cookies 101 - eu cookie law (privacy) - michele neylon, blacknight

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Presentation on the practical aspects of the EU Cookie Law in Ireland (Statutory Instrument Number 336 of 2011 European Communities (Electronic Communications Networks and Services)(Privacy and Electronic Communications) Regulations 2011) given to the Ir

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Page 1: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight
Page 2: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Who Am I?

• Michele Neylon• Founder / CEO Blacknight • Contact: http://mneylon.tel• @mneylon• http://michele.me/blog• http://b.log.ie• And most other social networks ..

Page 3: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

EU Cookie Law

Page 4: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

EU Cookie Law

• What is a cookie?• What do they do?• Why are they potentially a problem?• The Cookie law and your website

Page 5: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Meet Cookie

Page 6: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

What Is A Cookie?

• Small bit of text that is stored in the user’s browser

• It CANNOT carry a virus• It CANNOT carry malware• Often used for tracking user “state” eg. Logged

in or not etc• Statistics / tracking / analysis

Page 7: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight
Page 8: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

The Nasty?

• Track user behaviour• Target users based on this• Images other media loading from 3rd party

sites (think Facebook / Twitter widgets)• Cookies from eg. Facebook *know* what

you’re doing on other sites ..

Page 9: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

EU Law

Page 10: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

The Law Is Here

• So you need to deal with it .. • How? (hopefully I’ll cover that!)• Why? Cos it’s the law! (Statutory Instrument

Number 336 of 2011 European Communities (Electronic Communications Networks and Services)(Privacy and Electronic Communications) Regulations 2011)

Page 11: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

How Are We Doing?

• Espion’s report http://www.slideshare.net/krishnade/eu-cookie-directive-report-on-compliance-in-the-uk-and-ireland

• 96% of Irish sites probably don’t comply .. • Do they even have a privacy policy?• Company number? Address?

Page 12: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight
Page 13: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Implementation…

• Cookie “audit” – see what you’re actually using / doing (eg. http://www.cookiecert.com )

• Adapt Privacy policy (you have one, right?)– http://www.theeucookielaw.com/ handy

categories of cookie types in plain English• Integrate into site• Integrate into CMS

Page 14: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Example Audit Report

Page 15: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Tools?

• UK (and elsewhere) implemented first .. • Blogging software eg. Wordpress• Content management systems• Shopping cart software• Other

Page 16: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Wordpress Plugins

See http://wordpress.org/extend/plugins/

Page 17: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Joomla Extensions

Taken from http://extensions.joomla.org/

Page 18: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Shopping Carts

• Off the shelf • SAAS – will have something (unless they’re

useless)• Most support directly or via extensions /

plugins• Inhouse developed – custom solution needed

Page 19: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Wizards + Tools

• Cookie Control: http://civicuk.com/cookie-law/index– Custom code– Plugins for Wordpress, Joomla, Typo3, Drupal,

Joomla, Zen Cart, Magento

Just an example (which I like) .. There are plenty of other tools out there ..

Page 20: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Live Sightings

Page 21: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

RTE

• Simple banner at top of home page with link to privacy policy

Page 22: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

BT.com – Fancy!

Page 23: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

BT.com

Page 24: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

In The Wild

• Econsultancy (examples) http://econsultancy.com/ie/blog/10205-20-examples-of-eu-cookie-law-compliance

• Silktide: http://silktide.com/cookieconsent/examples

• Econsultancy (types of implementation) http://econsultancy.com/ie/blog/9202-eu-cookie-law-three-approaches-to-compliance

Page 25: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight
Page 26: Cookies 101 - EU Cookie Law (privacy) - Michele Neylon, Blacknight

Contact & Credits

• All contact details on http://mneylon.tel• Screenshots via respective sites• Cookie the cat appears courtesy of his owner

(@forbairt)

• Thanks!