copyright...tip #3: casual conversation vs. shop button if you’ve ever visited a facebook business...
TRANSCRIPT
FacebookMessengerMarketing:SpecialReport 2
Copyright©Allrightsreservedworldwide.YOURRIGHTS:Thisbookisrestrictedtoyourpersonaluseonly.Itdoesnotcomewith anyotherrights.LEGALDISCLAIMER:Thisbookisprotectedbyinternationalcopyrightlawandmaynotbecopied,reproduced,givenaway,orusedtocreatederivativeworkswithoutthepublisher’sexpressedpermission.Thepublisherretainsfullcopyrightstothisbook.Theauthorhasmadeeveryreasonableefforttobeasaccurateandcompleteaspossibleinthecreationofthisbookandtoensurethattheinformationprovidedisfreefromerrors;however,theauthor/publisher/resellerassumesnoresponsibilityforerrors, omissions,orcontraryinterpretationofthesubjectmatterhereinanddoesnotwarrant or represent at any time that the contentswithinare accuratedue to therapidly changingnatureoftheInternet.Anyperceivedslightsofspecificpersons,peoples,ororganizationsareunintentional.Thepurposeofthisbookistoeducateandtherearenoguaranteesofincome,salesorresultsimplied.Thepublisher/author/resellercanthereforenotbeheldaccountableforanypoorresultsyoumayattainwhenimplementingthetechniquesorwhenfollowinganyguidelinessetoutforyouinthisbook.Anyproduct,website,andcompanynamesmentionedinthisreportarethetrademarksorcopyrightpropertiesoftheirrespectiveowners.Theauthor/publisher/resellerarenotassociatedoraffiliatedwith theminanyway.Nordoesthereferredproduct,website,andcompanynamessponsor,endorse,orapprovethisproduct.COMPENSATIONDISCLOSURE:Unlessotherwiseexpressly stated,you shouldassume that the links contained in this book may be affiliate links and eitherthe author/publisher/resellerwillearncommissionifyouclickonthemandbuytheproduct/servicementioned in this book. However, the author/publisher/resellerdisclaim any liability that may result from your involvement with any suchwebsites/products.Youshouldperformduediligencebeforebuyingmentionedproductsorservices.Thisconstitutestheentirelicenseagreement.Anydisputesortermsnotdiscussedinthisagreementareatthesolediscretionofthepublisher.
FacebookMessengerMarketing:SpecialReport 3
TableofContentsTable of Contents ........................................................................................ 3
Introduction .................................................................................................. 5
Tip #1: Customer FAQ’s .............................................................................. 7
Tip #2: Automated Greeting ........................................................................ 9
Tip #3: Casual Conversation Vs. Shop Button .......................................... 12
Tip #4: Finding Your Audience .................................................................. 15
Tip #5: Promoting Your Chatbot ................................................................ 18
Tip #6: Educate Customers ....................................................................... 20
Tip #7: Security ......................................................................................... 22
Tip #8: Design A Chatbot Character ......................................................... 23
Tip #9: Combine With Facebook Live ....................................................... 25
Tip #10: Include Send Message In Ads ..................................................... 27
Resources ................................................................................................. 31
FacebookMessengerMarketing:SpecialReport 4
FacebookMessengerMarketing:SpecialReport 5
IntroductionInordertohaveyourbusinesssucceedinthecurrentmarket,it’s
imperativethatyoubuildandmaintainastrongonlinepresence.
Withcustomersdemandinganswersatallhoursoftheday,
regardlessofwhatthey’redoingorwheretheyare,youshould
considerusingaFacebookMessengerChatbot.
AchatbotisanArtificialIntelligence(AI),interactivemessaging
systemthatengageswithyourcustomersonbehalfofyour
company,allwithinFacebook’spopularmessenger.Andforthe
mostpart,nohumanisrequired.
Fromlearningthebasicsofhowtocreateoneusingabot-building
service,toknowingwhatfeaturesyoursshouldhave,andwhatit
shouldlooklike,you’llsoonbeonthewaytohavingbasic
inquiriesonproductsandservicestosales,sometimeswithin
minutes.
FacebookMessengerMarketing:SpecialReport 6
Gonearethedaysofpeopleonlybeingabletocallcustomer
serviceMondaythroughFriday,8am-5pm.
Notonlydotheywantanswerstotheirquestionsrightaway,but
theynolongerhavetoleavetheirhomeinordertomakea
purchase.Aninteractivechatbotistheperfecttoolforanyonline
business.
Technologyisheretostay,andcustomerslovehowitsavesthem
somuchtime.Chatbotswillsaveyoubothtimeandmoney,since
ittakesawaythecostoftraditionalperson-filledlaborpositions.
So,ifyou’dlikemoreinformationonhowtosuccessfullybuild
one,keepreading!
FacebookMessengerMarketing:SpecialReport 7
Tip#1:CustomerFAQ’s WhencreatingachatbotforyourFacebookmessengermarketing
campaign,youmayfeeloverwhelmedatwhatyoushouldand
shouldnotincludeinit.Afterall,youdon’twanttoinundateyour
customerwithsomuchinformationthattheyloseinterestinyour
product.
Whichiswhyyoushouldrefertoyourcompany’smostFrequently
AskedQuestions(FAQ’s).
ConsidersendingoutabroadcastemailorhostingaFacebookLive
session,andseewhatquestionspopupduringyourevent.You
candiscussyourproductduringtheeventorevenjustuseitasa
basic,gettoknowusinteractionwithyouraudience.
Payattentiontothequestionsthatkeeppoppingupthemost.For
example,doyouofferdiscountedorfreeshippingonlargeorders,
freeexchangesandreturns,promotions,etc.Whenyougoto
FacebookMessengerMarketing:SpecialReport 8
buildyourFacebookmessengerchatbot,includetheseFAQ’sso
thatcustomerscaneasilyinteractwiththemwithintheplatform.
Whilecurrentandpotentialnewcustomersarelearningmore
aboutyourbusiness,it’llallbedonethroughachatbotthat’s
beencraftedwithyourownpersonaltouch.Customersdon’t
wanttohearabasic‘yes’or‘no.’Eventhoughtheyknowthey’re
talkingwithachatbot,theystillwantthathumantouch.
Formoretipsonhowtopersonalizeyourchatbotforyourown
business,checkoutthisarticlefromEntrepreneurthatgivessome
greattipsandtrickstokeepingyourcustomersengaged.
https://www.entrepreneur.com/article/294418
FacebookMessengerMarketing:SpecialReport 9
Tip#2:AutomatedGreeting
AfteryoudecideonwhatCustomerFAQ’stoaddtoyour
FacebookMessengerChatbot,youshouldconsidercreatinga
warmandinvitingautomatedgreeting.
ApotentialcustomerisbrowsingyourFacebookpage,takinga
lookatcustomercommentsandyourposts,andtheydecideto
reachouttoyourchatbot.Whileyoumaythinkabasic‘Hello’is
goodenough,thetruthisthatcustomersdon’twantgood
enough.
Theywanttobewowed!
Andwithsomanycompaniesouttherenowadays,it’simperative
thatyoumakeyoursstandout.So,thinkoutsidetheboxand
refrainfromsomethinggeneric.Consideragreetingthatisabit
morewelcomingsuchas,“Greetings,andwelcometo[nameof
company].Whatbringsyouheretoday?”
FacebookMessengerMarketing:SpecialReport 10
Rememberthatwhenyou’reinasalesenvironment,thatit’s
importanttoaskopen-endedquestions.Sayingsomethinglike,
“Areyouhavingagoodday?”or“Canweinterestyouin[insert
product]?”willeitherresultinabailoutoranegativeresponse.
Encouragethecustomertohaveanengagingconversationwith
yourchatbot.
Whilethecustomerisinteractingwithyourchatbot,offer
multiplechoiceanswersthatgraduallynarrowdowntovery
specificquestionstailoredtotheirneeds.
Asimple“I’minterestedinyourbodylotion,butthepriceisa
littletoohighforme,”canleadtoasaleofeithersomethingelse
youoffer,oradiscountiftheygetitwithanotherproduct.
Justremembertokeepthecustomerengagedinacasual
conversation.Don’tbetoopushy,anddon’tsoundrobotic.Be
warmandinviting,andmakeitseemasthoughthey’rereally
FacebookMessengerMarketing:SpecialReport 11
talkingwithahuman.Andofcourse,allowthemtoexitthe
chatbotatanytime.Customersneverwanttofeelobligatedinto
doingsomethingtheydon’twantto!
Therearelotsofsuccessfulchatbotsoutthereforyoutolookat,
andweencourageyoutodoso.Youcangetanideaofhowyou
wantyourstolookaswell.
Payattentiontotheonesthatarethemostsuccessful,andthink
abouthowasimilaronewouldworkwellforyourownbusiness.
Foranideaofwhatasuccessfulchatbotlookslike,aswellas
othertipsformakingyoursjustassuccessful,checkout
Marketing360.com.It’sfullofinformationyoucanputtogood
usewithyourownchatbot.
FacebookMessengerMarketing:SpecialReport 12
Tip#3:CasualConversationVs.ShopButton Ifyou’veevervisitedaFacebookbusinesspage,thenyoumight
haveseenaShopbuttononit.It’sprettyself-explanatory:
customerscansimplyclickonthatbutton,andittakesthemtoan
eCommercestore.
Butcustomersdon’tneedtoengagewithachatbotinordertohit
thatbutton.So,shouldyoubotherputtingoneintoyourchatbot?
It’sagoodideatohaveashopbutton,butyouwanttoencourage
customerstointeractwithyourchatbotratherthanjusthitting
thatbutton.Especiallysinceinteractingwithachatbothasa
betterchanceofhavingthemspendmoremoney,whereasjust
hittingtheshopbuttonwillresultinthembuyingwhatthey’re
lookingfor,andnotwhatyourchatbotrecommendsbasedon
theirconversation.
FacebookMessengerMarketing:SpecialReport 13
Firstofall,rememberthatcasualconversationsalmostalways
leadtomoresales.That’sbecausethemoreyourchatbottalks,
themoreitrelaxesthecustomerandmakesthemfeelatease.
Andwhenthey’refeelingatease,they’relesslikelytosay‘no’to
productsyourchatbotsuggests.
Butthatdoesn’tmeanyoushouldn’thaveaShopbutton,too.
Atsomepointduringaconversationbetweenyourchatbotanda
customer,they’llprobablybeinterestedenoughtobuy
something.
Yourchatbotcanbeprogrammedtoinsertlinkstoproducts,or
youcanhaveasimple‘shop’buttonwithinthechatbot.
Betteryet,youcanhaveboth.
Thisgivesthecustomertheoptiontocontinuechatting,orto
leavethechatbotandshopontheirown.
FacebookMessengerMarketing:SpecialReport 14
Justrememberthatmostconsumersaremorelikelytogivea
businesstheirhard-earnedmoneyifitoffersdirect,24/7,friendly
customerservice.So,keeptheconversationsfriendlyandyour
chatbotavailableasoftenaspossible.
FacebookMessengerMarketing:SpecialReport 15
Tip#4:FindingYourAudience Ifyou’rereadingthisspecialreport,thenchancesaregoodthat
youhaveaninklingyouraudiencehassomepresenceon
Facebook.Butbeforeyouconsiderbuildingachatbotjustfortheir
messengerplatform,youshouldverifythatit’llbeworthyour
timeandmoney.
Considersendingoutanemailtocustomerswhoareonyour
mailinglist,andaskthemtotellyouwheretheyspendalotof
theirsocialmediatime.Trynottobetooinvasiveabouttheir
personallives,butaskenoughtoknowhowoftenthey’reonthe
platform.
Withoverabillionusersworldwide,it’ssafetosaythatmost
peopleuseFacebookandtheirmessagingapplication.Andstudies
showthatcustomersaremorelikelytoopenthatapplication
insteadofanemailfromacompany.Itsimplyfeelsmore
FacebookMessengerMarketing:SpecialReport 16
personal,almostasthoughthey’rechattingwithafriendorfamily
member.
Eventhoughthey’retalkingaboutbuyingsomethingfroma
businesschatbot!
Evenifyoudecidenottobuildachatbotfortheirmessenger
platform,youshouldstillhaveaverifiedFacebookpageforyour
business.
Ifenoughofyourcustomersusethemessengerapplication,then
itwouldbehooveyoutobuildachatbot.Besuretoaddthe
chatbottoyourFacebookpageforcustomerstoseeit,too.And
rememberthatcustomerscanseeyourresponseraterighton
yourFacebookpage,atthetopbelowyourbusinessname.
Belightwithyourtextswithinthechatbot.Customersdon’t
respondwelltoalotofverbiage.Theywantafriendlyresponse,
butnotabunchofwordstheyhavetoweedthrough.
FacebookMessengerMarketing:SpecialReport 17
Rememberthatthey’rehavingaconversation,notsittingdownto
readandreplytosomemassemailfromabusiness.
It’sagoodideatoleaveaboutthreesecondsbetweensending
messages.Sendingmessagesbacktobackwillmakeacustomer
feelrushed,whichwon’tleavethemwithagoodimpressionof
yourcompany.
Atanypointduringyourchatbotconversation,remembertogive
userstheoptiontounsubscribeandexitthechatbot.
FacebookMessengerMarketing:SpecialReport 18
Tip#5:PromotingYourChatbot What’sthepointofcreatingaFacebookMessengerChatbotif
customersdon’tknowthatit’savailable?Youshouldmakeita
pointtopromotethenewprogramacrossseveralsocialmedia
platforms.
Ifyouwanttobuildandmaintainasuccessfulbusiness,youhave
toengagecurrentandpotentialcustomers.Andcustomerswant
immediateresults.LettingthemknowviaFacebook
advertisements,andotherforumsonline,thatyouhavean
interactivechatbotisagreatwaytocatchtheirattention.
ConsidertakingoutaFacebookadvertisementwhereyour
customerstendtoshop.Forexample,ifyourbusinessisselling
sunglassesthencreateanadthatwillappearonpagesrelatedto
shopping.Peoplewillseeit,headonovertoyourpage,andhave
theoptiontoengagewiththechatbot.
FacebookMessengerMarketing:SpecialReport 19
Advertisingyourchatbotisjustasimportantasadvertising
anythingelseforyourbusiness,asithasthepotentialtobringin
lotsofrevenue.Therearestillcustomersouttherewhothinkthey
havetowaitonholdforarepresentative,wheninreality,they
cangetananswerwithinafewseconds!
Whenitcomestocreatingyourchatbot,therearemanyoptions
outthereforyou.
Afewexamplesofchatbottoolsyoucanuseare:
1.Streamchat:
https://getstream.io/chat/
2.Chatfuel:
https://chatfuel.com/
3.MobileMonkey:
https://mobilemonkey.com/
FacebookMessengerMarketing:SpecialReport 20
Tip#6:EducateCustomers
Oncecustomersfindoutthatyouhaveachatbot,you’llwantto
takeamomentandeducatethemaboutallofthefeatures.
Forexample,it’sagoodideatogiveyourchatbotanamethat’s
uniquetoyourbusiness.Ifyourcompanyissellingfloral
arrangements,thencomeupwithsomethinginterestingthat
incorporatesflowersandseemsfriendlytothecustomer.
Tellyourcustomerswhatthepurposeofyourchatbotis.Isitto
answerquestions,suggestproducts,orjustforgeneral
comments?Customerswanttoknowwhyyou’vecreatedthis
chatbotandwhytheyshouldtakethetimetouseit.
You’llalsowanttoletthecustomerknowtheavailabilityofyour
chatbot.Eventhoughit’sAI,youstillwantahumanavailablein
casesomethinggoeswrongwithit.Itistechnology,afterall.If
FacebookMessengerMarketing:SpecialReport 21
somethinggoeswrong,willtherebesomeonerightawaytofixit,
orwilltheyhavetowait?
Customershavemadeitclearthattheywanttransparencywhen
dealingwithbusinesses.Theywanttoknowwhatthey’redealing
withandwhoisgettingtheirmoney.Makeitclearthatyour
chatbotistheretomaketheshoppingexperienceeasier,andthat
ifanythingshouldgowrong,ahumanwillbewiththemshortly!
Andfinally,tellthecustomerswhatthecapabilitiesareofthis
chatbot.Canitdoeverythingfromstarttofinish,canitvirtually
placeaproductinyourhomesoyoucanseeifyoulikeit?
Customerswanttoknowbeforetheygiveyoutheirbusiness!
FacebookMessengerMarketing:SpecialReport 22
Tip#7:Security
Chatbotscanretainalotofinformationaboutyourcustomers.
Justthinkofthelasttimeyoulookedataproductonawebsite
andthensawanadforitonsocialmedia.Justlikecookiesstores
information,sodochatbots.
Andcustomerswanttoknowthattheirinformationisassafeasit
canbe.
Itmightbeanaddedexpense,butnowadaysyoureallyneedto
investinsecuritywhilecreatingyourchatbot.Afterall,ithasthe
potentialtoremembereverythingfromwhatyousentyourmom
forherbirthday,toyourcreditcardinformation.Reassureyour
customersthatyoucanbetrusted.
FacebookMessengerMarketing:SpecialReport 23
Tip#8:DesignAChatbotCharacter Itmightsoundsilly,butthinkaboutdesigningavirtualcharacter
foryourchatbot.JustlikeGeicohasagecko,yourchatbotshould
havesomethingfunnyandinterestingtokeepcustomers
engaged.
And,ifpossible,keepitrelatedtoyourbusiness.
Forexample,ifyourbusinessissellingbakedgoods,thenperhaps
yourchatbotcouldbeacartoonbaker.Orifyou’reamassive
onlineretailerwiththousandsofproductstochoosefrom,maybe
justawittyshoppingcartthatcantalk.
Everyonelikestohavefun,andevenadultswouldgetakickout
ofacartoonchatbotinteractingwiththemabouttheproducts
yourcompanyoffers,especiallysincesomanyofusfindshopping
FacebookMessengerMarketing:SpecialReport 24
arelaxingandenjoyablehobby.Wouldn’tafunnycartoonmakeit
evenbetter?Onethatcananswerourquestions,too?
Andwhilewe’reonthetopicofbeingfunny,don’thesitateto
throwinsomeemojisandfunnygifs.Customerslovetohavea
goodtimewhilethey’reshopping.Justkeepinmindthatdifferent
peoplehavedifferenttypesofhumor,sokeepitasfamily-friendly
aspossible.
Forexample,ifyourchatbotrealizesthatthecustomerwould
loveacertainproduct,codeittoinsertafunnygifofsomeone
smilingorgrabbingtheirpurse.Justmakesurethatit’sinteractive
andwillencouragethemtohavefunand,mostimportantly,buy
thatproduct!
FacebookMessengerMarketing:SpecialReport 25
Tip#9:CombinewithFacebookLive GoingbacktocollectingcustomerFAQ’s,considerhavinga
Facebooklivesessionandhaveyournewchatbotinteractwith
customersrightinthecomments.It’sagreatwaytoengagethem
andrespondinrealtime!
Onceyourchatbotismadeandyou’reinyourFacebooklive
session,utilizingit,customerswillseethatit’ssopersonalthatit
canactuallyrespondtoprettyspecificquestions.Forexample,if
youaskacustomerwhattheirbudgetisandtheygiveanumber,
itautomaticallyshowsthemaproductwithinthatpricerange.
Thisisalsoagreattimeforreturningcustomerstointeractwith
thechatbot,andfornewcustomerstoseehowitremembers
information.Whichallowsforeasyupsellingandmoremoneyfor
yourbusiness!
FacebookMessengerMarketing:SpecialReport 26
YoucanalsohostaFacebookLivesessionforthelaunchofanew
product,andunveilyournewchatbotattheverysametime.Use
thattimetoeducatecustomersonthechatbot,whytheyshould
useit,andatthesametimegettoknowyourcustomers.
Givethemtheoptiontointeractdirectlywiththechatbotsothey
canseehowitworks.Mostpeoplewilllovehowpersonala
chatbotcanbe,andappreciatethatitsavesthemtime.Andof
course,besuretotalkaboutyournewproduct!
FacebookMessengerMarketing:SpecialReport 27
Tip#10:IncludeSendMessageInAds AnyonewhohaseverusedFacebook,hasseenanadvertisement
forsomenewproduct,book,toy,movie,orproduct.As
previouslymentioned,weoftenfindourselvesonashoppingsite
beforeheadingovertoFacebook,andthenvoila,an
advertisementforthatverysameproductappearsinourfeed.
Thisisagreatopportunitytoincorporatea“sendamessage”
buttonwithinaFacebookad.Customerswillseeanadforyour
business,describingwhatservicesyouoffer,andhavetheoption
justtoclick“sendamessage.”
It’sanotherwaytostreamlinesomeonewhostumblesuponyour
ad,likeswhattheysee,andmakesapurchase,allwithinamatter
ofminutes.Thisiswhyit’simportantthatyoumakesurethat
FacebookMessengerMarketing:SpecialReport 28
you’rebuyingFacebookadsforyourbusiness,too.Andmaking
suretheypopupwherecustomersarelikelytoseethem.
Ifyou’venevertakenoutaFacebookad,therearetutorialsand
booksouttherethatcanshowyouhow.AddingaSendMessage
buttonisveryeasy.
AnyonewhoshopsonlineandusesFacebookknowshoweasyitis
tobuysomething,sowhynotmakeiteveneasier?
FacebookMessengerMarketing:SpecialReport 29
ConclusionWhencreatingyourchatbot,justremembertokeepafewthings
inmind.
Firstandforemost,thegoalofchatbotsistosavetimefor
customers.Shoppingisfasterandeasierthaneverbefore,yet
customersarestilllookingforwaystostreamlinetheprocess.
Studiesshowthatit’sbesttokeepthepointofsaleunderfive
clicks.Addressanyconcernstheyhave,asksomeopen-ended
questions,andthendirectthemtowhateveritisthey’relooking
for.Anythingmorewilloftenresultinlosingasale.
Betransparentwithyourcustomersatalltimes,andbesureto
includeanoptiontoendtheconversationatanytime.There’sno
pointinkeepingsomeoneengagedwhoisn’tgoingtobuy
anything!
FacebookMessengerMarketing:SpecialReport 30
Havefunwhencreatingyourchatbotandgoodluckinthegrowth
andfutureofyourbusiness!
FacebookMessengerMarketing:SpecialReport 31
Resources HerearelinkstoafewresourcesthatIbelievewillhelpyou:
FacebookMessengerMarketingTips:
>>https://blog.hootsuite.com/facebook-messenger-bots-guide/
BlogpostdedicatedtoFacebookMarketingBots
FacebookMessengerMarketingTrends:
>>https://www.adweek.com/digital/david-marcus-6-trends-for-
facebook-messenger-in-2018/
BlogpostdiscussingmarketingtrendsonFacebookMessenger
CreatingAChatbot:
>>https://venturebeat.com/2018/01/05/4-things-i-learned-
building-chatbots-for-major-brands-in-2017/
Articlethatdiscusseswhatachatbotcreatorlearnedalongthe
way
FacebookMessengerMarketing:SpecialReport 32
MoreInfoonFacebookMessengerBots:
>>https://www.wordstream.com/blog/ws/2018/12/13/faceboo
k-messenger-bots
FacebookForDevelopers:
>>https://developers.facebook.com/docs/messenger-platform
MoreTipsonMessengerBots:
>>https://www.marketing360.com/facebook-ads/tips-on-using-
facebook-messenger-bots/
TheBenefitsofMessengerBots:
https://www.entrepreneur.com/article/294418