copc inc overview presentation
TRANSCRIPT
COPC Inc. OverviewCOPC Inc. Overview
COPC-2000COPC-2000®® Standard Standard
Contact Center ExcellenceContact Center Excellence
Who Is COPC Inc.?Who Is COPC Inc.?Customer Operations Performance Center Inc.
Founded by three partners in 1995
Grown to a worldwide staff of 60 associates in nine countriesMore than
700 onsite operational audits in 30 countries / average 10 audits per month
150,000 contact center seats
Operations of all sizes
From 10 to 3,000 customer contact seats
Co-developers of the Industry Standard for contact centers worldwide
Global FootprintGlobal Footprint
Argentina – Australia – Brazil – Canada – India – Japan Singapore – United Kingdom – United States
Offices in nine countries around the worldOffices in nine countries around the worldOffices in nine countries around the worldOffices in nine countries around the world
What Is COPC?What Is COPC?Exclusive authorized entity to audit and certify compliance to the COPC-2000® Standard
Internal providersInternal providers
3rd party providers
Outsourcers / Buyers
Performance management system that reduces costs, while increasing revenue – improving service, quality and customer satisfaction
Driving the trend for buyers of services to require certification of their vendors
COPC Return on InvestmentCOPC Return on Investment
ServiceService
QualityQuality
RevenueRevenue
Customer Customer SatisfactionSatisfaction
ProfitabilityProfitability
CostsCosts
Benefits
The COPC CommitmentThe COPC Commitment
We guarantee our work and results – if you don’t think our advice and services are worth the fees – don’t pay them!
We help our clients save hundreds of thousands of dollars
We have never issued a refund…
Achieve a three to five times Return on Investment!Achieve a three to five times Return on Investment!Achieve a three to five times Return on Investment!Achieve a three to five times Return on Investment!
Experience Experience Global operational improvement strategies for Contact Center Excellence
More than 200 Contact Centers worldwide using the Standard experiencing performance improvement
Utilize and develop proprietary technologyAuditing process (COPC-2000® Standard)
SmartScore (Transaction Monitoring)
Maintaining an estimated 90% share of in-depth operational audits
Continue to operate in conjunction with user community as part of the Standard Committee
Global StandardGlobal Standard
Canada IrelandUnited States EnglandDominican RepublicFranceArgentina NorwayBrazil NetherlandsCosta Rica Germany
JapanSingaporeMalaysiaHong KongAustraliaIndia
200 Companies – 300 Locations 35 Countries – 6 Continents
Global Internal / External Operational EnvironmentsGlobal Internal / External Operational EnvironmentsGlobal Internal / External Operational EnvironmentsGlobal Internal / External Operational Environments
Service PortfolioService Portfolio
Consulting ServicesConsulting ServicesSmartMove - Transaction Monitoring – SmartScore
Implementation Support and Operational Strategy
Certification – COPC-2000Certification – COPC-2000®® Standard StandardBaseline Audit - Structured Support - Certification Audit
Benchmark ReviewBenchmark ReviewExecutive Planning Session – Strategic Operations Review – – Management Report with Benchmark Data and Action Plan
Performance ImprovementPerformance ImprovementBenchmark Review – ROI Analysis – Knowledge Integration / Staff Development – Team Driven Initiatives
Contact Center Excellence TrainingContact Center Excellence TrainingCOPC Registered Coordinator for CSP and VMO – HPMT – – Implementing Six Sigma in Contact Centers
Certification Process Certification Process Certification to the COPC-2000® Standard
Baseline AssessmentOperational Audit defining the gap between current status and COPC-2000® Standard requirementsEvaluation tool identifying and detailing gapsManagement team review
Structured SupportScheduled conference calls to implement actions to close gapsReview documentation
Strategic plan / recruiting profilesEstablish high integrity performance metricsReview operational targets and Performance Summary Table
Certification Audit
Standard
Certification ProcessCertification Process
1. Define entity
2. Workshop and Kickoff Meeting
3. RC Training
Preparation4. COPC conducts Baseline Assessment
with Registered
Coordinator
Baseline Assessment
5. Team closes gaps and COPC begins Structured Support
6. HPMT Training
Close Gaps
7. COPC conducts Stress Test
8. Certification Application Evaluated
9. COPC conducts Certification
Audit
Certification Audit
Nine Typical Steps to CertificationNine Typical Steps to Certification
Certification ProcessCertification Process Driving Performance
The COPC-2000® Standard is a holistic approach requiring management to run business by:
Balancing Service, Quality and Cost
Setting high performance benchmark targets
Monitoring results using objective data
Continually improving in areas not meeting targets
Consistently meeting client and internal performance requirements
Standard
Typical Certification Timeline Typical Certification Timeline
Baseline Audit
Structured
Support
HPMT
RC Training
Stress Test
Certification
Audit
Clean-up
Audit
Applied Status
Certification
1Month 12112 3 4 5 6 7 8 9 10
Critical Service FunctionsCritical Service FunctionsCustomer Service
Order Management
Technical Support
Electronic Commerce
Back Office Processing
Collections
Outbound
Lead Management
Service Dispatch
Claims Processing
Service PortfolioService Portfolio
Consulting ServicesConsulting ServicesSmartMove - Transaction Monitoring – SmartScoreSmartMove - Transaction Monitoring – SmartScore
Implementation Support and Operational StrategyImplementation Support and Operational Strategy
Certification – COPC-2000Certification – COPC-2000®® Standard StandardBaseline Audit - Structured Support - Certification AuditBaseline Audit - Structured Support - Certification Audit
Benchmark ReviewBenchmark ReviewExecutive Planning Session – Strategic Operations Review – – Management Report with Benchmark Data and Action Plan
Performance ImprovementPerformance ImprovementBenchmark Review – ROI Analysis – Knowledge Integration / Staff Development – Team Driven Initiatives
Contact Center Excellence TrainingContact Center Excellence TrainingCOPC Registered Coordinator for CSP and VMO – HPMT COPC Registered Coordinator for CSP and VMO – HPMT – – Implementing Six Sigma in Contact Centers – Implementing Six Sigma in Contact Centers
Benchmark ReviewBenchmark Review Driving Best Practices
Determines the best resource focus for maximum ROI and customer impact
Directs a comprehensive assessment delving into operation, information technology, human resources, training and finance
Provides executives with clear view of strength’s and weaknesses
Generates strategy for rapid implementation of performance improvement initiatives while cutting costs and increasing customer satisfaction
Implementation SupportImplementation Support Operational / Strategy Consulting
Achieve Best Practices and accelerate Certification
Assist in development of effective processes and metrics
Initiate cost reduction implementation
Integrate revenue enhancement programs
Strategic analysis Number and location of sites required
Outsourcing options
Multi-center strategy
Organization structure
Service PortfolioService Portfolio
Consulting ServicesConsulting ServicesSmartMove - Transaction Monitoring – SmartScoreSmartMove - Transaction Monitoring – SmartScore
Implementation Support and Operational StrategyImplementation Support and Operational Strategy
Certification – COPC-2000Certification – COPC-2000®® Standard StandardBaseline Audit - Structured Support - Certification AuditBaseline Audit - Structured Support - Certification Audit
Benchmark ReviewBenchmark ReviewExecutive Planning Session – Strategic Operations Review –Executive Planning Session – Strategic Operations Review – – Management Report with Benchmark Data and Action Plan – Management Report with Benchmark Data and Action Plan
Performance ImprovementPerformance ImprovementBenchmark Review – ROI Analysis – Knowledge Integration / Staff Development – Team Driven Initiatives
Contact Center Excellence TrainingContact Center Excellence TrainingCOPC Registered Coordinator for CSP and VMO – HPMT COPC Registered Coordinator for CSP and VMO – HPMT – – Implementing Six Sigma in Contact Centers – Implementing Six Sigma in Contact Centers
Performance ImprovementPerformance Improvement Return on Investment Strategies
Results driven consulting designed to identify high ROI opportunities and define the methodologies required to implement changes
Delivers operational and financial improvement strategies based on Benchmark Review, Implementation Strategy, and Training workshops
Implementation of staff development and training techniques to drive knowledge into the organization, building teams to drive revenue enhancement, cost reduction, accuracy improvement, and cycle time reduction initiatives
Performance Improvement Performance Improvement
COPC 7-Step Work PlanCOPC 7-Step Work Plan
Finalize Objectives Work Plan
Step 1
Compile Required Data
Step 2
Conduct Benchmark Review
Step 3
Develop Plan to Close Gaps
Step 4
Implement the Plan
Step 6
Define Desired Customer Experience
Step 5
Monitor Progress
Step 7
Typical Implementation
Service PortfolioService Portfolio
Consulting ServicesConsulting ServicesSmartMove - Transaction Monitoring – SmartScoreSmartMove - Transaction Monitoring – SmartScore
Implementation Support and Operational StrategyImplementation Support and Operational Strategy
Certification – COPC-2000Certification – COPC-2000®® Standard StandardBaseline Audit - Structured Support - Certification AuditBaseline Audit - Structured Support - Certification Audit
Benchmark ReviewBenchmark ReviewExecutive Planning Session – Strategic Operations Review –Executive Planning Session – Strategic Operations Review – – Management Report with Benchmark Data and Action Plan – Management Report with Benchmark Data and Action Plan
Performance ImprovementPerformance ImprovementBenchmark Review – ROI Analysis – Knowledge Integration / StaffBenchmark Review – ROI Analysis – Knowledge Integration / Staff Development – Team Driven Initiatives Development – Team Driven Initiatives
Contact Center Excellence TrainingContact Center Excellence TrainingCOPC Registered Coordinator for CSP and VMO – HPMT COPC Registered Coordinator for CSP and VMO – HPMT – – Implementing Six Sigma in Contact Centers – Implementing Six Sigma in Contact Centers
TrainingTraining Contact Center Excellence
CCE 1 – COPC Registered Coordinator (RC) for CSPsCCE 2 – COPC Registered Coordinator (RC) for VMOs
Requirement for Certification – one COPC RC for each site
Typically multi-client program / can be on-site dedicated
Five-day, twelve-hour per day intensive course
Registered Coordinator (RC) must score a minimum of 90% on four-hour exam
Excellent training vehicle for entities not seeking certification
As of January 1, 2004 – As of January 1, 2004 –
1600 COPC Registered Coordinators across 35 countries1600 COPC Registered Coordinators across 35 countries
TrainingTraining Contact Center Excellence
CCE 3 – High Performance Management Techniques (HPMT)
Provides practical “Best Practices” operational techniques to:
Increase customer satisfaction
Improve service and quality
Decrease costs
How to manage for High Performance
Hands-on day-to-day management techniques
Interpretation of operational data to improve performance while reducing costs
TrainingTraining Contact Center Excellence
CCE 4 – Implementing Six Sigma in Contact Centers
Intensive five-day course designed to integrate Six Sigma methodologies into the Contact Center environment
Use of key Six Sigma tools to more effectively install, deploy and improve the ROI using the COPC-2000 Standard
Perform Six Sigma analysis on data from individual’s Contact Center operations using Six Sigma tools to demonstrate the positive impact of structured and complete data analysis
Service PortfolioService Portfolio
Consulting ServicesConsulting ServicesSmartMove - Transaction Monitoring – SmartScoreSmartMove - Transaction Monitoring – SmartScore
Implementation Support and Operational Strategy Implementation Support and Operational Strategy
Certification – COPC-2000Certification – COPC-2000®® Standard StandardBaseline Audit - Structured Support - Certification AuditBaseline Audit - Structured Support - Certification Audit
Benchmark ReviewBenchmark ReviewExecutive Planning Session – Strategic Operations Review –Executive Planning Session – Strategic Operations Review – – Management Report with Benchmark Data and Action Plan – Management Report with Benchmark Data and Action Plan
Performance ImprovementPerformance ImprovementBenchmark Review – ROI Analysis – Knowledge Integration / StaffBenchmark Review – ROI Analysis – Knowledge Integration / Staff Development – Team Driven Initiatives Development – Team Driven Initiatives
Contact Center Excellence TrainingContact Center Excellence TrainingCOPC Registered Coordinator for CSP and VMO – HPMT –COPC Registered Coordinator for CSP and VMO – HPMT – – Implementing Six Sigma in Contact Centers – Implementing Six Sigma in Contact Centers
Consulting ServicesConsulting Services Driving Return On Investment
SmartMoveBenefits / costs of outsourcing
RFP development for vendor
Performance criteria
Evaluation and selection
Performance assessment
Management
Site selection
Transition requirements / planning
Lower your risk – drive the return!Lower your risk – drive the return!
Consulting ServicesConsulting Services Driving Return On Investment
Transaction MonitoringIdentification of fatal and non fatal errorsUse side-by-side and remote monitoringAssesses process controlEnsures calibration of scores provided by different teams Identifies process-level issuesImproves end-user experience
SmartScore (Gage R&R)Tool measuring degrees of variation across monitoring staffCalibrated to “expert” monitoring
AccuracyRepeatabilityReproducibility
Service PortfolioService Portfolio
Consulting ServicesConsulting ServicesSmartMove - Transaction Monitoring – SmartScoreSmartMove - Transaction Monitoring – SmartScore
Implementation Support and Operational StrategyImplementation Support and Operational Strategy
Certification – COPC-2000Certification – COPC-2000®® Standard StandardBaseline Audit - Structured Support - Certification AuditBaseline Audit - Structured Support - Certification Audit
Benchmark ReviewBenchmark ReviewExecutive Planning Session – Strategic Operations Review – – Management Report with Benchmark Data and Action Plan
Performance ImprovementPerformance ImprovementBenchmark Review – ROI Analysis – Knowledge Integration / Staff Development – Team Driven Initiatives
Contact Center Excellence TrainingContact Center Excellence TrainingCOPC Registered Coordinator for CSP and VMO – HPMT COPC Registered Coordinator for CSP and VMO – HPMT – – Implementing Six Sigma in Contact Centers – Implementing Six Sigma in Contact Centers
ROI
The COPC-2000The COPC-2000®® Standard is… Standard is…A rigorous and balanced system to concurrently measure all customer-touch activities
A framework to Identify and measure specific attributes required for sustained operational performance over time
A dynamic system updated annually reflecting the industry
evolution
Where did the COPC-2000Where did the COPC-2000®® Standard originate… Standard originate…
Certification
The Standards Committee – 1995The Standards Committee – 1995Team of recognized industry leaders formed in 1995 to
share common contact center performance issues
Created a framework to meet and exceed end user
requirements
Founders from Fortune 500 firms:Microsoft – Compaq – Dell – Novell – Intel
American Express – L.L. Bean - Motorola
The Standards Committee – 2004 The Standards Committee – 2004 Comprised of buyers of services, third party providers, and internal operations
Participation requires detailed working knowledge of the Standard, operations, and the ROI of superior service delivery systems
Current Members: Microsoft – HealthNow – DHL
General Motors – L.L. Bean – ClientLogic Convergys – Motorola – Lenovo Group – Centrelink
Transworks – Japanese User Group
Gold StandardGold Standard
Planning and Leadership
– 5 Items –
Driver
Enabler
Goal
Enabler
Processes
– 11 Items –
Performance Measurement
– 10 Items –
People
– 7 Items –
33 Items across 4 Categories33 Items across 4 Categories
Framework for VMO StandardFramework for VMO Standard
Leadership and Planning
– 4 Items –
Driver
Enabler
Goal
Enabler
Business Processes
– 18 Items –
Performance Measurement
– 5 Items –
People Processes
– 4 Items –
38 Items across 5 Categories38 Items across 5 Categories
EnablerSupport Processes
– 7 Items –
VMO Standard – Item DetailVMO Standard – Item Detail
DriverDriverDriverDriver
1.1 Statement of Direction
1.2 Strategic and Annual Business Plans
1.3 Reviewing Performance
1.4 Reviewing the Performance
Management System
1.0 Leadership and Planning
5.1 Client Satisfaction &Dissatisfaction
5.2 End-user Satisfaction &Dissatisfaction
5.3 Key Business Process Performance
5.4 Key People Process Performance 5.5 VMO Efficiency
5.0 Performance
GoalsGoalsGoalsGoals2.1 Defining Requirements2.2 Developing & Issuing RFXs2.3 Selecting & Contracting CSPs2.4 Implementing New Clients & Programs2.5 Closing Relationships & Programs2.6 Forecasting2.7 Staffing & Scheduling2.8 Managing the Command Center2.9 Monitoring Transactions2.10 Training & Verifying CSP Staff Skills2.11 Making Data and Information Available & Up to Date2.12 Recovering from Service Interruptions2.13 Reviewing CSP Performance2.14 Paying CSPs2.15 Reporting performance to Clients2.16 Invoicing Clients2.17 Managing TCOM & IT provided to CSPs2.18 Managing Key Suppliers
2.0 Key Business Processes
EnablersEnablersEnablersEnablers
3.0 Key Support Processes3.1 Controlling VMO Processes3.2 Improving VMO Processes3.3 Auditing VMO Processes3.4 Developing & Maintaining Vendor Lists3.5 CUIKA3.6 Ensuring Data Security3.7 Ensuring End-User Privacy
4.0 Key People Processes4.1 Defining Minimum Skills & Knowledge4.2 Training & Developing Staff4.3 Verifying Skills & Knowledge4.4 Managing Staff Performance
Gold Standard Gold Standard – Framework– Framework
DriverDriverDriverDriver
1.1 Statement of Direction
1.2 Strategic and Annual Planning Process
1.3 Business Strategies and Plans
1.4 Reviewing Performance
1.5 Management SystemReview
1.0 Planning and Leadership
4.1 Client Satisfaction &Dissatisfaction
4.2 End-user Satisfaction &Dissatisfaction
4.3 Service & Quality Performance
4.4 Key Supplier Performance4.5 Process Level Efficiency4.6 Resource Utilization4.7 Staff Attrition
4.8 Staff Satisfaction, Absenteeism, and Safety
4.9 Achieving Results4.10 Cost of Poor Quality
4.0 Performance
GoalsGoalsGoalsGoals2.1 Developing New CSP End-user Servicing Capabilities
2.2 Implementing New Products,Services, Program, Clients
2.3 Process Control2.4 Process Improvement2.5 Process Audits2.6 Transaction Monitoring2.7 Staffing & Scheduling2.8 Contingency Plan2.9 CUIKA2.10 Data Security
2.11 Data and InformationAvailability and Update
2.0 Processes
3.0 People3.1 Defining Jobs
3.2 Recruiting and Hiring
3.3 Training & Development
3.4 Verifying Skills &Knowledge
3.5 Staff PerformanceManagement
3.6 Compensation &Recognition
3.7 Work Environment
EnablerEnablerEnablerEnabler
Benefits of COPC FrameworkBenefits of COPC FrameworkQuantifiable FinancialQuantifiable FinancialTypical Ops Improvement Projects
Reduced cost per transaction
On-time program launch
Higher accuracy and FCR
Improved Supplier performance
Reduced staff attrition
Quantifiable Non-financialQuantifiable Non-financialConsider both financial and non-financial
Increased customer satisfaction
Improved employee satisfaction
Reduced customer attrition
Non-quantifiable / Non-financialNon-quantifiable / Non-financialKey metrics defined
– where and how to use themAccess to global best practices
Implement / sustain annual planning system
Clarify mission statement
Recognition from potential clients
Non-quantifiable FinancialNon-quantifiable FinancialIncreased sales from current clients
Less re-work generates cost savings
Maintaining Certification requires - 65% of metrics hit targets 9 of 12 months - 75% demonstrate continued improvement
Sustained performance
ROI
COPC Return on InvestmentCOPC Return on Investment
ServiceService
QualityQuality
RevenueRevenue
Customer Customer SatisfactionSatisfaction
ProfitabilityProfitability
CostsCosts
Key Terms and RelationshipsKey Terms and Relationships
ClientsClients
CSPsCSPs(Customer Service
Providers)
Hire CSPs to provide services to their end-user customers.
Provide services to end-users on behalf of clients.
Customers of clients.
End-UsersEnd-Users
3rd party providers
Key Terms and RelationshipsKey Terms and Relationships
VMOsVMOs(Vendor
Management Organizations)
Customers of clients.
ClientsClients CSPsCSPs
End UsersEnd Users
Organizations and individuals, typically within the client enterprise, responsible for managing a portion of the Enterprise’s programs with CSPs.
Provide services to end users on behalf of clients.Hire CSPs to provide services to
their end-user customers.
Outsourcers / Buyers