copyright © 2014 netbiscuits keynote saas – innovationen beschleunigen, märkte erobern michael...

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Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

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Page 1: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

KeynoteSaaS – Innovationen beschleunigen, Märkte erobern

Michael Neidhoefer, CEO, 24.06.2014

Page 2: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Every third Netbiscuits customer generates 50% of its traffic from mobile devices in 2014.

Page 3: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

We help companies improve the performance of their websites on mobile – increasing engagement and conversions

Page 4: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Marketing analytics to help you:

Profile mobile visitor personas

Identify causes of abandonment rates

Deliver more personalized web content

Increase conversions from the mobile channel

Enrich desktop analytics with mobile user behavior

Enhances responsive web design to:

Identify and segment mobile traffic

Optimize web testing 

Adapt site features and technology

Improve speed and page load times

Extend reach to every device

Netbiscuits Mobile Analytics Netbiscuits Device Detection

Use Netbiscuits mobile analytics and device detection for creating engaging web experiences

Page 6: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits history

In April 2014 Netbiscuits introduces free Mobile Analytics and Device Detection

Netbiscuits launches Mobile Analytics

Netbiscuits launches Device Detection

Netbiscuits is the 1st mobile web platform to support HTML5

Netbiscuits launches 1st Video Transcoding Engine

Netbiscuits implements1st Mobile Device Profiling Database

Netbiscuits creates1st WAP sites

WAP(WML)

Proprietary ML(XML)

HTML5(+ CSS3)

RWD(RESS and Adaptive)

Netbiscuits launches first Cloud (SaaS) Platform for Mobile Websites

Page 7: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

The importance of Cloud/SaaS in Enterprise IT

Rank Top 10 Technology priorities 20131

1 Analytics and BI

2 Mobile technologies

3 Cloud computing

4 Collaboration

5 Legacy modernization

6 IT management

7 CRM

8 Virtualization

9 Security

10 ERP applications

1 From Gartner executive programs, January 2013, quoted in http://architects.dzone.com/articles/gartner-bi-and-analytics-122

Page 8: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits “idol”

Founded 1999 and now 4 Billion in Revenue from SaaS software products!

Page 9: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Core reasons why Netbiscuits moved to SaaS model

Steady growth on recurring license revenue stream

Faster customer acquisition and global roll-out

More efficient sales and marketing

State-of-the-art user experience

Centralized development, support and maintenance

Faster reaction to market, demand and customers

Page 10: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits Cloud Platform

Page 11: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits Cloud Platform structure

SaaS

(Web-based Software Applications: Sitebuilder, Dashboard, Analytics)

PaaS

(APIs and Services: Device Detection, Connectors )

IaaS

(Outsourced to external vendor Rackspace)

Page 12: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits Cloud Platform Business Model

No credit card needed

When signed upin the first three

months of launch

40% Off

Page 13: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits Cloud Platform - Revenue

Since launch 40% year over year growth.

Page 14: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits Cloud Platform - Scalability

Processes 3 Billion requests per month globally, reacts “elastic” to

high peak load traffic.

Page 15: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits Cloud Platform - Customer satisfaction

Platform availability constantly higher than 99,7 %, higher customer

satisfaction since launch

Page 16: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits Cloud Platform – Sales & Marketing efficiency

With SaaS your website becomes your primary selling tool.

Page 17: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Netbiscuits Cloud Platform – Speed to market

Netbiscuits serves 200 Enterprise customers in 80 countries and has

>20.000 Freemium users

Page 18: Copyright © 2014 Netbiscuits Keynote SaaS – Innovationen beschleunigen, Märkte erobern Michael Neidhoefer, CEO, 24.06.2014

Copyright © 2014 Netbiscuits

Challenges of SaaS

Upon launch in 2007 no true Cloud technology existed

Global redundancy drives cost

Customer data protection and security

Operate in closed/controlled markets such as China