copyright 2006 the ned herrmann group what’s your communication style? connecting with donors,...
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What’s Your Communication Style?Connecting with Donors, Board
Members and Staff
Liz FitzgeraldXChange Consulting, Inc.
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Sign Your Name
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WHOLE BRAIN®
THINKING
Copyright 1982-2006 by The Ned Herrmann Group. All rights reserved.Published by Herrmann International. No part of this presentation may be reproduced in whole or in part in any form or medium without written authorization by Herrmann International.
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FOUR THINKING STRUCTURES
CEREBRAL
LIMBIC
RIGHTLEFT
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THE ORGANIZING PRINCIPLE
PHYSIOLOGY
THE BRAIN
METAPHOR
THE WHOLE BRAIN
MODEL
ARCHITECTURE
THE ORGANIZING
PRINCIPLE
DA
B C
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Describe Yourself
Create a list of attributes/descriptors about YOU. List anything that comes to mind: physical attributes, passions, hobbies and interests.
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BRAIN DOMINANCE
PREFERENCES
INTEREST
MOTIVATION
COMPETENCE
STRONGWEAK
STRONGWEAK
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LOGICALANALYTICALFACT-BASED
QUANTITATIVE
ORGANIZEDSEQUENTIAL
PLANNEDDETAILED
HOLISTICINTUITIVEINTEGRATINGSYNTHESIZING
INTERPERSONALFEELING-BASEDKINESTHETICEMOTIONAL
DA
B C
WHOLE BRAIN THINKING MODEL
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Quadrant A – Blue• Analytical• Challenging• Critical• Definitive• Direct• Factual• Intellectual• Logical• Mathematical• Objective• Problem Solver• Quantitative• Rational
• Realistic• Rigorous• Technical• Need Proof, Data and Numbers• Black and White• To-the-Point• Linear Thinker• Precision and Accuracy• Debate for the Sake of
Intellectual Discussion• Risk Averse• Focus on minutia
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Quadrant B – Green
• Administrative• Articulate• Controlled• Detailed• Disciplined• Dominant• Industrious• Organized• Planner• Practical• Procedural• Punctual• Safekeeping
• Sequential • Persistent• Structured• Agenda Driven• Timeline• Get Everyone in Line• Routine is the Comfort Zone• Everything has a Place• Tenacious• Keeps Order• Provides Polices and
Procedures• May be Resistant to Change
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Quadrant C – Red
• Cooperative• Emotional• Empathetic• Enthusiastic• Expressive• Friendly• Harmonizing• Helpful• Interpersonal• Intuitive• Musical• Passionate• Receptive
• Responsive • Spiritual• Trusting• Collaborative• Relational• Team-Oriented• Team Builder• Consensus Building• Create Win-Win Situations• Connect People• Manage Conflict• Intuitive About Others• Can Overextend Themselves
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Quadrant D – Yellow
• Adventurous• Artistic• Conceptual• Creative• Curious• Exploratory• Flexible• Imaginative• Integrating• Intuitive• Open-Minded• Risk Taker• Simultaneous• Spontaneous
• Strategic• Synthesizer• Visionary• Brainstorming• New Ways of Doing Things• Ask Questions• Open to New Ideas• Change Agent• Innovative• Entrepreneurial• May Need to Delegate Ideas to
Action• Constant Improvement
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What’s Your Language?
• What do you think of when you hear the word money? ____________________
• What do you think of when you hear the word growth? ____________________
• What do you think of when you hear the word measure? ____________________
• What do you think of when you hear the word plan? ____________________
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Plot YourselfA
B C
D
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MEDIC
AL
ADMINISTRATION
NURSES
PSYCHIATRISTS
Herrmann Brain Dominance Profile SAMPLE OCCUPATIONAL PROFILES
Hospital example
Lower LeftB
ControlledConservativePlannerOrganizationalAdministrative
AUpper Left
LogicalAnalyzerMathematicalTechnicalProblem solver
Lower RightC
InterpersonalEmotionalMusicalSpiritualTalker
DUpper right
ImaginativeSynthesizerArtisticHolisticConceptualizer
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List Key StakeholdersA
B C
D
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A
B C
D
How the Brain Communicates
•Uses facts to illustrate points•Very matter of fact•Expresses emotions abstractly•Appears to display little or no emotion regardless of the situation
•Speaks in sentences and paragraphs•Competes sentences and paragraphs•Very concrete in speaking•Asks questions that have answers
•Mediate & facilitate•Share, listen & express•Collaborate & build relationships•Intuitively sense underlying issues•Sensitive to other people’s needs
•Speaks in phrases•Stops in mid-sentence, thinkingothers obviously know•Very abstract in speaking – uses Metaphors and musical words•Asks questions that lead to other questions
What?
Who?
How?When?Where?
Why?
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Herrmann Brain Dominance Instrument
SELECTED OCCUPATIONAL NORMSSCIENTIFIC
"TROUBLESHOOTERS"
TECHNICAL
FINANCIAL
ARTISTIC
ENTREPRENEURIAL
LEGAL
MANAGERIAL
ADMINISTRATOR
SUPERVISORY
DEVELOPMENTAL
EXPRESSIVE
FACILITATIVE
SOCIAL
CUSTOMER SERVICE
SUPPORTIVE
"MULTIDOMINANT
MULTI TASKING
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IMPACT OF DOMINANCE
ON HOW WE SEE
THE WORLD