cornell university style_guide

8/7/2019 Cornell University Style_guide

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Cornell University

Style Guide

Revised 3.07

New website URL



www.cornelllogo.cornell.edu Revised March 007



Table of contents

4 Introduction

4 Cornell emblem

5 Basic guidelines for use of the Cornell logo

6 Cornell University logo: color version with safety areas

7 Cornell University signatures

13 Insignia with minimum safety area, black, 5" diameter, without logotype

14 Insignia with minimum safety area, 1" and 2" diameter, PMS 187, without logotype

15 Cornell logo: insignia with logotype

16 Reversed logo on a solid background

17 Cornell logo with reversed insignia

18 Cornell logo for the web

19 Misuse of the Cornell logo

21 Cornell University stationery

36 One-color printing

37 Two-color printing

38 College signature in a band

39 Secondary typeface

40 Examples of use of the secondary typeface

41 Brochure cover with insignia, reversed

42 Brochure cover with college signature in band at the bottom

43 Folder with illustration and three-line signature

44 Example of stand-alone insignia




I am pleased to introduce Cornell University’s new visualidentity program. At the heart of this new program, thenew logo draws on the power of history to distinguishall future university communications and products asclearly recognizable materials of Cornell University. Thetimelessness of the emblem of Cornell University and ourcollective appreciation for tradition are the values thisnew visual identity program seeks to project consistently,not only at high moments but also in the course ofeveryday business.

To this end, the Cornell University visual identityprogram envisions the use of the full-color Cornellemblem with the highest production values possibleon those occasions that require a formal representationof the university, such as in ceremonial applicationsincluding the university flag, presidential podiums, andcommencement regalia. In all other applications, Cornell’snew logo will be used. It includes two parts: the insignia,which is a modern and efficient version of the emblem,

and the accompanying “Cornell University” logotype.This style guide has been developed to assist theindividual units of the university in using the Cornelllogo in their communications materials in print, web,television broadcast, and electronic presentation media.(There also are style guidelines for merchandisingapplications.) This guide contains strict standardsdesigned to reflect a clear and consistent image of theuniversity, but it also recognizes the diversity andpluralism that are unique to Cornell, allowing individualcomponents of the university to adopt different, moreindividualized looks when they are communicating withtheir own internal audiences.

All new communications and products related toCornell University should now prominently display theCornell logo. All previously existing Cornell Universitycommunications and products may continue to be usedfor a short term. After a transition period of one year, allunits of the university will be expected to use the newCornell logo in all of their communications.

On behalf of the entire team who worked hard to capturetheir advice and wisdom, I wish to express gratitude tothe university’s leadership, faculty, and staff as well asthe student body and their Image Committee for theirsupport. Thank you for joining us in the acceptance ofthe Cornell logo and the implementation of the followingstyle guidelines. My staff will be available to respond toquestions and address issues as we move forward.

Thomas W. BruceVice PresidentUniversity Communications

Cornell emblem

When a ormal visual identity is required—in ceremonial applitions such as the university lag, presidential podiums, and commencementregalia—the ull-color Cornell emblem should be used.

The Cornell emblem must be sized at 3" in diameter or larger inmost applications. For smaller ceremonial items (invitations, nocards, programs, etc.) the emblem may be sized at a minimum The emblem must be reproduced in the ollowing ive PantoneMatching System colors, never in our-color process. (There areexceptions.)

Printing Inks

Cornell Red PMS 187

Metallic Gold PMS 871

Blue PMS 93

Metallic Silver PMS 877

Black PMS Process Black

Introduction



Revised March 007 www.cornelllogo.cornell.edu

Basic guidelines for use of the Cornell logo

The Cornell logo includes two parts: the round insigniaand the accompanying “Cornell University” logotype.

The “Cornell University” logotype is never to be usedwithout the round insignia. (In the logotype, the word“Cornell” is always used with the word “University.”)

The Cornell logo must be used on all university stationeryitems: letterhead, envelopes, business cards, etc. TheCornell logo may never be used so small that its insigniais less than 7/8" in diameter. The logo may be scaled upto any size.

The style guide describes how names o units o theuniversity (schools and colleges, divisions, departments,oices, institutions, centers, programs) are to appearin combination with the Cornell logo. (These namecombinations are called signatures.)

In other (non-stationery) print applications, the insigniamay be used alone (without the logotype) but only i it is1" or larger in size.

The Cornell logo or stand alone insignia should appearon the cover o all printed materials published by theuniversity and its units. (In holiday greeting cards andinvitations, the Cornell logo may appear on the backcover or an inside panel—these are the only exceptions.)

Those units o the university that have existing graphic

identiiers may use such marks only on inside pages orthe back cover o printed materials. (However, i the backcover serves as a sel-mailer and measures less than 3-3/", only the Cornell logo or Cornell signature shouldappear.) Secondary logos are not to be used on the rontcover o university publications or on the same page asthe Cornell logo. (In the case o event posters—whichhave only one side—existing secondary logos may beused i deemed necessary but only in the lower third othe page. The Cornell logo should appear prominently inthe upper two-thirds o the page.)

Logos o non-Cornell partner institutions, or example

unding or research partners, may be included on coverswith the Cornell logo, as long as the saety area ismaintained.

For screen applications—web, television broadcast, andelectronic presentations such as PowerPoint—there is anadapted version o the Cornell logo that accommodatesthe technical needs o those media. (The stand-alone

CU Logo

LogotypeInsignia

insignia is not to be used in screen applications.) Thescreen version o the logo is never to be used in print

applications.

There are licensing regulations and technically adaptedversions o the Cornell logo (and insignia) or apparel useand other merchandising applications.

Please do not attempt to create art or the logo, insignia,or logotype or either print or screen applications.Download the art rom the Cornell University web site:www.cornelllogo.cornell.edu. I you don’t ind thesignature with the words you need, please contact CornellUniversity Oice o Publications and Marketing.

We thank you or adhering to these guidelines.

Laurie RayOice o Publications and Marketing




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Cornell University

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Cornell University logo: color version with safety areas

Logotype color versionx = diameter of insignia (see page 15)

Color Specifications

Please reer to the charts below when using the Cornell logo orCornell insignia in color. I the logo is part o a our-color-processreproduction, the colors should be created with CMYK screen tints.These percentages are approximate, depending on ink, paper, andprinting equipment.

Cornell Red Black

Printing Inks Pantone color PMS 187 PMS Process Black

Four-color process C0 M100 Y79 K0 K100

Electronic

Websae RGB R179 G7 B7 R0 G0 B0

Hexadecimal b31b1b 000000

Typeface Specifications

The Cornell University logotype is set in the typeace Palatino,preserving the eel o the university’s original logotype. The char-acters have been respaced to orm a balanced logo. The logotypeshould never be retypeset or re-created. Original art or digital mas-ter art should always be used or any reproduction.

There must be suicient space around the logo to make it standapart rom other visual elements. Text, headlines, photographs, orillustrations should never be closer to the logo than one-quarter thediameter o the insignia (see page 1).



Revised March 007 www.cornelllogo.cornell.edu 7

Cornell University signatures

Undergraduate Colleges and Schools

(two-line)



8 www.cornelllogo.cornell.edu Revised March 007

The signatures show how the insignia is used in conjunction withone-,two-, and three-line names.

The insignia and “Cornell University” logotype must always be thesame color. The college or department name can be either white orCornell Red, depending on the background.

It cannot be emphasized too strongly that the word “University”shouldollow “Cornell” under all circumstances. Shown on these pages are

examples o the university signatures in two lines as well as sug-gestedline breaks or three-line signatures.

Three-line breaks are shown as they allow or maximum letter sizeandminimum line length (width). Two lines are or use when space per-mits keeping the ull designated name without breaks.

Any questions regarding usage, wording, and correct titles should bdirected to Cornell University Oice o Publications and Marketing.

Undergraduate Colleges and Schools

(three-line)

Cornell University signatures (continued)





Graduate/Professional Colleges and Schools

(two-line)




Graduate/Professional Colleges and Schools

(three-line)






Examples of Primary and Secondary Units

(two-line)





(three- and four-line; these must be used withthe insignia)

Cornell UniversityCenter for the Studyof Inequality

Cornell UniversityCollege of Arts and SciencesAfricana Studiesand Research Center

Cornell UniversityCollege of Arts and SciencesDepartment of Romance Studies

Cornell UniversityCollege of Human EcologyDepartment of Designand Environmental Analysis

Cornell UniversityCollege of Human EcologyStudy Abroad Office

Cornell UniversityComputing andInformation Science

Cornell UniversitySchool of Continuing Educationand Summer Sessions

Cornell University

School of Industrial and Labor RelationsAdmissions

Cornell UniversitySchwartz Centerfor the Performing Arts

Cornell UniversityUndergraduateAdmissions Office



(two-line)




Insignia with minimum safety area, black, 5" diameter, without logotype

� � � � � � � � � �

The updated insignia incorporates the elements o the university’soriginal emblem. Eliminating ine lines and drop shadows and sim-pliying the shield and crests eases reproduction and enhances leg-ibility in reduced sizes.

The saety area around the insignia makes the insignia stand apartrom other visual elements such as text, headlines, photographs, orillustrations.

The insignia may be used without the logotype in (at a minimumsize o 1" in diameter) but only when the lettering in the insigniacan be read easily.




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Insignia with minimum safety area, 1" and 2" diameter, PMS 187, without logotype

x = diameter of insignia

One inch is the minimum diameter in applications in which theinsignia is used alone.

When the insignia is used as part o the Cornell logo—with thelogotype and, optionally, with a signature—its minimum diameteris 7/8".




Cornell logo: insignia with logotype

The logos above show the relationship o the logotype to the insig-nia.The size o the insignia determines the size o the logotype. Theseproportions cannot be altered in the Cornell logo.

The Cornell logo may never be used so small that its insignia is lessthan 7/8". The logo may be scaled up to any size. For applicationsrequiring very large sizes, please contact Cornell University Oiceo Publications and Marketing.

Please do not attempt to create art or the logo. Download the artrom the Cornell University web site: www.cornelllogo.cornell.edu.

7/8" diameter

x x

1/4

x

1/4

x

1 1/2" diameter

x

1/4

x

2" diameter

Cornell University

Cornell University

Cornell University




Reversed logo on a solid background

Do not attempt to create art or the Cornell logo, insignia, or logo-type. Download the art rom the Cornell University web site:www.cornelllogo.cornell.edu.

Whenever the insignia is reversed out o Cornell Redor black, the saety area must be maintained.

For color speciications, please reer to the chart on page .




Cornell logo with reversed insignia

” diameter

The insignia has an additional circle added to the thin outside circlein either the solid Cornell Red or solid black versions. This circlemust be used in exactly the same proportion, as shown above,regardless o the size. The overall dimension o the solid insignia isslightly larger due to the width o the added circle.




Cornell logo for the web

Above is an example o the Cornell logo’s use on the CornellUniversity web site. A simpliied version o the Cornell logohas been created or use on the web, in television broadcasts, inPowerPoint applications, and in special applications in which theinsignia needs to be very small, less than 7/8" (such as in reproduc-tion on a lapel pin). This screen version o the insignia should never

be used in any print communications.




or

Misuse of the Cornell logo

Do not use all caps.

Do not use small caps.

Do not add letterspacing.

Do not tighten letterspacing.

Do not set the Cornell logotype in any secondarytypeace.

Do not abbreviate.

Do not center the logotype.

Do not stack “Cornell University.”

Do not use two dierent type sizes.

Do not substitute another typeace or Palatino.

For any questions regarding the correct use o the CornellUniversity visual identity, please contact Cornell University Oiceo Publications and Marketing.




Misuse of the Cornell logo

Cornell University

Cornell UniversityCollg�of�Engnng

CornellCollege of Engineering

Cornell UniversityCollege of Engineering

Cornell University

College of Engineering

Cornell UniversityCollege of Engineering

Cornell University

Cornell University

Cornell UniversityCornell University

Do not mix Frutiger with Palatino in a signature.

Do not shit color or realign the logotype o center.

Do not change Cornell Red or use alternative colors.

Do not use the insignia as a tint, and never run type over it.

Do not use ilters such as drop shadows to alter or stylize the insignia. Do not make the outside ring solid.

Do not make the shield a solid color.

Do not take the shield out o the ring.

Do not use “Cornell” without “University.”

Do not use the old emblem.




Cornell University stationery

All stationery items—business cards, letterhead,envelopes, mailing labels—use the Cornell logo. No logos/ graphics (logos other than the Cornell logo) may appear onstationery items.

You may order stationery items from university-approvedprinting vendors: www.purchasing.cornell.edu/Printing.cfm.For desktop reproduction, templates are available for a vari-ety of stationery items. It is recommended that you use thetemplates rather than attempt to recreate your own statio-nery items.

Letterhead

There are two basic styles for Cornell University letterhead,each with three options to accommodate varying levels ofdetail. No text or graphics may be placed in the safety areasor clear space in the letterhead layout.

A. Letterhead with name of primary unit shown in a

signature with the Cornell logo

1. When only the primary unit of the university needsto be identified, use the nonpersonalized version of theletterhead shown in example A-1. Note that the nameof the primary unit is shown in a signature with theCornell logo and the address information is shown inthe upper right corner.

2. When the primary and secondary (and tertiary, etc.)units of the university need to be identified but noindividual needs to be named, use the nonpersonal-ized version of the letterhead shown in example A-2.In the upper right corner, the name of the secondaryunit is shown in bold type, followed by the name of thetertiary unit, if any (not in bold), and then the addressinformation.

3. When an individual needs to be named, use the per-sonalized version of the letterhead shown in exampleA-3. In the upper right corner, the name of the individ-ual is shown in bold type, followed by his/her title (notin bold), the name of the secondary and tertiary, etc.unit(s) (not in bold), and then the address information.

B. Letterhead with name of primary unit shown sepa-rately from the Cornell logo

1. When only the primary unit of the university needsto be identified, use the nonpersonalized version of the

letterhead shown in example B-1. Note that the nameof the primary unit is shown separately from the Cornelllogo in the upper right corner, followed by the addressinformation (in a smaller type size).

2. When the primary and secondary (and tertiary, etc.)units of the university need to be identified but noindividual needs to be named, use the nonpersonal-ized version of the letterhead shown in example B-2. Inthe upper right corner, the name of the primary unit is

shown, followed by the name of the secondary unit inbold type, the tertiary unit, if any (not in bold), and thenthe address information.

3. When an individual needs to be named, use the per-sonalized version of the letterhead shown in exampleB-3. In the upper right corner, the name of the primary

unit is followed by the name of the individual in boldtype, his/her title (not in bold), the name of the second-ary and tertiary, etc. unit(s) (not in bold), and then theaddress information.

Envelopes

There are two basic styles for Cornell University businessenvelopes (no. 10 envelopes). The examples show layoutsthat meet U.S. Postal Service requirements for mailing. Notext or graphics may be placed in the safety areas or clearspace in the envelope layout.

Envelopes coordinate with letterhead styles, except that theyare not personalized.

A. Envelope with name of primary unit shown in a sig-nature with the Cornell logo

1. When only the primary unit of the university needsto be identified in the return address, use the ver-sion of the envelope shown in example A-1. Note thatthe name of the primary unit is shown in a signaturewith the Cornell logo in the upper left corner and theaddress information (room, building, city, state, zip) isshown in a single line just below the signature.

2. When a secondary (and tertiary, etc.) unit also needsto be identified in the return address, use the version ofthe envelope shown in example A-2. In the lower leftcorner, the name of the secondary unit is shown in bold

type, followed by the name of the tertiary unit, if any(also in bold); the address information (room, building,city, state, zip) is shown in a single line just below thesignature in the upper left corner.

B. Envelope with unit name(s) shown separately fromthe Cornell logo

When the amount of detail that needs to be included in thereturn address is so great that the version of the envelopeshown in example A will not accommodate the information,use a version of the envelope shown in example B.

Note that in each of the three options of example B, thecomplete text block of the return address (starting with the

line “Cornell University” and ending with the line of city,state, zip) must be centered vertically with the top and bot-tom edges of the Cornell insignia, however many lines oftext comprise the return address.

1. When the primary and secondary (and tertiary, etc.)units of the university need to be identified, use theversion of the envelope shown in example B-1. Notethat “Cornell University” is the first line in the returnaddress, followed by the name of the primary unit (inthe same type size as the university name). Next is a




separate block of text that includes the name of thesecondary unit (in bold type but a smaller type size), thename of the tertiary unit, if any (not in bold), and theaddress information (room, building on one line, fol-lowed by city, state, zip on another line).

2. When the primary and secondary (and tertiary, etc.)

units of the university need to be identified but pre-sented with less emphasis than in example B-1, use theversion of the envelope shown in example B-2. Notethat “Cornell University” is the first line in the returnaddress. Next is a separate block of text that includesthe name of the primary (or secondary) unit (in boldtype but a smaller type size), the name of the secondary(or tertiary) unit, if any (not in bold), and the addressinformation (room, building on one line, followed bycity, state, zip on another line).

3. When no names of primary, secondary, or tertiaryunits need to be identified in the return address, usethe version of the envelope shown in example B-3.

Note that “Cornell University” is the first line in thereturn address, followed by a separate block of text thatincludes the address information (room, building on oneline, followed by city, state, zip on another line).

Mailing labels coordinate with letterhead and enve-lope styles; they are not personalized.

Business cards

There are three basic styles for Cornell University businesscards. No text or graphics may be placed in the safety areasor clear space in the business card layout.

A. Business card with the names of the university and

primary unit emphasizedWhen the primary unit needs to be identified withemphasis equal to that of the name of the university,use a version of the business card shown in example A.Note that the name of the primary unit, if included, isshown in the same size as the name of the university.

The layout also provides maximum clear space aroundthe Cornell insignia, thereby emphasizing its signifi-cance.

In a text block above the name of the university and pri-mary unit, the individual’s name is shown in bold type,followed by the individual’s title (not in bold). Below the

name of the university and primary unit, a separate textblock (in the same type size as the individual’s name andtitle, not in bold) includes the name of the secondary(and tertiary, etc.) unit, address, and contact informa-tion.

The information that is included must be succinct (13total lines, maximum); if it is longer than this you mustprint the additional information on the back of the card.

Note that the first text block of information (individual’sname and title) is top-aligned to the top margin of the

business card and the second text block of information(all of the information below the name of the universityand primary unit) is base-aligned to the bottom marginof the business card. (The exact space above and belowthe name of the university and primary unit varies,depending on the total number of lines of informationin the second text block.)

When the amount of detail that needs to be includedin the business card is so great that the versions ofthe business card shown in example A will not accom-modate the information, use one of the versions ofthe business card shown in example B or example C.Because each of these layouts uses minimum clear spacearound the Cornell insignia, the text block is wider andcan accommodate the inclusion of more detailed infor-mation than the versions of the business card shown inexample A.

B. Business card with wide text blocks to accommo-date greatest amount of detail

When the primary and secondary (and tertiary, etc.)units of the university need to be identified but present-ed with less emphasis than in example A, use the ver-sion of the business card shown in example B. Note thatthe name of the primary unit is shown in bold type butin a smaller type size than the name of the university.

In a text block above the name of the university, theindividual’s name is shown in bold type, followed by theindividual’s title, shown in italic type. Below the nameof the university, a separate text block (in the same typesize as the individual’s name and title) includes the nameof the primary (secondary, tertiary, etc.) unit (in boldtype), address, and contact information.

Note that the complete text block of information (start-ing with the individual’s name and ending with the lastline of contact information) must be centered vertically(between the top and bottom of the card) on the busi-ness card, however many lines of text are included.

C. Business card with wide text blocks and emphasison name of primary unit

When the primary unit needs to be identified withemphasis equal to that of the name of the university,use a version of the business card shown in example C.Note that the name of the primary unit is shown in thesame type size as the name of the university.

Note that the complete text block of information (start-ing with the individual’s name and ending with the lastline of contact information) must be centered verticallyon the business card, however many lines of text areincluded.

Business cards should not be reproduced usingthermography.




140 Roberts HallIthaca, New York 14853-4203t. 607.235.5201f. 607.235.9924

Cornell University is an equal opportunity, affirmative action educator and employer.

Date

Name of AddresseeCompany NameAddressCity, State, Zip

Salutation:

This letter demonstrates the recommended typing format for all correspondenceand is an integral part of the letterhead design. The typeface used is the system

font Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).

The date is top-aligned at 3 inches from the top edge of the page and 2 inchesfrom the left edge, thus setting the margin for the entire letter. The name of theaddressee is positioned ush left, two spaces below the date. Title, companyname, etc. are positioned ush left under the name of the addressee. Thesalutation appears two spaces below the address.

The body of the letter begins two spaces below the salutation, using singlespacing between lines and double spacing between paragraphs. There are noindentations. The maximum line length should not exceed 6.375 inches.

A double space separates the body of the letter from the complimentary close,with at least four spaces to the name of the sender and the title.

Complimentary close,

Name of senderTitle

CC/cc

Cornell UniversityCollege of Agricultureand Life Sciences

1 / 2

1 / 2

2"

1 / 2

4"

4"

Palatino 9 pt type with10 pt leading.

#10 envelope

Example A-1

s a f e t y

a r e a





Date


Salutation:







Name of senderTitle

CC/cc



1 / 2

1 / 2

2" 4"

4"

1 / 2

American Indian Programs


Secondary Unit - Palatino Bopt type with 10 pt leading apt paragraph space after.

Address - Palatino 9 pt type

10 pt leading.

Example A-2

s a f e t y

a r e a





Date


Salutation:

This letter demonstrates the recommended typing format for all correspondenceand is an integral part of the letterhead design. The typeface used is the systemfont Times New Roman (PC) and Times (Macintosh) at 11 pt (on 13 pt leading).





Name of senderTitle

CC/cc


Cornell UniversityCollege of Arts and Sciences

1 / 2

1 / 2 "

2" 4"

4"

1 / 2 "

Department of Theatre, Filmand Dance

Schwartz Center for thePerforming Arts

430 College AvenueIthaca, New York 14853-XXXXt. 607.254.2700f. 607.254.2733

Secondary Unit - Palatino Bpt type with 10 pt leading apt paragraph space after.

Tertiary Unit - Palatino 9 pt with 10 pt leading and 2 ptparagraph space after.

Address - Palatino 9 pt type10 pt leading.

Example A-2

s a f e t y

a r e a





Date


Salutation:







Name of senderTitle

CC/cc



1 / 2

1 / 2

2" 4"

4"

1 / 2

Susan A. Henry, Dean

Office of the Dean

Ithaca, New York 14853t. 607.255.2241f. 607.255.3803e. [email protected]

Person - Palatino Bold 9 pt twith 10 pt leading and 2 ptparagraph space after.

Office - Palatino 9 pt type w10 pt leading and 2 pt paraspace after.


Example A-3

s a f e t y

a r e a

www.cornell.edu/identity




Date


Salutation:



The date is top-aligned at 3 inches from the top edge of the page and 1.375 inchesfrom the left edge, thus setting the margin for the entire letter. The name of theaddressee is positioned ush left, two spaces below the date. Title, companyname, etc. are positioned ush left under the name of the addressee. Thesalutation appears two spaces below the address.




Name of senderTitle

CC/cc



1 / 2

1 / 2

2" 4"

4"

1 / 2

Leslie Morris

Marketing and PublicRelations Manager

Department of Theatre, Filmand Dance

Schwartz Center for thePerforming Arts

224 Schwartz Center for thePerforming ArtsIthaca, New York 14853-XXXXt. 607.254.2730

f. 607.254.2733e. [email protected]

Person - Palatino Bold 9 pt twith 10 pt leading.

Title - Palatino 9 pt type witpt leading and 2 pt paragraspace after.

Secondary Unit - Palatino 9 type with 10 pt leading andparagraph space after.

Tertiary Unit - Palatino 9 pt

with 10 pt leading and 2 ptparagraph space after.


Example A-3

7 www.cornell.edu/identity




Date


Salutation:







Name of senderTitle

CC/cc



1 / 2

1 / 2

2" 4"

4"

1 / 2

Donald R. Viands

Director and Associate Dean,Academic Programs

American Indian Program


Person - Palatino Bold 9 pt twith 10 pt leading.

Title - Palatino 9 pt type witpt leading and 2 pt paragraspace after.

Secondary Unit - Palatino 9 type with 10 pt leading andparagraph space after.


Example A-3




Revised March 007 www.cornelllogo.cornell.edu 9Cornell University is an equal opportunity, affirmative action educator and employer.

Date


Salutation:







Name of senderTitle

CC/cc

Cornell University

1 / 2

1 / 2 "

2"

1 / 2 "

4"

4"

Johnson Graduate Schoolof Management112 Sage HallIthaca, New York 14853-4203t. 607.255.1234f. 607.255.1234

Primary Unit - Palatino 12 ptwith 13 pt leading and a 2 pparagraph space after.

Address - Palatino 9 pt type 10 pt leading.

Example B-1

s a f e t y

a r e a




30 www.cornelllogo.cornell.edu Revised March 007Cornell University is an equal opportunity, affirmative action educator and employer.

Cornell University

140 Roberts Hall Ithaca, New York 14853-4203

1 / 2

1 / 2

2"

1 / 2

4"

4"

Johnson Graduate Schoolof ManagementCorporate Relations

202 Sage HallIthaca, New York 14853-4203t. 607.255.0022f. 607.255.0474

Date


Salutation:







Name of senderTitle

CC/cc

Primary Unit - Palatino 12 pt with 13 pt leading and a 2 p

paragraph space after.

Secondary Unit - Palatino 9 ptype with 10 pt leading and paragraph space after.

Address - Palatino 9 pt type w10 pt leading.

Example B-2

s a f e t y

a r e a

Department o Textiles and ApparelMartha Van Rensselaer Hall, Ithaca, NY 14853-4401

3��5�Mlng�Lbl




Revised March 007 www.cornelllogo.cornell.edu 31Cornell University is an equal opportunity, affirmative action educator and employer.

Cornell University

140 Roberts Hall Ithaca, New York 14853-4203

1 / 2

1 / 2

2"

1 / 2

4"

4"

Johnson Graduate Schoolof ManagementKim L. KillingsworthAssociate Director,International Admissions

113 Sage HallIthaca, New York 14853-4203t. 607.255.4526f. 607.255.0065e. [email protected]


Salutation:







Name of senderTitle

CC/cc

Primary Unit - Palatino 12 pt with 13 pt leading and a 2 pparagraph space after.

Name - Palatino 9 pt type wi10 pt leading.

Title - Palatino 9 pt type withpt leading and 2 pt paragrapspace after.

Address - Palatino 9 pt type w10 pt leading.

Example B-3

s a f e t y

a r e a





1 / 4 "

1/4"

1 / 4 "

140 Roberts Hall, Ithaca, New York 14853-4203


Palatino 8.5 pt type with9 pt leading.

1 /

4 "

1/4"

6.25"

1 / 4 "

1 / 4 "


Department of Theatre, Film and Dance

224 Schwartz Center for the Performing Arts, Ithaca, New York 14853-4203

Envelope example A

Example A-1

United States Postal Service OCR Read Area

Example A-2



Cornell University

College of Agriculture and Life SciencesOfce o the DeanAcademic Affairs112 Sage HallIthaca, New York 14853-3901

Cornell UniversityOfce o the DeanStudent and Academic Affairs112 Sage HallIthaca, New York 14853-3901

College/School or Division—Palatino 11 pttype with 13 pt leading, space ater=. pt.

CORNELL UNIVERSITY—Palatino 11 pt type with 13 pt leadingcolor PMS 187.

Ofce o—Palatino Bold Palatino 8 pt type with9 pt leading.

Address Line—Palatino 8 pt type with 9 pt lead-ing.

3/8" rom top and sideo envelope

3/1" space between insignia andtype block

Type block is to be centered top and bot-tom on insignia top and baselines.

CORNELL UNIVERSITY alone—Palatino 11 pttype with 13 pt leading, color PMS 187, space ater= . pt

Envelope example B

Cornell University112 Sage HallIthaca, New York 14853-3901

CORNELL UNIVERSITY alone—Palatino 11 pttype with 13 pt leading, color PMS 187, spaceater = . pt

Example B-1

Example B-2 Example B-3


In the address line o stationery items, do not repeat the

name o the unit i it already appears in a signature withthe Cornell logo.




Office of Academic Programs140 Roberts HallIthaca, NY 14853-4203t. 607.255.3081 h.607.123.4567c. 607.123.4567 f. 607.123.4567e. [email protected]

Donald R. ViandsAssociate Dean and Directorof Academic Programs


1150 Comstock HallIthaca, NY 14853-2801t. 607.235.5201f. [email protected]

Clive HowardCreative Director

Cornell UniversityCommunication andMarketing Services

300 Day Hall

Ithaca, NY 14853-2801

t. 607.235.5201

f. 607.235.9924

Jeffrey S. Lehman

President

Cornell University

182 MVR HallIthaca, NY 14853-2801t. 607.255.3995f. 607.255.3794www.human.cornell.edu

Barry BrightonChief Business Officer

Cornell UniversityCollege ofHuman Ecology

Education Center123 Lake StreetCooperstown, NY 13326-1059t. 607.547.2636f. 607.547.5180e. [email protected]

Sherry Thomas PageLeatherstocking’s Promise,Co-Coordinator

Cornell UniversityCooperative Extension

Ontario, SchuylerSeneca, Steuben,and Yates Counties

21 South Grove Street, Suite 310East Aurora, NY 14052-2398t. 716.652.5400 ext. 130f. [email protected]

Eat Smart New YorkSUNYAB-DD Bldg.426 Grider StreetBuffalo, NY 174215t. 716.332.2470f. 716.624.8782

Kathleen M. Boarder, MEd.,RDNutrition Team CoordinatorFood and Nutrition Communities

Cornell UniversityCooperative ExtensionErie County

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Address lines and other inormation cannot total more than13 lines. I a second address is needed then it should be printed onthe back o the card or, alternatively, second cards should beprinted.The minimum type size is 7-point Palatino, maximum is 9-pointPalatino. It is important to maintain the order in which inorma-tion is presented.

www.cornell.edu/identity 3

Business card example A




PERSON—Palatino Bold 9 pt type with10 pt leading

TITLE—Palatino Italic 8 pt type with 9pt leading, space ater=1.8 pt

SCHOOL OR DEPARTMENT—PalatinoBold 8 pt type with 9 pt leading, space

beore= pt and space ater=1.8 pt

ADDRESS INFO LINES—Palatino 8 pttype with 9 pt leading

CORNELL UNIVERSITY—Palatino 1 pttype with 1. pt leading, color PMS 187

SCHOOL/COLLEGE OR DIVI-SION—Palatino 13 pt type with 13 ptleading.

Edward J. LawlerDean

Cornell UniversitySchool o Industrial and Labor Relations

309 Ives HallIthaca, New York 14853t. 607.255.2762f. 607.255.7774e. [email protected]

H. Dean Smith Associate Dean of Everything

Professor of Smiles and Technology

Cornell UniversityCollege of Agricultureand Life SciencesOfce o Academic Knowledge

112 Sage HallIthaca, New York 14853-3901t. 607.255.4526 f. 607.255.0065e. [email protected]

Peter TrutmannDirector of International IntegratedPest Management

Cornell UniversityCornell International Institute or Food,Agriculture and Development (CIIFAD)

306 Plant ScienceIthaca, New York 14853t. 607.255.7859f. 607.255.5131e. [email protected]. ppathw3.cals.cornell.edu/iipmweb

3/16” 3/16”

3/16”

CARD B

School or

depart-ment-PalatinoBold 8 pttypewith 9 ptleading

CARD C,

example

School ordepart-ment-Palatinobold 1 pttypewith 13 ptleading

Edward J. LawlerDean

Cornell UniversitySchool of Industrial andLabor Relations309 Ives HallIthaca, New York 14853t. 607.255.2762f. 607.255.7774e. [email protected]

CARD C

School ordepart-ment-Palatinobold 1 pttypewith 13 ptleading

H. Dean Smith Associate Dean of EverythingProfessor of Smiles and Technology

Cornell UniversityCollege o Agriculture and Lie SciencOfce o Academic Knowledge

112 Sage HallIthaca, New York 14853-3901t. 607.255.4526 f. 607.255.0065e. [email protected]

ADDRESS W/NO DEPARTMENT FIRST—Palatino 8 pt type with 9 pt leading,space beore=1.8 pt

Business card examples B and C

Entire block of type is to be centeredbetween the top and bottom of the

card.




One-color printing

When only one-color printing is available, the insignia, logotype,and name o college, school, or unit should be printed positive—in

black or Cornell Red.

The insignia, logotype, and name o college, school, or unit also can be reversed out o any color to white, as shown.




1/8 x

1/8 x1/8 x

Two-color printing

The insignia color always determines the color o “CornellUniversity.” The insignia and the university name are overprinted,putting emphasis on the division name (which is reversed to white).The alignment o the type signature is dependent on the size.

Please note that olders or pamphlets itting into #10 envelopesare shown here at 80 percent o their actual size. Not shown in theseguidelines are larger-sized materials—or example press-kit olders;9" x1" brochures, catalogs, or other printed documents; 11" x1" orlarger posters—which can display the insignia at any size, provid-ing that the minimum saety area is maintained.




College signature in a band

The Cornell logo or stand-alone insignia should appear on the covero all printed materials published by the university and its units.

The example above shows the introduction o a color bar that holdsa college signature. This bar can vary in both its size and position.

The minimum saety area o 1/8 x around the insignia and logotypemust be kept to avoid intererence with other visual elements suchas text, headlines, photographs, or other imagery.




Secondary typeface

Frutiger Light

abcdeghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ137890,.;?!@#$%^&*( )=+

While the basic shapes o letters have notchanged much in hundreds o years, there have been thousands o letterorm variations. Thereare special types or telephonebooks, newspa-pers and magazines, and or the exclusive use ocorporations. Sans seri type is appropriate or

a modern company’s signage, advertising, andpromotion.

55�Fug�Ron

bcfghjklnopqsuvwyzABCDEFGHIJKLMNOPQRSTUVWYZ356790,.;?!@#$%^&*(�)+

Whl�h�bsc�shps�of�ls�hv�no�chng�uch�n�huns�of�ys,�h�hv�bn�housns�of�lfo�vons.�Th��spcl�yps�fo�lphon�books,�nwspps�n�gzns,�n�fo�h�clusv�us�of�copoons.�Sns�sf��yp�s�ppop�fo��on�copny’ssgng,�vsng,�n�pooon.�

Adobe Frutiger is the secondary typeace o the Cornell Universityvisual identity. Its sans seri design adds a contemporary contrast tothe traditional style o Palatino and the historic look o the insignia.

The secondary typeace is used in Light, Roman, Bold, and Black.This typeace is lexible enough or both text and display use.

Following are examples o how Frutiger is used in combination withCornell University signatures.

65 Frutiger Bold

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890,.;?!@#$%^&*( )=+

While the basic shapes of letters have notchanged much in hundreds of years, therehave been thousands of letterform varia-tions. There are special types for telephonebooks, newspapers and magazines, and forthe exclusive use of corporations. Sans serif

type is appropriate for a modern company’ssignage, advertising, and promotion.

75 Frutiger Black

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890,.;?!@#$%^&*( )=+

While the basic shapes of letters havenot changed much in hundreds of years,there have been thousands of letterformvariations. There are special types fortelephone books, newspapers and maga-zines, and for the exclusive use of corpo-rations. Sans serif type is appropriate fora modern company’s signage, advertis-ing, and promotion.



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Th�owns�gu�o�Fln�HlhCs

PlantationsThe Arbotetum, BotanicalGarden and Natural Areasof Cornell University

Lab ofOrnithology

Asian Studies

Examples of use of the secondary typeface

Frutiger Light Fug�Ron Frutiger Bold Frutiger Black





Brochure cover with insignia, reversed

Any Person, Any Study




Brochure cover with college signature in band at the bottom

Professional DevelopmentWorkshops & Certificates in

Advancing the world of work

Spring-Summer 2004 catalog

Management DevelopmentHuman ResourcesEqual Employment OpportunitiesLabor Relations

Diversity Management




Folder with illustration and three-line signature

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The insignia may be used on its ownwithout the logotype, but only i 1" or largerin diameter (example: bookmark).

Example of stand-alone insignia

Conll�Unvsy

Collg�of�Vny�Mcn

The Baker Institute

for Animal Health

1956 First combined canine vaccinesagainst distemper, hepatitis,and leptospirosis

1960National program for distemperimmunization

1977First successful treatmentprotocol for kennel cough

1978Isolation of canine parvovirus

1981Live-modified canineparvovirus vaccine

1984First successful transplantationof horse embryos into mules

1994First DNA blood test forinherited eye diseases in dogs

1995Leadership in horse genomeproject

1997Early test to predict caninehip dysplasia

2002First gene therapy to restoresight in congenitally blind dog

2003Cooperative internationalprogram to study geneticsof equine immunology

To learn more, please visit the website atbakerinstitute.vet.cornell.edu

Front Back



For inormation contact:Cornell UniversityOice o Publications and Marketing33 Pine Tree RoadIthaca, NY [email protected]

Cornell University is an equal opportunity, airmative action educator and employer.Produced by Oice o Publications and Marketing at Cornell University.1/0 xM EL 0018

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