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This programme provides marketing and sales team with the skills towrite and communicate more persuasively with their internal team andexternal clients.It’s also for anyone who has to write content but lacks the training, confidence or skills to do so. The purpose of theworkshop is to give the entire team a process for writing more quickly and more effectively so that the brand andstories they create are consistent in style and tone and more importantly, achieve a result. It will also reducecreative conflict, provide a foundation for how ideas can be judged and give a step by step process for writingcontent for any medium. If you’d like your marketing or sales team to have the edge by being able to write targeted,results-based copy, this course is for you.

Topics include:

write quickly and effectively for all mediums – emails, web, articles, social, reports etc

use creative briefs to generate consistency in style, voice and form

create short and long form content that cuts through the clutter

write headlines, sub headlines, body copy and tag lines

learn the basics of SEO copywriting to improve your Google ranking

avoid writers block and eliminate procrastination

write content for social media

use content calendars and templates to automate and fast track the writing process

write copy that generates leads and referrals

activate automated sales funnels to build the marketing database

use easy but effective tech-tools to measure the success of a campaign 

understand the psychological basis for why people buy your products or services

understand the essentials of digital marketing, content marketing, landing pages and offers

the difference between features and benefits – “sell the sizzle, not the sausage”

use the briefing form to minimise errors and maximise communication between departments

create conceptual copy for above the line concepts and branding campaigns

write thought-leadership pieces that get attention and build trust

deal with client objections and keep the project on track and on budget

— Course 4 —

COPYWRITING FOR PROFIT

Learn how to write persuasive copy for websites, blogs, social andemail. Access the top templates all the pro copywriters use, write

with confidence and create a consistent style and tone across yourorganisation.

Duration: ½ day or 1 day

ENQUIRE NOW

Who should attend:

Sales and marketing teams who need to write well but lack the skills, confidence or ability to do so

Communications professionals who need to keep abreast of industry trends and best practice

Business owners who can’t afford to hire copywriters but need copy written

Start-ups and entrepreneurs who need to write copious amounts of copy and need a process and template todo so quickly

Councils, government departments and universities who need to write websites, tenders, reports or any textthat requires their audience to engage and respond.

How are we different:

The trainer - Bernadette Schwerdt - has worked in advertising agencies, on both the client and agency side,and intimately understands the creative process (and how and why it can get hijacked and off track)

The material is based on 20 years of research and in-depth analysis of what works and what doesn’t – you getaccess to the processes that work and have been proven to get results

The trainer is the head copywriting tutor at the Australian School of Copywriting, the Australian Writers Centre,lectures in writing at RMIT University and is the creator of Australia’s copywriting bible, Writing for Profit – sheknows what works and what doesn’t

The trainer has trained and mentored a good portion of Australia’s top copywriters and copywriting trainers –she trains the trainers!

What you’ll get:

Extensive workbook and assignment sheets

Customised training materials based on your company’s collateral

Feedback on the work produced during the workshop

Facilitated group discussion to improve creative processes

Customised learning plan for future development

Bonus offer:

Each participant in the workshop will receive a complimentary copy of our online copywriting course Learn How ToWrite. This is valued at $797 per copy.  

This is the perfect companion piece for the workshop. Participants can review the material at their leisure, accessthe resources for years to come and refresh and update their skills at a time and place convenient to them.

0419 891 932 support@copyschool.com howtobuildanonlinebusiness.com.au

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WHAT PEOPLE ARE SAYING ABOUT BERNADETTE

"Bernadette provided a copywriting workshop for our internal staff and the feedbackwas excellent. They remained engaged throughout the entire daylong session,something that is unusual when it comes to staff training. The training materialswere extensive and tailored to suit the different levels. The course catered to alllevels and feedback was excellent. Bernadette is exceptional educator." Belinda Kynaston, UTS: Insearch

"Bernadette's copywriting course sharpened my writing skills and also taught me togenerate new ideas out of thin air. It has helped me immeasurably in my corporatewriting career. Her passion and expertise shine through in her engaging deliverystyle. Thank you Bernadette!" Brigid Stapleton, Senior Research Analytics at RMIT University

"Bernadette has an energetic approach to training. It was great to experience afresh, useful training session with great material. One of the best courses I havebeen involved in" Chad Pickert, Channel Nine, Advertising Account Manager

"Bernadette blew us away with her knowledge, expertise and enthusiasm for hertopic. It was a genuine turning point for my students, which was evident when theyharnessed that energy and produced some great work. I hope I can convinceBernadette to keep coming back, year after year, to work her magic again" Lorna Hendry, Lecturer, School of Media and Communication, RMIT University

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