
Ostermann on the Executive Board.
Motion
10 A HISTORY OF SUCCESS
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2007 Closure of the Linnemann-Schnetzer Hungary
airtank factory. Acquisition of U-bolt manufacturer
Pol-Necks in Toruń (PL) as well as spring manufacturer
A.D. Fabrika Opruga Styria Gibnjara Kraljevo (RS). SHT
Haustechnik AG acquires heating supplies wholesaler
Röhrich. Frauenthal shares begin trading on the Vienna
Stock Exchange prime market on 23 July.
2006 Closure of the spring factory in Billnäs (FI).
Expansion of the Frauenthal facility for production of
diesel catalysts. Hans-Peter Moser is appointed to the
Executive Board. A ten-to-one share split is resolved.
2005 Placement of a EUR 70m corporate bond.
Acquisition of Thyssen Krupp Automotive’s European
truck springs business Acquisition of leading Austrian
plumbing supplies wholesaler SHT Haustechnik AG
from Leithanien Investment Group S.A.
2004 Acquisition of the Linnemann- Schnetzer
Group, which makes up the Frauenthal Group’s
Automotive Components Division alongside the Styria
Federn Group.
2003 Acquisition of Finnish spring manufacturer
Styria Jouset Oy (Billnäs) from Imatra Steel.
2002 The Group is reorganised as a holding com-
pany for industrial investments, Frauenthal Holding AG.
Acquisition of the Styria Federn Group. Truck compo-
nents become the Group’s largest line of business.
2001 The insulator business is sold to The Riverside
Company, an American private equity firm. Porzellanfa-
brik Frauenthal GmbH, with its catalyst and non-cata-
lytic honeycomb businesses, remains part of Frauenthal
Keramik AG.
1998 Ventana acquires 75.1 % of the CERAM
Group.
1996 The Frauenthal Keramik AG Group merges
with Tridelta Technische Keramik GmbH to form the
Ceram Holding Group, domiciled in Jena, Germany.
1991 Frauenthal Keramik AG is listed on the
Vienna Stock Exchange following an IPO.
1990 Takeover of Frauenthal Keramik AG and
formation of the CERAM Group.
1985 Frauenthal begins manufacturing SCR cata-
lysts. Later, casting filters and heat storage media are
added to the honeycomb ceramics product range.
1974 The company is sold to the Swedish EUROC
Group, ushering in a period of innovation and new
product lines.
1921 Ludwig Neumann founds Erste Österreichi-
sche Porzellanfabrik. During the 1950s the company
focuses on its core competence – the production of
hard porcelain high-voltage insulators.
Motion
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12 FRAUENTHAL TRADE
Frauenthal Trade comprises Austrian plumbing supplies wholesalers SHT and ÖAG, pipeline system and civil en-gineering specialist Konti-nentale and service company Frauenthal Service.
SHT has been part of the Frauenthal Group since
2005, while ÖAG was acquired in mid-2014. Both
operate as independent companies and brands. ÖAG
also has a civil engineering and industrial business,
which is operated by Kontinentale. Frauenthal Ser-
vice offers a broad portfolio of services including IT,
continuous improvement and personnel manage-
ment, as well as product management for the three
trading companies. At EUR 587.2m, the Division ac-
counted for around 74 % of consolidated annual rev-
enue, and contributed EBITDA of EUR 18.5m.
Integration – laying the foundations for success
The Katamaran integration project was launched
immediately after the Group’s acquisition of ÖAG in
mid-2014 to boost the long-term competitiveness of
ÖAG and SHT. Its aims included reducing costs for
logistics, inventory management and IT, as well as de-
livering economies of scale. The project was brought
to a successful conclusion in the first quarter of 2016
after a year and a half of hard work and significant
investment. Extensive involvement of employees
from both companies and all levels of the respective
hierarchies was crucial to its success, while customers
benefited from improved quality and service.
Multi-brand strategy
Frauenthal Trade has implemented a multi-brand
strategy in order to underpin the long-term mar-
ket positions of the successful SHT, ÖAG and
Kontinentale brands. Clear positioning with an em-
phasis on the strengths and USP of each brand forms
the basis of our approach. Market and innovation
leader SHT offers highly innovative advisory ser-
vices at its bathroom showrooms, while ÖAG places
a particular focus on its energy-related expertise.
Kontinentale serves commercial and industrial com-
panies, municipal water suppliers and wastewater
treatment companies, as well as manufacturers of
industrial pipelines. Its diverse portfolio adds depth to
Frauenthal Trade’s customer structure. Enhancing the
service portfolio and service quality is a vital consider-
ation throughout the Division.
Frauenthal Trade – a strong competitor on the wholesale market
“Our multi-brand strategy is bearing fruit: despite a challeng-ing economic climate we have increased market share and posted improvements in key indi-cators. We will continue to focus on enhancing our already excel-lent quality – which is vital to our success – and expect integration to bring further improvements.”
Wolfgang KnezekFrauenthal Holding AG Executive Board member in charge of the Frauenthal Trade Division
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Human resources strategy
EMPLOYEES – A KEY RETAIL SUCCESS FACTOR
An attractive employer �Identifying and retaining leading specialists and
managers
�High levels of employee satisfaction
�CSR initiatives including myFamily, health
promotion and burnout prevention
Highly skilled employees �Internal training and development in line with
the Group’s needs and individual job require-
ments
�Enhancing and deepening existing skills (e.g.
process optimisation) and developing new
capabilities such as technological innovation and
online expertise
�Talent management and succession planning
Leadership initiative �Leadership as a driving force for growth
�Standards for management selection, support
and recruitment
Human resource management �Adapted to corporate strategy and annual targets
�Flexible, made-to-measure and require-
ment-based HR support
Frauenthal Trade
Brands: SHT, ÖAG,
Kontinentale, Frauenthal Service
Markets: Austria and Slovakia
Market position: market leader in Austria
and number three in procurement terms in
the German-speaking countries
Locations: 90 cash and carry stores across
Austria, 27 showrooms
Revenue in 2015: EUR 587.2m
EBITDA in 2015: EUR 18.5m
Employees: 1,542, including 116 appren-
tices
FRAUENTHALTRADE
SHT ÖAG KONTINENTALEFRAUENTHAL
SERVICE
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14 FRAUENTHAL TRADE
Frauenthal Trade
The Frauenthal Trade Division supplies state-of-the-art technical building services and innovative plumbing solutions through its strong SHT and ÖAG brands.
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1. HEATING BOILERSModern heating boilers can help to significantly re-
duce energy consumption, leading to substantial cost
savings. And what’s more, they are also good for the
environment.
2. HEAT PUMPSHeat pumps use ambient heat from air, water and
soil. They are ideal for heating, as well as a cost-ef-
fective, eco-friendly cooling source.
3. SOLAR WATER HEATINGThe sun’s rays can be utilised for heating and in day-
to-day water consumption. Since solar arrays do not
deliver sufficient energy for warm water throughout
the year, they are used in combination with conven-
tional heating systems.
4. WATER PURIFICATIONSpecialised water purification products ensure per-
fect water quality for a range of household uses,
such as cooking, showering and heating.
5. RAINWATERRainwater is collected from the roof of the house,
and then filtered and stored either for domestic use
or for watering gardens. This saves valuable drinking
water and cuts detergent use, and the water has a
lower limestone content.
6. RADIATORSOur standard radiators heat up quickly and are cheap
to buy. A wide selection of decorative radiator de-
signs is currently available.
7. PELLET STOVESPellet stoves provide sustainable, cheap heating.
They are fired using domestically produced wood, are
CO2 neutral and stand out for their low fuel costs.
8. COMPLETE BATHROOM SOLUTIONSBathrooms are gaining more and more attention as
they develop into spaces for living and relaxation.
There is strong demand for made-to-measure bath-
rooms tailored to meet specific tastes, needs and
wishes.
9. WALL HEATINGSurface heating units integrated into walls supply
living spaces with cosy radiant heat and produce
virtually no fine particulate emissions. Wall heating
systems can also be used for cooling.
10. VENTILATION SYSTEMSControlled living space ventilation for apartments
and houses: depending on the equipment installed,
a heat exchanger extracts heat from exhaust air and
uses it to warm supply air.
11. UNDERFLOOR HEATINGInvisible and efficient, underfloor heating is ideal for
use in combination with low-heat systems such as
heat pumps and solar collectors.
12. PHOTOVOLTAIC SOLAR THERMAL ENERGY SYSTEMSPhotovoltaic arrays capture the sun’s energy and
transform solar radiation directly into electricity.
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16 FRAUENTHAL TRADE
SHT offers its plumbers an excellent distribution net-work, state-of-the-art e-busi-ness solutions and a highly innovative approach to cus-tomer advice at its bathroom showrooms.
As a leading wholesaler, SHT offers ideal advisory
solutions to the approximately 3,500 plumbing spe-
cialists it serves. SHT’s success is down to a combi-
nation of first-class customer care and innovative,
practical tools. The unique service provided by the
Bäderparadies showrooms is another factor behind
its stable growth. This exceptional level of service as-
sures the continued loyalty of existing partners while
constantly attracting new customers. The close coop-
eration between SHT and Frauenthal Services delivers
higher-quality services, better focus and continu-
ous improvement for customers. Other advantages
included peerless logistics and the fact that some
35,000 items out of 700,000 articles in the overall
range are permanently in stock.
SHT places focus on Bäderparadiese showrooms
The grand opening of the Bäderparadies showroom
in Salzburg’s Panzerhalle marks the launch of SHT’s
new focus on bathroom planning services. The new
strategic focus prioritises real-life bathroom displays
while drawing on staff expertise and the technolo-
gies of the future.
Composite energy label solution developed
In 2015 SHT launched the mySHT Label.Link. This
simple-to-use online tool generates the composite
energy label and the corresponding data sheets, ena-
bling plumbers to comply with mandatory ErP guide-
lines.
SHT – the Austrian market and innovation leader
Founded: 1991
CEOs: Wolfgang Knezek, Beatrix Pollak
Locations in Austria �Six logistics centres powered by
Frauenthal Service
�Seven sales outlets
�Over 40 Installateur-Service-Center (ISC)
(cash and carry stores)
�11 SHT Bäderparadies bathroom
showrooms
�Six heating and energy advice centres
�One heating showroom
www.sht-gruppe.at
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17SHT
Leading employer and Superbrand awards
As an independent commercial network, the Leitbe-
triebe Austria platform for leading employers sends
out a strong signal in terms of quality, innovation and
long-term success. SHT joined this key network in
June 2015, and was awarded the Superbrand Austria
title for the second time during the year.
New dimension of bathroom planning
Increased digitisation and the growing proportion
of customers who check the internet first calls for
an innovative approach to customer advice at the
bathroom showrooms. Our aims is to offer the ideal
blend of high-quality advisory services, innovative
technology and reliable partners. Customers who
use the website have the option of setting up their
personal avatar and profile. The initial ideas behind
their dream bathroom are sketched out using the
Bäderparadies online planning tool, while a new
Bäderparadies app provides an additional source of
inspiration. During the subsequent consultation the
initial configuration can be fine-tuned interactively.
State-of-the-art virtual reality technology helps to
create an unusual effect. Using 3D goggles, consum-
ers and the bathroom consultant can experience the
bathroom in near true-to-life detail.
“We proved our mettle in a highly challenging trading environment in 2015. We have continued to fine-tune the SHT brand and are building up a loyal following among our partners with our innovative solutions and reliable service.”
Beatrix PollakSpeaker of the Executive Board of SHT Haustechnik AG
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18 FRAUENTHAL TRADE
As a wholesaler of plumbing supplies and pipe systems, ÖAG serves all sectors of the market – from plumbers to industrial customers and municipalities. In future, the strategic focus will be on its energy-related expertise.
This traditional brand is currently Austria’s sec-
ond-largest wholesale plumbing supplier. ÖAG is a
long-established Austrian company with a history
dating back 140 years. It offers ideal home solutions
under one roof, with a clear focus on heating and
plumbing supplies. Nine EnergieCenter locations
provide expert technical and advisory solutions for
small and medium-sized plumbers and, increasingly,
end-users. Plumbers will find everything they need
for their day-to-day requirements at the 45 IZ plumb-
ing centres and the three IZ counter sales facilities.
Thanks to an effective sales team and excellent ad-
visory services, combined with a partnership-based
approach, the IZ plumbing centres have established
a reputation as reliable partners. ÖAG also operates
Austria’s most extensive network of bathroom show-
rooms. The highly trained customer advisers at the
15 bathroom centres also take the time to help cus-
tomers strike the right balance between functionality
and design criteria. Special 3D planning software en-
ables customers to visualise the finished bathroom.
Successful year in 2015
ÖAG picked up significant momentum in 2015. The
Schlauer Fuchs customer loyalty programme and
the Wiener Wiesn Fest event were among the year’s
most successful marketing activities. Frauenthal-Ser-
vice, which operates the most innovative, most tech-
nologically advanced and largest logistics network in
the industry, gives ÖAG a decisive competitive ad-
vantage. Since February 2016 customers have 40 %
more items at their disposal, and 35,000 articles are
now available for next-day delivery nationwide if they
are ordered by 6pm.
ÖAG – full of energy
“ÖAG is back: customers trust us, we offer a truly first-class service, and our revenue was up significantly in the second half of 2015. Our new focus – energy – will ensure that we are well placed to meet the demands of the future.”
Thomas StadlhoferFrauenthal Handel AG (ÖAG) Executive Board member
Founded: 1871
CEOs: Peter Scheiblauer, Thomas Stadlhofer
Nationwide sales network in Austria: �45 IZ plumbing centres (cash and carry
stores)
�3 IZ counter sales facilities
�15 bathroom showrooms
�9 EnergieCenter locations
www.oeag.atwww.oeag-energie.at
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19
Objectives for 2016
Strategic focus on energy: energy centres �Comprehensive face-to-face support for heating,
ventilation and air-conditioning solutions, as well
as decentralised electricity generation
Strengthening own brands �COMFORT: 627 new items thanks to new
products and changes in the standard range
�COMDURO: Sliding sleeve systems and under-
floor heating
Expansion and restructuring of the IZ cash and carry plumbing centres
�Relocations and opening of new cash and carry
stores
�Incorporation of the counter sales facilities into
the IZ network
�Improved product presentation and uniform
appearance
�Image campaign through the IZ Cup (sailing
regatta in the Adriatic with 55 boats and more
than 300 competitors)
Corporate design relaunch �New design for ÖAG as an independent
Frauenthal Trade brand with the EnergieCenter,
Installateurzentrum and BäderCenter sales
channels
Focus on online sales �Webshop relaunch and ÖAG tools
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20 FRAUENTHAL TRADE
Kontinentale serves commer-cial and industrial companies, municipal water suppliers and wastewater treatment com-panies, as well as manufac-turers of industrial pipelines used to transport solid, liquid and gaseous materials.
Kontinentale is a market leader and provides one-
stop service for its customers, including professional
consultation, a broad product range, optimal solu-
tions and support in the project planning phase.
Enhancing customer benefits is the top priority, and
the company achieves this through a combination of
excellent service and consistently high availability. As
experts in managing large-scale projects, the com-
pany puts the very latest solutions at the disposal of
its industrial, environmental technology and munici-
pal engineering customers.
Optimal support thanks to wide-ranging expertise
Kontinentale is synonymous with professional con-
sultation and customer support, and a high degree
of expertise. The company invests in training and on-
going staff development activities to retain its com-
petitive edge. High-profile, long-standing working
relationships demonstrate that Kontinentale is a relia-
ble and stable partner for its customers and suppliers.
Objectives for 2016
�KONTI 110 sales drive project
�Focus on profitable product and customer
segments
�Enhancing employee skill levels through training
and personal development
�Exploiting economies of scale in procurement
with the Frauenthal Trade Group
Kontinentale – number one for valves and pipeline systems
“Although there was a marked decrease in the number of large-scale projects in 2015, our day-to-day operations were extremely successful. And we want to continue this first-class performance this year. Proactive, flexible and professional interac-tion with our customers is para-mount.”
Peter ScheiblauerFrauenthal Handel AG (ÖAG) Executive Board member responsible for Kontinentale
Founded: 1886
Management: Peter Scheiblauer
Customers: industrial companies, com-
mercial operations, plant manufacturers,
construction firms, wastewater processing
companies, and gas and water utilities r
Products and services: �Extensive product portfolio
�Professional advisory services
�In-house pipe coating plant and valve
system workshop
�ISO 9001-certified quality management
for the past 20 years
�Member of ÖVGW, GRIS, ÖGL, FIWA,
FIGA and Edelstahlrostfrei
Logistics network: at the start of 2016
Frauenthal Service assumed responsibility for
the Division’s entire vehicle pool and inven-
tory management
www.kontinentale.at
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21
A subsidiary of Frauenthal Holding, Frauenthal Service is the service provider for the independent SHT, ÖAG and Kontinentale brands.
The company has around 700 employees and focuses
exclusively on centralised, service-related tasks. It of-
fers a broad portfolio of services including logistics,
IT, continuous improvement and personnel manage-
ment, as well as product management. Nationwide
logistics ensure excellent availability and unparalleled
precision. Thanks to end-to-end product manage-
ment, the range is perfectly aligned to customers’
highly diverse requirements. The company’s IT de-
partment is responsible for delivering the necessary
technical framework. Practice-oriented staff training
and development measures underpin the team’s ex-
pertise. Sales and customer support activities are the
sole responsibility of the SHT, ÖAG and Kontinentale
brands.
Objectives for 2016
Operational excellence: implementation of the joint
IT and logistics infrastructure in order to further ex-
pand the portfolio of services offered to customers.
Frauenthal Service – the industry’s largest logistics specialist
Founded: 2015
Management: Wolfgang Knezek,
Beatrix Pollak, Peter Scheiblauer
The industry’s largest logistics special-ist and the third-largest in the Ger-man-speaking world
�3,500 delivery stops every day with more
than 200 trucks
�70 % of deliveries made before 9am
�35,000 stock articles, 95,000m² of
warehousing space
�product range of more than 700,000
articles
�6 logistics centres
“Frauenthal Service delivers the ideal service for our sales brands. Following a successful launch, in 2016 we will be con-centrating on optimising ongoing operations and the considered in-troduction of additional services.”
Wolfgang KnezekFrauenthal Holding AG and CEO of Frauenthal Service GmbH
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22 FRAUENTHAL AUTOMOTIVE
Frauenthal Automotive is a premium supplier and devel-opment partner to automotive OEMs, with a total of eight production sites in five differ-ent European countries, as well as one in China.
The Division is a market leader in each of its product
segments. It comprises four business units: U-bolts,
airtanks, pressed, stamped and welded components
(Gnotec). A diversified customer base, entering po-
tential new markets with innovative products and
a strong emphasis on the aftermarket business are
central to each business unit’s strategy. In 2015 Frau-
enthal Automotive had 1,566 employees and gener-
ated revenue of EUR 203.5m.
Growing demand
The Division put in a strong operating and strategic
performance in the year under review, and saw sig-
nificant growth in its key markets for the first time
since 2014. This was mainly due to a marked recov-
ery in southeast European markets, where there is
substantial pent-up demand, particularly for heavy
commercial vehicles. There was also significant
growth in the UK, which contributed to a 12.4 %
increase in demand in the EU commercial vehicle
market, and an improvement of 19.4 % in the heavy
commercial vehicle market – Frauenthal Automotive’s
most important segment. Gnotec’s key passenger
vehicle sub-market grew by 9.3 % thanks to strong
performance by the business unit’s main customer.
Added impetus on the demand side was reflected in
a EUR 2.1m rise in divisional earnings, to EUR 15.2m.
Investments aimed at boosting productivity in recent
years have also had a positive effect.
New structure bearing fruit
Systematic implementation of a new organisational
structure featuring independent business units,
which was introduced at the start of the year, has
proved its worth internally, and in our customer re-
lationships. Bundling all resources, in particular key
account management, technical sales, product de-
velopment, continuous improvement and quality
management, in the different product segments has
resulted in efficient in-house processes, and impor-
tantly in swift, targeted and results-driven coopera-
tion with customers, who appreciate these factors.
Technical expertise in products and production pro-
Frauenthal Automotive – premium quality for demanding customers
“2015 was a successful start to a bright future where growth in our core automotive operations will be supplemented by additional orders in the non-automotive and aftermarket businesses.”
Martin SailerFrauenthal Holding AG Executive Board member in charge of the Frauenthal Automotive
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23
cesses is vital to securing new orders – as reflected in
an impressive increase in new contracts. Local man-
agement bears full responsibility for earnings perfor-
mance and strategy implementation.
Continuous cost reductions
Maintaining and expanding customer relationships
over the long term depends upon continuously driv-
ing prices and costs downwards. Even in markets
where the Division holds a leading position, generat-
ing cost savings by means of continuous productivity
gains, reduced purchase prices and product improve-
ments, and passing these on to customers – at least
in part – is essential. The European sites enable the
Division to remain close to its customers, offer out-
standing quality and logistics, and use its technical
expertise in order to enhance products in collabo-
ration with customers. The ability to cut costs and
prices, including those of mature products, is vital to
sustaining long-term customer relationships.
China – a strategic market
As a premium supplier of goods, mainly to the Eu-
ropean market, Frauenthal Automotive faces similar
challenges in all of its product groups. Globalisation
of the leading OEMs’ supplier bases has given rise to
risks and opportunities. Gnotec’s Chinese plant has
enhanced Frauenthal Automotive’s attractiveness for
European OEMs which either require products for
their production facilities in the country or are plan-
ning to expand to China. Although growth forecasts
for China, and for its premium passenger vehicle
market, have been revised sharply downwards, the
country remains the Division’s main growth market
by some distance. A cautious, but also long-term
commitment to this market is crucial to Frauenthal
Automotive’s strategic position.
Market position: market leader in its prod-
uct segments
Production sites: total of eight in five Euro-
pean countries and one in China
Business units: �Gnotec: pressed, stamped and welded
components
�Steel airtanks, and aluminium and special
steel airtanks for braking systems
�U-bolts
Customers: European commercial and pas-
senger vehicle manufacturers, and industrial
companies that require high quality products
Revenue in 2015: EUR 203.5m
EBITDA in 2015: EUR 15.2m
Employees: 1,566
FRAUENTHALAUTOMOTIVE
GNOTEC AIR TANKS U-BOLTS
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24 FRAUENTHAL AUTOMOTIVE
1. PRESSED, STAMPED AND WELDED PARTSA wide range of pressed, stamped and welded metal
components are used in passenger and commer-
cial vehicles, including mudguards, battery clamps,
mounting brackets, housings for airbags and seat
belts, boot locks and heat shields.
2. AIR TANKSAir tanks form part of truck and trailer compressed
air braking systems and auxiliary equipment. The di-
vision develops and produces custom, space-saving
solutions from aluminium, steel and stainless steel,
with volumes ranging from 0.1 to 120 litres.
3. U-BOLTSU-bolts are U-shaped mounts used to attach springs
to axles. They are critical to the safety of trucks.
Lightweight U-bolts are used to mount the springs
on vehicle axles. The materials used, and the way
they are processed and treated, determine the qual-
ity and safety of U-bolts and the length of their use-
ful life – this requires full compliance with the VDA 6
quality management system standard.
Frauenthal AutomotiveFrauenthal Automotive is the leader in its various product markets and a reliable partner for Europe’s commercial and passenger vehicle manufacturers.
1
1
2
1
3
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25
New product developments driving growth
One of Frauenthal Automotive’s core strategic growth objectives is to devel-op new products and reach out to new customer groups.
Potential customers besides OEMs in the heavy com-
mercial vehicles market are in the passenger vehicle
segment (Gnotec), trailer manufacturers (U-bolts, air-
tanks) as well as non-automotive industrial customers
(all product areas). In the non-automotive segment,
the Division is targeting customers with similarly high
quality, logistics and technical demands as their auto-
motive-sector counterparts. Frauenthal Automotive
introduced numerous new products in 2015 – some
examples are described below.
Rotor blade pins and anchor bolts for wind farmsA wind turbine requires two kinds of
U-bolts: one to fix the tower and one
to move the rotor. Both components
can be produced at Toruń using ex-
isting equipment. A single wind tur-
bine requires around 250 rotor blade
pins.
Buffer tanksBuffer tanks help to reduce the noise
from trucks. Developed to customer
specifications, this proprietary de-
sign is produced at the plant in
Hustopeče. The buffer ensures the
uniform flow of compressed air be-
tween the compressor and the air
dryer.
Seat adaptersGnotec developed these complex
new components for Scania. The
new cabin which Scania will intro-
duce in 2017 called for a redesign of
the seat adapter on which the seat
is mounted. The set presented by
Gnotec won the order.
Mobile fire extinguishersThere are a wide range of appli-
cations for airtanks outside the
automotive industry. Some manu-
facturers of mobile fire extinguishers
are already customers of Frauenthal
Automotive – this segment holds sig-
nificant potential for the future.
Wheel studsWheel studs are threaded fasten-
ers that hold on the trucks’ wheels.
They are mounted directly to the ve-
hicle hub usually through the brake
drum or brake disk. The potential for
this segment is huge since one truck
requires several dozen wheel studs.
An initial order has already been re-
ceived for this product.
25
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26 FRAUENTHAL AUTOMOTIVE
Frauenthal Automotive is the European market leader in the production of airtanks, and operates two produc-tion facilities for this product group in Germany and the Czech Republic.
A substantial new order from an OEM has enabled
this line of business to significantly strengthen its
standing in the market. At the same time the re-
sulting high capacity utilisation allows the airtanks
business to pass on productivity gains to customers,
further underpinning its long-term competitiveness.
The investment programme was continued at both
locations, with automation and layout optimisation
of production processes and product improvements
in cooperation with customers due to take centre
stage. One of the overarching strategic goals of the
airtanks business is to diversify its customer portfolio
by targeting potential new orders from trailer manu-
facturers and industrial customers outside the auto-
motive sector.
Focuses in 2016
�Achieving efficiency gains based on the current
investment programme
�Development and introduction of pioneering
products
�Establishment of new sales channels
�Reintroduction of the Linnemann Schnetzer
brand
Airtanks – the European market leader
Market position: number one in Europe
with a market share of over 85 %
Production sites: Elterlein, Germany, and
Hustopeče, Czech Republic
Products: aluminium, steel and special steel
airtanks (with capacity of 0.1–120 litres)
Customers: European manufacturers of
commercial vehicles and trailers
“Our product group is extremely well placed in the automotive industry. In line with our slogan of ‘Keeping up the pressure’ we have been pressing ahead with the expansion of our non-automo-tive business and new products”
Jörg Hessler and Matthias ThalheimManaging Directors
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27
In 2015 the U-bolts business unit supplemented its existing activities with a number of long-term orders. It also suc-cessfully entered the wheel stud market.
In the first quarter of 2016, the production facility in
Toruń, Poland, was busy gearing up to start supplying
light U-bolts for light commercial vehicles to a major
customer in the passenger vehicle segment. Develop-
ing quality management systems was another core
focus and the facility now meets the strictest stand-
ards for the automotive industry in terms of quality,
productivity and logistics. With this solid foundation
in place, there is a strong chance of winning signif-
icant new orders for light commercial vehicles. The
substantial market for dynamically loaded mounting
elements (bolts and screws for a full range of appli-
cations and in various dimensions) offers interesting
potential for growth, as demonstrated by an initial
order from an axle manufacturer for a series produc-
tion shipment of wheel studs. Activities are also fo-
cused on entering the wind power segment, which is
another market with strong potential for the future.
Focuses in 2016
�Growth in OEM U-bolt market
�Industrialisation of new orders
�Introducing new products and entering fresh
markets such as wind energy
U-bolts – number one with new components
“In 2015 our new structure laid the foundations for future growth and we were able to establish a foothold in new markets. We strongly believe that we are well placed to meet future challenges with our team.”
Amit Bedi and Grzegorz KlechaManaging Directors
Market position: European market leader in
U-bolts for trucks, buses and trailers
Production sites: Toruń (Polen)
Products: �light and heavy U-bolts, hot-formed and
cold-formed
�wheel studs
Customers: European manufacturers of light
and heavy commercial vehicles, buses and
trailers
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28 FRAUENTHAL AUTOMOTIVE
Gnotec performed very well once again in 2015 and landed several significant new orders from Europe and China.
Gnotec produces pressed, stamped and welded
components at its facilities in Sweden, Slovakia and
China. During 2015 the company won a number of
new orders – some major – from new and estab-
lished customers alike. Gnotec secured additional
orders, particularly for its production facility in China,
for its Chinese customer’s new vehicle models for
2017 onwards. In Europe the acquisition of Jaguar
Land Rover as a customer represents a significant
milestone in the passenger vehicle segment. This ini-
tial order offers considerable growth potential.
Focuses in 2016
�Successful launch of new projects
�Aligning organisational structure and capacity to
growth
Gnotec – strong order book
“The acquisition of Jaguar Land Rover as a new customer shows how well positioned we are, both in terms of our performance and our geographical footprint.”
Stefan OttossonCEO
Market position: leading manufacturer of
pressed, stamped and welded parts for the
automotive and other industries
Six production sites: �Sweden: Habo, Kinnared, Reftele and
Motala
�Slovakia: Cadca
�China: Kunshan
Products and services: �development and production of metal
components for automotive and
industrial applications
�about 4,000 different products
�automated pressing, laser cutting,
welding and other processes
Customers: leading OEMs such as Volvo
Trucks, Volvo Car Corporation, Scania, Re-
nault, Jaguar Land Rover, Autoliv, JBT Food-
Tech and Assa Abloy
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29Niklas Malmström, Frauenthal Automotive
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30 OUR STRUCTURE
OUR STRUCTURE Status as of 30. 06. 2016
FrauenthalHolding AGVienna (A)
FrauenthalLiegenschafts-verwaltungGmbHElterlein (D)
FrauenthalImmobilienGmbHVienna (A)
Frauenthal Beteiligungs- verwaltung AGPerchtoldsdorf (A)
100% 100%
Frauenthal OstBeteiligungs-GmbHVienna (A)
FrauenthalService GmbHVienna (A)
FrauenthalHaustechnik Beteiligungs GmbHVienna (A)
FrauenthalHandel AG(formerÖAG AG)Vienna (A)
SHT HaustechnikAGPerchtoldsdorf (A)
OVI Holding AGLuxembourg (L)
OVI OnlineVertrieb fürInstallateur- bedarf GmbHChemnitz (D)
1a InstallateurVienna (A)
SHTTermocomtrgovina d.o.o.Umag (HR)
FrauenthalAutomotiveHolding GmbHVienna (A)
FrauenthalAutomotiveGmbHVienna (A)
FrauenthalAutomotiveToruń Sp. z o.o.Toruń (PL)
FrauenthalAutomotiveBrasil Participações LtdaSao Paulo (BRA)
FrauenthalAutomotiveVerwaltungs-gesellschaftmbHVienna (A)
FrauenthalAutomotiveBeteiligungs- verwaltungsGmbHVienna (A)
Gnotec ABGnosjö (SE)
GnotecKinnared ABKinnared (SE)
Gnotec HaboABHabo (SE)
Gnotec Čadcas.r.o.Čadca (SK)
Gnotec RefteleABReftele (SE)
Gnotec MotalaABMotala (SE)
FrauenthalAutomotiveAdministrationGmbHElterlein (D)
FrauenthalAutomotiveElterlein GmbHElterlein (D)
FrauenthalAutomotiveService GmbH Elterlein (D)
Linnemann Schnetzer GmbHElterlein (D)
0,02%
Frauenthal Automotive Finance GmbHVienna (A)
FrauenthalAutomotiveManagementGmbHElterlein (D)
FrauenthalAutomotiveHustopečes.r.o.Hustopeče (CZ)
100%
0,1%
100% 100%
100% 100%
99,98% 100%
100%
100%
99%
1%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
99,9%
Holding and administration companies
Trading companies
Productions plants
Gnotec AsiaHolding Ltd.Hongkong (CN)
Gnotec Auto- motive Parts (Kunshan) Co.Ltd.Kunshan (CN)
100%
100%
Status as of 30. 06. 2016
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31OUR SITES
Frauenthal Holding AG
Rooseveltplatz 10
A-1090 Wien, Österreich
www.frauenthal.at
Frauenthal Automotive Elterlein GmbH
Scheibenberger Straße 45
D-09481 Elterlein, Deutschland
www.frauenthal-automotive.com
Frauenthal Automotive GmbH
Rooseveltplatz 10
A-1090 Wien, Österreich
www.frauenthal-automotive.com
Frauenthal Automotive Hustopeče s.r.o.Bratislavská 2
CZ-693 01 Hustopeče, Tschechische Republik
www.frauenthal-automotive.com
Frauenthal Automotive Toruń Sp. z o.o.ul. Na Zapleczu 25
PL-87-100 Toruń, Polen
www.frauenthal-automotive.com
Frauenthal Handel AG
Oberlaaer Straße 250
A-1230 Wien, Österreich
www.oeag.at
Frauenthal Service GmbH
Gurkgasse 7–9
A-1140 Wien, Österreich
www.frauenthal-service.com
Gnotec Automotive Parts Co. Ltd.
358 Xinsheng Road
Jiangsu Province
www.gnotec.com
Gnotec Čadca s.r.o.
Podzávoz 2824
SK-02201 Čadca, Slowakei
www.gnotec.com
Gnotec Habo AB
Ringvägen 21
SE-566 31 Habo, Schweden
www.gnotec.com
Gnotec Kinnared AB
Box 46 (Älvdalsvägen)
SE-314 05 Kinnared, Schweden
www.gnotec.com
Gnotec Motala AB
Box 967 (Vintergatan 1)
SE-591 29 Motala, Schweden
www.gnotec.com
Gnotec Reftele AB
Bruksgatan 7
SE-330 21 Reftele, Schweden
www.gnotec.com
SHT Haustechnik AG
Gurkgasse 7–9
A-1140 Wien, Österreich
www.sht-gruppe.at
Cover: Günter Dangl and Rukiye Erdogan, Frauenthal Trade
Published by: Frauenthal Holding AG, Rooseveltplatz 10, A-1090 Vienna,
Tel.: +43 (1) 505 42 06, e-mail: [email protected], www.frauenthal.at
Coordination, layout, graphic and pictures: jumptomorrow gmbh
Printed by: Grasl FairPrint
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