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TRANSCRIPT
Cook Eat Slovenia
Culinary Journey Around Slovenia
Experience Slovenia with the locals
WHAT WE DO
Slovenian cuisine culinary workshops
Guided tours
HOW WE START
Group of friends – foodies
1x /month – cooking evenings with friends
THE IDEA
Started in 2013
Cooking classes for tourists
Spreading out Slovenian culinary tradition and family recipes
Experience Slovenia with the locals – our way of life, habits, traditions…
Promotion of Slovenian gastronomy (24 culinary and 3 wine regions)
Getting to know local food and beverage producers
OUR TEAM
CHALLENGES
Brand name
Finding a space for culinary workshops
Add value – experience with locals
Suppliers – local market (we only buy fresh ingredients)
Marketing
Know how
BRAND NAME
Simple
What we do
Easy to remember
Slovenia
FINDING A SPACE FOR CULINARY WORKSHOP
Renting a restaurant (needed to be closed in the evening)
Central location – right in the hearth of the capital
Cooking equipment
Replicating a „Feel like“ in our home kitchen
SUPPLIERS
FOOD MARKET in Ljubljana (local producers, seasonal products)
WINE AND FOOD MAKERS ALL OVER SLOVENIA
MARKETING
Web page
TIC Ljubljana
Incoming agencies
Hotels ???
Social network
Big promotion campains ???
Culinary workshops
CULINARY WORKSHOPS
Whole year
2-12 participants
Cooking with locals
Share traditions and local way of life
Slovenian gastronomy through its culinary regions
Tipical Slovenian dishes
Hand-on cooking lesson
No prior experience needed
Spiced with lot of fun
CULINARY WORKSHOPS - CHALLENGE
Bigger groups
Solution
Work in teams with local mentors
VALUE ADDED – CULINARY WORKSHOPS
Promotion of Slovenian gastronomy
Promoting the Slovenian countryside
Getting to know the locals and their way of life, habits, traditions
Promoting Slovenia as an interesting culinary and wine destination
Flexibility - classes take place every day/ depending on demand
Central location – right in the hearth of the capital
Classes can be completely personalized
COOK EAT SLOVENIA IN THE FUTURE
Boutique turist agency
Small group guided tours (2-16 guests)
Tours: cooking & wine tasting, gourmet hiking, gourmet biking
Slovenia – the new foodie paradise
Cook book with family recipes
ŠTRUKLJI RECIPE
