November 2014

A unique entertainment group

Pay-TV Nordic Free-TV emerging markets

Pay-TV emerging markets

nice entertainment & radio

Free-TV Scandinavia

Norway

Sweden

Denmark

Estonia

Lithuania

Czech Republic

Latvia

Bulgaria

Hungary

Tanzania

Ghana

2

MTG in brief: an integrated and diversified TV operator….

44%

47%

9%

Advertising Subscription Other

28%

41%

31%

Emerging Markets Pay-TV Nordic Free-TV Scandinavia

Revenue split by type (2013) Revenue split by segment (2013)

…with a strong content arm and a digital focus. In 143 countries & reach >150m people

3

Q3 2014 Highlights

• Sales: +12% at constant FX & 5% organic

• EBIT (excl. associates) up 32% to SEK 215m

• Combined Nordic free and pay-TV operations grew sales & profits by 7% & 11% respectively

• Combined EM free and pay-TV operations grew sales but profits down due to exceptional comps in the Czech Rep.

• Nice, MTGx, MTG Radio - strong organic sales growth & profitable

• New Russian Mass Media Law enacted – evaluating actions to comply and preserve stakeholders’ interests

4

Group perfomance: Record Q3 sales drive profitable growth

Sales growth (y-o-y) EBIT (SEKm) and EBIT margin (%)

0

5

10

15

20

25

0

100

200

300

400

500

600

2012Q4

2013Q1

2013Q2

2013Q3

2013Q4

2014Q1

2014Q2

2014Q3

EBIT excl associated income & one-off items EBIT margin

-2%

0%

2%

4%

6%

8%

10%

12%

14%

16%

Q42012

Q12013

Q22013

Q32013

Q42013

Q12014

Q22014

Q32014

Sales growth at constant fx Organic sales growth5

The story: A unique business model with a bright future

A successful track record (10 y)

• 11% Sales CAGR

• 18% Ebit CAGR

• 27% ROCE (ave)

A unique platform

• Integrated & diversified

• Platform agnostic

• Decentralized

A bright future

• Content rich

• At the forefront of innovation & technology

• Strong cash flow & balance sheet

6

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Headline message

3 rows

Combined Nordic free & pay businesses continue to grow

• primarily organic • transition from linear to online

advertising & subscription revenues

Return to profitable growth following investments in • Viaplay • Content rights • Olympics

Nordic broadcasting Reigniting growth

-2%

0%

2%

4%

6%

8%

10%

2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3

Y/Y sales growth

-40%

-30%

-20%

-10%

0%

10%

2013 Q1 2013 Q2 2013 Q3 2013 Q4 2014 Q1 2014 Q2 2014 Q3

Y/Y EBIT growth

Content

Long term value creation, based on clear growth strategy

Digital Geo expansion

Growth + value creation

Cost focus & operational excellence 8

Content remains king and we are the biggest buyer in town

879 470

481 800 394 200

297 840 236 520 210 240

0100 000200 000300 000400 000500 000600 000700 000800 000900 000

1 000 000

MTG RTL Bonnier Mediaset CME Pro7

Total number of broadcast hours (2013)

9

Long term partnerships with relevant content providers

10

24: Live another day: cross collaboration

Season 1-8 Available

Season 9 US Premiere

Exclusive Premiere

24 hour promotion

Available on Catch-up

1 Month Before US Premiere US Premiere 1 Day after US

Premiere 1 Day Before Free-

TV Premiere 1 Week after US Premiere

1 Day after Free-TV Premiere

Premiere on Free-TV

11

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A scale content player

#1 in the Nordics

with EM footprint & global distribution

capability

12

We are well-positioned as we have the content you love

13

We are well-positioned as we have the TV you love

14

We are well-positioned as we have the sports you love

15

Summary

Established track record - profitable growth and good TSR

A unique model - integrated, diversified & platform agnostic

Clear strategic direction - know where to play & how to win

Content rich - in a world with rising video consumption

Strong balance sheet - and long term owners

Still challenges ahead - but have made significant investments to future proof our business

16

MTG Investor relations

For further information visit www.mtg.com

Tel: +46 (0) 73 699 2714 Email: investors @mtg.com