copyright © united utilities water limited 2015 water filters customer experiences with
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Copyright © United Utilities Water Limited 2015
Copyright © United Utilities Water Limited 2015
Water Filters
Customer experiences with
Copyright © United Utilities Water Limited 2015
How does it work?
• Filter out larger impurities
• Activated carbon can remove
chlorine and other chemicals
• Some can soften the water through
ion exchange
Remove chlorine taste by filling (an unfiltered) jug and leaving in the fridge for a few hours
Copyright © United Utilities Water Limited 2015
Are they necessary?
• UK mains water is suitable for all
domestic purposes.
• Regular testing shows that tap water is
wholesome
• Additional treatment not required for
health protection in healthy consumers
• Water filters can improve the aesthetic
quality of the waterConsumers may wish to use a water filter and that is their choice – but there is no need to spend a lot of money
Copyright © United Utilities Water Limited 2015
Customer concerns
• July 2013
• Customers reported
• Door to door sales
• Told water was harmful to
health
• Chlorine causes asthma
• NEED a water filter
• Water is dangerous
• Being frightened
Copyright © United Utilities Water Limited 2015
Customer comments
Worst water they had ever seen
Unsafe to even swim in never mind drink
Its always tasted the same and
I expected it was quite good but
he was pretty shocked
Water would cause health
problems with out a filter
Copyright © United Utilities Water Limited 2015
Scientific tests
• Put liquid into a glass of tap water which turned a brownish
yellow colour.
• Put celery in the water and water went clear
• Claim - the celery had absorbed contaminants like chlorine
• Stir the water with finger.
• Water went clear
• Claim - her finger absorbed the chlorine.
• “pretty scary” brochure detailed
• bacteria that can be found in water,
• state of rotten water pipes found in houses
• chemical and sewage leaks that have contaminated
water supplies
• ill effects you can suffer from drinking tap water
Copyright © United Utilities Water Limited 2015
Summary
• Use of filters is personal choice
• Research systems and cost
• Consider cost of on-going maintenance
• Be wary of rogue traders
• Misleading
• Scaremongering
• Over-selling