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core brand elements bell logo - bce inc

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Core brand elements 8 Bell brand guidelines 2019 04 01 | Questions? [email protected] Bell logo X X X Minimum clear space Colour versions Minimum width Print: 0.375” On-screen: 46 px Preferred: Bell blue A single unifying force holds the Bell Universe together: the Bell logo. The following rules outline proper use of the Bell logo. Clear space A minimum area of clear space equal to 1x (the width of the two Ls in the Bell logo) must surround the logo to ensure legibility and visual prominence. No text or other graphic element should encroach this area. Minimum width To ensure legibility, the Bell logo should not be reproduced at a size smaller than .375” for print applications, and 46 pixels on-screen. Colour versions Our preference is to use the Bell blue version of the logo on a white background. When your background has a different solid color, is with patterns or with design elements, the logo should be protected in a box or be black to make sure the logo visibility is optimal. TO DOWNLOAD LOGO: http://www.bce.ca/news-and-media/ companylogos

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Page 1: Core brand elements Bell logo - BCE Inc

Core brand elements

8 Bell brand guidelines 2019 04 01 | Questions? [email protected]

Bell logo

X

X X

X

X

X X

Internet

X X

X

Internet

X X

X

X

X

X

Print: 0.375”On-screen: 46 px

Minimum clear space

Téléphonie

Mobilité

Home phone

Internet Internet

Medical Alert Alertemédicale

Mobility

Minimum clear space

Minimum clear space Minimum clear space

Minimum clear space

Minimum clear spaceX

X

X

Colour versions

Minimum width

English: Bell logo with brand tagline French: Bell logo with brand tagline

Bell logo with variable tagline: Product/service

Product/service versions: English and FrenchBell Aliant Bell Media: English and French Fibe TV: English and French Alt TV: English and French Title sponsorships

Print: 0.375”On-screen: 46 px

Minimum width

Print: 0.375”On-screen: 46 px

Minimum width

Standard length

Colour versions: Positive and reverse

Colour versions: Positive and reverse

Preferred:Bell blue

Colour versions: Positive only

Preferred: Full-colour Bell blue, black

One-colour black

X

X

X

Colour versions: Positive only

Minimum widthMinimum clear space

Preferred: Full-colour Bell blue, black

One-colour black

Internet Internet Internet Internet

Colour versions: Positive and reverse

Preferred: Full-colourBell blue, black

One-colour black

One-colourBell blue

One-colour black

Preferred: Vertical version

Vertical version

Preferred: Horizontal version

Colour versions: Positive and reverse

Preferred: Full-colour Bell blue, black

One-colour black

One-colour Bell blue

One-colour black

Preferred: Full-colour Bell blue, black

One-colour black One-colour Bell blue One-colour black

Preferred: Full-colour Bell blue

One-colour black One-colour Bell blue

Preferred: Vertical version

Horizontal version

X X

X

Horizontal version

X

X

X

Horizontal version

X

X

Minimum width

Print: 0.375”On-screen: 46 px

One-colour black

Long length

findingyourself justgot better

your homejust gotbetter

Fibe: Only for initial launch of Fibe TV and Fibe Internet.

Fibe image: For use on device screens.

Print: 0.375”On-screen: 46 pixels

X

X

X

Minimum clear space Minimum width

x = width of double-Ls

Minimum width

Print: 0.375”On-screen: 46 px

Internet

Minimum width

Print: 0.375”On-screen: 46 px

Print: 0.375”On-screen: 46 px

todayjust got better

Télé

Sécurité etdomotique

Security andAutomation

TV

Maisonintelligente

Smart Home

todayjust got better

Smart Home

Smart Home

Bell MTS

X

X

X

Preferred: Vertical version

Colour versions: Positive and reverse

Preferred: Full-colour Bell blue

One-colour black

One-colour Bell blue One-colour black

Print: 0.375”On-screen: 46 pixels

Agentautorisé

Distributeurautorisé

Authorized AgentAuthorized Agent

Authorized Retailer

Détaillantautorisé

Authorized Dealer

Dépositaireautorisé

Certified Partner

Partenaire certifié

Products and services

Produits et services

Produits et services en vente ici

Products and servicessold here

Fournisseur de servicesautorisé

Authorized Service Provider

Partenaire derecommandation

Certified Mobile Solution

Solution mobile certifiée

Authorized TV Service Provider

Fournisseur autorisé service télé

Referral Partner

NetworkInspection

Inspectiondu réseau

Authorized Distributor

ConnectPartner

PartenaireConnexion

Products and servicesAuthorized RetailerAuthorized Dealer

Authorized Dealer Authorized Retailer Products and services

Dépositaire autorisé Détaillant autorisé Produits et services

Bell

Bell MTS

Bell Aliant

A single unifying force holds the Bell Universe together: the Bell logo. The following rules outline proper use of the Bell logo.

Clear spaceA minimum area of clear space equal to 1x (the width of the two Ls in the Bell logo) must surround the logo to ensure legibility and visual prominence. No text or other graphic element should encroach this area.

Minimum widthTo ensure legibility, the Bell logo should not be reproduced at a size smaller than .375” for print applications, and 46 pixels on-screen.

Colour versionsOur preference is to use the Bell blue version of the logo on a white background.

When your background has a different solid color, is with patterns or with design elements, the logo should be protected in a box or be black to make sure the logo visibility is optimal.

TO DOWNLOAD LOGO: http://www.bce.ca/news-and-media/companylogos

http://www.bce.ca/news-and-media/companylogos

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