© 2010 Recipe Marketing

© 2011 Recipe Marketing

Corner View Restaurant

Case Study

© 2011 Recipe Marketing

Corner View RestaurantMarketing Challenge

• Corner View was a new restaurant to San Luis Obispo, CA. As such, they lacked brand recognition and faced stiff competition from other local restaurants and corporate chains with deep pockets.

© 2011 Recipe Marketing

Corner View RestaurantMarketing Strategy

• Recipe position Corner View Restaurant and Bar as San Luis Obispo’s contemporary “Cheers” restaurant, a neighborhood place to come together for great food, drinks, friends and fun.

© 2011 Recipe Marketing

Corner View RestaurantCreative Mix

• Recipe created a tagline, logo, and advertising campaign including print, radio, and TV.

© 2011 Recipe Marketing

Corner View Restaurant Results

• Corner View enjoyed steady growth and a loyal customer base for over 7 years.