cookisto open coffee athens lx
DESCRIPTION
TRANSCRIPT
Someone’s cooking for you!
“Open Coffee, November 2013”
22
• About Cookisto
• Story So Far
• What Media Want
• Hacking Media in London
• The To Do List
Agenda
33
The “Revolution” started with and now you can…
We are not the only crazy ones
Books a stranger’s house @
Share your knowledge @
Enjoy experiences @
Rent your neighbor's car @
Complete your tasks @
Do something different @
Who wants to try my mother’sstuffed tomatoes?
44
• students • employees /bachelors• other
• professional cooks• housewives• other
Unhealthy dietBig expenses
Want to share their passionEarn extra cash
Don’t knowDon’t want
No time
The Problem
Healthy, personalisedhomemade meals
Recognition & cash
To Cook
Foodies Cooks
KnowWant
Have timeTo Cook
55
The Solution
A community marketplace where you can find personalised,
delicious and healthy homemade food prepared by local cooks.
66
1. Tell us where you are 2. Choose your cook & meal 3. Send your order & enjoy!
The Product
1
2 3
77
The Product
… or send a request and get just about any food and menu prepared at your style and budget.
88
To be the biggest peer-to-peer marketplace for food; offering healthy,
personalised homemade meals to the world.
Vision
99
Minimum Viable Product
=
Free Media ExposureSocial Media
+
Proof of ConceptLearn
Phase 1 « We’re not crazy »
BOOTSTRAPPING
Overview – The Story So Far
1010
=
Free Media ExposureWord of MouthSocial Media
+Minimum Viable
Product
=
Free Media ExposureSocial Media
+
Proof of ConceptLearn
Phase 1 « We’re not crazy »
Phase 2 (we are here)« Better, faster, stronger »
BOOTSTRAPPING
Overview – The Story So Far
Killer Product(getting there)
LearnProduct Lock
Show Growth Potential
SEED FUNDING
1111
«THE Killer Product »
=
Social MediaAffiliate
Internet Advertising
+
=
Free Media ExposureWord of MouthSocial Media
+Minimum Viable
Product
=
Free Media ExposureSocial Media
+
Proof of ConceptLearn
Phase 1 « We’re not crazy »
Phase 2 (we are here)« Better, faster, stronger »
Phase 3« Show me the money »
BOOTSTRAPPING SEED FUNDING
Overview – The Story So Far
Killer Product(getting there)
LearnProduct Lock
Show Growth Potential
Boost Members Growth andRevenue!
ROUND A
1212
AARRR
Acquisition
Activation
Retention
Revenue
Referral
1313
Sell
To Customers:
“ I have the solution to your problem!”
To your Employees:
“This is a great
company!”
To your Investors:
“This is a great
business!”
To the Media:
“This is a great
story!”
Alec Baldwin at Glengarry Glen Ross
1414
What Media Want ?
Fresh stories
Stories that sell
Exclusivity
You do their work
Nobody knows you
Different angles
Be creative
You = waterboy
1515
Fresh Stories – Nobody Knows Us
1616
Stories that Sell - Different Angles
• Young Greek Entrepreneurs / Greek Crisis
• Youth entrepreneurship• Cookisto story in Greece• Cookisto + Sharing Economy• Cookisto + Society/Food trends
Tailored message depending on the journalist’s previous works
1717
Exclusivity – Be Creative
Only you will have the chance to review our service before we go live in London!
1818
You Are the Waterboy!
Photos, banners, written stories… everything ready for them
1919
30 Days in London - Hallelujah
2020
7.300 foodies | 130 cooks |0€ spent
First Cohort of Users in the UK – Mission Accomplished
2121
• Leverage your network for contacts
• Identify your business’s different media angles
• Clear message to the journalists– Exclusivity
– Call to action
• You do the work– Material (Photos, written stories etc.)
• Build long-term relationships – Say thank you!
The to Do List
2323
Disclaimer
Market
Revenue model
Competition
Cash
Network
Expertise
….