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RIDING THE DATA EXPLOSIONSIMON TILLEY

SAS

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DATA EXPLOSION WHERE ARE WE?

• Unprecedented growth… very big… and only going one way…• Scientific – genome, image, patient record…• Non-Scientific – mobile, activity, telemetry, voice…• Both – smart devices… blister packs, pill bottles, IoT…

• Meets exploding compute capacity...• Evolution of the corporate cortex

• Altering the balance in the Intelligence continuum! Capt’n

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Simple reports

Sophisticated Statistical and

Analytical modelling

Complex tools and techniques with statistical

legitimacy and mathematical rigour

Wild West

Mind The Gap

BALANCE… IN WHAT?

The Intelligence Continuum…

Tools are getting more sophisticated

Statistics and Analytics are getting more

approachable

For Business: Not great… but

all they’ve had…

For Science: Outstanding… but very hard

and computationally

expensive…

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…BUT THE CHALLENGE IS… TO MIND THE GAP

Good tools in the wrong hands just

makes it easier to draw the wrong

conclusions more quickly

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…AND THE THEREIN LIES THE OPPORTUNITY…

Risk of wrong = Opportunity for you

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The Power to Know®

Advanced Analytics

THE SAS VIEW OF THE WORLD

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THE SAS VIEW OF THE WORLD

Packaged IP

Data Source

Data Source

Data Source

Data Management

Fully formed, commercial off the shelf

Interesting Idea / wrapped up IP

Ful

l ran

ge o

f sol

utio

n co

mpl

eten

ess

– A

ll pr

ovid

e F

aste

r tim

e to

Val

ue

Advanced Analytics

Levers

Clusters

Networks

Fraud

Quality

Customer

Lay a solid data foundation Know Get to Value… Fast!

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Analytics & Statistics Centre of Excellence

SAS MOVING THE POINT OF APPLICATION FOR ANALYTICS…

Analytics & Statistics sat in the back-office

• Expensive – GBP and Computationally• Mathematically complex• Tightly controlled governance

HPA / Cheaper Compute Power

?More Meaningful

Hypotheses

Immediate Consumption in the Business

Analytics moves to the Front-Office

MOBILE

Advanced Analytics

Levers

Clusters

Networks

Realtime Analytics / Statistics & Visualisation• Interactive exploration• Easy distribution• Understand why… not just what…

Score

Explore

ShareQuestion

Analyse

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OPPORTUNITY LIES IN THREE KEY DIMENSIONS…

1. Compression of cycle time for same task• Reduced statistical and analytical exploration time allows new business process• New Business Process allows change in role for the Statistician• Moves out of the back room and in front of the executive• Statistician becomes collaborative partner in gaining true insight

2. Expansion into new parts of the business• Access to Analytics and Statistics becomes available to new users

• Either because of expansion from the left of the continuum or from the right

• Massive expansion of need for Statistical and Analytical understanding

3. More of the Same• Build a Centre of Excellence to answer the new and better hypotheses from the business• Shorter cycle times = higher octane analytics

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Copy r igh t © 2015 , SAS Ins t i t u t e I nc . A l l r i gh t s res erved .

Copy r igh t © 2015 , SAS Ins t i t u t e I nc . A l l r i gh t s res erved .

SOMETHING IS DEFINITELY GOING TO HAPPEN…

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Identify and calibrate the levers

Find and understand the clusters

Uncover and map the networks

The Power to Know®

Real-time Analytics and Visualisation