copy of attitudes toward seaworld entertainment inc
TRANSCRIPT
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Attitudes Toward SeaWorld Entertainment Inc.
C^3 Cyber Command Console
Martin Ramirez Craig Burt
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- Are there differences in attitude toward SeaWorld between different individuals that have been to SeaWorld at least one time in the past?- Have watched “Blackfish” vs. heard of it vs. Haven’t
watched it- Importance?
- Associated Students- Impact on SeaWorld- Associations with SeaWorld
Primary Research Objective:
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- Research design- Descriptive research through the use of a survey
- Flow of survey
Designing our Research
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- Sample of interest- SDSU Students (55)- SDSU Alumni (11)
- Sample Population (Total sample after cleaning data: 66)
Our Sample Population
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- “Blackfish”
- Important variables- All on a 5 point likert scale - (1=Strongly disagree and 5
Strongly agree)- Simplified into a 2 box score
- Limitation- Lack of “I don’t know option” - Simplification of data
“Blackfish” and Important Variables
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- How much do you agree or disagree to the following statements- SeaWorld’s killer whales are treated with care - SeaWorld’s killer whales live in a safe environment- SeaWorld’s killer whales live in a suitable environment- SeaWorld’s trainers work under suitable safety
conditions- SeaWorld’s trainers are compassionate toward the
animals they work with
Important Variables (Cont.)
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Analysis and Results
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Analysis and Results
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- Small sample size - Less data collected in specific cases
- Only 9 people didn’t see or hear about “Blackfish”- Many of those 9 didn’t respond to more than 1
question- 2 box score
- Took complex data and made it simple- Accuracy was most likely lost in order to produce
simplicity- Lack of questions that screened out bad respondents
- Questions that contradict each other
Limitations
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- Are there differences in attitude toward SeaWorld between different individuals that have been to SeaWorld at least one time in the past?- The data suggests that there is a possible difference
between those that have seen and have heard of “Blackfish”- Average attitude seems to be negative for only
those that have heard of “Blackfish”- Not much data on those that both haven’t seen or
haven’t heard of the movie.
Summary
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- Screening out bad responses- Time
- Highly improbable times- Impossible answers
- Other (text box) questions
Of Additional Interest