cool app: facebook
DESCRIPTION
For our cool app presentation, we chose tools that assist bands in their facebook page management. Grade: 95%TRANSCRIPT
FACEBOOK C
OOL APP
:
ONERPM
BY :
ME
G H
OW
I E A
ND
AL E
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ONERPM: OUR DISCOVERY
• Our Search = “Cool Facebook Applications”• Under Tech Digest’s Top 100 list
Application for musicians to share & sell their music
• Getting Started!• Create an account, sync your FB page,
and upload your published album.• Price your album, songs, and choose
your distribution
A VAST ARRAY OF FEATURES
• Takes advantage of FB features• Streaming • Fan-gating• Checkout in FB (no redirect)
• Visual Customization• Banners• Featured video component• Display single album, or entire catalogue
• Pricing• 3 tiers, or• Fans name price
• Still uses Traditional Marketing methods as well• Mailing list (free mp3)
THE MARKETING PERSPECTIVE
• Far greater value than competitors
• Distribution• Sales through Facebook 85%
earned Paypal • Spotify, iTunes, Amazon, Pandora,
etc. • 1 time fee of approx. $1.99
Users maintain 100% of rights• Pricing Control• Free featured downloads (on albums)• Block sales from certain territories
WHAT THE LISTENER/FAN SEES (FB)
WHAT THE LISTENER/FAN SEES: (ONERPM)
DISCUSS:1.What features can OneRPM provide, in terms
of independent music, for the listeners?
2.Do you think established artists will jump on a service like this, in order to keep more revenue?