Jean-Daniel Lévy, Head of the Opinion department of Harris Interactive France

Pierre-Hadrien Bartoli, Research Manager - Opinion department of Harris Interactive France

Copyrights & US tech giantsWhat are the expectations in Europe?

September 2018

for

France

Summary

Survey methodology P.3

Perception of relations between the EU

and the US tech giants

P.4

Focus on the protection and remuneration

of creators

P.14

Media organisations content P.17

3

Survey conducted online from the 24th to the 30th of August 2018.

Sample of 1 000 people representative of the French population aged 18

and over, among a European sample of 6 600 people representative of the

population aged 18 and over in Czech Republic, France, Germany, Greece,

Italy, Poland, Romania and Spain (1 000 in France and 800 in the other

countries).

Quota method and adjustments applied to:

sex, age, socio-professional category / incomes, living area.

Survey methodology

Perception of relations between

the EU and the US tech giants

39

37

34

29

61

63

66

71

   Reliable information inEuropean countries

 The sovereignty andindependence of European

countries

 The fair remuneration ofartists in European countries

    Data privacy and protectionfor citizens of European

countries

Preserve Do not preserve

66% of French consider that US tech giants do not preserve the fair

remuneration of artists in European countries

5

Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?

- To all, in % -

Views on the role of US tech giants in Europe, detailed by country

6

Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?

- To all, in % of « Preserve »-

49

53

48

50

39

37

34

29

53

53

49

39

45

39

41

34

Czech Republic France Germany Greece

Reliable information in European

countries

The sovereignty and independence

of European countries

The fair remuneration of artists in

European countries

Data privacy and protection for

citizens of European countries

Views on the role of US tech giants in Europe, detailed by country

7

Do you think US tech giants (such as Google, Apple, Facebook or Amazon) preserve or do not preserve the following …?

- To all, in % of « Preserve »-

48

46

38

37

64

63

57

54

62

58

54

57

47

43

36

40

Reliable information in European

countries

The sovereignty and independence

of European countries

The fair remuneration of artists in

European countries

Data privacy and protection for

citizens of European countries

Italy Poland Romania Spain

According to 65% of French, US tech giants have more power than the

European Union

8

In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?

65%US tech giants

35%European Union

- To all, in % -

Perception of the power of US tech giants by country

9

In your opinion, which has the most power, the European Union or US tech giants such as Google, Apple, Facebook or Amazon?

- To all, in % « US tech giants » -

626465666767

7778

Italy PolandRomania SpainGreece Czech

Republic

France Germany

Mean in the 8 European countries :

67%US tech giants

76% of French consider that the US tech giants compromise the proper

functioning of democracy in Europe

10

Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper

functioning of democracy in Europe?

76%Compromise

24%Does not

compromise

- To all, in % -

Feeling that US tech giants compromise or not the functioning of democracy in

Europe by country

11

47495151

626466

76

Would you say that US tech giants (such as Google, Apple, Facebook or Amazon), by the means of influence, compromises or not the proper

functioning of democracy in Europe?

- To all, in % of « Compromise » -

France Czech

Republic

Greece ItalyGermany Romania Spain Poland

Mean in the 8 European countries :

61%Compromise

According to 76% of French, internet platforms are not fair when they share their revenues

generated by their services with artists and content creators

12

Do you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their

services with artists and content creators whose content appears on their platforms?

76%Not fair

24%Fair

- To all, in % -

13

4647

6366666672

76

Perception of unfairness regarding the way internet platforms share the revenue

generated by their services with artists and content creators, by countryDo you think that internet platforms (like Google, Facebook, etc.) are fair or not fair in the way they share the revenue generated by their

services with artists and content creators whose content appears on their platforms?

- To all, in % of « Not fair » -

France RomaniaCzech

Republic

ItalyGermany Spain Greece Poland

Mean in the 8 European countries :

66%Not fair

Focus on the protection and the

remuneration of creators

34

54

8

4

Completely in favour Somewhat in favour

Somewhat opposed Completely opposed

88% of French approve the implementation of rules to guarantee creators’

protection and remuneration

15

Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the

distribution of their content on internet platforms (YouTube, Facebook, etc.)?

88%In favour

12%Opposed

- To all, in % -

16

17

2547

3442

314136

Approval of the protection and remuneration of creators, by country

Are you in favour of or against the European Union implementing rules to guarantee the remuneration of artists and content creators for the

distribution of their content on internet platforms (YouTube, Facebook, etc.)?

- To all, in % of « In favour » -

In

favour

Completely

in favour

92 91 89 88 88 86 8169

Greece PolandItaly SpainRomania France Germany Czech

Republic

Mean in the 8 European countries :

87% In favour

37% Completely in favour

Media organisations content

31

49

15

5

Yes, definitely Yes, somewhat

No, not really No, not at all

80% of French think that internet platforms should remunerate media organisations when

they reuse their content

18

Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,

videos, etc.)?

80%Yes

20%

No

- To all, in % -

19

184331

232941

2639Yes

Yes,

definitely

86 86 84 83 81 80 7966

Reuse of media content by country

Do you think that platforms like Google or Facebook should remunerate media organisations when they reuse their content (articles, photos,

videos, etc.)?

- To all, in % of « Yes » -

Greece GermanyRomania SpainItaly Poland France Czech

Republic

Mean in the 8 European countries :

81% Yes32% Yes, definitely

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About Harris Interactive…

Harris Interactive France is a historic player in the research market, proposing innovative, qualitative and quantitative approaches, in France and

abroad. proposant des approches innovantes, qualitatives et quantitatives, en France comme à l’international.

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group to expand its presence in the research field.

Jean-Daniel Lévy

Head of the Opinion department of Harris Interactive France

01 44 87 60 30 - jdlevy@harrisinteractive.fr