coremetrics 2010 analytics report ppt (nov. 10)
DESCRIPTION
web analytics reportTRANSCRIPT
The Web Analytics Service
© 2010 Coremetrics, an IBM Company.
Rich Analytics Reporting Suite
Role-based Reporting
• Executives
• Marketing
• Merchandising
• Content owners
• Site optimisation
“Out of the Box”especially for:
• Retail• Finance • Travel• Content
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Dashboards
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Dashboards
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Dashboards
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Insights
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Insights
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Marketing
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Merchandising
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Pathing
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Demographics
© 2010 Coremetrics, an IBM Company.
Coremetrics Analytics: Segmentation
© 2010 Coremetrics, an IBM Company.
Reports on the run!
© 2010 Coremetrics, an IBM Company.
Marketing channel attribution i.e. how to attribute
sales by marketing channel
• First Click: good for measuring acquisition• Middle Clicks: good for measuring influence • Last Click: good for measuring conversion triggers
© 2010 Coremetrics, an IBM Company.
Tracking Marketing Campaigns• MMC Parameters: Used to
track external traffic arriving from campaigns.
• Examples Include:– Paid Search– Email Campaigns– Affiliate Links– Banner Ads
MMC Reporting Structure:
Vendor / Category / Placement / Item
http://www.tvsn.com.au/?cm_mmc=Email-_-31.01.10-_-Spring-_-Header
© 2010 Coremetrics, an IBM Company.
LIVEview
Automatic Pasta Maker
Analytics Options
© 2010 Coremetrics, an IBM Company.
Explore
© 2010 Coremetrics, an IBM Company.
Coremetrics Social Media Options
Social Networks
Syndicated Video
© 2010 Coremetrics, an IBM Company.
Monitor
© 2010 Coremetrics, an IBM Company.
Currency Options
• Option 1: Simplex – fixed rate– Add .js to the page with an exchange rate table– Send converted $ values to Coremetrics
• Option 2: Complex – daily data conversion– Use the Coremetrics Multi Currency Option– Overnight conversion to $common
• www.webservicex.net• www.xe.com
Pricing Model
Business Approach
© 2010 Coremetrics, an IBM Company.
Pricing Model Guide for Analytics 2010• One time setup fee (US$)
– Normally $3,000 to $10,000 (Depending on contract term signed)
• Volume based per month fee (List Price in US$)– Millions of server calls
• Up to 1 MMSC = from $1,090/month• Up to 2 MMSC = from $1,250/month• Up to 5 MMSC = from $1,720/month• Up to 10 MMSC = from $2,490/month• Up to 30 MMSC = from $5,240/month• Up to 50 MMSC = from $7,990/month
• Contact and Engage Coremetrics Sales Specialist for special quotes and service discounts, if required
• For other Professional Services and Value-Added Services Up-sell, Engage Coremetrics Sales Specialist for Quote
Commission Model
• Setup• 12 month booking value• When “billable”
Google Analytics
“Free” does not mean “right”
© 2010 Coremetrics, an IBM Company.
Coremetrics and Google Analytics
• Clicks and People (LIVE)
• First, Last and Average over time
• Yes – You Own it
• Yes
• Yes
• Yes
• Clicks Only – no people metrics
• First or Last Only
• No – Google owns it
• No – pay someone
• No
• Samples Large
• Measures what you need?
• Attributes Marketing Spend Accurately?
• You own your data?
• 24x7 Support, Training and Best Practice Advice
• Service Level Agreement
• Uses a full Data Set