copa airlines' pasaporte america
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![Page 1: COPA Airlines' Pasaporte america](https://reader036.vdocuments.mx/reader036/viewer/2022062711/55cbcfe6bb61eb541e8b4764/html5/thumbnails/1.jpg)
A Viral Facebook Campaign
with
50X ROI
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Pasaporte AmericaObjectives:
•Engage customers and increase the number of Facebook fans
•Increase brand awareness among the friends of fans
•Increase direct sales of tickets on copaair.com
Copa Airlines
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Pasaporte AmericaThe Basics:
•A Facebook-centric program
•People participate for chances to win travel to all of Copa’s 59 destinations
•People are encouraged to share to increase their chances to win
Copa Airlines
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Pasaporte AmericaUsers also increase their chances to win by:
•Liking Copa on Facebook
•Selecting their 10 favorite destinations to which Copa flies to
•Booking travel on Copa.com
Copa Airlines
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Pasaporte AmericaRESULTSIn just 10 weeks, the campaign reached the following results:
•279k Registered Users
•133k new Facebook fans
•33% of the registrants are referrals
•1.3M invitations sent
Copa Airlines
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Top-10 Most Influential
Airlines in Social Media
Copa Airlines