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This multimedia product and its contents are protected under copyright law. The following are prohibited by law:

• Any public performance or display, including transmission of any image over a network;

• Preparation of any derivative work, including the extraction, in whole or in part, of any images;

• Any rental, lease, or lending of the program.Copyright © Allyn & Bacon 2006

by Pearson Education.Reproduced by permission of the publisher.  Further reproduction

is prohibited without written permission from the publisher.

Learning

www.ablongman.com/lefton9e

Copyright © Allyn & Bacon 2006

Learning• A relatively permanent change in an

organism

– The result of experience

– Exhibited in behavior

Copyright © Allyn & Bacon 2006

LearningI. Classical Conditioning

II. Operant Conditioning

III. Cognitive Learning

IV. Biological Basis for Learning

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Classical Conditioning

– Conditioning

• A systematic procedure through which associations and responses to specific stimuli are learned

• One of the simplest forms of learning

– Reflexes

• automatic behavior

• occur without prior learning

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Basics of Classical Conditioning

• Conditioning versus reflexes– Conditioning does require learning

• Learned association between a neutral stimulus and a stimulus that evokes a reflex

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Classical ConditioningIvan Pavlov (1849 – 1936)

– Studied digestion in dogs

– Discovered Classical (or Pavlovian) Conditioning

– An originally neutral stimulus,

through repeated pairings with a stimulus that naturally produces a response,

comes to elicit a similar or identical response

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Classical ConditioningTerms and Procedures

1. Unconditioned Stimulus

• The stimulus that automatically produces a response

• Unlearned

• E.g., Food

2. Unconditioned Response

• Automatic, involuntary response to the unconditioned stimulus

• E.g., Salivation

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Terms and Procedures• Procedure

– Present a neutral stimulus immediately before an unconditioned stimulus

Neutral Stimulus:

BELL

Unconditioned Stimulus:

FOOD

Unconditioned Response:

SALIVATION

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Terms and Procedures• Procedure

– Repeat many, many times– Remove the unconditioned stimulus:

Stimulus: BELL

Response: SALIVATION

– Original stimulus no longer neutral!

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Terms and ProceduresConditioned Stimulus

– A previously neutral stimulus that,

through repeated association with an unconditioned stimulus,

becomes capable of eliciting a response– E.g., Bell

Conditioned Response– The response to the Conditioned Stimulus– E.g., Salivating

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Classical Conditioning• Conditioning does not occur immediately

– Occurs gradually over many repeated pairings

– This process through which the conditioned stimulus becomes associated with a learned response is called an acquisition process

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Classical Conditioning in Humans

• Many types of responses can be conditioned in humans

• Conditioning can occur – Without our awareness– For pleasant and unpleasant reactions

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Classical Conditioning in Humans

• Little Albert– John Watson and Rosalie Raynor (1920)

Frightening, loud noise

White Rat

– After many pairings:

White Rat

Fear

Fear

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Classical Conditioning in Humans

• Little Albert– This type of learning is probably the source for

most fear and anxiety in children

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Higher-Order Conditioning• The process by which a neutral stimulus

takes on conditioned properties through pairing with a conditioned stimulus

• Permits increasingly remote associations

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Key Variables in Classical Conditioning

Strength, timing and frequency

a. Strength of the unconditioned stimulus

b. Timing of the unconditioned stimulus

c. Frequency of Pairings

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Key Variables in Classical Conditioning

Extinction and Spontaneous Recoverya. Extinction

• Process by which the conditioned stimulus no longer elicits the unconditioned response

b. Spontaneous Recovery• When an extinguished conditioned

response reappears

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Key Variables in Classical Conditioning

Stimulus Generalization and Discriminationa. Stimulus Generalization

• When a conditioned response occurs in response to a stimulus similar to the conditioned stimulus

• Probably explains how some phobias develop

b. Stimulus Discrimination• An organism learns to respond only to the

specific conditioned stimulus

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Classical Conditioning in Daily Life

The Garcia Effect– John Garcia (Garcia & Koelling, 1971)

• Conditioned taste aversion– Two startling findings

• Could occur even if nausea was induced several hours after food or drink was consumed

• Not all stimuli were equally easily associated

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The Garcia Effect

• Conditioned taste aversion can occur after only one pairing– Survival value of quickly learning to avoid

foods that make us sick

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The Garcia Effect• Practical applications

– Preventing appetite loss with chemotherapy patients

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Classical Conditioning in Daily Life

Learning and chemotherapy– Nausea can be conditioned to occur

Unconditioned Stimulus:

CHEMO-THERAPY

Unconditioned

Response:NAUSEA

Conditioned Response:NAUSEA

Conditioned stimulus:

FOOD

Conditioned stimulus:

FOOD

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Pavlov’s Understanding Reinterpreted

• Pavlov thought in terms of simple associations between paired stimuli

• Today’s researchers are considering how imagined stimuli (such as thoughts) can evoke a response

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Operant Conditioning• Differences from classical conditioning

– Conditioned behavior is voluntary, not reflexive

– Consequence follows, rather than coexists with or precedes a behavior

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Operant ConditioningThe Pioneers

1. E. L. Thorndike (1874 – 1949)

• Instrumental conditioning

2. B. F. Skinner (1904 – 1990)– Three types of consequences

• Behavior is ignored• Behavior is rewarded (reinforced)• Behavior is punished

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Operant ConditioningReinforcement

Reinforcers

• A reinforcer is any event that increases the likelihood of a behavior

Reinforcement Strategies

a. Positive Reinforcement– The presentation of a stimulus after a

behavior that increases the likelihood that response will recur

– Example: Receiving a dollar for cleaning your room

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Reinforcement StrategiesNegative Reinforcement

– The removal of a stimulus after a particular response to increase the likelihood the response will recur

– The stimulus removed is usually unpleasant– Example: Taking an aspirin to get rid of

a headache

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Negative Reinforcement• Another example:

– Apologizing after being sent to time-out• Apologizing removes being confined to

your room• This is also an example of escape

conditioning• May lead to avoidance conditioning

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ReinforcementThe Nature of Reinforcers

– Two types of reinforcers

a. Primary Reinforcer – Examples: Food, water, pain avoidance

b. Secondary Reinforcer– Examples: Money, good grades

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Operant ConditioningThe Skinner Box and Shaping

– Skinner box

• Animal randomly emits behaviors

• Target behaviors are reinforced

– Shaping• The selective reinforcement of behaviors

that gradually approach (approximate) a desired response

• Sometimes called the method of successive approximations

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Operant ConditioningPunishment

– Types of Punishment

a. Positive punishment– A stimulus is presented in order to

decrease the likelihood that the behavior will be repeated

– Example: Getting yelled at for hitting your sister

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Types of PunishmentNegative Punishment

– A stimulus is removed in order to decrease the likelihood that the behavior will be repeated

– Example: Losing your car after getting into a wreck

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Punishment

The Nature of Punishers– Two types of punishers:

a. Primary punisher– Example: Pain

b. Secondary punisher– Example: Losing your driver’s license

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PunishmentLimitations of Punishment

– Only suppresses behavior

– Has social consequences– May not control behavior in the long run

– Physical punishments can lead to aggression

– Inconsistent punishment can lead to learned helplessness

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Key variables in Operant Conditioning

Stimulus Generalization

Stimulus Discrimination

Extinction

Spontaneous Recovery

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Operant Conditioning in Daily Life

1. Superstitious Behaviors

2. Intrinsically Motivated Behavior

– May actually decrease if they are externally reinforced

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Cognitive LearningObservational Learning

The Power of Modeling

• Albert Bandura – Social learning theory

– Showed that children played more aggressively after observing films with aggressive content

• Observational learning can occur without being reinforced

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Observational Learning

a. Gender role development

b. Cultural values

Observational Learning in Daily Life

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Cognitive LearningOther Types of Cognitive Learning

Insight – the “aha” experience

Latent Learning– Shows us a distinction between

learning and performance

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Biological Basis for LearningElectrical Brain Stimulation and Reinforcement

– James Olds (1955, 1960)• Found that rats find electrical stimulation

of specific brain areas in the hypothalamus to be rewarding

– This brain region involves the neurotransmitter dopamine